Global Badminton Equipment and Products Market

Global Badminton Equipment and Products Market Size, Share, Growth Analysis, By Products Outlook(Apparel, Shoes), By Distribution Channels(Supermarkets, Specialty and Sports Stores) - Industry Forecast 2024-2031


Report ID: SQMIG25J2034 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 65 | Figures: 79

Global Badminton Equipment and Products Market Dynamics

Badminton Equipment and Products Market Drivers

Growing demand for outdoor adventure activities

  • As people's interest in recreational activities has grown over the world, including as a complement to their busy lives and a way to reduce stress, sports have become more popular. The market has grown as a result of increased consumer understanding of the value of following safe hiking practices and staying hydrated when participating in activities. Because of their demanding schedules and health concerns, people pick adventure activities like hiking, bicycling, skiing, and trekking to unwind. It is easier for developed and emerging countries to spend more on foreign travel and other expenses due to the improvement in the global economy and growing purchasing power events. Many chances exist to change how e-commerce is viewed as a result of the growing trend of online retailing. Due to the growing customer demand, major companies stand to increase their sales and expand their regional reach significantly.

Increasing participation in badminton

  • As more people take up the sport, there is a greater demand for high-quality equipment and products to enhance their court performance. This has led to product design and technology innovation, further boosting the market’s growth. The increasing participation in badminton can be attributed to a number of factors. Firstly, there is a growing awareness of the importance of leading an active and healthy lifestyle, which has increased the number of people taking up sports such as badminton. In addition, badminton is a relatively inexpensive sport compared to other popular sports such as tennis or golf. This makes it more accessible to people from all socio-economic backgrounds, which has contributed to its growing popularity.

Badminton Equipment and Products Market Restraints

Many countries have low levels of sport popularity

  • Many ambitious players may have difficulty breaking into the spotlight due to the low popularity of the badminton sport. The lack of understanding about the sport's existence and the lack of information regarding equipment availability restrict the market's growth. Also, the sport's declining popularity is exacerbated by the changing cost of raw materials, which has an impact on the price of badminton equipment such as racquets. In addition, badminton is not widely popular in industrialized or western countries for a variety of reasons. The sport's lack of success compared to other Olympic-winning sports is another element that has caused it to plateau. As a result, one major barrier impeding the expansion of the badminton equipment and product market is the sport's low level of popularity.

High Cost of Advanced Equipment

  • The demand for advanced equipment has been increasing with the sport’s growing popularity and the increasing participation of players at all levels. However, the prices of such equipment have also increased, making it difficult for some individuals to afford. The cost of advanced equipment depends on several factors, including the materials used, the design, and the technology incorporated into the product. For instance, rackets made with high-quality materials such as carbon fiber or titanium are more expensive than those made with aluminum or steel. Similarly, rackets with advanced technologies such as aerodynamic frames or vibration dampening systems can cost more than conventional rackets. While advanced equipment offers several benefits, such as improved performance, durability, and comfort, their high cost may deter some players from upgrading their equipment. This can limit the growth of the market, especially in regions with lower purchasing power.
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Badminton Equipment and Products Market size was valued at USD 3628.8 million in 2021 and is poised to grow from USD 3832.01 million in 2022 to USD 5925.68 million by 2030, growing at a CAGR of 5.6% in the forecast period (2023-2030).

Owing to dominance of a selected group of top vendors, the global badminton equipment and products market is consolidated. Because of the fierce competition between these businesses, several cutting-edge products have to be developed and introduced onto the market. New vendors cannot enter the market due to the fierce competition between the major competitors and the introduction of so many cutting-edge items. 'Yonex Co., Ltd.', 'Adidas AG', 'Amer Sports Corporation', 'ASICS Corporation', 'Babolat', 'Carlton Sports', 'Dunlop Sports Group Americas Inc.', 'Forza Industries', 'HEAD N.V.', 'Li-Ning Company Limited', 'Prince Global Sports LLC', 'ProKennex', 'RSL', 'SOTX Sports Equipment Co. Ltd.', 'Tecnifibre', 'VICTOR Rackets Industrial Corp.', 'Wilson Sporting Goods Company', 'Yang Yang Badminton Co. Ltd.', 'Black Knight International', 'Apacs Sports Sdn Bhd', 'In October 2022, Power Cushion Aerus Z badminton shoes were introduced by Yonex Co., LTD. The POWER CUSHION AERUS X is a lightweight, comfortable model with few functions.', 'In October 2022, Babolat announced the release of two new badminton racquets, the EVO AERO and EVO AERO LIGHT, which offer easy power, comfort, and greater spin. Those who prefer entertaining, lively games over intense, competitive battles should use Babolat EVO racquets.', 'In June 2022, The COMFORT Z series, a favourite of badminton legend Lin Dan, was re-announced by Yonex Co., LTD.', 'In June 2021, the badminton equipment company Li-Ning announced a new partnership with the Badminton World Federation (BWF) to become the official equipment sponsor of the BWF World Tour Finals. The partnership is aimed at promoting the Li-Ning brand and increasing its global presence.'

As people's interest in recreational activities has grown over the world, including as a complement to their busy lives and a way to reduce stress, sports have become more popular. The market has grown as a result of increased consumer understanding of the value of following safe hiking practices and staying hydrated when participating in activities. Because of their demanding schedules and health concerns, people pick adventure activities like hiking, bicycling, skiing, and trekking to unwind. It is easier for developed and emerging countries to spend more on foreign travel and other expenses due to the improvement in the global economy and growing purchasing power events. Many chances exist to change how e-commerce is viewed as a result of the growing trend of online retailing. Due to the growing customer demand, major companies stand to increase their sales and expand their regional reach significantly.

Introduction of smart badminton products

The Asia Pacific region dominated the badminton equipment and product market. One of the key aspects influencing the local market in this region has been the abundance of badminton players. The sport's enormous appeal in China, Japan, Indonesia, and other countries affected the vast majority of the badminton equipment and merchandise business. According to a poll by Pledge Sports, China has more than 100 million badminton players, followed by Japan and Indonesia with 4 million and 1 million players, respectively.

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Global Badminton Equipment and Products Market

Product ID: SQMIG25J2034

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