Global Custom T-shirt Printing Market

Custom T-shirt Printing Market Size, Share, Growth Analysis, By Printing Technique(Screen Printing, Digital Printing), By Sales Channel(Offline, Online), By End-Use(Commercial, Personal) - Industry Forecast 2024-2031


Report ID: SQMIG25K2090 | Region: Global | Published Date: February, 2024
Pages: 271 | Tables: 88 | Figures: 76

Custom T-shirt Printing Market Insights

Custom T-shirt Printing Market size was valued at USD 3.87 billion in 2019 and is poised to grow from USD 4.31 billion in 2023 to USD 10.33 billion by 2031, growing at a CAGR of 11.1% in the forecast period (2024-2031).

Increasing usage of custom designed t-shirts by various global companies to promote their brands, products, and offerings around the globe is the key major factor expected to drive the growth of the global custom t-shirt printing market during the forecast period. Moreover, a shift in consumer preferences towards stylish and customized t-shirts and clothing is also likely to fuel the growth of the global market at a significant pace over the forecast period.

Furthermore, rising use of various types of customized t-shirts to create social awareness and support a cause coupled with the increasing prevalence from various industries such as logistics, hospitality, construction, and medical to provide custom printed t-shirts to their workers and employees as a brand promotion and marketing technique is further anticipated to boost the global market overt the forecast period.

In addition, an extensive rise in the demand from several sports clubs and teams due to the rising government initiatives and providing a unique appearance and visibility of every team is contributing significantly to the rising demand and growth of the market over the coming years. For instance, in 2019, UK Sports, an UN-based government body for several major events announced the investment of USD 55.56 billion into the UK bids for hosting the 2025 Women’s Rugby World Cup coupled with the 2026 Tour de France Grand Depart.

US Custom T-shirt Printing Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 3.87 billion

Largest Segment

Commercial

Fastest Growth

Personal

Growth Rate

11.1% CAGR

Global Custom T-shirt Printing Market, 2021-2028 ($ Bn)
Country Share for Asia Pacific Region- 2021 (%)
Global Custom T-shirt Printing Market Size By End-Use, 2021-2028 ($ Bn)
Global Custom T-shirt Printing Market Size By End-Use, 2021-2028 (%)

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Custom T-shirt Printing Market Segmental Analysis

Global custom t-shirt printing market is segmented on the basis of printing technique, sales channel, end-use, and region. By printing technique, the market is segmented into screen printing, digital printing, and plot printing. By sales channel, the market is categorized into offline and online. By end-use, the market is bifurcated into commercial and personal. By region, the market is divided into North America, Europe, Asia Pacific, Latin America, and MEA.

Custom T-shirt Printing Market Analysis by Printing Technique

By printing technique, the screen-printing segment dominated the market and accounted for a significant revenue share in 2021. Increased adoption of these types of t-shirts due to various types of benefits like high colour vibrancy, enhanced print quality, and dark-coloured apparel are the major factors driving the growth of the segment market. Moreover, ability to print on several other synthetic fabrics such as polyester, silk, and viscose is also propelling the growth of the segment.

Furthermore, the digital-printing segment is projected to grow at fastest growth rate over the forecast period owing to the rise in popularity of digital printing among various t-shirt printing service providers due to easy processing and printing the artwork on product’s surface. In addition, high technological advancements with the growing number of innovations and new techniques around the globe is likely to fuel the growth of the segment over the coming years.

Custom T-shirt Printing Market Analysis by End-Use

By end-use, the commercial segment held the largest market share in 2021 and is projected to maintain its dominance throughout the forecast period. Continuously rising adoption of custom printed t-shirts in various end-use sectors such as media, hospitality, and retail to cater the growing demand for company branding with the help of logos printed on these t-shirts is the key factor expected to drive the segment market growth.

Moreover, the personal segment is likely to have a significant CAGR throughout the forecast period due to the rising popularity of these t-shirts among individuals, especially for various types of slogan printed t-shirts around the globe. However, increasing number of TV shows such as Game of Thrones, Suits, and Friends and their high fan base are fueling the demand for character-based t-shirts globally.

Global Custom T-shirt Prnting Market By End-Use, 2021 (%), 2019 (%)

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Custom T-shirt Printing Market Regional Insights

Globally, Asia Pacific dominated the custom t-shirt printing market with a holding of healthy market revenue share in 2021 and is set to retain its position over the forecast period. Growing consumer preferences for fashionable apparel and high proliferation of e-commerce sector are major factors expected to drive the growth of the market in the region. According to our findings, total number of t-shirts sales in India is estimated to reach around 1448.9 million pieces by 2026 with a growth rate of nearly 8.71%.

Furthermore, North America is witnessing fastest CAGR during the forecast period owing to high technological advancements and increased consumer disposable income in the region. Additionally, increasing investments and presence of prominent market players such as Nike Inc and Carhartt Inc., are likely to have positive impact on the growth and rising demand for custom t-shirts market in the region over the next coming years.

Global Custom T-shirt Printing Market By Geography, 2021-2028, 2024-2031
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Custom T-shirt Printing Market Dynamics

Custom T-shirt Printing Market Drivers

  • Customization Option to Benefit Market Leaders

Increase in use of various custom printed t-shirts by key companies around the globe as a major marketing and branding strategy to brand their company, products, and offering is major factor anticipated to drive the growth of the global custom t-shirt printing market over the forecast period. These branding strategies are majorly utilized by start-ups for improving their brand visibility and have the attention of their prospective consumers. In addition, continuously growing consumer disposable income mainly in developing countries including China, India, and Indonesia is enabling consumers to spend higher on customized clothes, which is fostering the market growth at a strong pace.

Custom T-shirt Printing Market Restraint

  • Presence to Toxic Chemicals to Hamper Market Growth

Presence of various polluting and toxic chemicals in the manufacturing process of customized t-shirts, which is very harmful for environment is a key factor hampering the growth of the global custom t-shirt printing market during the forecast period. Moreover, some specific slogans and designs printed on t-shirts can relate to sensitive issues like gender, crime, diseases, and politics, which is also likely to restrain the market expansion and growth over the coming years.

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Custom T-shirt Printing Market Competitive Landscape

The global custom t-shirt printing market is moderately competitive with the existence of many well-known international and local market players operating around the globe. Major players of the global market are implanting on several business developing strategies like acquisition, merger, collaboration, and new technology development for strengthening their market reach and product expansion to cater the rising consumer demand from all over the world.

Custom T-shirt Printing Market Top Player’s Company Profiles

  • CustomInk
  • VistaPrint
  • Printful
  • CafePress
  • Spreadshirt
  • Zazzle
  • Threadless
  • DesignAShirt
  • UberPrints
  • RushOrderTees
  • CustomPlanet
  • InkSoft
  • JakPrints
  • BlueCotton
  • Big Frog Custom T-Shirts
  • Customized Girl
  • CustomTeez
  • Custom Apparel Source
  • The Graphic Edge
  • LogoSportswear

Custom T-shirt Printing Market Recent Developments

  • In July 2022, Printful, a leading print-on-demand company announced that the company has joined the Shopify Plus Certifies App Program. Shopify Plus, used by over 14,000 global brands, a complete e-commerce platform, which serves a large volume of retailers, enabling them to customized their stores and automate operations.
  • In May 2019, Printo, an Indian retail chain announced the acquisition of Inkmonk for an undisclosed amount. With this acquisition, Printo is expected to become country’s largest digital printing firm. Additionally, both companies together aim to provide customers an improved and enhanced omnichannel experience.

Custom T-shirt Printing Key Market Trends

  • Trend of Customizable Sports Apparel Gaining Traction

In the last few years, the demand for fashionable sports apparel is on the rise because they are highly versatile, trendy, and more convenient, which is fostering the global market growth at a high growth rate. This highly increased emphasis on printed stylish t-shirts has been majorly capitalized by several key market players, who have developed their production facility, innovated designs, and larger market reach, to cater to the growing consumer demand across the globe.

Custom T-shirt Printing Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analysis, the global custom t-shirt printing market is witnessing a significant growth over the forecast period owing to the extensive rise in the innovations, rapid growth in population, and technology advancements. In addition, government initiatives to promote various sporting events is also fueling the adoption of customized t-shirts across various regions. However, placement of the artwork and blurry fonts and typography are some major challenges expected to restrain the global market growth in the near future.

Report Metric Details
Market size value in 2019 USD 3.87 billion
Market size value in 2031 USD 10.33 billion
Growth Rate 11.1%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Printing Technique
    • Screen Printing, Digital Printing, Plot Printing
  • Sales Channel
    • Offline, Online
  • End-Use
    • Commercial, Personal
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • CustomInk
  • VistaPrint
  • Printful
  • CafePress
  • Spreadshirt
  • Zazzle
  • Threadless
  • DesignAShirt
  • UberPrints
  • RushOrderTees
  • CustomPlanet
  • InkSoft
  • JakPrints
  • BlueCotton
  • Big Frog Custom T-Shirts
  • Customized Girl
  • CustomTeez
  • Custom Apparel Source
  • The Graphic Edge
  • LogoSportswear
Customization scope

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  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Custom T-shirt Printing Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Custom T-shirt Printing Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Custom T-shirt Printing Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Custom T-shirt Printing Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Custom T-shirt Printing Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Custom T-shirt Printing Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Custom T-shirt Printing Market size was valued at USD 3.87 billion in 2019 and is poised to grow from USD 4.31 billion in 2023 to USD 10.33 billion by 2031, growing at a CAGR of 11.1% in the forecast period (2024-2031).

The custom t-shirt printing market is moderately competitive with the existence of many well-known international and local market players operating around the globe. Major players of the market are implanting on several business developing strategies like acquisition, merger, collaboration, and new technology development for strengthening their market reach and product expansion to cater the rising consumer demand from all over the world. 'CustomInk', 'VistaPrint', 'Printful', 'CafePress', 'Spreadshirt', 'Zazzle', 'Threadless', 'DesignAShirt', 'UberPrints', 'RushOrderTees', 'CustomPlanet', 'InkSoft', 'JakPrints', 'BlueCotton', 'Big Frog Custom T-Shirts', 'Customized Girl', 'CustomTeez', 'Custom Apparel Source', 'The Graphic Edge', 'LogoSportswear'

Customization Option to Benefit Market Leaders

Trend of Customizable Sports Apparel Gaining Traction

Globally, Asia Pacific dominated the custom t-shirt printing market with a holding of healthy market revenue share in 2021 and is set to retain its position over the forecast period. Growing consumer preferences for fashionable apparel and high proliferation of e-commerce sector are major factors expected to drive the growth of the market in the region. According to our findings, total number of t-shirts sales in India is estimated to reach around 1448.9 million pieces by 2026 with a growth rate of nearly 8.71%.

Request Free Customization

Want to customize this report? This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time. We offer $1000 worth of FREE customization at the time of purchase.

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Global Custom T-shirt Printing Market

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