Baby Stroller Market Size

Baby Stroller Market size was valued at USD 2.48 billion in 2023 and is poised to grow from USD 2.63 billion in 2024 to USD 4.15 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

In recent times, with increasing birth rates many parents are preferring safe and convenient ways for transporting their infants, which is driving the baby stroller market growth.

Furthermore, the increasing popularity of nuclear families and dual-income household is also boosting the requirement for baby products that provides better mobility and flexibility. Moreover, the strollers have lightweight materials, compact folding mechanisms, and improved safety features, which is attracting more customers.

Today parents are also understanding the importance of safe stroller because the safety of their infants relies on it, influencing their purchasing decisions. With increasing urbanizations, the demand for portable and versatile baby strollers are rapidly increasing, which is contributing to baby stroller market growth. Furthermore, factors like growing disposable income and high standard of living are also allowing consumers to invest in the premium baby stroller products.

Moreover, technological innovations such as smart strollers implemented with sensors and connectivity features are also attracting many consumers. This is because these strollers are offering improved safety and convenience. It has also become easier for parents to get access to different stroller options and read reviews of various companies selling them because of online retailing and rise of social media, leading to the growth of purchase. Many environmental consciousness consumers are preferring eco-friendly strollers, which is encouraging the manufacturers to utilize sustainable stroller materials to fulfill their demand leading to the growth of the market.

In September 2024, a British organization with nearly 150 years of history in manufacturing baby strollers, Silver Cross collaborated with Lamborghini for developing Reef AL Arancio. This is a limited-edition troller. This collaboration highlighted that this is a first for both the brands, which is amazingly combining design and luxury. The stroller will have Lamborghini’s signature leather and suede trim, which is a powder-coated chassis, orange accents, and the popular Lamborghini badge. There was also a promotional video focusing on its high-end attraction along with this launch.

In September 2024, UPAAbaby introduced a new segment of sustainable strollers integrating eco-friendly materials like recycled fabrics and biodegradable elements. This strategic movement combines with the rising consumer demand for environmentally responsible products, especially among millennials and Gen Z parents. This initiative is also a part of UPPAbaby’s extensive sustainability objectives. The organization is seeing a positive market response, especially in Europe and North America. By increasing the profit with this growing trend of eco-conscious parenting, UPPAbaby is differentiating itself from their competitors. They are also expanding into the market for sustainable baby strollers.

In January 2022, a new line of Doona Gold was introduced, which is an upgrade of Doona USA’s Doona stroller, car seat, and liki trite. Doona USA made an announcement that this new product will have handlebars with black faux leather, gold splashed canopies, matching storage bags, and gold accents. Such developments and new launches have rapidly increased the sale of baby strollers in the region, in turn complementing their revenue generation to baby stroller market. Moreover, the growing awareness towards physical health has resulted in an increase in mothers carrying out activities like jogging and brisk walking with their babies, which is increasing the demand for efficient baby strollers.