USD 72.20 Billion
Report ID:
SQMIG25J2079 |
Region:
Global |
Published Date: January, 2025
Pages:
183
|Tables:
91
|Figures:
71
Global Educational Toys Market size was valued at USD 72.20 Billion in 2023 poised to grow from USD 79.78 Billion in 2024 to USD 177.33 Billion by 2032, growing at a CAGR of 10.5% in the forecast period (2025-2032).
An increasing number of tech-savvy consumers are becoming interested in high-tech educational toys that are linked to the internet. With the help of embedded sensors and on-board electronics, an educational toy can help develop a child’s thinking dimensions. Despite their high cost, smart toys are chosen over traditional education toys due to their unique teaching methodology and user-friendliness. There will be substantial global demand for the product of these educational toys that have increasingly become common due to use. These smart toys are specifically made to foster creativity and problem-solving ability in children with engaging and playful design for them, being the part of the category of STEM (science, technology, engineering, and math) toys.
This is due to the change in parenting style, advancements in technology, and increasing emphasis on early childhood development have dramatically altered the market for educational toys. Using technology in educational toys is a significant trend through which kids learn through dynamic and fascinating learning opportunities. To enhance creativity, problem-solving skills, and cognitive capacities, smart educational toys often contain technologies such as touchscreens, sensors, and networking. The developing trend for technologies in education is giving children stimulating and interactive teaching resources, aligned with the increasing adoption of digital devices in day-to-day life. A greater public awareness of environmental issues has led to the rise of sustainability as a major trend in the market for educational toys.
Market snapshot - (2025-2032)
Global Market Size
USD 72.20 Billion
Largest Segment
Construction Toys
Fastest Growth
Outdoor & Sport Toys
Growth Rate
10.5% CAGR
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The global medical coatings market is segmented based on type, application, distribution channel, and regions. In terms of type, the market is grouped into activity toys, games & puzzles, construction toys, dolls & accessories, outdoor & sport toys, and others. Based on the application, the market is segmented into infant/ preschool, kids 6-8 years, 9-11 years and others. Based on distribution channel, the market is divided into online and offline. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Central & South America and the Middle East & Africa.
As per categorization by type, the market is classified as activity toys, games & puzzles, construction toys, dolls & accessories, outdoor & sport toys, and others. Among these, construction toys earned the largest share and continue to hold the dominant global educational toys market share. Construction toys have revolutionized within the international educational toys market, led by advances in STEM-focused learning. This category includes building blocks and modular kits. They are products that encourage children to be creative, solve problems, and develop critical thinking skills. This is due to these products are very versatile, providing limitless building options that encourage hands-on learning for kids. As parents and educators prioritize skills development, construction toys are well-placed with educational trends, thus a preferred option for promoting cognitive and motor skills in young learners.
Outdoor and sport toys are poised to be the fastest-growing segment in the global educational toys market due to increasing awareness of the importance of physical activity in children's development. The most significant reason that these outdoor toys promote fitness and coordination with adequate socialization besides the overall growing apprehension towards a sedentary lifestyle is also due to holistic education, leading parents and teachers to turn toward outdoor toys that help both cognitive and physical development. This makes the segment involving sports-related learning products all the more popular for the interaction through exercise as a way of developing skills, in this modern-day marketplace.
The 6-8 years age group is a key focus in the global educational toys market due to its crucial developmental stage, where cognitive, motor, and social skills are rapidly expanding. The innovations for this age group of toys emphasize interactive learning, STEM activities, and creative play. Building sets, coding kits, and puzzles are made to challenge problem-solving and critical thinking skills while fostering collaboration. This is the market-dominating segment since children at this age are very receptive to learning through play, and parents and educators want tools that can improve both academic and personal growth, hence creating a huge demand for specifically tailored educational toys.
The 9-11 years age group is set to become the fastest-growing segment in the global educational toys market due to the increasing demand for more advanced, skill-building products that challenge young learners. Critical, creative, logical thoughts are demanded. Toys focus in educational robotics or kits, for science experiments which become popular on how to allow one to participate physically in scientific STEM education ideas; parents or school need toys in terms of that enjoyment and instruction the child takes within the knowledge; therefore, this particular age level, educational products and toys become demanded.
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North America dominates the global educational toys market due to a combination of factors including strong purchasing power, high consumer awareness, and a growing emphasis on early childhood education. The region's vigorous educational system and focus on STEM (Science, Technology, Engineering, and Mathematics) initiatives have called for a very strong demand for educational toys in those regions. Furthermore, North American parents are becoming more concerned about toys that develop cognitive, emotional, and physical development. Major educational toy brands and continuous innovation in product offerings also contribute to the region's leadership in this market, thus reinforcing its dominant position globally.
Asia Pacific is the fastest-growing region in the global educational toys market, driven by rapid urbanization, increasing disposable incomes, and a rising middle class. Quality educational products have become a new priority for many parents living in the region, and these are more specifically focused on STEM. Early childhood education initiatives undertaken by governments in China and India add to the rising demand for educational toys. Increased penetration of digital learning and e-commerce are other factors contributing to the increased market growth. The region also has a young population, and the demand for innovative educational toys will be consistent, making Asia Pacific a growth hub.
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Rising Parental Awareness
Expansion of STEM Education Initiatives
Intense Competition and Market Saturation
Cultural Differences in Learning Preferences
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The global educational toys market is considered highly competitive, with key players constantly innovating to meet the demand for interesting, curriculums-based products. Major players in the market include LEGO Group, Mattel, Hasbro, and VTech, which have maintained their market shares through the offering of a wide variety of STEM-focused toys and interactive learning tools. Companies like these are investing in technology, such as augmented reality and robotics, to improve learning experiences and keep up their positions in the fast-growing educational toys market.
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, global educational toys industry Increasing parental awareness, technological advancements, and a growing focus on early childhood development have fueled significant growth in the global educational toys market. STEM-focused toys combined with AI and AR have added more opportunities for learning for children.
The growth of outdoor toys and change in focus towards environmentally friendly products indicate a positive evolution of the market. Still, the competition is rampant. However, opportunities for innovation into educational content and interactivity hold much promise for expansion into future markets.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 72.20 Billion |
Market size value in 2032 | USD 177.33 Billion |
Growth Rate | 10.5% |
Base year | 2024 |
Forecast period | (2025-2032) |
Forecast Unit (Value) | USD Billion |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
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Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Educational Toys Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Educational Toys Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Educational Toys Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Educational Toys Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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