Educational Toys Market Size, Share, and Growth Analysis

Educational Toys market by Type (Construction Toys, Outdoor & Sport Toys), by Application (kids 6-8 years, 9-11 years), by Distribution Channel (Online, Offline), by region -industry forecast 2025-2032


Report ID: SQMIG25J2079 | Region: Global | Published Date: January, 2025
Pages: 183 |Tables: 91 |Figures: 71

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Educational Toys Market Insights

Global Educational Toys Market size was valued at USD 72.20 Billion in 2023 poised to grow from USD 79.78 Billion in 2024 to USD 177.33 Billion by 2032, growing at a CAGR of 10.5% in the forecast period (2025-2032).

An increasing number of tech-savvy consumers are becoming interested in high-tech educational toys that are linked to the internet. With the help of embedded sensors and on-board electronics, an educational toy can help develop a child’s thinking dimensions. Despite their high cost, smart toys are chosen over traditional education toys due to their unique teaching methodology and user-friendliness. There will be substantial global demand for the product of these educational toys that have increasingly become common due to use. These smart toys are specifically made to foster creativity and problem-solving ability in children with engaging and playful design for them, being the part of the category of STEM (science, technology, engineering, and math) toys.

This is due to the change in parenting style, advancements in technology, and increasing emphasis on early childhood development have dramatically altered the market for educational toys. Using technology in educational toys is a significant trend through which kids learn through dynamic and fascinating learning opportunities. To enhance creativity, problem-solving skills, and cognitive capacities, smart educational toys often contain technologies such as touchscreens, sensors, and networking. The developing trend for technologies in education is giving children stimulating and interactive teaching resources, aligned with the increasing adoption of digital devices in day-to-day life. A greater public awareness of environmental issues has led to the rise of sustainability as a major trend in the market for educational toys.

Market snapshot - (2025-2032)

Global Market Size

USD 72.20 Billion

Largest Segment

Construction Toys

Fastest Growth

Outdoor & Sport Toys

Growth Rate

10.5% CAGR

Global Educational Toys Market ($ Bn)
Country Share by North America (%)

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Educational Toys Market Segments Analysis

The global medical coatings market is segmented based on type, application, distribution channel, and regions. In terms of type, the market is grouped into activity toys, games & puzzles, construction toys, dolls & accessories, outdoor & sport toys, and others. Based on the application, the market is segmented into infant/ preschool, kids 6-8 years, 9-11 years and others. Based on distribution channel, the market is divided into online and offline. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Central & South America and the Middle East & Africa.

Analysis by Type

As per categorization by type, the market is classified as activity toys, games & puzzles, construction toys, dolls & accessories, outdoor & sport toys, and others. Among these, construction toys earned the largest share and continue to hold the dominant global educational toys market share. Construction toys have revolutionized within the international educational toys market, led by advances in STEM-focused learning. This category includes building blocks and modular kits. They are products that encourage children to be creative, solve problems, and develop critical thinking skills. This is due to these products are very versatile, providing limitless building options that encourage hands-on learning for kids. As parents and educators prioritize skills development, construction toys are well-placed with educational trends, thus a preferred option for promoting cognitive and motor skills in young learners.

Outdoor and sport toys are poised to be the fastest-growing segment in the global educational toys market due to increasing awareness of the importance of physical activity in children's development. The most significant reason that these outdoor toys promote fitness and coordination with adequate socialization besides the overall growing apprehension towards a sedentary lifestyle is also due to holistic education, leading parents and teachers to turn toward outdoor toys that help both cognitive and physical development. This makes the segment involving sports-related learning products all the more popular for the interaction through exercise as a way of developing skills, in this modern-day marketplace.

Analysis by Application

The 6-8 years age group is a key focus in the global educational toys market due to its crucial developmental stage, where cognitive, motor, and social skills are rapidly expanding. The innovations for this age group of toys emphasize interactive learning, STEM activities, and creative play. Building sets, coding kits, and puzzles are made to challenge problem-solving and critical thinking skills while fostering collaboration. This is the market-dominating segment since children at this age are very receptive to learning through play, and parents and educators want tools that can improve both academic and personal growth, hence creating a huge demand for specifically tailored educational toys.

The 9-11 years age group is set to become the fastest-growing segment in the global educational toys market due to the increasing demand for more advanced, skill-building products that challenge young learners. Critical, creative, logical thoughts are demanded. Toys focus in educational robotics or kits, for science experiments which become popular on how to allow one to participate physically in scientific STEM education ideas; parents or school need toys in terms of that enjoyment and instruction the child takes within the knowledge; therefore, this particular age level, educational products and toys become demanded.

Global Educational Toys Market By Type (%)

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Educational Toys Market Regional Insights

North America dominates the global educational toys market due to a combination of factors including strong purchasing power, high consumer awareness, and a growing emphasis on early childhood education. The region's vigorous educational system and focus on STEM (Science, Technology, Engineering, and Mathematics) initiatives have called for a very strong demand for educational toys in those regions. Furthermore, North American parents are becoming more concerned about toys that develop cognitive, emotional, and physical development. Major educational toy brands and continuous innovation in product offerings also contribute to the region's leadership in this market, thus reinforcing its dominant position globally.

Asia Pacific is the fastest-growing region in the global educational toys market, driven by rapid urbanization, increasing disposable incomes, and a rising middle class. Quality educational products have become a new priority for many parents living in the region, and these are more specifically focused on STEM. Early childhood education initiatives undertaken by governments in China and India add to the rising demand for educational toys. Increased penetration of digital learning and e-commerce are other factors contributing to the increased market growth. The region also has a young population, and the demand for innovative educational toys will be consistent, making Asia Pacific a growth hub.

Global Educational Toys Market By Geography
  • Largest
  • Fastest

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Educational Toys Market Dynamics

Drivers

Rising Parental Awareness

  • Increased awareness in parents towards the importance of early childhood education has fuelled up the global educational toys market growth. Parents now tend to be more interested in the selection of the toys not only as an entertaining item but also in cognitive, motor, and social development. This shift towards purposeful play drives the growth of the educational toys market.

Expansion of STEM Education Initiatives

  • Government and institutions involved in learning call for increased educational support with activities like STEM since these programs benefit future workers when prepared earlier enough. Thus, more kids receive such kits containing products to keep them active over coding, a science experiment that goes through or is represented during a period; these elements contributed to growing markets.

Restraints

Intense Competition and Market Saturation

  • The growing number of educational toy brands and products has led to market saturation, making it difficult for new entrants to differentiate themselves. Intense competition among established companies also pushes the profit margins down, which limits innovation, and overall market growth for educational toys may reduce.

Cultural Differences in Learning Preferences

  • Certain educational toys might be hindered from being used by people globally due to differences in cultural educational approaches and preferences. Products designed for a specific market will not appeal to children or parents in other regions, thus limiting the appeal and slowing market growth in culturally diverse regions.

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Educational Toys Market Competitive Landscape

The global educational toys market is considered highly competitive, with key players constantly innovating to meet the demand for interesting, curriculums-based products. Major players in the market include LEGO Group, Mattel, Hasbro, and VTech, which have maintained their market shares through the offering of a wide variety of STEM-focused toys and interactive learning tools. Companies like these are investing in technology, such as augmented reality and robotics, to improve learning experiences and keep up their positions in the fast-growing educational toys market.

Top Players in Educational Toys Market

  • LEGO Group (Denmark)
  • Mattel (USA)
  • Hasbro (USA)
  • VTech (Hong Kong)
  • Fisher-Price (USA)
  • Melissa & Doug (USA)
  • Learning Resources (USA)
  • Spin Master (Canada)
  • K'NEX (USA)
  • Ravensburger (Germany)
  • Hape (Germany)
  • TOMY (Japan)
  • Galt Toys (United Kingdom)
  • Early Learning Centre (United Kingdom)
  • PlanToys (Thailand)

Recent Developments

  • In January 2024, LEGO Group recently launched a new line of sustainable educational toys made from recycled plastic materials. This reflects their commitment towards reducing environmental impact while adding creativity in a school context to learning through play. The eco-friendly toys are designed for STEM education and to incite children to problem-solving and imaginative building.
  • In December 2024, VTech introduced an innovative AI-powered learning system aimed at enhancing digital learning experiences for young children. The system, which includes interactive content, offers customized learning paths based on the development of a child. This state-of-the-art product accommodates both home and classroom settings, making learning fun and challenging while enforcing important STEM skills.
  • In November 2024, Mattel expanded its educational toy portfolio by unveiling a series of augmented reality (AR) toys designed to merge physical play with digital interactions. These toys are looking to enhance brain power through interactive knowledge-based learning based on storytelling merged with digital multimedia content, designed to engage users in educational learning through an attractive, innovative process.

Educational Toys Key Market Trends

Educational Toys Market SkyQuest Analysis

SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

As per SkyQuest analysis, global educational toys industry Increasing parental awareness, technological advancements, and a growing focus on early childhood development have fueled significant growth in the global educational toys market. STEM-focused toys combined with AI and AR have added more opportunities for learning for children.

The growth of outdoor toys and change in focus towards environmentally friendly products indicate a positive evolution of the market. Still, the competition is rampant. However, opportunities for innovation into educational content and interactivity hold much promise for expansion into future markets.

Report Metric Details
Market size value in 2023 USD 72.20 Billion
Market size value in 2032 USD 177.33 Billion
Growth Rate 10.5%
Base year 2024
Forecast period (2025-2032)
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Activity Toys, Games & Puzzles, Construction Toys, Dolls & Accessories, Outdoor & Sport Toys, and Others
  • Application
    • Infant/ Preschool, Kids 6-8 years, 9-11 years and Others
  • Distribution Channel
    • Online and Offline
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • LEGO Group (Denmark)
  • Mattel (USA)
  • Hasbro (USA)
  • VTech (Hong Kong)
  • Fisher-Price (USA)
  • Melissa & Doug (USA)
  • Learning Resources (USA)
  • Spin Master (Canada)
  • K'NEX (USA)
  • Ravensburger (Germany)
  • Hape (Germany)
  • TOMY (Japan)
  • Galt Toys (United Kingdom)
  • Early Learning Centre (United Kingdom)
  • PlanToys (Thailand)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Educational Toys Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Educational Toys Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Educational Toys Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Educational Toys Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Educational Toys Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Educational Toys Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Educational Toys Market size was valued at USD 72.20 Billion in 2023 poised to grow from USD 79.78 Billion in 2024 to USD 177.33 Billion by 2032, growing at a CAGR of 10.5% in the forecast period (2025-2032).

The global educational toys market is considered highly competitive, with key players constantly innovating to meet the demand for interesting, curriculums-based products. Major players in the market include LEGO Group, Mattel, Hasbro, and VTech, which have maintained their market shares through the offering of a wide variety of STEM-focused toys and interactive learning tools. Companies like these are investing in technology, such as augmented reality and robotics, to improve learning experiences and keep up their positions in the fast-growing educational toys market. 'LEGO Group (Denmark)', 'Mattel (USA)', 'Hasbro (USA)', 'VTech (Hong Kong)', 'Fisher-Price (USA)', 'Melissa & Doug (USA)', 'Learning Resources (USA)', 'Spin Master (Canada)', 'K'NEX (USA)', 'Ravensburger (Germany)', 'Hape (Germany)', 'TOMY (Japan)', 'Galt Toys (United Kingdom)', 'Early Learning Centre (United Kingdom)', 'PlanToys (Thailand)'

Increased awareness in parents towards the importance of early childhood education has fuelled up the global educational toys market growth. Parents now tend to be more interested in the selection of the toys not only as an entertaining item but also in cognitive, motor, and social development. This shift towards purposeful play drives the growth of the educational toys market.

Rise of STEM-Focused Educational Toys: This emphasis on STEM education has increased the demand for educational toys that focus on science, technology, engineering, and mathematics. The more popular educational toys include coding kits, robotics, and science experiment sets. These help the children develop the skills they need to work in the future in tech and innovation.

North America dominates the global educational toys market due to a combination of factors including strong purchasing power, high consumer awareness, and a growing emphasis on early childhood education. The region's vigorous educational system and focus on STEM (Science, Technology, Engineering, and Mathematics) initiatives have called for a very strong demand for educational toys in those regions. Furthermore, North American parents are becoming more concerned about toys that develop cognitive, emotional, and physical development. Major educational toy brands and continuous innovation in product offerings also contribute to the region's leadership in this market, thus reinforcing its dominant position globally.

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Educational Toys Market

Report ID: SQMIG25J2079

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