USD 10.61 Billion
Canned Tuna Market Size, Share, and Growth Analysis
Canned Tuna Market By Product Type (Canned Skipjack Tuna, Canned Yellowfin Tuna), By End User (Households, Commercial), By Industry Vertical (Supermarket & Hypermarket, Convenience Store), By Region -Industry Forecast 2025-2032
Report ID:
SQMIG30I2072 |
Region:
Global |
Published Date: December, 2024
Pages:
157
|Tables:
62
|Figures:
75
Format -
Canned Tuna Market Insights
Canned Tuna Market size was valued at USD 10.61 Billion in 2023 and is poised to grow from USD 11.05 Billion in 2024 to USD 15.73 Billion by 2032, growing at a CAGR of 4.15% during the forecast period (2025-2032).
The global canned tuna market is indeed a dynamic and complicated environment from many angles. In combination, all these factors will make up a customer's way of thinking and market trends regarding the need for quick as well as high-protein food. Canned tuna-a seafood that is versatile and yet takes a long shelf life-has become a necessity in every pantry since it is easily available and can be used in different recipes. Regarding the canned tuna market, many lifestyles are being experienced by consumers, increasingly important to the concept of convenience. As modern life becomes busier, the public prefers easy 'quick and simple' meal solutions. An easy-to-prepare protein that is great in salads and sandwiches, canned tuna complements just about any meal.
Due to its ease, canned tuna is positioned as a necessary product for people and families looking for quick and easy dinner options, which helps to sustain market demand. Economic issues also greatly affect canned tuna market factors. Canned tuna may be popular with the thrifty as it saves on both price and storage space for long-term use. Canned tuna is generally priced lower than sources of fish-fresh or frozen-and so becomes easily available as a cost-effective source of protein filled nutrients. The cost of tuna in cans might affect the whole trade by having it become a demand driving factor in times of economic uncertainty or varying price situations in other food items.
US Canned Tuna Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Canned Skipjack Tuna
Fastest Growth
Canned Yellowfin Tuna
Growth Rate
4.15% CAGR
Global Canned Tuna Market ($ Bn)
Country Share by Europe (%)
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Canned Tuna Market Segments Analysis
Global Canned Tuna Market is segmented by Tuna Species, by Flavor, by Product Type, by Product Format, by Usage Format, by Sales Channel and by Region. Based on Tuna Species, the market is segmented into Skipjack, Albacore, Yellowfin, Bluefin, Bigeye, Others. Based on Flavor, the market is segmented into Unflavored, Flavored. Based on Product Type, the market is segmented into Canned White Tuna, Canned Light Tuna. Based on Product Format, the market is segmented into Plain, Chunk, Solid, Shredded, Flakes, Fillets, Others. Based on Usage Format, the market is segmented into Ready to Cook, Ready to Eat. Based on Sales Channel, the market is segmented into B2B, B2C. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Analysis by Product Type
As per categorization by product type, the market is classified as canned skipjack tuna, canned yellowfin tuna, canned albacore tuna, and other canned tuna. Among these, canned skipjack tuna earned the largest share and continues to hold the dominant global canned tuna market share. Canned skipjack Tuna ranks as the most popular in the world among canned tuna varieties owing to its low cost, availability, and lesser impact on the environment vis-à-vis other tuna species. New innovations are currently focusing on sustainably sourcing, environmentally friendly packaging, as well as enhancing flavor preservation. Skipjack tuna is also the most sustainable form as it is smaller in size and reproduces at a faster rate. Besides, it is also considered mild in flavor, appealing to many of its consumers. The result of all these factors is further fortified by increasing consumer inclination toward budget-friendly consumption of protein-rich products.
Canned yellowfin tuna is poised to be the fastest-growing segment in the global canned tuna market due to its higher oil content, richer flavor, and versatile culinary applications. With consumer preferences leaning toward premium-tasting and flavored tunas, more and more people are becoming aware and wanting to savor their Yellowfins due to the improved taste and texture, especially when used in salads and sushi. Moreover, the attention now being highlighted upon the increased nutritional value of such-tasting food, including omega-3 fatty acids and lean protein, is very attractive as it is what consumers are turning to in having healthier food choices. Further enticing the consumer, now and in the far future, is the eco-sustainable fishing practices, coupled with its innovative ideas on eco-friendly packaging, making Yellowfin a major player in the future development of this market.
Analysis by End User
The household end-user segment is currently dominating the global canned tuna market due to its convenience, long shelf life, and nutritional benefits, making it a popular pantry staple for busy consumers. Various innovations in packaging, like easy-open cans and BPA-free materials, have teamed up on the irresistible appeal of the product-with even newer sustainable and eco-friendly options being launched. Furthermore, as people are becoming more health-conscious, there is much more appetite for fish-rich, protein-based, and low-fat diets. Households remain as the largest audience segment as canned tuna is consumed in several ways-cooking, easy ways of preparation, and serving-in a flexible manner and attracted to its very competitive pricing and the recent trend towards cooking and meal prepping at home.
The commercial end-user segment is projected to be the fastest-growing in the global canned tuna market due to the increasing demand from restaurants, foodservice providers, and ready-to-eat meal producers. Offering an affordable, long-lasting protein source for mass-preparation food or menu offerings, canned tuna stands as one of the acquisitions to beat. Innovations in packaging and portion sizes target foodservice bulk products. Moreover, the trend towards healthy eating has compelled restaurants and caterers to consider the use of canned tuna in several dishes with sustainable sources driving up the usage of this ingredient in the commercial sector.
Global Canned Tuna Market By Product Type (%)
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Canned Tuna Market Regional Insights
Europe dominates the global canned tuna market due to its strong consumer demand for convenient, affordable, and protein-rich food products. A tradition of consuming seafood has established its roots in this region, and the health and sustainability consciousness have also been on the rise. All of these factors are driving a demand for canned tuna. Innovations in sustainable sourcing and green packaging, combined with Europe's tough environmental regulatory framework, give rise to an attractive proposition for end-users and manufacturers alike. Further, increasing demand for ready-to-eat meals, together with growing urbanization, leads to a rise in demand for canned tuna, thus further entrenching Europe's leading position within the market. When it comes to tapping resources, improvements in distribution networks can be a very important factor in making availability wider in the region itself.
North America is the fastest-growing region in the global canned tuna market, driven by increasing consumer awareness of health benefits, such as high protein content and Omega-3 fatty acids. This growing demand for convenient, ready-to-eat meals and eco-friendly packaging goes hand in hand with the busy yet healthy lifestyle of North America. Sustainable sourcing and transparent labeling innovations are very much an invitation to environmentally conscious customers as well. Further, online grocery shopping and developed distribution networks have made canned tuna even more accessible. It is changing conveniences for affordable and nutritious options; therefore, the market grows in North America based on those changing consumer preferences, and availability of better products.
Global Canned Tuna Market By Geography
- Largest
- Fastest
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Canned Tuna Market Dynamics
Canned Tuna Market Drivers
Sustainability and Eco-friendly Packaging
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The further development of the global canned tuna market has been accompanied by public pressure, especially among consumers, to make the sources of tuna catch sustainable and green packaging. Many companies now use responsible fishing and packaging processes for recyclable, BPA-free materials to meet the needs of consumers who desire environmentally sustainable products, thus spiralling growth within the market.
Health Consciousness and Protein Demand
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Rising awareness of the health benefits of canned tuna, especially high amounts of protein and Omega-3 fatty acids, fuels demand. Due to convenience, nutrition, and price concerns of most consumers in maintaining a balanced diet, canned tuna becomes the product of choice for health-conscious consumers, and these prospects results in the global canned tuna market growth.
Canned Tuna Market Restraints
Overfishing and Sustainability Concerns
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Many such restraints on a global market for canned tuna is through the issue of overfishing by people and regulators advocating for the harvesting of sustainable fish. Unsustainable fishing practices threaten the populations of tuna and set up increasingly stringent regulations, which might lead to possible shortages in the supply that would cause prices to rise and affect market growth.
Rising Competition from Plant-Based Alternatives
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The increasing trend of consumers toward plant-based and vegan alternatives is threatening the market for canned tuna. With the rise of such sustainable, cruelty-free food alternatives, there still demands that plant seafood substitutes float above any traditional canned tuna products, leaving limited overall growth in sales for the market.
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Canned Tuna Market Competitive Landscape
The global canned tuna market is competitive, with all major players focusing on innovating their products and ensuring sustainability as well as broadening their distribution networks. The major shareholders in this sector are Bumble Bee Foods, Starkist, Chicken of the Sea, Thai Union Group, and Dongwon Industries. According to these companies, sustainable fishing practices, eco-friendly packaging, and the diversification of canned tuna products would entice varying consumer demands. Their strong brand establishment, strategic partnerships, as well as ongoing innovations are likely to increase and intensify competition in the market.
Top Players in the Global Canned Tuna Market
- FCF Co, Ltd.
- StarKist Co.
- Thai Union Group PCL
- Dongwon Industries Co., Ltd.
- Wild Planet Foods
- Crown Prince, Inc.
- Century Pacific Food, Inc.
- HAGOROMO FOODS CORPORATION
- A.E.C. CANNING CO., LTD.
- American Tuna
- Fish4Ever Ltd.
- Pescanova
- Safcol Australia Pty Ltd.
- Princes Group
- Jealsa
- Grupo Calvo
- Wild Planet Foods Inc.
- PT. Aneka Tuna Indonesia
- American Tuna Inc.
- Ocean Brands
Canned Tuna Market Recent Developments
- In March 2024, Starkist recently launched a new line of sustainable canned tuna items with an eye toward eco-friendly packaging and fish sourced from responsible fisheries. It has also partnered with marine conservation organizations to ensure that its tuna comes only from fisheries that have strict sustainability standards, thereby appealing to the environmentally conscious crowd.
- In November 2024, Thai Union Group expanded its canned tuna portfolio by introducing a range of premium, organic, and non-GMO certified products. This move aligns with the growing consumer demand for healthy and sustainable food options. The new products feature eco-friendly packaging, further emphasizing the company’s commitment to environmental responsibility.
- In September 2024, Bumble Bee Foods introduced a line of single-serve, ready-to-eat canned tuna products targeting health-conscious consumers looking for convenient, high-protein meals. The product comes in recyclable packaging and is available in various flavours, which is another step taken by Bumble Bee toward progress in introducing innovative products that will continue responding to the changes in consumer behaviour in the canned tuna category.
Canned Tuna Key Market Trends
- Rising Consumer Demand for Sustainable Tuna Products: Consumers are increasingly making the switch to sustainably sourced and eco-friendly canned tuna, a notion that has steadily found its way into the global canned tuna market trends. That is compelling the manufacturers to develop more responsible fishing practices and make incorporated recyclable or biodegradable packages, thereby celebrating the environment-hugging consumer.
- Growing Popularity of Premium and Health-Oriented Canned Tuna: Due to the demand in health trade lately, people are being induced to try high-quality canned tuna or other such alternatives having more health benefits such as the Omega fatty acids. This is inspiring the firm to introduce their organic-more natural than non-GMO tuna products, with the tag "tastier" or more beneficial food items for the gaining consumer's taste.
Canned Tuna Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global canned tuna industry is witnessing dynamic growth driven by factors such as consumer demand for convenience, affordability, and sustainability. The rising popularity of protein-rich, health-conscious options is contributing to increased market demand. The landscape of packing, as well as source, shapes the future of the market, owing to increasing consumer demand for more eco-friendly and responsible sources of tuna.
Attempts at creating innovations in product offerings and packing continued drawing the market expansion, even though there were challenging issues with the ever-increasing overfishing threat and an increase in plant-based competition. Regional growth diversity and changing consumer habits strengthen the global canned tuna market's resilience as well as prospects.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 10.61 Billion |
| Market size value in 2032 | USD 15.73 Billion |
| Growth Rate | 4.15% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Canned Tuna Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Canned Tuna Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Canned Tuna Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Canned Tuna Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Canned Tuna Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Canned Tuna Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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