Business Intelligence (BI) Market Updates

On the basis of application the business application (bi) market is segmented into Supply chain analytic applications, CRM analytic operations Financial performance and strategy management, Production planning analytic operations, and Others (workforce analytic operations, services operations).

Expensive IT Infrastructure Investments Is major challenge faced by the business intelligence (bi) market.

Global Business Intelligence (BI) Market size was valued at USD 27.11 billion in 2023 and is poised to grow from USD 29.58 billion in 2024 to USD 59.37 billion by 2032, growing at a CAGR of 9.1% during the forecast period (2025-2032). 

To increase the Business Intelligence (BI) Market positioning, the business intelligence suppliers have adopted a variety of organic and inorganic growth tactics, including new product launches, product upgrades, partnerships and agreements, business expansions, mergers, and acquisitions. For instance, to hasten the expansion of SAS Analytics and Microsoft Azure cloud, Microsoft Corporation and SAS Institute Inc. collaborated. In order to fully utilise Microsoft's cloud offerings, including Dynamics 365Azure, Microsoft 365, and Power tool, the companies want to incorporate SAS analytical solutions. 'IBM (United States) ', 'Google (United States) ', 'Accenture (Ireland) ', 'SAS (United States) ', 'Oracle (United States) ', 'Microsoft (United States) ', 'Intel (United States) ', 'NVIDIA (United States) ', 'Qualcomm (United States) ', 'Amazon Web Services (AWS) (United States) ', 'Tableau Software (United States) ', 'MicroStrategy (United States) ', 'Qlik Technologies (United States) ', 'SAP (Germany) ', 'TIBCO Software (United States) ', 'Infor (United States) ', 'Teradata (United States) ', 'Alteryx (United States) ', 'Domo (United States) ', 'Palantir Technologies (United States) '

Today, the majority of businesses use a streamlined method that entails locating, gathering, keeping up with, and disseminating a lot of data. In order to have a quick and easy business decision-making process, BI solutions are used for this data. In order to discover client preferences and tendencies, extract strategic insights, and help maintain a balance between the demand and supply of new and existing goods and services, the data should be made available with a standard visualisation capability.

The combination of business intelligence tools with cutting-edge technologies like artificial intelligence, machine learning, and the internet of things (IOT) is one the trends in the BI market and it facilitates higher level management in more precise decision making and also enhances user-experience.

Due to technological improvement in company management analytics for their sales, production, and innovation, North America holds the largest share of the business intelligence market. Due to the commercialization of IoT technology and the growing use of advanced technologies in nations like China, Japan, and India, which are boosting the need for business intelligence solutions and services, APAC is predicted to grow at the greatest CAGR throughout the projection period. Additionally, the business intelligence industry now has a more precise and trustworthy advantage thanks to the growing Business Intelligence (BI) Market and need for IOT and big data.