Craft Wine Market
Report ID: SQMIG30F2060
Report ID: SQMIG30F2060
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Report ID:
SQMIG30F2060 |
Region:
Global |
Published Date: January, 2026
Pages:
174
|Tables:
89
|Figures:
71
Global Craft Wine Market size was valued at USD 38.6 billion in 2024 and is poised to grow from USD 41.34 billion in 2025 to USD 71.56 billion by 2033, growing at a CAGR of 7.1% during the forecast period (2026-2033).
The craft wine market globally is gaining traction as consumers have drawn to artisanal products, premiumization trends are diversifying consumers preferences, and millennials are beginning to have a greater appetite for unique flavor experiences. Social media campaigns and experiential tastings are creating wider customer participation.
Craft wine market share is increasing as consumers are seeking authenticity, small-batch production, ingredients grown locally, and seasonal or ingredient-unique wines. The craft wine market is being buoyed by the rise of boutique wineries, unique fermentation methodologies, enhanced scenery on by local wine, and a varietal sweet or organic or sustainable process. Health-conscious consumers also focused more on low-sulfite wines or natural wines, whereas wine tourism and direct-to-consumer business models allow Hong Kong producers a deeper customer interaction. These trends will likely contribute to continued growth through 2032.
However, there remain constraints in the craft wine market growth, such as distributors unwilling to engage with smaller producers with limited production capabilities; the price points of craft products compared to mass wine; multi- or cross-border alcohol regulations; and when contemplating climate change and supply chain constraints that limit availability to consistent production.
How Is Sustainable Packaging Influencing the Choices of Consumers in the Craft Wine Space?
Sustainable packaging is rapidly growing as a marketing opportunity for craft wineries that are targeting environmentally conscious consumers across a variety of generations, especially millennials and Gen Z buyers, as per craft wine market trends. While many craft wineries are considering options like switching to lightweight glass, recycled materials (cardboard and other packaging), and alternative formats (like canned wines or boxed packaging), the ultimate goal is to make a determined effort to decrease their overall impact on the environment, and at the same time capture the hearts of modern vintners who are serious about sustainability and waste reduction. Communicating sustainable credentials through every element of the packaging choice - sustainable packaging choices are not only providing consumers with acceptable ethical credentials - but they are also cultivating brand loyalty and shelf presence in retail settings and virtual marketplaces alike.
Market snapshot - 2026-2033
Global Market Size
USD 41.25 Billion
Largest Segment
Red Wine
Fastest Growth
Rose Wine
Growth Rate
5.18% CAGR
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Global Craft Wine Market is segmented by Product Type, Grape Variety, Distribution Channel, Packaging Type and region. Based on Product Type, the market is segmented into Red Wine, White Wine, Rosé Wine and Sparkling Wine. Based on Grape Variety, the market is segmented into Cabernet Sauvignon, Merlot, Pinot Noir, Chardonnay and Sauvignon Blanc. Based on Distribution Channel, the market is segmented into On-trade and Off-trade. Based on Packaging Type, the market is segmented into Bottles, Cans and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
According to craft wine market statistics, red wine remains the leading flavor type. The flavors associated with red wine are often the most alluring, with strong cultural associations, and consumers like the idea of potential health aspects are some of the motivations reinforcing robust demand in both developing and developed regions. Red wine is often viewed with distinction for its: potential depth of flavor, aging potential, versatility in food pairings, enduring taste preferences, and behaviors amongst a full range of wine drinkers.
In comparison, demand for rose wine is rising rapidly, driven by its refreshing, approachable flavor profile and its strong resonance with younger consumers—especially millennials and Gen Z. The category has also gained notable popularity among female drinkers, who appreciate its lightness, versatility, and modern, lifestyle-oriented branding. These factors, combined with broader market trends favoring lower-alcohol, easy-drinking beverages, are accelerating rose wine’s growth and solidifying its position as a dynamic segment within the global wine industry.
Currently, the on-trade channel is leading in demand in the craft wine market, which includes restaurants, pubs, hotels etc. Shoppers increasingly favor curated wine experiences, food pairings, and sommelier event experiences at premium with this venue setting, brands can activate exclusive offerings and more direct consumer partnerships.
The off-trade channel is experiencing steady and sustained growth, driven largely by the increasing accessibility of retail formats such as supermarkets, hypermarkets, and convenience stores. This expansion is further supported by a rising preference for at-home consumption, where consumers are seeking convenient, cost-effective options that fit into their busy lifestyles. As convenience-oriented shopping habits continue to strengthen—fueled by factors like wider product availability, attractive pricing, and the ease of bulk purchasing—the off-trade segment is becoming an increasingly influential contributor to overall market demand.
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North America holds the top spot for craft wine consumption thanks to the strength of the local wine culture, a heightened demand for premium artisanal products, and a consumer shift towards unique, small batch experiences with products produced locally, as per craft wine market regional outlook. The rise of wine tourism, sustainability trends, support for local businesses and products provide both the U.S. and Canada to ramp up craft wine styles with enthusiasm.
The craft wine market in the United States is all about innovation, a variety of grape styles and a demand from consumers for boutique wine makers. The consumer base in the United States is increasingly preferring wines that have a story behind them, whether that story is around organic production or the production of wines from specific regions with specific terroir. With a firmly established wine culture and high incomes disposable incomes in many of the states, it seems today would be exciting for the growth of craft wines overall.
The craft wine market in Canada and its producers can now be observed in every province nationally. Although there is a potential for growth in Atlantic Canada, the craft wine market is the strongest in British Columbia and Ontario where consumers exhibit clear preferences for local and sustainable wines, and cold-climate grapes as per craft wine market industry trends. The growing trends of wine tourism, increasing sustainable framework produced by government policies, the increasing interest in farm-to-glass, and there are several major reasons Cameroon’s craft wine market can only grow from here.
The Asia-Pacific region is currently attracting craft wine brands as disposable incomes increase, middle class growth continues and globally interest in wine culture rises domestically. Urban market consumers in places like Japan and South Korea are seeking premium and artisanal premium wine. Key contributing factors across the board are wine appreciation, e-commerce developments and social media.
Japan's craft wine industry is taking advantage of Japanese consumer sentiment towards fine and artisanal products. The domestic wineries are innovating, experimenting with grape varieties and winemaking methods in their craft wine market strategies. Growing awareness of the health benefits of wine, increasing interest in pairing wines with food traditions and popularity with younger consumers are all incremental contributors to the slow and steady rise of craft wines in Japan.
The craft wine market signs are positive in South Korea as urban consumers are engaging more in luxury lifestyle trends. Young women are drinking wine; consumer wine consumption is increasing and the shift towards boutique labelled brands is a developing niche of interest. Virtual platforms and wine subscription models are helping to market locally made and imported craft wines to those urban buyers by identifying their health-conscious and trend-based values.
Given that there are strong wine traditions and consumers are increasingly shifting their wants and needs towards organic and low-intervention wines, Europe is well-positioned to be the stage for craft wine as per craft wine market industry analysis. Ideas about sustainability, authenticity, and place-based identity matter to European wine buyers, and they want to support local producers and artisan-based cultures.
The UK craft wine market is fueled by a group of drinking adventurers who desire new taste profiles and sustainable labels. Local wineries continue to flourish, and the appetite for craft wines from other countries is expanding as well. The online wine retail market has exploded, and with increased opportunity for experiential events through tastings, the UK continues to forge forward and support the craft wine ecosystem.
Germany's craft wine market penetration is a consortium of tradition and new ideas. New winemakers, primarily young, are innovating around organic methods, native grape varietals, and basically letting the grapes behave like grapes with minimal intervention. Consumers are increasingly demanding wines that are driven by terroir, craftsmanship, and experiential locations of production. The growth of boutique biodynamic and natural wines in urban environments like Berlin is exciting and encouraging people to build up their craft beer wine collections.
France's craft wine movement is complementing an established iconic wine culture, and resonates with consumers looking for alternative, artisanal expressions of wine. Small production producers are finding a way to add a story to their wine with natural winemaking and small production regional characteristics; however, France's craft wine movement will need to appeal to millennials and Gen Z paying attention to sustainable and evidenced stories for it to remain relevant as per craft wine market forecast. France's craft wine market will have both domestic and international fans, moving forward.
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Consumer Demand for Artisan and Local Products is Rising
Expanding Wine Tourism and Tasting Room Culture
Expensive Production Costs and Lack of Scale
Distribution and Shelf Placement Challenges
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Craft wine makers can use blending and local authenticity as a focus for reaching boutique-loving wine consumers. The use of expanded tasting experiences and storytelling within social media can increase a wine brand's repercussion and brand loyalty.
Many new startups are changing the craft wine market with a variety of creative approaches that disrupt the sourcing, sustainability, and customer engagement part of the craft wine market. These new craft wine companies advocate local flavor and re-imagine how wine reaches modern consumers.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the craft wine market is enjoying a stable growth trend because consumers prefer, more than ever, to purchase artisanal and locally brewed wines, and there is strong growth in wine tourism. However, producers will face barriers to growth like required labelling restrictions, that limit product distribution and competition from large wine companies. The Asia-Pacific region is anticipated to witness the fastest growth Trend due to changing consumer preferences, rising disposable income and increasing wine consumption in metropolitan areas. Innovation, small-batch processes, sustainability and customized experiences are in the long-term opportunities in this market.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 38.6 billion |
| Market size value in 2033 | USD 71.56 billion |
| Growth Rate | 7.1% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Craft Wine Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Craft Wine Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Craft Wine Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Craft Wine Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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Global Craft Wine Market size was valued at USD 41.25 Billion in 2023 and is poised to grow from USD 43.39 Billion in 2024 to USD 61.89 Billion by 2032, growing at a CAGR of 5.18% during the forecast period (2025-2032).
Craft wine makers can use blending and local authenticity as a focus for reaching boutique-loving wine consumers. The use of expanded tasting experiences and storytelling within social media can increase a wine brand's repercussion and brand loyalty. 'Avaline (United States)', 'Usual Wines (United States)', 'Maker Wine (United States)', 'Winc, Inc. (United States)', 'Vinovest (United States)', 'Nomadica (United States)', 'Wander + Ivy (United States)', 'Archer Roose (United States)', 'Emetry (United States)', 'Naked Wines plc (United Kingdom)', 'Drop Wine (United Kingdom)', 'VinSocial (United States)', 'Winebuyers Ltd (United Kingdom)', 'WineCraft (India)', 'The Good Wine Club (Australia)'
Consumers are increasingly desiring artisan wines, small-batch wines which showcase the local terroir and reflect authenticity. This trend can happen for several reasons including a growing demand for "experiential" products, increased transparency in sourcing, and supporting small producers and reflects the increasing growth of craft wines across different markets.
Rise of Direct-to-Consumer: As craft wine brands have realized the value of DTC sales through e-commerce and subscriptions. Wineries can build a relationship with consumers, create one of a kind, differentiate the offering, collect data without scores, and have better margins than wholesaling.
Why Is North America at the Forefront of Craft Wine Consumption?
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