Drinkable Yogurt Market
Report ID: SQMIG30I2605
Report ID: SQMIG30I2605
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Report ID:
SQMIG30I2605 |
Region:
Global |
Published Date: December, 2025
Pages:
187
|Tables:
113
|Figures:
69
Global Drinkable Yogurt Market size was valued at USD 57.19 Billion in 2024 and is poised to grow from USD 61.14 Billion in 2025 to USD 104.26 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026–2033).
The drinkable yogurt market is growing slowly as consumers are looking for options that are nutritious, on-the-go, and convenient to fit busy lives. Unlike traditional spoonable yogurt, drinkable varieties have more portability and convenience, leading to popularity among busy professionals, students, and health-oriented consumers.
The market is driven by increasing interest in functional foods and beverages, especially those that include probiotics, vitamins, and minerals. Consumers seem to have greater concern for digestive health and immunity, which is driving interest in health benefits. The recent innovations in flavors, packaging, and formulations for lactose-free, low-sugar, plant-based, and added protein options are expanding the breadth of appeal to all consumers. Increasingly varied but convenient retail formats such as modern retail, online grocery shopping, and single-serve formats ease access to trial.
Higher consumer willingness to consider the health benefits of yogurt plus credibility generated by promotions, endorsements, the health of clean-label, natural ingredients, and other market trends are capturing consumer attention. With several factors, the drinkable yogurt market will very likely transition from a niche product to an integrated product in the functional beverage category, balancing health, taste, and convenience relative to people's daily dietary preferences.
How is AI Transforming Innovation in the Drinkable Yogurt Market?
AI is increasingly influencing the drinkable yogurt industry by accelerating innovation, optimizing formulations, and improving product quality. Companies are utilizing AI-driven predictive modeling to create healthier formulations, especially in terms of sugar, while maintaining taste and texture that consumers expect.
Market snapshot - 2026-2033
Global Market Size
USD 53.5 billion
Largest Segment
Dairy-based
Fastest Growth
Non-dairy Based
Growth Rate
6.9% CAGR
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Global Drinkable Yogurt Market is segmented by Category, Type, Packaging, Distribution Channel, Target Consumer and region. Based on Category, the market is segmented into Dairy Based and Non Dairy Based. Based on Type, the market is segmented into Flavored and Plain. Based on Packaging, the market is segmented into Bottles and Tetra Pack. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Stores and Others. Based on Target Consumer, the market is segmented into Children and Adults and Health-conscious Consumers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
As per drinkable yogurt market outlook, the dairy-based segment is the most dominant segment. Dairy yogurt has strong existing consumer loyalty and has long been regarded as a natural source for protein, calcium, and probiotics. Companies like Danone, Chobani, and Yoplait have already built established portfolios with a loyal consumer base. Consequently, dairy-based drinks provide the largest amount of revenue to the drinkable yogurt category.
In contrast, the non-dairy-based segment is currently growing the most rapidly. The growth of the plant-based sector is attributed to rising health awareness, lactose-intolerance, the growth of the vegan movement, environmentally conscious consumers seeking plant-based alternatives like yogurts based on almond milk, oat milk, soy milk, and coconut milk. The growth is also supported by innovation, cleaner ingredient labels, and the perception that plant-based alternative products are healthier and more sustainable in general.
As per drinkable yogurt market outlook, flavored yogurt dominates the yogurt market, it shifts a focus on broader taste preferences and increases the consumption of drinkable yogurts, especially among children, young adults and casual users. Flavors such as strawberry, mango, mixed berries, vanilla, tropical blends, etc., make the product more appetizing and more approachable than simply plain yogurt.
As per drinkable yogurt market analysis, plain yogurt has seen steady growth among health-conscious adults and fitness enthusiasts. Plain yogurt is deemed a low-sugar, natural source. As a result, plain yogurt can be consumed as is, for smoothies, as meal replacements mixed with fruits and other ingredients. The growth of plain yogurt is further fueled by the need for functional beverages containing probiotics emphasizing health aspects over taste aspects.
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As per regional analysis, the North America market is a leading driver of drinkable yogurt, due to health-conscious consumers, the increase in demand for functional food, and a preference for convenient ready-to-drink beverages. The competitive landscape continues to evolve with innovative options like low-sugar, high-protein, and probiotic inclusion, with product offerings such as plant-based product offerings and lactose-free options further extending consumer reach. The comfort of sustainability and eco-friendly packaging will become an important differentiator within the region.
As per industry analysis, U.S. consumers are increasingly focusing on high-protein, and gut-health drinkable yogurts that are ready to drink on-the-go. Leading brands like Chobani, Danone (Dannon) and Yoplait offer a variety of flavors and functional ingredients in convenient package formats that are convenient and easily integrated into busy on-the-go wellness routines. Plant-based alternatives have also sparked consumer interest among the vegan consumer, as well as the lactose-intolerant consumer.
Canadian consumers share similar health-driven trends but also prefer local (locally sourced) and organic products. The same trend towards sustainability is also true for Canadian consumers. Eco-friendly packaging may also lead consumers into sustainable purchasing decisions, incentivizing producers/brands towards greener modes of production and distribution.
Asia-Pacific is a rapidly growing drinkable yogurt market, led by urbanization, rising disposable incomes, and greater exposure to cross-national dietary patterns and diets. The increasing awareness of probiotics, digestive health, and functional food sources are contributing to consumer demand for yogurt beverages that support overall wellness.
In Japan, yogurt consumption has a long-standing tradition, and modern consumers are looking for drinkable yogurts that have functional and probiotic-enriched attributes. Leading companies in the market, such as Meiji Holdings and Yakult Honsha, innovate based on consumer expectations by developing new flavors, better nutritional values, and diverse probiotic formulations. Packaging innovates with portable bottles and easy-to-consume sachets to accommodate busy urban lifestyles.
Younger consumers and health-conscious consumers in South Korea are leading the way in the popularity of drinkable yogurt. There is a demand for functional formulations that will include probiotics, added fiber or fortified vitamins. Leading players such as Namyang Dairy Products continually innovate by increasing flavor variety, enhancing texture, and using convenient ready-to-drink packaging to service on-the-go lifestyles. Moreover, there are K-food trend influences and social media which help to increase enthusiasm for unique drinkable yogurt flavors.
Europe's drinkable yogurt market demonstrates a balance of health awareness and the adoption of premium products in addition to the interest in plant-based alternatives. Health-related ingredients, organic certifications and sustainable packaging have all become increasingly relevant today and play a role in a consumer's product selection process.
Germany's market highlights a focus on high-protein, low-sugar, probiotic-rich products. Brands like Müller are focusing on wellness and introducing functional, drinkable yogurts that are easy to use. Premium flavours and innovative packaging and pairing are becoming product differentiators as consumers pursue product health benefits and sensory characteristics.
In the UK drinkable yogurt market growth has been influenced by the more frequent consumption of plant-based diets, along with the growing adoption of lactose-free diets. Vegan-friendly drinkable yogurts are on the rise, with fortified products adding fueling activities to add fibre, vitamins or other nutrients. Health-conscious consumers, particularly millennials and Gen Z prefer products that include functional properties, taste, and convenience.
As per regional outlook, Italy retains a strong base of traditional yogurt consumption, but modern trends indicate increasing demand towards functional and innovative drinkable yogurts. Premium and artisanal products infused with probiotics, vitamins or unique flavors are appealing to consumers that place value on both quality and health benefits. Usage by both urban and health-conscious demographics, combined with trends towards new product experiences, will maintain market growth.
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Growing Health Awareness and Demand for Probiotics
Convenience and On-the-Go Lifestyles
High Sugar Content and Health Issues
Limited Shelf-Life due to Cold Chain Dependence
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The competitive dynamic in the global drinkable yogurt industry is characterized by significant innovation, portfolio restructuring, and a focus on health-focused consumer trends. Chobani entered the market with new high protein and lactose free drinkable yogurts (up to 30 grams of protein), further confirming its leadership in functional nutrition. Danone continued its U.S. growth by amplifying its high protein strategy, with brands such as Too Good establishing traction based on low sugar and high protein.
In the last few years, several startups have emerged as major disruptors in the drinkable yogurt industry, with distinct formulations, functional ingredients, and unique positioning. Drinkfinity and Kefir Co., created drinks that made the most of probiotics, natural flavors, and convenience, targeting people mindful of health, as well as the need for food and drink on the go. These young companies are doing different things with plant-based alternatives, lactose-free formulations, and clean-label ingredients to offer consumers who choose it differently from the traditional dairy behemoths. They have a focus on sustainability, from sourcing to direct-to-consumer (DTC) distribution, trying to engage these niche communities.
Other regional brands and startups also hold a significant market share, reflecting strong competition and continuous innovation across markets in North America, Europe, and Asia.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the drinkable yogurt market is quickly changing to be a thriving sector of the functional beverage market and is certainly fueled by increased consumer demand for convenient, nutritious, and portable drinks. Increased awareness of digestive health, probiotics, and support for immunity have put drinkable yogurt very much in favor of health-conscious consumers. The drinkable yogurt market is also positioned positively by a change in product, with producers innovating healthier product alternatives to the full fat/sugar options, offering low-sugar, plant-based, lactose-free and high-protein varieties to meet various dietary preferences. Enhanced packaging formats, in particular single-serve packaging, and retailers and e-commerce businesses moving into the drinkable yogurt category, provide easier access to consumers and therefore build on the momentum in the reformulation of drinkable yogurt lines. Perhaps most importantly, the marketing strategies emphasizing the innovation around clean-label ingredients and natural products are enhancing trust from consumers and brand loyalty. Overall, the drinkable yogurt market is moving from a niche to mainstream category by combining health with convenience to align with the changing and evolving lifestyles of the modern-day consumer.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 57.19 Billion |
| Market size value in 2033 | USD 104.26 Billion |
| Growth Rate | 6.9% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Drinkable Yogurt Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Drinkable Yogurt Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Drinkable Yogurt Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Drinkable Yogurt Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
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