Cosmetic Surgery Market Size, Share, Growth Analysis, By Gender (Female, and Male), By Age Group (13 to 29, 30 to 54, 55 and above), By Procedure (Breast augmentation, Eyelid surgery, Liposuction, Rhinoplasty, and Others), By End User (Ambulatory surgical facility, Hospital and clinic, and Office and cosmetic surgical center), By Region - Industry Forecast 2024-2031


Report ID: SQMIG35C2004 | Region: Global | Published Date: September, 2024
Pages: 157 |Tables: 98 |Figures: 76

Cosmetic Surgery Market Insights

Global Cosmetic Surgery Market size was valued at around USD 75 billion in 2022 and is expected to rise from USD 83.6 billion in 2023 to reach a value of USD 199.8 billion by 2031, at a CAGR of 11.5% over the forecast period (2024–2031).

The global cosmetic surgery market is experiencing remarkable growth impacted by the leading factors like the rising awareness of cosmetic procedures, a huge impact of social media, and technological advancements like emergence of less invasive procedures. Less invasive procedures like fillers and botox and rising acceptance of aesthetic procedures among the young population is notable impacting the growth of the market. Furthermore, with the growing ageing population, the demand for anti-aging procedures is increasing. This comprises the interested individuals to opt for liposuction, facelifts, and other associated procedures that aim to restore youthfulness. In addition, growing disposable income that enables people to opt for affordable aesthetic procedures is boosting the growth of the cosmetic surgery market. 

Despite significant growth seen in the market, the high price of cosmetic surgery may refrain some individuals from availing treatments mainly for complicated procedures. This may considerably impact on market growth. Also, ethical concerns for cosmetic procedures and strict regulations may notably create obstacles for newbies and intricate the industry dynamics, thus hampering the market growth. In addition, complications and risks related to cosmetic surgeries like dissatisfaction with outcomes and associated infections may create hesitation among people from undergoing treatments. Yet, the market will progress with opportunities like progressing market in developing regions, rise of non-surgical treatments, and growing personalization and customization in treatments.

US Cosmetic Surgery Market  is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024–2031

Global Market Size

USD 67.3 billion

Largest Segment

Females

Fastest Growth

Females

Growth Rate

11.6% CAGR

Global Cosmetic Surgery Market ($ Bn)
Country Share for North America Region (%)

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Cosmetic Surgery Market Segmental Analysis

Global Cosmetic Surgery Market is segmented by Gender, Age Group, Procedure, End User, and region. Based on Gender, the market is segmented into Female, and Male. Based on Age Group, the market is segmented into 13 to 29, 30 to 54, 55 and above. Based on Procedure, the market is segmented into Breast augmentation, Eyelid surgery, Liposuction, Rhinoplasty, and Others. Based on End User, the market is segmented into Ambulatory surgical facility, Hospital and clinic, and Office and cosmetic surgical center. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Cosmetic Surgery Market Analysis by Gender 

Based on gender, the cosmetic surgery market is categorized into female and male. The female segment held a notable share of the market in the previous years and is expected to lead over the forecast period as well owing to the growing cultural and societal norms, growing acceptance and awareness, and the availability of diverse treatment options. The females mostly face a higher societal pressure to obey to the growing beauty standards, which notably impacts the demand for numerous aesthetic procedures. They are usually more aware of the available procedures and are currently more open to discussing these treatments and various cosmetic procedures, thus impacting the segment’s growth. 

On the other hand, the male segment is projected to grow considerably over the forecast period owing to the changing attitudes towards self-care, emphasis on youthfulness, major impact of social media, and availability of multiple options. Recent years have witnessed higher acceptance of cosmetic surgeries among the male population, impacted by the inclining societal norms that encourage personal grooming. Most men today are shifting their interest towards fighting age signs and maintain young appearance in competitive working environments. The segment’s growth is also considerably impacted by fitness and beauty represented by the media and shift towards cosmetic improvements among males. They are increasingly adopting procedures like rhinoplasty, botox, and liposuction that cater to growing needs. 

Cosmetic Surgery Market Analysis by End User 

Based on end user, the market is segmented into ambulatory surgical facility, hospital and clinic, and office and cosmetic surgical center. The hospital and clinic segment held a notable market share in the previous years and is expected to continue dominance over the forecast period as well owing to exhaustive services offered, presence of skilled professionals, availability of improved technologies, and better post-operative care. Hospitals and clinics offer a broader range of cosmetic operations, satisfying a large number of patients under a single roof. They are equipped with professional operators with certifications, thus boosting patients’ safety and trust. These settings are well-equipped with improved technology and offer exhaustive care to patients with better outcomes and satisfaction. 

On the other hand, the office and cosmetic surgical center segment will hold a remarkable market share in the coming years owing to the offering of less invasive procedures, convenient settings, and better specialization. These surgical centers are highly proficient and expert in less invasive procedures and non-surgical treatments. These include laser therapies, injectables, and more that are common among a larger population base due to their low risk and faster recovery times. These settings offer better relaxation than the hospitals, increasing patients’ comfort while undergoing these treatments. Most surgical centers emphasize aesthetic surgeries, enabling customized and professional services demanded by patients.

Global Cosmetic Surgery Market Size By End User

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Cosmetic Surgery Market Regional Insights

North America dominated the market in 2023 and is expected to continue leading during the forecast period. This is owing to its increasing popularirty, the presence of advanced technology, and skilled professionals. The cultural acceptance of aesthetic procedures in the region is higher than other regions, resulting in more demand for professional and personal reasons. Also, North America is the leading center for a large number of innovative procedures and superior healthcare technology that improve effectiveness and safety. The region also holds a huge number of well-certified surgeons and professionals that again contribute to growing patient satisfaction and trust. The key players profiled in the region include Allergan Aesthetics, Galderma, Merz North America, Hologic, Inc., Revance Therapeutics, Inc., and more. 

Europe is the fastest-growing region in the global cosmetic surgery market due to robust cultural inclination towards aesthetics and beauty with a large population seeing cosmetic surgery as a major means of self- confidence and improvement. European nations provide a broader range of cosmetic surgeries like non-invasive treatments, satisfying a large patient pool with diverse needs and choices. Moreover, strict regulatory standards confirm quality standards and high safety in healthcare practices. This ultimately improves patient trust and confidence. Also, Europe is home to numerous medical professionals and talented surgeons prominent for their specialization in aesthetic procedures. Growing medical tourism in the countries like turkey, France, and Germany is also boosting the regional growth.

Global Cosmetic Surgery Market Size By Geography
  • Largest
  • Fastest

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Cosmetic Surgery Market Dynamics

Cosmetic Surgery Market Driver

Rise of Medical Tourism to Fuel Market Growth 

  • Most individuals travel to other nations with low prices for superior aesthetic treatments like Thailand, Turkey, Mexico, and more. This trend is propelling the growth of the overall cosmetic surgery market as individuals are hunting for reliable and affordable treatment options. Most medical tourism locations also offer their appeal for aesthetic procedures. 

Growing Emphasis on Wellness and Self-Improvement 

  • Recent years have witnessed a holistic approach towards wellness and self-care, with patients perceiving cosmetic treatments as a part of personal improvement and a commitment towards health. Several patients have also reported better self-esteem and confidence after opting for these procedures, thus boosting interest in more cosmetic treatments and impacting the market growth. 

Cosmetic Surgery Market Restraints 

Increased Market Competition to Act as Key Restraint 

  • The rising number of clinics and practitioners in aesthetic treatments is resulting in higher saturation in most developed and developing markets. This is leading to intensified competition and possibly less profit margins for the associated surgeons and professionals. Also, the market is being saturated with a number of newbies, resulting in inconsistency in results and quality care. This may considerably impact patients’ confidence and trust in these procedures. 

Low Awareness in Developing Markets 

  • Despite several innovations and advancements in cosmetic surgeries, the market is hampered by lack of education and poor healthcare access. In most regions, the awareness of aesthetic procedures and their advantages is low, which could refrain them from using the available options. Also, in the developing regions, poor infrastructure may hamper the delivery and availability of effective and safe aesthetic procedures.

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Cosmetic Surgery Market Competitive Landscape

The competitive landscape of the cosmetic surgery market is categorized by different players, comprising specialized clinics, multinational corporations, and progressing startups. Leading companies like Merz, Gladerma, Seintra, and Allergen are dominating the market with a broad range of services and products, especially in surgical implants and injectables. Other established companies are actively investing in R&D to launch novel products and innovative techniques like advanced imaging technologies and minimally invasive surgeries. With the evolving trends, the profiled companies will be implementing changes as per consumer requirements and adapting to technological improvements.

Cosmetic Surgery Market Top Player’s Company Profiles

  • Allergan, Inc. 
  • Alma Lasers, Ltd. 
  • Cutera, Inc. 
  • Cynosure, Inc. 
  • Erchonia Corporation 
  • Galderma S.A. 
  • InMode Ltd. 
  • Johnson & Johnson Services, Inc. 
  • Lumenis Ltd. 
  • Merz Pharma GmbH & Co. KGaA 
  • Mentor Worldwide LLC 
  • Sientra, Inc. 
  • Sinclair Pharma plc 
  • Syneron Medical Ltd. 
  • Zimmer Biomet Holdings, Inc. 
  • Valeant Pharmaceuticals International, Inc. 
  • Polytech Health & Aesthetics GmbH 
  • GC Aesthetics 
  • Hans Biomed Corp. 
  • Qufu GuangLong Biochem Co., Ltd.

Cosmetic Surgery Market Recent Developments

  • In September 2024, Allergan Aesthetics announced its BOTOX® Cosmetic (onabotulinumtoxinA) received approval from the China (NMPA) National Medical Product Administration. The product is now available for treating MMP (masseter muscle prominence) in China. Masseter is the muscle in the lower face for chewing and its prominence may result in square and wide lower face shape. 
  • In January 2024, Lutronic and Cynosure joined hands to develop a global medical aesthetic technology business. This merger will blend the companies’ energy-enabled medical aesthetic treatment technologies and systems to develop a unique and exceptional product portfolio. 
  • In September 2023, Cutera, Inc. introduced the ‘Secret DUO’, a ground-breaking revitalization and face resurfacing platform that uses dual non-ablative fractional techniques. Every modality can be solely used or in amalgamation to cure diverse aesthetic signs.

Cosmetic Surgery Key Market Trends

  • Rising Demand for Male Aesthetic Procedures: There is a remarkable rise in the number of male populations opting for cosmetic enhancements, comprising treatments like hair transplants, gynecomastia surgery, facial rejuvenation, and more for professional and personal reasons. This inclination is changing owing to societal regulations for self-care and masculinity. Clinics are also developing strategies for addressing the growing needs of male patients. 
  • Ethical and Sustainability Practices: The cosmetic surgery market is experiencing a growth in sustainable products and practices. patients are becoming more aware, triggering specialized settings to use biodegradable materials and environment-friendly materials. There is also an increased focus on ethical practices with consumers desiring transparency on aesthetic procedures, results, and associated risks. This improves trust between providers and patients.

Cosmetic Surgery Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research. 

As per SkyQuest analysis, the cosmetic surgery market is considerably progressing due to growing acceptance and awareness of cosmetic procedures, technological advancements like the development of less invasive surgeries and treatments and advanced anesthesia, reduced recovery time, and enhanced safety. The market is also fueled by the rising disposable income of consumers, increasing preference for more advanced treatments, and opting for personalized options. However, the market is hampered by growing stigma and cultural differences in most cultures, growing complications and risks related to surgeries, including dissatisfaction and infections, and strict regulatory challenges. North America is anticipated to lead the market owing to the high impact of social media, the increased spending power of consumers resulting in the demand for advanced treatments, and the presence of strong healthcare infrastructure and skilled surgeons. Nonetheless, a few opportunities for the growth of the cosmetic surgery market include increasing integration of wellness and aesthetics, growth of sustainable practices, and heavy integration of AI and robotics.

Report Metric Details
Market size value in 2022 USD 75 billion
Market size value in 2031 USD 199.8 billion
Growth Rate 11.5%
Base year 2023
Forecast period 2024–2031
Forecast Unit (Value) USD Billion
Segments covered
  • Gender
    • Female, and Male
  • Age Group
    • 13 to 29, 30 to 54, 55 and above
  • Procedure
    • Breast augmentation, Eyelid surgery, Liposuction, Rhinoplasty, and Others
  • End User
    • Ambulatory Surgical Facility, Hospital and Clinic, and Office and Cosmetic Surgical Center
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Allergan, Inc. 
  • Alma Lasers, Ltd. 
  • Cutera, Inc. 
  • Cynosure, Inc. 
  • Erchonia Corporation 
  • Galderma S.A. 
  • InMode Ltd. 
  • Johnson & Johnson Services, Inc. 
  • Lumenis Ltd. 
  • Merz Pharma GmbH & Co. KGaA 
  • Mentor Worldwide LLC 
  • Sientra, Inc. 
  • Sinclair Pharma plc 
  • Syneron Medical Ltd. 
  • Zimmer Biomet Holdings, Inc. 
  • Valeant Pharmaceuticals International, Inc. 
  • Polytech Health & Aesthetics GmbH 
  • GC Aesthetics 
  • Hans Biomed Corp. 
  • Qufu GuangLong Biochem Co., Ltd.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Cosmetic Surgery Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Cosmetic Surgery Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Cosmetic Surgery Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Cosmetic Surgery Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Cosmetic Surgery Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Cosmetic Surgery Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Cosmetic Surgery Market size was valued at around USD 75 billion in 2022 and is expected to rise from USD 83.6 billion in 2023 to reach a value of USD 199.8 billion by 2031, at a CAGR of 11.5% over the forecast period (2024–2031).

The competitive landscape of the cosmetic surgery market is categorized by different players, comprising specialized clinics, multinational corporations, and progressing startups. Leading companies like Merz, Gladerma, Seintra, and Allergen are dominating the market with a broad range of services and products, especially in surgical implants and injectables. Other established companies are actively investing in R&D to launch novel products and innovative techniques like advanced imaging technologies and minimally invasive surgeries. With the evolving trends, the profiled companies will be implementing changes as per consumer requirements and adapting to technological improvements. 'Allergan, Inc. ', 'Alma Lasers, Ltd. ', 'Cutera, Inc. ', 'Cynosure, Inc. ', 'Erchonia Corporation ', 'Galderma S.A. ', 'InMode Ltd. ', 'Johnson & Johnson Services, Inc. ', 'Lumenis Ltd. ', 'Merz Pharma GmbH & Co. KGaA ', 'Mentor Worldwide LLC ', 'Sientra, Inc. ', 'Sinclair Pharma plc ', 'Syneron Medical Ltd. ', 'Zimmer Biomet Holdings, Inc. ', 'Valeant Pharmaceuticals International, Inc. ', 'Polytech Health & Aesthetics GmbH ', 'GC Aesthetics ', 'Hans Biomed Corp. ', 'Qufu GuangLong Biochem Co., Ltd.'

Most individuals travel to other nations with low prices for superior aesthetic treatments like Thailand, Turkey, Mexico, and more. This trend is propelling the growth of the overall cosmetic surgery market as individuals are hunting for reliable and affordable treatment options. Most medical tourism locations also offer their appeal for aesthetic procedures. 

Rising Demand for Male Aesthetic Procedures: There is a remarkable rise in the number of male populations opting for cosmetic enhancements, comprising treatments like hair transplants, gynecomastia surgery, facial rejuvenation, and more for professional and personal reasons. This inclination is changing owing to societal regulations for self-care and masculinity. Clinics are also developing strategies for addressing the growing needs of male patients. 

North America dominated the market in 2023 and is expected to continue leading during the forecast period. This is owing to its increasing popularirty, the presence of advanced technology, and skilled professionals. The cultural acceptance of aesthetic procedures in the region is higher than other regions, resulting in more demand for professional and personal reasons. Also, North America is the leading center for a large number of innovative procedures and superior healthcare technology that improve effectiveness and safety. The region also holds a huge number of well-certified surgeons and professionals that again contribute to growing patient satisfaction and trust. The key players profiled in the region include Allergan Aesthetics, Galderma, Merz North America, Hologic, Inc., Revance Therapeutics, Inc., and more. 

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