USD 2.48 billion
Baby Stroller Market Size, Share, and Growth Analysis
Baby Stroller Market By Product (Lightweight, Jogging), By Age (12 - 36 months, 0 - 6 months), By Distribution Channel (Hypermarket/Supermarket, Specialist Retailers), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25H2058 |
Region:
Global |
Published Date: February, 2025
Pages:
196
|Tables:
91
|Figures:
73
Format -
Baby Stroller Market Insights
Baby Stroller Market size was valued at USD 2.48 billion in 2023 and is poised to grow from USD 2.63 billion in 2024 to USD 4.15 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).
In recent times, with increasing birth rates many parents are preferring safe and convenient ways for transporting their infants, which is driving the baby stroller market growth.
Furthermore, the increasing popularity of nuclear families and dual-income household is also boosting the requirement for baby products that provides better mobility and flexibility. Moreover, the strollers have lightweight materials, compact folding mechanisms, and improved safety features, which is attracting more customers.
Today parents are also understanding the importance of safe stroller because the safety of their infants relies on it, influencing their purchasing decisions. With increasing urbanizations, the demand for portable and versatile baby strollers are rapidly increasing, which is contributing to baby stroller market growth. Furthermore, factors like growing disposable income and high standard of living are also allowing consumers to invest in the premium baby stroller products.
Moreover, technological innovations such as smart strollers implemented with sensors and connectivity features are also attracting many consumers. This is because these strollers are offering improved safety and convenience. It has also become easier for parents to get access to different stroller options and read reviews of various companies selling them because of online retailing and rise of social media, leading to the growth of purchase. Many environmental consciousness consumers are preferring eco-friendly strollers, which is encouraging the manufacturers to utilize sustainable stroller materials to fulfill their demand leading to the growth of the market.
In September 2024, a British organization with nearly 150 years of history in manufacturing baby strollers, Silver Cross collaborated with Lamborghini for developing Reef AL Arancio. This is a limited-edition troller. This collaboration highlighted that this is a first for both the brands, which is amazingly combining design and luxury. The stroller will have Lamborghini’s signature leather and suede trim, which is a powder-coated chassis, orange accents, and the popular Lamborghini badge. There was also a promotional video focusing on its high-end attraction along with this launch.
In September 2024, UPAAbaby introduced a new segment of sustainable strollers integrating eco-friendly materials like recycled fabrics and biodegradable elements. This strategic movement combines with the rising consumer demand for environmentally responsible products, especially among millennials and Gen Z parents. This initiative is also a part of UPPAbaby’s extensive sustainability objectives. The organization is seeing a positive market response, especially in Europe and North America. By increasing the profit with this growing trend of eco-conscious parenting, UPPAbaby is differentiating itself from their competitors. They are also expanding into the market for sustainable baby strollers.
In January 2022, a new line of Doona Gold was introduced, which is an upgrade of Doona USA’s Doona stroller, car seat, and liki trite. Doona USA made an announcement that this new product will have handlebars with black faux leather, gold splashed canopies, matching storage bags, and gold accents. Such developments and new launches have rapidly increased the sale of baby strollers in the region, in turn complementing their revenue generation to baby stroller market. Moreover, the growing awareness towards physical health has resulted in an increase in mothers carrying out activities like jogging and brisk walking with their babies, which is increasing the demand for efficient baby strollers.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Lightweight Stroller
Fastest Growth
Travel System Stroller
Growth Rate
5.9% CAGR
Global Baby Stroller Market ($ Bn)
Country Share for North America Region (%)
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Baby Stroller Market Segments Analysis
Global Baby Stroller Market is segmented by Product, Age, Distribution Channel and region. Based on Product, the market is segmented into Lightweight, Jogging, Travel System, Double and Standard. Based on Age, the market is segmented into 12 - 36 months, 0 - 6 months and 6 - 12. Based on Distribution Channel, the market is segmented into Hypermarket/Supermarket, Specialist Retailers and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Type
Based on type, the lightweight stroller segment is dominating with the largest baby stroller market share. The demand for lightweight baby strollers is increasing because today parents are immensely focusing on convenience and ease of use. These strollers are designed in a way that can be easily managed, making them perfect for urban settings because moving in crowded streets and public transport can be increasingly difficult. Moreover, the popularity of travel-friendly options is also increasing due to which consumers are preferring lightweight portable strollers. These strollers are embedded with features like multi-position recline and huge storage space, which is increasing their attraction.
The travel system stroller segment is expected to witness significant demand growth during the forecast period. The travel system strollers are combining strollers with infant car seat. The popularity of these strollers is increasing because they are extremely convenient and multifunctional. In recent times, parents are also preferring this smooth transformation from car to stroller without disturbing their infants. This is increasing its popularity among consumers who have busy lifestyles. The attraction of strollers is also increasing because of features like improved safety, safe designs, and compatibility. The travel system segment will continuously be experiencing growth because parents are preferring the practical and all-in-one solutions.
Analysis by Distribution Channel
Based on distribution channel, the specialist retailer segment is dominating the baby stroller market. The retailers provide personalized shopping experiences through expert advice and individualized services. The trust of customers grows which allows them to safely purchase products for their babies. The wide range of products in these stores helps the parents to make comparison and choose the ideal option according to their requirement. Moreover, the specialist retailers also have premium brands and the latest models, which is appealing more consumers who focuses on quality and innovation. Furthermore, the trust and reliability of these stores are developed over the years along with their knowledge in baby products, which is increasing customer loyalty and boosting the market growth.
As per baby stroller market analysis, the online store segment is expected to be the fastest growing segment. The popularity of this segment is increasing because of the convenience of shopping from home along with the potential to compare a vast range of products and prices. The online platforms are providing in-depth product description, reviews, and rating, which is helping the parents to make better-informed decisions. The confidence of the consumers is increasing in online shopping because of the immense growth of mobile commerce and the integration of secured payment gateways. The accessibility and user experience of the online shopping is also improving with the transformation of e-commerce and technology. This is increasing the attraction of baby strollers from the online platforms among parents.
Global Baby Stroller Market Analysis by Type
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Baby Stroller Market Regional Insights
North America is dominating with the largest baby stroller market share. This region is leading in the market because of the growing disposable income level which is helping the consumers to invest in premium and high-quality baby strollers. Moreover, the region also has strong presence of prominent market players and advanced retail infrastructure due to which an extensive range of products are easily becoming accessible to the parents. Moreover, the increasing awareness about baby safety standards and preferences for safe and flexible designs is leading to the growth of the market. The baby stroller market in US is leading in the market because of the increasing prevalence of dual-income household. This is increasing the demand for convenient and efficient baby transportation solution, which is driving the market growth in the US.
Asia Pacific is anticipated to witness the highest growth during the baby stroller market forecast period. Increasing birth rates and growing urbanization are boosting the demand for baby strollers. Furthermore, rapid growth of economy and increasing disposable incomes is also helping parents to invest in better quality and advanced baby strollers. The rising awareness about child safety and the advantages of safe designs is also influencing the purchasing decisions of the consumers. Today consumers also have access to different stroller options due to the expansion of the retail channels and the influence of social media, contributing to market growth. China is leading the market in this region because of growing urbanization and growth of working class. This is increasing the demand for high-quality and convenient baby strollers.
In Europe the baby stroller market is increasing rapidly because of the region’s growing focus on child safety standards and regulations. This is increasing the demand for advanced baby strollers. Furthermore, the increasing number of working parents and the growth of dual-income households is increasing the necessity for convenient and multifunctional strollers. The consumers in Europe demonstrate a strong preference for high-end, stylish and sustainable products which pushes manufacturers to innovate premium strollers that meet their requirements. The baby stroller market in the UK is experiencing immense growth because of the rising preference of premium and high-quality strollers. These strollers provide advanced features and safety measures, which is boosting market growth in the region.
The baby stroller market growth in Latin America is mainly because of the growing disposable income which is increasing the purchase of high-quality baby strollers as important childcare tools. The strollers are offering practical process of transporting infants and toddlers while managing regular routines because parents are trying to balance work and childcare responsibilities. Lately, parents are focusing on convenience, safety, and child comfort, which is increasing the adoption of advanced strollers. These strollers have adjustable features, improved functionality, and safe designs.
The baby stroller market in the Middle East and Africa is growing because of the increasing growth of e-commerce platforms. These platforms have increased accessibility, which is helping the consumers to browse and purchase strollers online from different brands and retailers. The online retail channels are increasing the growth of the market by providing better convenience, competitive pricing, and wider product selection. Moreover, Saudi Arabia is attracting tourists who may prefer luxury and high-end baby strollers. This increasing demand is also encouraging the retailers to stock premium brands and models with innovative features like durability, advanced sensors, and better comfort.
Global Baby Stroller Market By Geography
- Largest
- Fastest
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Baby Stroller Market Dynamics
Baby Stroller Market Drivers
Growing Disposable Income
- The increasing disposable income, particularly in developing economies, has emerged as a major driver for the baby stroller market. In recent times, dual-income households are becoming more common, especially in urban centers. Due to which the families are increasingly willing to invest in high-quality, multifunctional baby strollers. These baby strollers ensure the safety, comfort, and convenience of the baby and parents.
Increasing Awareness of Child Safety Standards
- The growing awarenesses about child safety standards, mainly among new parents is increasing the demand for strollers. These strollers fulfil the safety and quality standards that maintain the security of the children. Moreover, the manufacturers are using this trend for manufacturing strollers that have better safety features like
adjustable canopies, impact-resistant frames, and five-point harnesses.
Baby Stroller Market Restraints
Increasing Expense of Product
- The market is facing huge restraints because of high product expenses and constant maintenance cost. The price of the high-quality strollers is extremely high. This shows the expenses that are associated with advanced safety features, durable materials, and ergonomic designs, which is hindering the growth of the market. This increase in pricing can be eliminated, mainly in among lower-income households, where strollers may be considered.
Limited Resale Value
- The limited resale value of strollers is complicating the purchasing decisions. This is because parents understand that the utility of the stroller will decrease significantly after a few years of use. Therefore, in many regions parents are preferring various other options, like baby carriers, that are more affordable, portable, and easier to maintain, restraining the market growth.
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Baby Stroller Market Competitive Landscape
The competitive landscape of the global baby stroller industry is highly competitive. This is because both established and emerging players are trying to capture a larger market share with the help of innovation, product diversification, and strategic positioning. These companies are using advanced safety features, safe designs, and robust distribution networks for attracting safety-conscious parents globally. With continuous R&D investments and strategic partnerships, the companies are increasing their market presence. They are also addressing various consumer demands and adapting the trends of safety, functionality, and sustainability.
Top Player’s Company Profile
- Goodbaby International Holdings Limited (Shanghai, China)
- Chicco (Artsana Group) (Como, Italy)
- Peg Perego (Arcore, Italy)
- UPPAbaby (Hingham, Massachusetts, USA)
- Bugaboo International B.V. (Amsterdam, Netherlands)
- Silver Cross (Skipton, United Kingdom)
- Cybex (Hong Kong, China)
- Dorel Industries Inc. (Montreal, Canada)
- Newell Brands (Graco) (Atlanta, Georgia, USA)
- Evenflo (Piqua, Ohio, USA)
- Stokke AS (Ålesund, Norway)
- Thule Group (Malmö, Sweden)
- Baby Jogger (Newell Brands) (Richmond, Virginia, USA)
- Joovy (Dallas, Texas, USA)
- Maclaren (Long Buckby, United Kingdom)
- Nuna (Amsterdam, Netherlands)
- Britax (Chertsey, United Kingdom)
- Combi Corporation (Tokyo, Japan)
- Mothercare plc (Watford, United Kingdom)
- Hauck GmbH & Co. KG (Sonnefeld, Germany)
Recent Developments
- In March 2022, Dune and Reef baby strollers were launched by Silver Cross. The company announced that this product is designed for urban families and those individuals who are looking for smart and space saving pushchair.
- In February 2022, Graco launched Modes Nest2Grow 4 in 1 baby stroller and travel system. This is a streamlined single baby stroller which can convert into a double baby stroller
- In May 2022, by collaborating with Hartan, Mercedes AMG GT introduced a limited-edition baby stroller that features adjustable seat
Baby Stroller Key Market Trends
- Increasing Incorporation of Digitalization: Digitalization is a rapidly emerging baby stroller market trend because manufacturers are exploring ways to incorporate smart features that enhance convenience, safety, and user experience. The strollers incorporate GPS tracking and temperature sensors alongside smartphone connectivity features. Parents benefit from new technology which enables them to track stroller locations remotely and manage stroller features through digital controls.
- Growing Incorporation of Internet of Things: The popularity of baby strollers rises as people become accustomed to devices which connect with one another. These devices are integrated with IoT due to which it can offer real-time data and app-controlled functions. For example, a stroller with a connected app might alert a parent if their child has been stationary for an extended period or if the temperature inside the stroller canopy is too high. These capabilities improve child safety and meets with the broader shift towards personalized, data-driven parenting tools.
Baby Stroller Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the growth of baby stroller industry is driven by several factors, including increasing urbanization, growing number of nuclear families, and a rising trend of dual income households which enhance the purchasing power and encourage the investment in premium baby care products. The rising awareness about child safety and comfort along with an increase in the birth rate is increasing the demand for baby strollers. Most of the modern parents are immensely focusing on safety features like five-point harness, strong braking mechanisms, and strong frames while selecting strollers or prams. This changing consumer preference is also encouraging the manufacturers to innovate and introducing advanced designs that focus on child safety, leading to market growth.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 2.48 billion |
| Market size value in Stro | USD 4.15 billion |
| Growth Rate | 5.9% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Baby Stroller Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Baby Stroller Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Baby Stroller Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Baby Stroller Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Baby Stroller Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Baby Stroller Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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