Dietary Supplements Market Size

Global Dietary Supplements market size was valued at USD 134.10 Billion in 2023 and is poised to grow from USD 146.56 Billion in 2024 to USD 283.52 Billion by 2032, growing at a CAGR of 8.50% in the forecast period (2025-2032).

The primary driver boosting the global dietary supplements market growth is the growth in the demand for nutritional supplements by consumers. This demand has arisen due to various reasons including the rise of elderly population in the world who require additional supplements, trend of including supplements in daily diets to boost health and the demand for sports nutritional supplements by athletes and fitness enthusiasts. Dietary supplements are finding use due to the health aware and fitness conscious natures of the current millennial and Gen-Z populations.

Competition in the Dietary Supplements Market has also increased, which has increased the pressure on markets to introduce new products and do better branding. Economically, the commercialization of dietary supplements has helped provide employment opportunities and tax revenues as well. The tablet form of dietary supplements is especially seeing growth due to its familiarity and popularity among consumers of various ages. Thus, the market is growing rapidly and is set to see further growth in the coming years due to all of these reasons collectively, although the Dietary Supplements Market faces several challenges such as regulation and compliance challenges and limited clinical evidence for some products that generates distrust.

How is Liposomal Encapsulation Technology bringing Transformation to the Market?

Liposomal encapsulation technology is transforming the dietary supplements market dynamics. This is an advanced nanotechnology that improves nutrient absorption. The technology includes encapsulating active ingredients like glutathione within lipid spheres to protect them digestive degradation. This increases the bioavailability of the product significantly. A notable advancement related to this technology is INJA Wellness launch of INJA Glow in August 2024. This has been said to be India’s first Liposomal Glutathione Effervescent Tablets, using liposomal technology. It is claimed that it will boost glutathione absorption from 20% to over 80%. Clinical results show 4x effectiveness over standard formulations. This innovation has helped in making liposomal encapsulation the future of dietary supplements product development.