CRM Software Market Size, Share, Growth Analysis, By Organization Size(Small and Medium-sized Enterprises (SMEs), and Large Enterprises), By Application(Sales, Marketing, Customer Service, Social Media Management), By End User(BFSI (Banking, Financial Services, and Insurance), Retail), By Region - Industry Forecast 2024-2031


Report ID: SQMIG45F2135 | Region: Global | Published Date: April, 2024
Pages: 197 |Tables: 96 |Figures: 79

CRM Software Market Insights

Global CRM Software Market size was valued at USD 35.10 billion in 2022 and is poised to grow from USD 39.56 billion in 2023 to USD 102.95 billion by 2031, growing at a CAGR of 12.70% during the forecast period (2024-2031).

In recent years, The global Customer Relationship Management (CRM) Software marketplace has showcased a robust boom pushed by using different factors. Increasing emphasis on consumer-centric techniques and the need for efficient control of patron records propel the call for CRM solutions throughout industries. Businesses recognize the significance of cultivating strong consumer relationships for sustained fulfillment.

Furthermore, technological improvements, which include artificial intelligence and analytics integration, decorate CRM capabilities, imparting actionable insights for personalised purchaser interactions. The increasing adoption of cloud-based totally CRM answers contributes to scalability and accessibility. While North America remains a dominant market, Asia-Pacific's famous widespread increase capability due to growing digitalization and enterprise enlargement in emerging economies.

Market Snapshot - 2024-2031

Global Market Size

USD 35.10 billion

Largest Segment

Customer Service

Fastest Growth

Social Media Management

Growth Rate

12.70% CAGR

Global CRM Software Market ($ Bn)
Country Share for North America Region (%)

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CRM Software Market Segmental Analysis

The global CRM Software market is segmented into four major segments i.e. by By Organization Size, By Application, By End User, and region. Based on Organization Size, it is divided into Small and Medium-sized Enterprises (SMEs), Large Enterprises. Based on Application, it is bifurcated as Sales, Marketing, Customer Service, Social Media Management, Others. Based on End User it is segregated into, BFSI (Banking, Financial Services, and Insurance), Retail, Healthcare, IT and Telecom, Manufacturing, Others. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle East and Africa.

Analysis by Application

Customer Service have generally held a sizable marketplace percentage as with a developing emphasis on enhancing customer revel in, corporations prioritize customer support packages within CRM to ensure efficient query decision and delight. Effective customer service contributes considerably to client retention and loyalty, making it a focus for groups aiming for lengthy-term relationships.

The growing effect of social media on business-purchaser interactions propels the demand for CRM answers dedicated to social media management. Businesses understand the want for actual-time engagement on social systems, riding the adoption of CRM gear that facilitate effective monitoring and reaction.

Analysis by End-User

BFSI has long dominated the worldwide CRM Software marketplace as it closely is based on records-driven selection-making, making CRM software programs vital for dealing with and leveraging client information correctly. Stringent regulatory requirements in the economic enterprise power the adoption of CRM answers to make sure compliance and secure client statistics.

In the healthcare region, CRM is increasingly used for patient relationship control, streamlining communique, appointment scheduling, and usual affected person revel in. The ongoing digitization in healthcare intensifies the want for CRM solutions to control affected person records efficiently and enhance healthcare service transport.

Global CRM SoftwareMarket By Application

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CRM Software Market Regional Insights

North America, specifically the United States, reveals a strong inclination toward early technology adoption, contributing to a nicely-set up CRM software marketplace. The region's corporations place a sizable emphasis on consumer-centric strategies, driving the demand for superior CRM solutions.

Asia-Pacific is undergoing fast digital transformation throughout industries, fostering the adoption of CRM answers to beautify patron engagement and streamline operations. Emerging economies within the region, such as India and China, witness a flourishing business landscape, using the need for CRM software to manage expanding patron bases and optimize operations.

Global CRM SoftwareMarket By Region
  • Largest
  • Fastest

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CRM Software Market Dynamics

Drivers

Increasing Recognition of the Pivotal Role CRM

  • The growing recognition of the critical role customer relationship management plays in business success. Companies, across industries, are prioritizing customer-centric strategies, emphasizing the need for robust CRM solutions. Technological advances, particularly the combination of artificial intelligence and analytics, help advance CRM capabilities, providing actionable insights for the increasing adoption of cloud-based personal customer interaction CRM solutions for the benefits of scalability and accessibility.

Restraints

High Complexity of CRM Implementation

  • One of the key market constraints is the complexity of CRM implementations, often causing challenges in integration with existing systems in organizations High upfront and ongoing costs a associated with CRM adoption may be a barrier to small businesses with limited financial resources build Resistance to change in organizations and the need for extensive training when implementing CRM also contribute to limit various types occur.

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CRM Software Market Competitive Landscape

The competitive landscape of the CRM software market is dynamic and is characterized by intense competition and the presence of major players vying for market share. Business leaders focus on strategic partnerships, acquisitions and technological advancements to compete. The market is also witnessing the emergence of niche players and startups that have specialized in specific CRM functions. Collaboration with other technical providers and a strong emphasis on user experience and customization further intensify the competition.

Top Player’s Company Profiles

  • General Mills
  • Kellogg's
  • Post Holdings
  • Mondelez International
  • Hershey
  • Mars
  • Nestle
  • Ferrara Candy Company
  • Haribo
  • Jelly Belly Candy Company
  • Just Born Quality Confections
  • Trolli
  • Albanese Confectionery Group
  • The Jelly Bean Factory
  • Surf Sweets
  • Stretch Island Fruit Company
  • Annie's Homegrown
  • Bobo's Oat Bars
  • LaraBar
  • KIND Snacks
  • Clif Bar & Company
  • Quest Nutrition
  • RXBAR

Recent Developments

  • April 2023: Capillary Technologies, a international SaaS platform focusing on purchaser loyalty and engagement, has officially acquired Brierley Partners, founded in Texas. Brierley Partners is internationally stated for its understanding in loyalty generation, strategy, and execution.

CRM Software Key Market Trends

  • Rising Integration of AI and ML: The increasing integration of synthetic intelligence (AI) and system getting to know (ML) into CRM solutions, enabling greater smart records analysis and predictive insights for customized patron interactions. Mobile CRM packages are gaining traction, presenting customers the flexibility to access essential purchaser information on the go. Social media integration within CRM structures is another great trend, recognizing the developing impact of social platforms on consumer interactions and comments.

CRM Software Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

Global CRM Software market evaluation is a dynamic market with a number of standout trends and difficulties. The market is driven by a heightened cognizance of customer-centric techniques, technological advancements like AI integration, and the increasing adoption of cloud-primarily based solutions. However, demanding situations include integration complexities, data security worries, and excessive implementation charges. The marketplace is segmented by product kinds including cellular CRM and social CRM.

North America dominates because of early technology adoption, even as the Asia-Pacific place is famous for the fastest growth with fast digitization. Key trends include the mixing of AI, mobile CRM applications, and the shift closer to cloud-based total solutions, emphasizing consumer enjoyment and automation for better purchaser engagement and operational efficiency.

Report Metric Details
Market size value in 2022 USD 35.10 billion
Market size value in 2031 USD 102.95 billion
Growth Rate 12.70%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Organization Size
    • Small and Medium-sized Enterprises (SMEs), and Large Enterprises
  • Application
    • Sales, Marketing, Customer Service, Social Media Management, and Others
  • End User
    • BFSI (Banking, Financial Services, and Insurance), Retail, Healthcare, IT and Telecom, Manufacturing, and Others.
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • General Mills
  • Kellogg's
  • Post Holdings
  • Mondelez International
  • Hershey
  • Mars
  • Nestle
  • Ferrara Candy Company
  • Haribo
  • Jelly Belly Candy Company
  • Just Born Quality Confections
  • Trolli
  • Albanese Confectionery Group
  • The Jelly Bean Factory
  • Surf Sweets
  • Stretch Island Fruit Company
  • Annie's Homegrown
  • Bobo's Oat Bars
  • LaraBar
  • KIND Snacks
  • Clif Bar & Company
  • Quest Nutrition
  • RXBAR
Customization scope

Free report customization with purchase. Customization includes:-

  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on CRM Software Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on CRM Software Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the CRM Software Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the CRM Software Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the CRM Software Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the CRM Software Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

CRM Software Market size was valued at USD 35.10 billion in 2022 and is poised to grow from USD 39.56 billion in 2023 to USD 102.95 billion by 2031, growing at a CAGR of 12.70% during the forecast period (2024-2031).

The competitive landscape of the CRM software market is dynamic and is characterized by intense competition and the presence of major players vying for market share. Business leaders focus on strategic partnerships, acquisitions and technological advancements to compete. The market is also witnessing the emergence of niche players and startups that have specialized in specific CRM functions. Collaboration with other technical providers and a strong emphasis on user experience and customization further intensify the competition. 'General Mills', 'Kellogg's', 'Post Holdings', 'Mondelez International', 'Hershey', 'Mars', 'Nestle', 'Ferrara Candy Company', 'Haribo', 'Jelly Belly Candy Company', 'Just Born Quality Confections', 'Trolli', 'Albanese Confectionery Group', 'The Jelly Bean Factory', 'Surf Sweets', 'Stretch Island Fruit Company', 'Annie's Homegrown', 'Bobo's Oat Bars', 'LaraBar', 'KIND Snacks', 'Clif Bar & Company', 'Quest Nutrition', 'RXBAR'

The growing recognition of the critical role customer relationship management plays in business success. Companies, across industries, are prioritizing customer-centric strategies, emphasizing the need for robust CRM solutions. Technological advances, particularly the combination of artificial intelligence and analytics, help advance CRM capabilities, providing actionable insights for the increasing adoption of cloud-based personal customer interaction CRM solutions for the benefits of scalability and accessibility.

Rising Integration of AI and ML: The increasing integration of synthetic intelligence (AI) and system getting to know (ML) into CRM solutions, enabling greater smart records analysis and predictive insights for customized patron interactions. Mobile CRM packages are gaining traction, presenting customers the flexibility to access essential purchaser information on the go. Social media integration within CRM structures is another great trend, recognizing the developing impact of social platforms on consumer interactions and comments.

North America, specifically the United States, reveals a strong inclination toward early technology adoption, contributing to a nicely-set up CRM software marketplace. The region's corporations place a sizable emphasis on consumer-centric strategies, driving the demand for superior CRM solutions.

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