Global Breakfast Cereal Market

Global Breakfast Cereal Market Size, Share, Growth Analysis, By Product(Hot Cereals, Ready to Eat (RTE)), By Distribution Channels(Supermarket, Convenience Store) - Industry Forecast 2024-2031

Report ID: SQMIG30I2154 | Region: Global | Published Date: April, 2024
Pages: 198 | Tables: 63 | Figures: 76

Global Breakfast Cereal Market News

  • In February 2024, Nestlé Cereals unveiled its inaugural Nesquik media campaign to bolster its cereal lineup. Launched in February, the campaign aims to promote Nesquik's non-HFSS cereal range, including Nesquik Chocolate, Nesquik Mix, and Nesquik Choco Waves. It emphasizes the great taste and nutritional benefits of Nesquik cereals, which boast whole grains, B vitamins, calcium, and iron.

  • In October 2023, The Quaker Oats Co., a subsidiary of PepsiCo, Inc., is introducing its inaugural breakfast cereal under the Quaker Chewy brand: Quaker Chewy Granola. This new offering comes in two delicious flavors — chocolate and strawberry — and is crafted with 100% whole grains, providing 34 grams of whole grains per serving. Quaker Chewy Granola features a blend of granola clusters and rice crisps, delivering 5 grams of protein per serving. Moreover, it is free from artificial colors, preservatives, and flavors, ensuring a wholesome breakfast option.

  • In June 2023, Nestlé Breakfast Cereals expanded its portfolio in India by introducing two new products: KOKO KRUNCH Millet-Jowar and MUNCH breakfast cereals. With a focus on innovation and product diversity, Nestlé India now offers a wider range of breakfast cereal options to consumers.

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Global Breakfast Cereal Market size was valued at USD 38.61 billion in 2021 and is poised to grow from USD 40.08 billion in 2023 to USD 54.01 billion by 2031, at a CAGR of 3.8% during the forecast period (2024-2031).

The breakfast cereal market is highly competitive, with manufacturers competing on factors such as taste, price, packaging, and marketing. In addition to these major players, several smaller companies and private-label brands compete in the breakfast cereal market. Companies constantly introduce new products and flavors to attract consumers.mers. 'Kellogg Company (USA)', 'General Mills, Inc. (USA)', 'PepsiCo, Inc. (USA)', 'Nestle S.A. (Switzerland)', 'Post Holdings, Inc. (USA)', 'Cereal Partners Worldwide (CPW) (Switzerland - Joint Venture between Nestle S.A. and General Mills, Inc.)', 'Quaker Oats Company (PepsiCo, Inc.) (USA)', 'Weetabix Limited (Post Holdings, Inc.) (UK)', 'The Jordans & Ryvita Company (UK)', 'Associated British Foods plc (UK)', 'Grupo Bimbo S.A.B. de C.V. (Mexico)', 'TreeHouse Foods, Inc. (USA)', 'The Hain Celestial Group, Inc. (USA)', 'MOM Brands Company (USA)', 'The Kellogg Company of Canada (Canada)', 'Sanitarium Health and Wellbeing Company (Australia)', 'Carman's Fine Foods Pty Ltd (Australia)', 'The Jordans Company Limited (UK)', 'Hero Group (Switzerland)', 'Dr. August Oetker KG (Germany)', 'Seven Sundays LLC (USA)'

In developing nations, packaged breakfast cereals are becoming more and more popular as customers choose them over traditional breakfast dishes in favour of packaged, healthier alternatives. Due to their better nutritional value and reduced calorie content, these cereals are recognized as the perfect breakfast alternative around the world.

Growing Interest in Nutritious and Healthy Food: Food that is nutrient-dense is in higher demand as consumers become more health conscious. In order to preserve health and strengthen immunity, consumers think they should include high-fiber and protein foods in their daily diet. Nutritious cereals come in a number of flavours and varieties from manufacturers including Kellogg, Nestle SA, and General Mills. Due to the increased need for nutrition among customers, General Mills introduced a line of fast muesli cereals in 2022.

North America dominated the global market. The region has the highest penetration rate in the entire world, with higher per capita consumption of hot and ready-to-eat cereal varieties. Yet, ready-to-eat sales have been declining in the region while those in Europe and Asia Pacific are showing signs of promising growth.

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