Global Competitive Intelligence Tools Market

Global Competitive Intelligence Tools Market Size, Share, Growth Analysis, By Type(On-premise tools, Cloud-Based tools), By Application(BFSI, IT sector) - Industry Forecast 2023-2030


Report ID: SQSG45C2012 | Region: Global | Published Date: February, 2024 | Pages: 165 | Tables: 68 | Figures: 73

Global Competitive Intelligence Tools Market Insights

Global Competitive Intelligence Tools Market size was valued at USD 440.51 million in 2021 and is poised to grow from USD 494.47 million in 2022 to USD 1246.33 million by 2030, growing at a CAGR of 12.25% in the forecast period (2023-2030).

Competitive intelligence tools are used by businesses to analyze, collect, and record the competitor’s data to gain a competitive advantage over it. The gathered data from competitive intelligence tools help in improving company sales and designing a better advertisement campaign. These intelligence tools are used by various industries, as it provides better reorganization and competitive actions which are used to learn about competitors’ content marketing, social media marketing, and digital marketing strategy. These capabilities increase the use of CI tools that will drive the competitive intelligence market over the analysis period.

US Competitive Intelligence Tools Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2023-2030

Global Market Size

USD 440.51 million

Largest Segment

Cloud-based tools

Fastest Growth

Cloud-based tools

Growth Rate

12.25% CAGR

Global Competitive Intelligence Tools Market 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
Global Competitive Intelligence Tools Market Size by Type 2021-2028 ($ Bn)
Global Competitive Intelligence Tools Market Size by Type, 2021-2028 (%)

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Global Competitive Intelligence Tools Market Segmental Analysis

The Global Competitive Intelligence Tools Market is segmented based on Type, Application, and region. Based on Type, the Competitive Intelligence Tools Market is segmented into On-premise tools and cloud-Based tools. Based on Application, the market is segmented into BFSI, IT sector, Telecom sector, Automotive sector, Retail sector, Health care sector, Energy sector, Industrial sector, and Education sector. Based on region, the global Competitive Intelligence Tools market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Competitive Intelligence Tools Market Analysis by Type

In 2021, the Competitive Intelligence Tools Market was dominated by cloud-based platforms for the competitive intelligence tools market. The low-cost operation and low space demand of cloud-based hardware are the major reasons for the dominance of the market. Subscriptions and software as a service are some of the examples of cloud-based products in the competitive intelligence tool market. The threat of data security and data privacy breaches is pushing the on-premise data storage facility to have control over generated data and secure it. These are all the services that are provided by the competitive intelligence tools market and will lead to Competitive Intelligence Tools Market growth during the analysis period.

Competitive Intelligence Tools Market Analysis by Applications

The competitive intelligence tool market is segmented into BFSI, IT sector, Telecom sector, Automotive sector, Retail sector, Health care sector, Energy sector, Industrial sector, and Education sector based on its applications. The industrial sector is dominating the market with 20% of the Competitive Intelligence Tools Market share in the competitive intelligence tools market in the year 2021 and is expected to hold the same during the analysis period. Competitive intelligence tools integration with industrial operations has opened new perspectives for growth by increasing the adoption of competitive intelligence tools in manufacturing industries.

The use of competitive intelligence tools in the education sector has seen tremendous growth lately. The increasing awareness of plagiarism and the growing adoption of online study are some of the reasons for the segmental growth. The integration of competitive intelligence tools in corporate learning offers valuable data on employee performance and minimizes the online training cost while improving efficiency. These all will lead to fuel the demand for competitive intelligence tools market during the forecast period.

Global Competitive Intelligence Tools Market By Type, 2021 (%), 2021 (%)

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Global Competitive Intelligence Tools Market Regional Insights

The North American region is expected to hold the dominating revenue share in the competitive intelligence tool market during the year 2021 and is expected to hold the same throughout the analysis period. Data analytics tools and service’s growing demand are some of the major reasons for driving the demand for competitive intelligence tools in the region. The US is holding a large Competitive Intelligence Tools Market share because of the presence of large technology companies and huge investments into industry innovation are some of the main reasons for the dominance and seem to remain unchanged during the forecast period.

Europe and the Asia Pacific are expected to show rapid growth in the competitive intelligence tool market during the analysis period. With an increasing number of industries and growing demand mechanization is likely to boost the market growth. The growing SMEs and various other industries such as health care, retail, and others are attracting huge investments from foreign companies globally. Which will propel the demand for competitive intelligence tools sector growth during the analysis period.

Global Competitive Intelligence Tools Market By Geography, 2021 - 2028, 2023-2030
  • Largest
  • Fastest

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Global Competitive Intelligence Tools Market Dynamics

Competitive Intelligence Tools Market Driver

  • The growing integration of AI in competitive intelligence tools is boosting the Competitive Intelligence Tools Market growth. Businesses these days are adapting competitive intelligence tools with artificial intelligence technology that allows them to gain an advantage over the competition in real time. This technology helps by providing various effective diagnostic tools and monitoring the digital presence of competitors with ways to outperform them.
  • Using various deep learning methods such as NLP, these competitive intelligence tools help to gain customer sentiment and interest in the company’s products and services by providing a competitive advantage to the user over others and helps drive the demand for the growth of the competitive intelligence tools market.

Competitive Intelligence Tools Market Restraint

  • Fewer awareness about the competitive intelligence tools and the hostile presence of these technologies in the developing economies is one of the major reasons for restraining the Competitive Intelligence Tools Market growth.
  • The growing concern over the accuracy of the data and insights generated by this system is also limiting the use of competitive intelligence tools. The high cost of procurement and less accuracy can make it a major restraint factor for the industry during the coming analysis period.

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Global Competitive Intelligence Tools Market Competitive Landscape

The Competitive Intelligence Tools market is relatively fragmented, with high competition. Few large players, like Alphabet Inc., Crunchbase, and Similar Web, now control the market in terms of market share. These industry leaders are extending their customer base across several areas, and many corporations are creating strategic and collaborative initiatives with other start-up enterprises to enhance their Competitive Intelligence Tools Market share and profitability.

Competitive Intelligence Tools Market Top Player’s Company Profiles

  • Alphabet Inc. (US)
  • Crunchbase (US)
  • Semrush (US)
  • Owler (US)
  • Alexa Internet Inc. (US)
  • Comintelli (Sweden)
  • Talkwalker (Luxembourg)
  • SpyFu (US)
  • NetBase Solutions Inc. (US)
  • Slintel Inc. (US)
  • Consensus Point (US)
  • Evalueserve (Switzerland)
  • SimilarWeb (Israel)
  • Digimind (US)
  • CI Radar (US)
  • Brandwatch (UK)
  • Contify Inc. (India)
  • Archintel (US)

Competitive Intelligence Tools Market Recent Developments

  • In May 2022, Similar Web acquired Rank Ranger, a ranking tracking and analysis tool that will provide multiple analytics and search engine optimization services in addition to multi-channel organic search.
  • In March 2022, Crunchbase, a provider of intelligence services tools, launched its new extension feature for Chrome. Which facilitates the exploitation of data to seize new opportunities in the market. This provides exact and desired data and saves the user’s research time.

Global Competitive Intelligence Tools Key Market Trends

  • Search engine optimization solutions are one of the major services provided by the competitive intelligence tools market and are a growing trend globally. These services are used by many small and medium businesses to make their market presence and also develop brand value in the mind of customers.
  • The CI tools enable a business to get these Competitive Intelligence Tools Market insights from the competitor and study and analyze customer preference, sentiment, and demand for a service or product in that segment. Hence, all information helps the companies to grow in the long term and gain a competitive advantage which fuels the demand for competitive intelligence tools market.

Global Competitive Intelligence Tools Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analysis, the Competitive Intelligence Tools Market was dominated by cloud-based software and services for the competitive intelligence tools market. The low-cost operation and low space demand of cloud-based hardware are the major reason for the dominance of the Competitive Intelligence Tools Market and the industrial sector is said to hold the dominating stake of about 20% in the competitive intelligence tools Competitive Intelligence Tools Market in the year 2021. The US is holding a large market share because of the presence of large technology companies and huge investments into the innovation of the sector are some of the major reasons for dominance and are likely to continue the same during the forecast period.

Report Metric Details
Market size value in 2021 USD 440.51 million
Market size value in 2030 USD 1246.33 million
Growth Rate 12.25%
Base year 2021
Forecast period 2023-2030
Forecast Unit (Value) USD Million
Segments covered
  • Type
    • On-premise tools, Cloud-Based tools
  • Application
    • BFSI, IT sector, Telecom sector, Automotive sector, Retail sector, Health care sector, Energy sector, Industrial sector, Education sector
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Alphabet Inc. (US)
  • Crunchbase (US)
  • Semrush (US)
  • Owler (US)
  • Alexa Internet Inc. (US)
  • Comintelli (Sweden)
  • Talkwalker (Luxembourg)
  • SpyFu (US)
  • NetBase Solutions Inc. (US)
  • Slintel Inc. (US)
  • Consensus Point (US)
  • Evalueserve (Switzerland)
  • SimilarWeb (Israel)
  • Digimind (US)
  • CI Radar (US)
  • Brandwatch (UK)
  • Contify Inc. (India)
  • Archintel (US)
Customization scope

Free report customization with purchase. Customization includes:-

  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Competitive Intelligence Tools Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Competitive Intelligence Tools Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Competitive Intelligence Tools Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Competitive Intelligence Tools Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Competitive Intelligence Tools Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Competitive Intelligence Tools Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQ's

Global Competitive Intelligence Tools Market size was valued at USD 440.51 million in 2021 and is poised to grow from USD 494.47 million in 2022 to USD 1246.33 million by 2030, growing at a CAGR of 12.25% in the forecast period (2023-2030).

The Competitive Intelligence Tools market is relatively fragmented, with high competition. Few large players, like Alphabet Inc., Crunchbase, and Similar Web, now control the market in terms of market share. These industry leaders are extending their customer base across several areas, and many corporations are creating strategic and collaborative initiatives with other start-up enterprises to enhance their Competitive Intelligence Tools Market share and profitability. 'Alphabet Inc. (US)', 'Crunchbase (US)', 'Semrush (US)', 'Owler (US)', 'Alexa Internet Inc. (US)', 'Comintelli (Sweden)', 'Talkwalker (Luxembourg)', 'SpyFu (US)', 'NetBase Solutions Inc. (US)', 'Slintel Inc. (US)', 'Consensus Point (US)', 'Evalueserve (Switzerland)', 'SimilarWeb (Israel)', 'Digimind (US)', 'CI Radar (US)', 'Brandwatch (UK)', 'Contify Inc. (India)', 'Archintel (US)'

The growing integration of AI in competitive intelligence tools is boosting the Competitive Intelligence Tools Market growth. Businesses these days are adapting competitive intelligence tools with artificial intelligence technology that allows them to gain an advantage over the competition in real time. This technology helps by providing various effective diagnostic tools and monitoring the digital presence of competitors with ways to outperform them.

Search engine optimization solutions are one of the major services provided by the competitive intelligence tools market and are a growing trend globally. These services are used by many small and medium businesses to make their market presence and also develop brand value in the mind of customers.

The North American region is expected to hold the dominating revenue share in the competitive intelligence tool market during the year 2021 and is expected to hold the same throughout the analysis period. Data analytics tools and service’s growing demand are some of the major reasons for driving the demand for competitive intelligence tools in the region. The US is holding a large Competitive Intelligence Tools Market share because of the presence of large technology companies and huge investments into industry innovation are some of the main reasons for the dominance and seem to remain unchanged during the forecast period.

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Global Competitive Intelligence Tools Market

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