Top Cosmetic Skin Care Companies

The competitive landscape for the cosmetic skin care industry is fast-moving, as global and regional players are sharpening their focus on innovation, sustainability, and digital engagement. Leading companies such as L'Oréal, Estée Lauder, and Shiseido are expanding their portfolios through acquisitions, luxury skincare lines, and products focused on ingredients to meet changing consumer preferences.

As per market strategies, L'Oréal made their partnership with Verily in February 2024 to provide skin diagnostics through the help of AI on a new level of technology integration with skin care, ultimately adding to their innovations in tech-forward skincare.

In the last several years, startups have disrupted the cosmetic skin care sector, converting traditional giants into highly agile innovators and niches that appeal to younger and eco-conscious consumers. These startups typically emphasized the clean beauty, vegan offering, customized skincare, and eco-friendly packaging which helped them develop a loyal customer base significantly faster than the traditional giants, leveraging transparency and authenticity.

• Sol de Janeiro: Founded in 2015 and based in New York City, Sol de Janeiro has become a worldwide top name in modern beauty by leveraging aspects of Brazilian culture combined with the latest in global skincare trends. The stand-out of the brand is aptly reflected in their name since it is focused on Brazilian Bum Bum Cream, a body care product with guaraná extract and a strongly fragrant almond-vanilla with global appeal.

• Revieve: Founded in 2016 in Helsinki, Finland, Revieve represents a new dimension of innovation in the cosmetic skincare space by merging artificial intelligence (AI), augmented reality (AR), and digital beauty solutions. Revieve offers custom digital platforms for beauty retailers and cosmetic brands, presenting as new way to compete in fragmented market space. Revieve provides retailers with solutions including virtual skin advisors, digital makeup try-on (makeup trial), online skincare analysis tools, which use AI.

Top Player’s Company Profiles

• L’Oréal

• Estée Lauder Companies

• Procter & Gamble (P&G)

• Unilever

• Shiseido Company

• Beiersdorf AG

• Johnson & Johnson

• Coty Inc.

• Amorepacific Corporation

• Kao Corporation

• Natura & Co.

• Revlon Inc.