Digitally Printing Wallpaper Market Size, Share, and Growth Analysis

Digitally Printed Market By Substrate (Vinyl, Nonwoven), By End User (Residential, Commercial), By Printing Technology (Inkjet, Electrography), By Region -Industry Forecast 2025-2032


Report ID: SQMIG25F2073 | Region: Global | Published Date: January, 2025
Pages: 194 |Tables: 89 |Figures: 72

Format - word format excel data power point presentation

Digitally Printing Wallpaper Market Insights

Global Digitally Printed Wallpaper Market size was valued at USD 3.10 Billion in 2023 and is poised to grow from USD 3.65 Billion in 2024 to USD 13.32 Billion by 2032, growing at a CAGR of 17.56% in the forecast period (2025-2032).

In the last few years, many people are migrating to the urban regions from rural areas, leading to a surge in construction activities, especially in the residential sector. This growth in the residential sector will increase the demand for digitally printed wallpaper as it can enhance the aesthetics of the home. Digitally printed wallpaper refers to a particular form of wallpaper that is produced through the utilization of digital printing technology. In comparison with traditional wallpaper, digital printers also utilize digital printers to replicate elaborate designs, patterns, and images on the wallpaper surface accurately instead of employing processes such as screen printing or surface printing. This is utilized to generate personalized and better-quality wallpapers for diverse applications.

Digital printing technology makes it possible to produce intricate and highly detailed patterns precisely, capturing minute details that could be challenging to print with traditional methods. Printed wallpapers provide several benefits compared to traditional wallpapers, including enhanced durability, appealing aesthetics, cost-effectiveness, and environmental friendliness. It offers a flexible and aesthetically pleasing choice for enhancing walls in various settings, including homes, business spaces, and creative installations.

Market snapshot - (2025-2032)

Global Market Size

USD 3.10 Billion

Largest Segment

Commercial

Fastest Growth

Residential

Growth Rate

17.56% CAGR

Global Digitally Printed Wallpaper Market ($ Bn)
Country Share for North America Region (%)

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Digitally Printing Wallpaper Market Segments Analysis

The global digitally printed wallpaper market is segmented into substrate, printing technology, end user, and region. Based on substrate, the market is segmented into vinyl, nonwoven, paper, and fiber. Based on printing technology, the market is segmented into inkjet and electrography. Based on end user, the market is segmented into residential, commercial, and automotive. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

Analysis by Substrate

Based on substrate, the vinyl segment is dominating with the largest digitally printed wallpaper market share. The demand for vinyl-based wallpapers can be attributed to the high preference for this product type in both residential and commercial sectors. The convenience of peel-and-stick wallpapers is boosting the demand for digitally printed vinyl wallpapers. These have an adhesive base and vinyl film, which is placed on the top. Moreover, interior designers and architects prefer vinyl-based wallpaper as these can be used effectively in both high- and low-traffic areas. Vinyl-based wallpapers are available in a wide range of finishes and colors, with enhanced durability further driving their demand.

The non-woven segment is expected to witness significant growth during the forecast period. Nonwoven wallpapers are largely favored by consumers as they support digital printing. With the increasing demand for digitally printed wallpaper, there is a growing need for nonwoven substrates. When mixed with the printing solution, nonwoven wallpaper remains stable in both dry and humid environments. These wallpapers have a perfect blend of natural and synthetic fibers that are used to make coffee filters, tea bags, and gauze. Nonwoven wallpaper can be applied directly to the wall and perfectly cover wall cracks and imperfections. These wallpapers are simple to remove and offer smooth, abrasion-free walls.

Analysis by End User

Based on end users, the commercial segment is dominating the digitally printed wallpaper market. The rising number of hotels and restaurants and the growth of the travel and tourism industry across the world have widened the commercial application scope of digitally printed wallpaper. The demand for these products is also fuelled by the expansion of malls, retail stores, and offices. The use of environmentally friendly materials for the manufacturing of wallpaper is expected to emerge as a prominent trend in this market. Several market players are manufacturing wallpapers made from recyclable papers to address issues related to waste disposal and sustainability.

As per digitally printed wallpaper market analysis, the residential segment is expected to be the fastest growing. Rapidly growing residential real estate, coupled with increased spending capacity and willingness for home improvement, is fueling the demand for digitally printed wallpaper within the residential segment. Apart from this, there is a rising preference for Do it yourself (DIY) home improvement projects, which is strongly supported by the influence of social media platforms like Instagram and Pinterest. As a result, digitally printed wallpapers have gathered increased traction from DIY enthusiasts all over the world. The Gen Y demographic strongly prefers customizing their living spaces and is prepared to invest more money in high-quality home goods. Moreover, social media platforms like Pinterest and Instagram have provided individuals with access to information about the most recent trends. 

Global Digitally Printed Wallpaper Market Analysis by End User

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Digitally Printing Wallpaper Market Regional Insights

North America is dominating with the largest digitally printed wallpaper market share.  The increasing investment on interior décor and renovation in the region is primarily responsible for the expansion of North America digitally printed wallpaper market. According to the National Association of the Remodeling Industry (NARI), more than 76% of homeowners in the U.S. have carried out at least one home improvement project since the start of the pandemic. Several consumers in the region are opting for wallpapers with bold prints and textures, driving the demand for digitally printed wallpapers. The market in this region is experiencing expansion due to the presence of prominent companies like HP Inc., Xeikon, and Roland DG, as well as the widespread adoption of modern digital printing technologies. In addition, individuals in the United States place great importance on home improvement and renovation initiatives.

Asia Pacific is anticipated to witness the fastest growth during the digitally printed wallpaper market forecast period. Rapid economic development, fast urbanization, and digitalization are predicted to drive economic growth in Asia Pacific, with the area experiencing maximum income gains globally. Huge infrastructure investments are planned to encourage regional integration, resulting in a shrinking of the urban/rural income divide. The hospitality sector is booming as the region has several popular travel destinations. The pandemic has made several hotel owners restructure their approach to accustom customers who were traveling during the period. Several hotels are using smart technologies and statement décor, such as digitally printed wallpaper, to mark their presence in the market.

Global Digitally Printed Wallpaper Market By Geography
  • Largest
  • Fastest

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Digitally Printing Wallpaper Market Dynamics

Drivers

Rising Demand for Customization in Interior Design

  • The increasing trend for personalized home decor is the driving factor behind the digitally printed wallpaper market. Home buyers are looking for individualized, customized designs that reflect their personality, tastes, and lifestyle, which conventional wallpaper cannot deliver. Digital printing technology allows for endless possibilities in design, and customers can choose from an infinite selection of patterns, textures, and colors. The digital printing has made short runs easier to produce, which might interest homeowners or businesses looking for custom wallpaper. 

Growing Technological Advancement

  • Technological advancements in digital printing technologies are driving the markets forward. State-of-the-art developments, such as high-quality, fast, and cost-efficient inkjet printers, greatly improved the digital printing process. These innovations allowed manufacturers to print wallpapers not only rich in detail and vibrant with colors but also more durable and longer lasting than early digital prints. In this regard, further advancements in developing eco-friendly ink formulations and paper materials make the processes more environmentally friendly.

Restraints

Increasing Production Expenses

  • While digital printing has numerous benefits, one of the greatest challenges the market faces is that its production cost is much higher than traditional wallpaper manufacturing processes, at least comparatively speaking. Digital printing requires special equipment and inks of superior quality-a type of product that obviously costs more than the conventional types. In addition to this, the capital investments required for the purchase of digital printing machines can be very prohibitive for manufacturers wanting to increase production. 

High Concerns about Durability

  • One disadvantage of digital wallpaper is that it does not stand long, especially in heavy traffic areas. While digital printing provides a lot of versatility when it comes to designs and colors, the impact over time can be much lesser in some types of digitally printed wallpapers than it is in paper-based wallpapers. It is usually the case mainly in commercial buildings, like offices, hotels, or restaurants, since the wallpaper will require heavy use. 

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Digitally Printing Wallpaper Market Competitive Landscape

Leading players in the digitally printed wallpaper industry are actively focusing on product innovation and customization to cater to the growing demand for unique and personalized digitally printed wallpaper designs. The companies in the printed wallpaper market, are investing heavily in research and development to improve print quality, durability, and sustainability of their products. In addition, key digitally printed wallpaper industry players are expanding their footprint through strategic acquisitions, mergers, and partnerships to strengthen their market position and widen their customer base. Recent market developments include new product launches with innovative features, collaborations with artists and designers for exclusive collections, and partnerships with interior design firms to offer comprehensive solutions for residential and commercial spaces. They also invest in digital printing technologies, including advanced printers, inks, and substrates, to improve production efficiency and reduce costs.

Top Players in Digitally Printing Wallpaper Market

  • A S Creation Tapeten AG
  • Grandeco Wallfashion Group Belgium NV
  • Graham and Brown Ltd
  • MX Display Ltd
  • Flavor Paper
  • Moonavoor Sisustus
  • JOHNMARK LTD
  • Glamora Srl
  • Inkiostro Bianco PI
  • Tecnografica
  • Syndikat4
  • DAISY JAMES
  • ELITIS
  • MINDTHEGAP
  • YO2 Designs
  • Arte International

Recent Developments

  • In January 2023, Grandeco Wallfashion Group Belgium NV introduced a digitally printed exclusive XL wallpaper for its Mural Young Edition collection. The murals are digitally printed on a printing-press custom-made for the company.
  • In March 2022, the British heritage company, Laura Ashley and Graham & Brown entered a collaboration. This collaboration led to the production of a line of wallpaper featuring prints by Laura Ashley.
  • In April 2023, Applied Coverings announced the launch of a novel service enabling customers to generate personalized patterns for their wallpaper. With this initiative, clients could work directly with Applied Coverings designers to develop unique wallpaper patterns tailored to their preferences and decor needs.

Digitally Printing Wallpaper Key Market Trends

Digitally Printing Wallpaper Market SkyQuest Analysis

SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

As per SkyQuest analysis, the digitally printed wallpaper industry is expected to witness significant growth over the forecast period. Increased spending on home remodeling and interiors in developed economies, such as North America and Europe, is propelling the demand for digitally printed wallpaper. Additionally, the growing popularity of digital prints over traditional wallpapers due to advantages such as high print quality, low lead times, and varied design options is expected to drive the market growth during the forecast period. Furthermore, rising disposable income, rapid urbanization, and shifting consumer preference towards aesthetically appealing interior solutions is expected to provide growth opportunities for digitally printed wallpaper manufacturers globally.

Report Metric Details
Market size value in 2023 USD 3.10 Billion
Market size value in 2032 USD 13.32 Billion
Growth Rate 17.56%
Base year 2024
Forecast period (2025-2032)
Forecast Unit (Value) USD Billion
Segments covered
  • Substrate
    • Vinyl, Nonwoven, Paper, and Fiber
  • Printing Technology
    • Inkjet and Electrography
  • End User
    • Residential, Commercial, and Automotive
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • A S Creation Tapeten AG
  • Grandeco Wallfashion Group Belgium NV
  • Graham and Brown Ltd
  • MX Display Ltd
  • Flavor Paper
  • Moonavoor Sisustus
  • JOHNMARK LTD
  • Glamora Srl
  • Inkiostro Bianco PI
  • Tecnografica
  • Syndikat4
  • DAISY JAMES
  • ELITIS
  • MINDTHEGAP
  • YO2 Designs
  • Arte International
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Digitally Printing Wallpaper Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Digitally Printing Wallpaper Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Digitally Printing Wallpaper Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Digitally Printing Wallpaper Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Digitally Printing Wallpaper Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Digitally Printing Wallpaper Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Digitally Printed Wallpaper Market size was valued at USD 3.10 Billion in 2023 and is poised to grow from USD 3.65 Billion in 2024 to USD 13.32 Billion by 2032, growing at a CAGR of 17.56% in the forecast period (2025-2032).

Leading players in the digitally printed wallpaper industry are actively focusing on product innovation and customization to cater to the growing demand for unique and personalized digitally printed wallpaper designs. The companies in the printed wallpaper market, are investing heavily in research and development to improve print quality, durability, and sustainability of their products. In addition, key digitally printed wallpaper industry players are expanding their footprint through strategic acquisitions, mergers, and partnerships to strengthen their market position and widen their customer base. Recent market developments include new product launches with innovative features, collaborations with artists and designers for exclusive collections, and partnerships with interior design firms to offer comprehensive solutions for residential and commercial spaces. They also invest in digital printing technologies, including advanced printers, inks, and substrates, to improve production efficiency and reduce costs. 'A S Creation Tapeten AG', 'Grandeco Wallfashion Group Belgium NV', 'Graham and Brown Ltd', 'MX Display Ltd', 'Flavor Paper', 'Moonavoor Sisustus', 'JOHNMARK LTD', 'Glamora Srl', 'Inkiostro Bianco PI', 'Tecnografica', 'Syndikat4', 'DAISY JAMES', 'ELITIS', 'MINDTHEGAP', 'YO2 Designs', 'Arte International'

The increasing trend for personalized home decor is the driving factor behind the digitally printed wallpaper market. Home buyers are looking for individualized, customized designs that reflect their personality, tastes, and lifestyle, which conventional wallpaper cannot deliver. Digital printing technology allows for endless possibilities in design, and customers can choose from an infinite selection of patterns, textures, and colors. The digital printing has made short runs easier to produce, which might interest homeowners or businesses looking for custom wallpaper. 

Rising Popularity of Eco-Friendly Products: Sustainable lifestyles are an issue for consumers now, hence, this has opened an opportunity for the digitally printed wallpaper market. One of the views on traditional wallpaper production is that it generates some waste and probably the harmful chemicals used in it. Digital printing instead results in less waste because only the amount of material needed for the wallpaper to be produced is printed, thus preventing material waste. Many of the leading digital printing companies are also now offering greener inks and substrates, such as recyclable and biodegradable papers, that will appeal to environmentally conscious consumers.

North America is dominating with the largest digitally printed wallpaper market share.  The increasing investment on interior décor and renovation in the region is primarily responsible for the expansion of North America digitally printed wallpaper market. According to the National Association of the Remodeling Industry (NARI), more than 76% of homeowners in the U.S. have carried out at least one home improvement project since the start of the pandemic. Several consumers in the region are opting for wallpapers with bold prints and textures, driving the demand for digitally printed wallpapers. The market in this region is experiencing expansion due to the presence of prominent companies like HP Inc., Xeikon, and Roland DG, as well as the widespread adoption of modern digital printing technologies. In addition, individuals in the United States place great importance on home improvement and renovation initiatives.

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Digitally Printing Wallpaper Market

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