USD 449.90 Billion
Breakfast Food Market Size, Share, and Growth Analysis
Breakfast Food Market By Type (Breakfast Cereals, Ready-to-Eat Products), By Distribution Channel (Supermarkets/Hypermarkets, E-Commerce Stores), By Nature (Conventional, Organic), By Region -Industry Forecast 2025-2032
Report ID:
SQMIG30C2162 |
Region:
Global |
Published Date: January, 2025
Pages:
187
|Tables:
91
|Figures:
70
Format -
Breakfast Food Market Insights
Global Breakfast food Market size was valued at USD 449.90 Billion in 2023 and is poised to grow from USD 465.2 Billion in 2024 to USD 607.86 Billion by 2032, growing at a CAGR of 3.4% in the forecast period (2025-2032).
The global breakfast food market growth is boosted by the growing consumer preference for convenient and nutritious meal choices. In recent times, the demand for ready to eat and easy to prepare breakfast foods is increasing because lifestyle is becoming busier. The breakfast food market consists of an extensive range of products such as cereals, breads, eggs, dairy products, and breakfast bars, leading to its growth soon. Furthermore, the increasing shift towards a health-conscious lifestyle has also positively impacted the breakfast food market. Today, consumers are more aware about the nutritional ingredients of their meals due to which they actively try out options that meet their wellness objectives. This has increased the demand for breakfast foods that are high in protein, low in sugar, and prepared from whole grains. These products not only provide the vital nutrients necessary for starting the day but also meet particular dietary preferences and requirements, like gluten-free or vegan diets.
Moreover, in today's fast paced world, convenience is also playing a vital part in transforming consumer preferences, particularly when it is about breakfast. The demand for quick and easy solutions that fit busy schedules without compromising on taste or quality is increasing rapidly. The popularity of ready to eat cereals, breakfast bars, and prepackaged smoothies have increased because of their convenience. These products need less preparation time, making them perfect for consumers who are looking for a hassle-free breakfast choice. Furthermore, the breakfast food market is experiencing various advancements because the manufacturers are trying to cater to the varied consumer tastes and preferences. They produce flavors, ingredients, and packaging formats to attract consumers and offer them a vast range of choices. For example, some of the items that are incorporated into the conventional breakfast products to provide a unique and exciting eating experience are exotic fruit flavors, superfood ingredients, and culturally inspired recipes, positively contributing to the growth of the market.
Market snapshot - (2025-2032)
Global Market Size
Largest Segment
Supermarkets/Hypermarkets
Fastest Growth
E-Commerce Stores
Growth Rate
3.4% CAGR
Global Breakfast Food Market ($ Bn)
Country Share for North America Region (%)
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Breakfast Food Market Segments Analysis
The global breakfast food market is segmented into type, nature, distribution, and region. Based on type, the market is segmented into breakfast cereals, bakery products, dairy products, ready-to-eat products, and others. Based on nature, the market is segmented into conventional and organic. Based on distribution, the market is segmented into supermarkets/hypermarkets, specialty stores, e-commerce stores, and others. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.
Analysis by Type
Based on type, the ready-to-eat products segment is dominating with the largest breakfast food market share. The popularity of ready-to-eat products is increasing immensely because they are convenient, quick, cost-efficient, and easily accessible. The busy and hectic lifestyle of consumers is also increasing the growth of ready-to-eat products because people are looking for convenient and easy for preparing food items. Furthermore, the increasing popularity of smoothies and readymade noodles for breakfast is also contributing to the development of the segment. Even with hectic schedules, individuals today do not want to compromise on the quality and nutrition of their food which is also increasing the demand for healthier ready-to-eat products like yoghurts, fruit cups, and more. Moreover, ready-to-eat breakfast items are high in fiber, carbs, vitamins, proteins, and zinc. The growing trend of developing a healthy morning routine to start the day in the right way with a healthy breakfast that is quick and nutritious, contributing to the growth of the segment.
The breakfast cereals segment is expected to witness significant demand growth during the forecast period. Breakfast cereals are known for their nutritional value, offering crucial nutrients like fiber, vitamins, and minerals. There are some cereals that help in improving the nutritional content, attracting consumers who want to try a balanced and wholesome breakfast. Breakfast cereals are mainly produced with whole grains and have many varieties. They are generally prepared with oats, quinoa, rice, barley, millets and more, which are not only nutritious but also wholesome. The increasing adoption of nutritious breakfast is also increasing the demand for multigrain cereals, like grains, seeds, and beans. Furthermore, the increasing advantages of incorporating these organic and whole grain-based cereals into diets are boosting the growth of the segment in the market.
Analysis by Distribution
Based on distribution, the supermarkets/hypermarkets segment is dominating the breakfast food market. The supermarket/hypermarket segment is leading because of the availability of a wide range of consumer breakfast products under one roof. These markets also have big parking spaces and convenient operation timings, increasing their popularity among consumers. Furthermore, factors like increasing urbanization, rise of working-class population, and competitive pricing are also increasing the demand of supermarkets/hypermarkets in developed and developing regions. Moreover, these stores provide different kinds of brands in the breakfast food product category, such as breakfast cereals, bakery items, and dairy products. Due to this the customers get more choice and purchase breakfast food according to their preference of flavors, types, price range, and others.
As per breakfast food market analysis, the e-commerce segment is expected to be the fastest growing segment. The growth of online grocery delivery services such as Instacart, Walmart, and Amazon Fresh has increased the demand for e-commerce segment in the global market. In recent times, e-commerce delivery services have made it easier for consumers to buy breakfast food according to their choice from the comfort of their homes. Moreover, the increasing usage of smartphones and availability of high-speed internet has also allowed consumers to access and purchase breakfast foods like breakfast cereals, bakery items, breakfast meat products, and more. The online stores also provide plant-based food and vegan food to fulfill the requirement of the health-conscious consumers. The online grocery stores also offer nutritional information like calories, contributing to initiatives for reducing chronic lifestyle diseases such as obesity and diabetes.
Global Breakfast Food Market Analysis by Distribution
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Breakfast Food Market Regional Insights
North America is dominating with the largest breakfast food market share. The food companies in this region have constantly paved ways for innovation, by introducing new flavors, packaging formats, and marketing strategies for breakfast food items to stay ahead of the competition. Furthermore, their extensive and innovative marketing and advertising campaigns are targeting both children and adults, playing a crucial part in establishing brand awareness and increasing loyalty. Moreover, the convenience and variety provided by the latest breakfast food make them the perfect choice for the busy consumers in this region. Breakfast cereals have also become a staple in North America due to the established distribution networks and a deep cultural connection. The demand for breakfast cereal is increasing in North America because of its rich history, relentless innovation, efficient marketing strategies, and convenience, leading to the growth of the market in the region.
The region of Asia Pacific is anticipated to witness the fastest growth during the breakfast food market forecast period. The global breakfast food market in the Asia Pacific is growing rapidly because of increasing industrialization and urbanization. This has immensely increased the spending capacity of the people and changed their lifestyles. Therefore, more consumers in this region have started consuming breakfast food that is easy to make and convenient. Furthermore, the growing number of convenience stores in the region is also expanding the growth of the breakfast food market by increasing the brand visibility for manufacturers of various items like cereals, noodles, meat products, and even vegetarian items like tofu. The growth of major economies of India and China with increasing population is also boosting the market in Asia Pacific due to increasing disposable income and the growing preference of consuming healthy breakfast.
Global Breakfast Food Market By Geography
- Largest
- Fastest
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Breakfast Food Market Dynamics
Drivers
Increasing Demand for Cereals
- Consumer preference is shifting towards packaged and healthy food in comparison with traditional breakfast options. This has increased the popularity of easy-to-store packaged cereals and other ready-to-make food. Breakfast food like cereal has various nutrients, like fiber and low calorific value due to which it is considered as a perfect breakfast option. Moreover, the advancement of food retail and growing awareness about the health benefits of consuming grain-based cereals is also increasing its popularity among consumers.
Increasing Focus on Healthy Breakfast
- In the last few years, consumers are more focused on health and wellness. This breakfast food market trend has positively impacted on its growth. This is because customers are now more conscious about their dietary choices, looking for nutritious options to start their day. This transformation has also increased the demand for breakfast foods that are convenient and wholesome. Today consumers are choosing breakfast cereals filled with vitamins and minerals, whole-grain options, and protein-rich items like Greek yogurt and eggs.
Restraints
Increasing Presence of Artificial Flavors and Sugar in RTE Products
- Many ready-to-eat products like cereals and meat items are filled with sugars and carbohydrates. These products relate to various diseases, which are negatively impacting human health. The demand for such products is gradually decreasing as consumers are becoming more conscious about the disadvantages of eating sugar and processed food. Consumers are focusing more on breakfast food that is low-calorie, sugar-free versions or home-cooked.
Rise of Strict Regulations and Compliance
- Regulatory challenges are immensely impacting the breakfast food market. This is because manufacturers must comply with the complex landscape of food safety and labeling regulations that can differ across various countries. Maintaining these regulations can be complicated and expensive, due to which companies must invest in legal expertise and quality assurance processes, which is restricting the growth of the market.
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Breakfast Food Market Competitive Landscape
The breakfast food industry can be considered dynamic due to the presence of many prominent plates. The competition is extremely high in the market because of factors like product innovation, regional production capabilities, and shifting consumer preferences. Furthermore, prominent manufacturers are constantly investing in R&D and technological advancements for offering cost-efficient and better-quality products. Many market players are also investing in joint ventures, partnerships, mergers, agreements, and acquisitions to improve their market position and expand their presence. Many organizations are also emphasizing increasing awareness among consumers related the concerns about the ingredients which are used, while fulfilling international regulatory standards.
Top Players in Breakfast Food Market
- Britannia Inc.
- Campbell Soup Company
- General Mills Inc.
- Healthy Choice
- Kellogg's Company
- The Kraft Heinz Company
- McVitie's (The United Biscuits Private Limited)
- Nestlé S.A.
- Starbucks Coffee Company
- Unilever Limited
- Dr. Oetker
- Attune Foods
- Bob’s Red Mill Natural Foods
- Freedom Foods Group
Recent Developments
- In September 2024, Maple Leaf Foods introduced new breakfast protein products under the Schneiders brand. This product is known as Schneiders Breakfast Sandwiches and Breakfast Bites.
- In June 2024, Marico made announcement about the unveiling of Saffola Muesli to strengthen its breakfast menu. The company is also hoping to uase the brand’s equity in the adult breakfast segment.
- In May 2024, Kellanova introduced a protein-packed version of Eggos. This contains 10 grams of protein in a two-waffle serving.
Breakfast Food Key Market Trends
- Increasing Shift towards Healthier Ready-to-Eat Food: In recent times, consumers food habits are changing due to the fast-paced lifestyle. The popularity of ready-to-eat packaged food items have increased because they save a lot of time and have long shelf life. This extended shelf life offers the consumer better safety about the quality of the food. For instance, cereals provide a substitute to reduce hunger while also offering nutrients. As breakfast cereals are emerging as a healthy breakfast option, the market would immensely benefit from a healthy and sustainable lifestyle.
- Emergence of More Convenient and On-the-Go Options: The modern lifestyle generally gives less time to have a leisurely breakfast at home. Therefore, the demand for convenient and on-the-go breakfast solutions is increasing rapidly. Consumers are searching for products, which they can easily consume when they are commuting or at their desk. This has increased the popularity of products like breakfast bars, yogurt cups with toppings, and pre-packaged smoothies.
Breakfast Food Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the breakfast food industry is experiencing an increase in demand because of various factors. One such factor is increasing awareness about cholesterol, which is encouraging consumers to choose healthier breakfast options. Another factor is the rising popularity of spicy dishes, like spicy chicken noodle breakfast choices. These convenient meal alternatives are easily available at supermarkets, hypermarkets, convenience stores, and department stores. Furthermore, the rising trend of grab and go breakfasts along with efficient marketing and promotional strategies are positively impacting the growth of the market.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 449.90 Billion |
| Market size value in 2032 | USD 607.86 Billion |
| Growth Rate | 3.4% |
| Base year | 2024 |
| Forecast period | (2025-2032) |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Breakfast Food Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Breakfast Food Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Breakfast Food Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Breakfast Food Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Breakfast Food Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Breakfast Food Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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