CRM Software Market Size, Share, Growth Analysis, By Component(Software, and Services), By Deployment Mode(On-Premise, and Cloud solutions), By Application(Customer Service, Customer Experience Management, CRM Analytics, Marketing Automation), By Vertical(Banking, Financial Services, and Insurance (BFSI), Healthcare), By Region - Industry Forecast 2025-2032

CRM Software Market size was valued at USD 40.2 Billion in 2023 and is poised to grow from USD 44.82 Billion in 2024 to USD 107.07 Billion by 2032, growing at a CAGR of 11.5% during the forecast period (2025-2032).

Organizational departments such as sales & marketing and customer services & support are increasingly integrating customer relationship management systems with AI to improve the customer experience and feedback and develop strong bonds with their customers. For instance, in April 2022, Salesforce, Inc., a cloud-based software company, launched CRM analytics, with new capabilities such as AI-powered insights for sales, marketing, and service teams for every industry, such as BFSI, retail, and IT & telecom, among others.  
The potential of AI in CRM is huge, and most providers are investing in the same to have predictions and recommendations based on unique business processes. With benefits ranging from Predictive lead scoring to anticipating customer needs across major functions like sales, marketing, and customer service, the adoption of AI in CRM is leading toward growth in the forecast period.  
Ongoing trends such as hyper-personalization of customer service, use of AI and automation, and implementation of robust social media customer service can help reduce costs and increase the adoption of customer relationship management (CRM) platforms across industries.  
 
The search insights within the CRM analytics help Salesforce customers to discover any dataset, dashboard, and next-best groupings related to their search. These developments in CRM solutions and services would likely boost the global CRM software market growth. Customers' increasing use of digital channels to communicate with brands and organizations is anticipated to drive industry growth over the forecast period.