Global CRM Analytics Market

CRM Analytics Market Size, Share, Growth Analysis, By Type(Sales Analytics, Customer Analytics), By End-User(BFSI, Health Care), By Deployment(On-premises, Cloud), By Solution(Customer Service, CRM Analytics) - Industry Forecast 2024-2031


Report ID: SQMIG45A2274 | Region: Global | Published Date: April, 2024
Pages: 197 | Tables: 120 | Figures: 72

CRM Analytics Market Regional Insights

North America is a major contributor to the global CRM analytics market. It is largely due to the growth of data and increased awareness of valuable customer retention. Growing industries such as BFSI, telecommunications and IT, health and life sciences, transportation and logistics are driving the growth of the global CRM analytics market.

Data-driven decision making is also increasing in Canadian market. Cloud business management solutions vendor Sage offered the first Sage data analytics service integration in the cloud for Sage 300 and Sage 100 in the US. and the Canadian market by March 2021. The tool provides users with live sales dashboards and detailed P&L reports.

Asia-Pacific is expected to emerge as the fastest growing regional market at a CAGR of 15.6% during the forecast period. Growing demand for innovative CRM solutions from emerging economies such as China and India to improve customer experience is acting as a catalyst for regional market growth. Expansion of e-commerce industry in Asian countries is expected to hear that India will create demand for CRM solutions. Additionally, the continuing rise of SMBs in countries like India places greater emphasis on deploying customer relationship management solutions as part of their efforts to establish their local and global businesses. Moreover, CRM is available to almost everyone in India, as internet and broadband are widely used across the country and their prices are falling The Indian CRM scenario is also undergoing a dramatic change due to the internet revolution in India.

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CRM Analytics Market size was valued at USD 11.45 Billion in 2022 and is poised to grow from USD 12.93 Billion in 2023 to USD 34.12 Billion by 2031, growing at a CAGR of 12.9% in the forecast period (2024-2031).

The CRM analytics market is experiencing steady growth driven by the increasing adoption of data-driven decision-making techniques across industries. Key players focus on delivering analytics tools and solutions to extract actionable insights from customer data, improve customer relationships, and optimize business strategies. Key drivers include demand for personalized customer experiences, growing consumer expectations, and the need for businesses to gain competitive advantage through data analytics. 'Adobe', 'ClickUp', 'Copper CRM, Inc.', 'Creatio', 'Freshworks Inc.', 'Insightly Inc.', 'Microsoft Corporation', 'monday.com', 'Nimble', 'Oracle Corporation', 'Salesforce.com, Inc.', 'SAP SE', 'SugarCRM Inc.', 'Zendesk', 'Zoho Corporation Pvt. Ltd.'

The increasing use of mobile devices and smartphones has increased the demand for mobile-friendly customer relationship management modules. Customers demand solutions that are accessible and usable on mobile devices, including smartphones and tablets. This is important for businesses that rely on their sales department to be mobile, as customer information and sales tools must be accessed remotely or on the go. Combining multichannel capabilities improves marketing campaigns. By integrating mobile and social media channels, CRM solutions enable businesses to reach customers where they spend their time. This makes campaigns more effective and increases conversion rates. Additionally, the ability to track customer interactions across channels can provide businesses with valuable insights into consumer behavior and preferences, enabling them to create more targeted and effective marketing campaigns.

Integrating Artificial Intelligence to Promote Market Possibilities: The use of artificial intelligence (AI) is growing rapidly around the world. Similarly, it is important to integrate AI into customer relationship management to improve the customer experience. According to IDC research, Salesforce, Inc.’s AI-powered CRM system is used to give users a competitive advantage. Software based on AI technologies including deep learning, machine learning, and natural language processing help organizations understand the consumer’s psychological state. Using this data, the software executes and delivers solutions for customers, and helps build stronger relationships with end users. For example, Zoho CRM’s Zia and Salesforce’s Einstein offer AI-powered CRM that uses voice technology to collect customer data. Moreover, bots and virtual assistants use this technology to eliminate human errors and provide automatic responses to customer reports, data collection, emails, and other tasks as a result, AI technology the addition of which is likely to boost the growth of customer relationship management (CRM) market in future.

North America is a major contributor to the CRM analytics market. It is largely due to the growth of data and increased awareness of valuable customer retention. Growing industries such as BFSI, telecommunications and IT, health and life sciences, transportation and logistics are driving the growth of the CRM analytics market.

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Global CRM Analytics Market

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