Digitally Printing Wallpaper Market Trends

Global Digitally Printed Wallpaper Market size was valued at USD 3.10 Billion in 2023 and is poised to grow from USD 3.65 Billion in 2024 to USD 13.32 Billion by 2032, growing at a CAGR of 17.56% in the forecast period (2025-2032).

Leading players in the digitally printed wallpaper industry are actively focusing on product innovation and customization to cater to the growing demand for unique and personalized digitally printed wallpaper designs. The companies in the printed wallpaper market, are investing heavily in research and development to improve print quality, durability, and sustainability of their products. In addition, key digitally printed wallpaper industry players are expanding their footprint through strategic acquisitions, mergers, and partnerships to strengthen their market position and widen their customer base. Recent market developments include new product launches with innovative features, collaborations with artists and designers for exclusive collections, and partnerships with interior design firms to offer comprehensive solutions for residential and commercial spaces. They also invest in digital printing technologies, including advanced printers, inks, and substrates, to improve production efficiency and reduce costs. 'A S Creation Tapeten AG', 'Grandeco Wallfashion Group Belgium NV', 'Graham and Brown Ltd', 'MX Display Ltd', 'Flavor Paper', 'Moonavoor Sisustus', 'JOHNMARK LTD', 'Glamora Srl', 'Inkiostro Bianco PI', 'Tecnografica', 'Syndikat4', 'DAISY JAMES', 'ELITIS', 'MINDTHEGAP', 'YO2 Designs', 'Arte International'

The increasing trend for personalized home decor is the driving factor behind the digitally printed wallpaper market. Home buyers are looking for individualized, customized designs that reflect their personality, tastes, and lifestyle, which conventional wallpaper cannot deliver. Digital printing technology allows for endless possibilities in design, and customers can choose from an infinite selection of patterns, textures, and colors. The digital printing has made short runs easier to produce, which might interest homeowners or businesses looking for custom wallpaper. 

Rising Popularity of Eco-Friendly Products: Sustainable lifestyles are an issue for consumers now, hence, this has opened an opportunity for the digitally printed wallpaper market. One of the views on traditional wallpaper production is that it generates some waste and probably the harmful chemicals used in it. Digital printing instead results in less waste because only the amount of material needed for the wallpaper to be produced is printed, thus preventing material waste. Many of the leading digital printing companies are also now offering greener inks and substrates, such as recyclable and biodegradable papers, that will appeal to environmentally conscious consumers.

North America is dominating with the largest digitally printed wallpaper market share.  The increasing investment on interior décor and renovation in the region is primarily responsible for the expansion of North America digitally printed wallpaper market. According to the National Association of the Remodeling Industry (NARI), more than 76% of homeowners in the U.S. have carried out at least one home improvement project since the start of the pandemic. Several consumers in the region are opting for wallpapers with bold prints and textures, driving the demand for digitally printed wallpapers. The market in this region is experiencing expansion due to the presence of prominent companies like HP Inc., Xeikon, and Roland DG, as well as the widespread adoption of modern digital printing technologies. In addition, individuals in the United States place great importance on home improvement and renovation initiatives.