Global Cocktail Mixers Market

Cocktail Mixers Market Size, Share, Growth Analysis, By Product(Tonic Water, Club Soda), By Distribution Channel(Online, Offline) - Industry Forecast 2024-2031


Report ID: SQMIG25E2036 | Region: Global | Published Date: April, 2024
Pages: 223 | Tables: 63 | Figures: 75

Cocktail Mixers Market Insights

Global Cocktail Mixers Market size was valued at USD 9.58 billion in 2022 and is poised to grow from USD 10.43 billion in 2023 to USD 20.64 billion by 2031, at a CAGR of 8.9% during the forecast period (2024-2031).

The increased consumption of alcoholic beverages such as vodka, gin, and numerous forms of cocktails can be related to market expansion. Furthermore, the rising demand for cocktail mixers as a flavor enhancer in various cocktails will propel the business forward throughout the projection period. Furthermore, the industry's ongoing creation of unique items and appealing inventive packaging is a prominent trend, boosting demand for mixers in emerging nations.

The growing customer preference for cocktail drinks with varied flavors and tastes, as a result of their increasing popularity, is boosting market expansion. Furthermore, young working professionals and millennials value taste over alcohol content in drinks, accelerating the market expansion. Furthermore, as customers have become more health conscious, they have begun to move to low-alcohol drinks, propelling the sector.

Furthermore, cocktails offer a wide range of options for clients in terms of both healthy and innovative items, such as cocktails infused with ginger, quinine, or lavender, which are beneficial to one's health and are predicted to drive market growth. As a result, bars and restaurants are focused on creating innovative cocktails with healthier ingredients, which is likely to drive market growth over the forecast period. Furthermore, millennials and younger generations are the primary consumers of gin and tonic water around the world. Furthermore, rising customer demand for premium products with novel package designs, flavors, and brands are boosting the market growth.

Yet, rising health consciousness among customers impedes business expansion by boosting demand for non-alcoholic beverages. Furthermore, consumers are migrating away from alcoholic beverages and towards plant-based beverages. Furthermore, as a result of the COVID-19 outbreak, customers are looking for goods supplemented with minerals and vitamins that promise to provide various health advantages and increase immunity. Furthermore, increased demand for juices including energy drinks and botanical elements, is projected to limit the industry's growth. Furthermore, the expanding at-home party trend around the world will generate opportunities for market expansion during the projection period.

US Cocktail Mixers Market is poised to grow at a sustainable CAGR for the next forecast year.

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Cocktail Mixers Market size was valued at USD 9.58 billion in 2022 and is poised to grow from USD 10.43 billion in 2023 to USD 20.64 billion by 2031, at a CAGR of 8.9% during the forecast period (2024-2031).

To appeal to customers around the world, both small and large firms are developing cutting-edge products and broadening their product lines. Also, several mixer producers are observing a significant demand for the product, particularly among the working population and the younger age. Furthermore, due in large part to the availability of numerous varieties, cocktail mixers are becoming more popular all over the world. Collaboration, the growth of distribution channels, and the introduction of new products are the main priorities for key companies. In the market for cocktail mixers, some notable companies are: 'The Kraft Heinz Company (USA)', 'The Coca-Cola Company (USA)', 'PepsiCo Inc. (USA)', 'Master of Mixes (USA)', 'Monin Inc. (USA)', 'Royal Rose Syrups (USA)', 'Stirrings LLC (USA)', 'Jordan's Skinny Mixes (USA)', 'Finest Call (USA)', 'Liber & Co. (USA)', 'Powell & Mahoney (USA)', 'Tres Agaves (USA)', 'Collins Cocktail Mixer (USA)', 'Bittermilk (USA)', 'Fresh Victor (USA)', 'SuckerPunch Gourmet (USA)', '18.21 Bitters (USA)', 'Tomr's Tonic (USA)', 'Cocktail Crate (USA)', 'Owl's Brew (USA)'

Surging product launches and other innovations by market players will drive the market's growth rate. For instance, SkinTe, which is a U.S.-based brand launched mood-boosting sparkling and collagen-infused wellness soda at 1,289 Walmart stores in June 2022 across the country. In this launch, the company will offer consumers three variants: White Tea Ginger, Green Tea Grapefruit, and Hibiscus Vanilla.

People are more worried about the quality of the items they consume and are searching for natural and organic solutions. Cocktail mixers manufacturers have responded to this trend by using high-quality, natural ingredients and avoiding artificial flavors and sweeteners.

North America dominated the cocktail mixers market due to its high consumer demand and the presence of a large number of cocktail mixers manufacturers. The United States, in particular, is the largest market in this region, followed by Canada. This region's growth is attributed to the increasing demand for natural and organic beverages, especially among millennials. For example, brands like Sprecher Brewing and Point Premium Beverages are prominent in the Midwest. Meanwhile, companies like Maine Root and Boylan Bottling Co. have a strong presence in the Northeast.

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Global Cocktail Mixers Market

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