Global Ayurvedic Nutraceuticals and Dietary Supplements Market

Global Ayurvedic Nutraceuticals And Dietary Supplements Market Size, Share, Growth Analysis, By Target consumer(Infant, Children), By Form(Tablets, Powder), By Distribution Channel(Pharmacies, Drug Stores) - Industry Forecast 2024-2031


Report ID: SQMIG30I2367 | Region: Global | Published Date: February, 2024
Pages: 165 | Tables: 96 | Figures: 76

Global Ayurvedic Nutraceuticals And Dietary Supplements Market Insights

Ayurvedic Nutraceuticals And Dietary Supplements Market size was valued at USD 266.24 billion in 2019 and is poised to grow from USD 286.21 billion in 2023 to USD 548.73 billion by 2031, growing at a CAGR of 7.5% in the forecast period (2024-2031).

The global market for Ayurvedic Nutraceuticals and Dietary Supplements is primarily being driven by a strong demand for non-traditional medicinal products to obtain better outcomes than those obtained from conventional pharmaceutical treatments. Additionally, many governments around the world supply herbal products at prices that are comparably lower than those of synthetically produced medicines, making it simpler for people with limited disposable means to purchase them. 

The global market for herbal medicinal products is also being significantly driven by rising awareness of the advantages of allopathic medications. Finally, a lot of goods are being introduced that contain botanical components to provide them medical characteristics. As a result, from a commodity-based perspective, these commodities are also powerfully propelling the worldwide market for Ayurvedic Nutraceuticals and Dietary Supplements market. 
Due to their "natural" designation, ayurvedic supplements are becoming more and more popular. In order to improve their health, consumers are choosing dietary supplements and ayurvedic nutraceuticals. The global market for ayurvedic nutraceuticals and dietary supplements has consequently expanded as a result of rising prices for medical and dietary goods.

Consumers are being pushed to live healthier lives by an increased sedentary lifestyle. There are an increasing number of mental and physical health issues. Nowadays, a high number of people are looking for safer, healthier, and more affordable options. Because more people are aware of them, ayurvedic nutraceuticals and dietary supplements are becoming more popular.

US Ayurvedic Nutraceuticals And Dietary Supplements Market  is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 266.24 billion

Largest Segment

Hypermarket/Supermarket

Fastest Growth

Hypermarket/Supermarket

Growth Rate

7.5% CAGR

Global Ayurvedic Nutraceuticals And Dietary Supplements Market ($ Bn)
Country Share for Asia Pacific Region (%)
Global Ayurvedic Nutraceuticals And Dietary Supplements Market By Distribution Channel ($ Bn)
Global Ayurvedic Nutraceuticals And Dietary Supplements Market By Distribution Channel (%)

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Global Ayurvedic Nutraceuticals And Dietary Supplements Market Segmental Analysis

The global ayurvedic nutraceuticals and dietary supplements market is segmented based on target consumer, form, distribution channel and region. Based on target consumer, the ayurvedic nutraceuticals and dietary supplements market is segmented into infant, children, adults, pregnant women, elderly. 
Based on form, the market is segmented into tablets, powder, liquids, others. based on distribution channel, the ayurvedic nutraceuticals and dietary supplements market is segmented into pharmacies and drug stores, hypermarket/supermarket, online stores, specialty store, others. 
Based on region, the ayurvedic nutraceuticals and dietary supplements market is categorized into North America, Europe, Asia-Pacific, and MEA.

Ayurvedic Nutraceuticals And Dietary Supplements Market Analysis by Distribution ChannelThe global ayurvedic nutraceuticals and dietary supplements market is segmented into pharmacies and drug stores, hypermarket/supermarket, online stores, specialty stores, and others. The supermarkets segment is anticipated to register the largest share over the forecast period.

Ayurvedic Nutraceuticals And Dietary Supplements Market Analysis by Form

By form, the tablets segment dominated the global ayurvedic nutraceuticals and dietary supplements market in 2022, and is expected to remain dominant throughout the forecast period. This is due to the rise in consumer demand for healthy and clean-label herbal products.

Global Ayurvedic Nutraceuticals And Dietary Supplements Market By Distribution Channel, 2023 (%)

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Global Ayurvedic Nutraceuticals And Dietary Supplements Market Regional Insights

Geographically, Asia Pacific, particularly India, is expected to be the dominant market in the global Ayurvedic medicines market as the originator and birthplace of the world's Ayurvedic medicines markets. Furthermore, the global Ayurvedic medicines market would expand as a result of technology advancements used by local and global Ayurvedic medicines manufacturers in India and other regions.

Due to the leading worldwide players' increasing offerings of Ayurvedic medicines and other herbal products, the Ayurvedic Medicines markets in South and East Asia are also expected to rise at a significant CAGR. Furthermore, Ayurvedic medications have the potential to improve global health by lowering the prevalence of numerous ailments.
North America will also show significant growth during the forecast period as westerners have started believing in ayurveda and healing capabilities of natural herbs. They are investing in various studies and researches to formulate these nutraceuticals and ayurvedic medicines to treat a variety of ailments. Westerners turning to holistic lifestyle approaches are actively shifting their preferences to natural and ayurvedic products and supplements.

Global Ayurvedic Nutraceuticals And Dietary Supplements Market By Region, 2024-2031
  • Largest
  • Fastest

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Global Ayurvedic Nutraceuticals And Dietary Supplements Market Dynamics

Ayurvedic Nutraceuticals And Dietary Supplements Market Driver

Rise in demand for plant-based nutraceuticals and dietary supplements

  • The global demand for plant-based products has skyrocketed. The vast majority of natural and Ayurvedic substances are of plant or non-animal origin. Vegetarianism is well-established and influences supplement selections made by customers. In response to this need, vegetarian polymer—cellulose based capsules known as HPMC are now commercially accessible (hydroxypropyl methylcellulose).
  • In Ayurveda, a single ingredient is employed for several cures in diverse ways. Varied therapy may necessitate different concentrations of active ingredients, necessitating customisation. There is a high need for customized wellness approaches, which is driving product innovation in this field. With the use of combination filling options, capsules can play an essential role in delivering ingredients in varying strength dose forms.

Ayurvedic Nutraceuticals And Dietary Supplements Market Opportunities

Availability of Synthetic and Premium Products

  • While Ayurvedic Nutraceuticals have a high demand, there is also no dearth of demand for premium and synthetic products from private players. These products have gained a lot of traction owing to their taste effects and health benefits in short time.
  • Premiumization is another component to create a changing dynamic for Ayurvedic products. Therefore, price saturation can be one of the hindering factors for the market growth.

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Global Ayurvedic Nutraceuticals And Dietary Supplements Market Competitive Landscape

The ayurvedic nutraceuticals and dietary supplements market is highly fragmented, with numerous small and major companies competing on price and quality.

Ayurvedic Nutraceuticals And Dietary Supplements Market Top Players Company Profiles

  • Dabur India Ltd.
  • Himalaya Drug Company
  • Patanjali Ayurved Ltd.
  • Amway Corporation
  • Baidyanath Ayurved Bhawan Pvt. Ltd.
  • Charak Pharma Pvt. Ltd.
  • Emami Ltd.
  • Hamdard Laboratories India
  • Vicco Laboratories
  • Organic India Pvt. Ltd.
  • Kerala Ayurveda Ltd.
  • Zandu Realty Ltd.
  • Nutraceutical International Corporation
  • Natreon Inc.
  • Natura Biotechnol Pvt. Ltd.
  • Nature's Life
  • Bio-Botanica Inc.
  • The Himalaya Drug Company USA
  • Sundial Brands LLC
  • Gaia Herbs Inc.

Ayurvedic Nutraceuticals And Dietary Supplements Market Recent Development

  • In August 2022, Sandu Pharmaceuticals launched a new medicine called Sandu Kumarvin, which is a tonic for children aged 2 to 14 years. Sandu Kumarvin syrup is produced of Ayurvedic herbs such as Kumari, Draksha, Surwari Haritaki, Arjun, Lavang, Twak, and Kiratatikta, which help to strengthen children's immunity and keep them healthy throughout the year. It also aids in the absorption of numerous nutritional elements and enhances the general growth and development of the child.
  • In April 2022, Ayurveda nutrition brand Kapiva launches international operations in UAE and US.

Global Ayurvedic Nutraceuticals And Dietary Supplements Key Market Trends

  • Significant Health Benefits to Human Health: The health benefits associated with ayurvedic ingredients is driving the demand for ayurvedic nutraceuticals market. 
  • Growing Trend of Therapeutic Effects: Ayurvedic medicines are high in phytonutrients, carotenoids, phenols, polyphenols, alkaloids, and flavonoids, all of which have beneficial therapeutic effects when used alone or in combination. Curcumin, for example, is derived from turmeric, piperine from black pepper, and gingerol from ginger. When incorporated in our diet, they can have anti-oxidizing, immunomodulatory, anti-inflammatory, and rejuvenating properties.

Global Ayurvedic Nutraceuticals And Dietary Supplements Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our business information services team that collects, collates, co-relates, and analyses the data collected by means of primary exploratory research backed by the robust secondary desk research.

According to the global ayurvedic nutraceuticals and dietary supplements market report analysis, modern nutraceuticals are adept at filling today's unmet health needs. There is a lot of promise in combining modern nutraceuticals with ancient Ayurvedic remedies to improve and develop solutions that answer unmet consumer demands. Quality control and standardization can improve the efficacy of Ayurvedic medicine by creating pure, potent products. Modern procedures are employed to make Ayurvedic ingredients more soluble and bioavailable, and improve absorption. Vegetarian capsules in various sizes give an integrated approach with current nutraceuticals, allowing for modifications and a better healthcare system, providing consumers with efficient and safe therapies that fit their evolving needs.

Report Metric Details
Market size value in 2023 USD 266.24 billion
Market size value in 2031 USD 548.73 billion
Growth Rate 7.5%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Target consumer
    • Infant, Children, Adults, Pregnant women, Elderly
  • Form
    • Tablets, Powder, Liquids, Others
  • Distribution Channel
    • Pharmacies, Drug Stores, Hypermarket/Supermarket, Online Stores, Specialty Store, Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Dabur India Ltd.
  • Himalaya Drug Company
  • Patanjali Ayurved Ltd.
  • Amway Corporation
  • Baidyanath Ayurved Bhawan Pvt. Ltd.
  • Charak Pharma Pvt. Ltd.
  • Emami Ltd.
  • Hamdard Laboratories India
  • Vicco Laboratories
  • Organic India Pvt. Ltd.
  • Kerala Ayurveda Ltd.
  • Zandu Realty Ltd.
  • Nutraceutical International Corporation
  • Natreon Inc.
  • Natura Biotechnol Pvt. Ltd.
  • Nature's Life
  • Bio-Botanica Inc.
  • The Himalaya Drug Company USA
  • Sundial Brands LLC
  • Gaia Herbs Inc.
Customization scope

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  • Segments by type, application, etc
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  • Region

Historical Year 2019

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Ayurvedic Nutraceuticals And Dietary Supplements Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Ayurvedic Nutraceuticals And Dietary Supplements Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Ayurvedic Nutraceuticals And Dietary Supplements Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Ayurvedic Nutraceuticals And Dietary Supplements Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Ayurvedic Nutraceuticals And Dietary Supplements Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Ayurvedic Nutraceuticals And Dietary Supplements Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Ayurvedic Nutraceuticals And Dietary Supplements Market size was valued at USD 266.24 billion in 2019 and is poised to grow from USD 286.21 billion in 2023 to USD 548.73 billion by 2031, growing at a CAGR of 7.5% in the forecast period (2024-2031).

The ayurvedic nutraceuticals and dietary supplements market is highly fragmented, with numerous small and major companies competing on price and quality. 'Dabur India Ltd.', 'Himalaya Drug Company', 'Patanjali Ayurved Ltd.', 'Amway Corporation', 'Baidyanath Ayurved Bhawan Pvt. Ltd.', 'Charak Pharma Pvt. Ltd.', 'Emami Ltd.', 'Hamdard Laboratories India', 'Vicco Laboratories', 'Organic India Pvt. Ltd.', 'Kerala Ayurveda Ltd.', 'Zandu Realty Ltd.', 'Nutraceutical International Corporation', 'Natreon Inc.', 'Natura Biotechnol Pvt. Ltd.', 'Nature's Life', 'Bio-Botanica Inc.', 'The Himalaya Drug Company USA', 'Sundial Brands LLC', 'Gaia Herbs Inc.'

The global demand for plant-based products has skyrocketed. The vast majority of natural and Ayurvedic substances are of plant or non-animal origin. Vegetarianism is well-established and influences supplement selections made by customers. In response to this need, vegetarian polymer—cellulose based capsules known as HPMC are now commercially accessible (hydroxypropyl methylcellulose).

Significant Health Benefits to Human Health: The health benefits associated with ayurvedic ingredients is driving the demand for ayurvedic nutraceuticals market. 

Geographically, Asia Pacific, particularly India, is expected to be the dominant market in the global Ayurvedic medicines market as the originator and birthplace of the world's Ayurvedic medicines markets. Furthermore, the global Ayurvedic medicines market would expand as a result of technology advancements used by local and global Ayurvedic medicines manufacturers in India and other regions.

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