Global Automotive Infotainment Market

Automotive Infotainment Market Size, Share, Growth Analysis, By Product Type(Audio unit, Display unit, Heads-Up display, Navigation unit), By Fit Type(OE Fitted, and Aftermarket), By Vehicle Type(Passenger Cars, and Commercial Vehicles), By Region - Industry Forecast 2024-2031


Report ID: SQMIG25A2137 | Region: Global | Published Date: April, 2024
Pages: 223 |Tables: 90 |Figures: 76

Automotive Infotainment Market Insights

Global Automotive Infotainment Market size was valued at around USD 7.42 billion in 2022 and is expected to rise from USD 8.14 billion in 2023 to reach a value of USD 17.07 billion by 2031, at a CAGR of 9.7% over the forecast period (2024–2031).

The rise in disposable incomes of consumers coupled with the advent of simple financing alternatives in emerging nations have made it possible for people to purchase passenger automobiles. This in turn has increased the demand for technologically advanced vehicles installed with practical entertainment systems. In order to improve the functionality of existing infotainment systems, significant vehicle manufacturers are concentrating on collaborative sophisticated technologies such as driver assistance, augmented reality real-time data collection, and this has all been possible with thh advent of the Internet of Things (IoT). The improvement of drivers' safety and experience brought about by the incorporation of the aforementioned technologies into automobiles is projected to augment demand for automotive infotainment systems, thereby boosting market growth.

The recent pandemic proved to be a barrier, despite the fact that a number of favorable aspects are anticipated to fuel market expansion. Due to a disturbance in the supply of equipment and raw materials brought on by the pandemic, the automotive sector was forced to completely cease manufacturing. The automobile industry had increased demand after the lockdown was lifted, which was met by a shortage of vehicles due to halted manufacturing. The demand for crucial semiconductor parts, such as the chipset, caused the manufacture of automobiles to further stop.

The entire automotive industry needs a chipset because it makes it possible for cars to navigate, communicate, and control. Due to their use in automobiles, chipset shortages have become a significant constraint. However, in order to control output during the chipset scarcity that occurred, the automakers started making replacement models with fewer features. For instance, BMW started delivering its vehicles to consumers without CarPlay and Android Auto capabilities in their infotainment systems and built-in Wi-Fi in a number of nations, including the United States, the United Kingdom, Spain, Italy, and France, in May 2022.

Technology has progressed as a result of a growing focus on driver safety, as automakers have begun incorporating advanced driver assistance systems (ADAS) and digital monitoring systems (DMS) into vehicles. Drivers can avail an added advantage of using regulation and monitoring services in a vehicle with the latest technology. Additionally, their traffic update feature and parking assistance features of DMS and ADAS will improve the overall driving experience. The market for vehicle infotainment is projected to witness new growth opportunities as a result of these technical developments in driver safety.

Additionally, the infotainment system collects data about the car in real-time. It returns it to the maker because data is a crucial component of the digital proof that auto insurers and law enforcement officials use to solve accident cases.

US Automotive Infotainment Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 7.42 billion

Largest Segment

Heads-up Display

Fastest Growth

Display Unit

Growth Rate

9.7% CAGR

Global Automotive Infotainment Market ($ Bn)
Country Share for Asia Region (%)

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Automotive Infotainment Market Segmental Analysis

The global automotive infotainment market is segmented based on product type, fit type, vehicle type, and region. In terms of product type, the market is segmented into audio unit, display unit, heads-up display, navigation unit, communication unit. On the basis of fit type, the market is categorized into OE fitted, and aftermarket. With respect to classification by vehicle type, the market is segmented into passenger cars, and commercial vehicles. Regionwise, the global automotive infotainment market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Automotive Infotainment Market Analysis by Product Type

The automotive infotainment market is divided into audio unit, navigation unit, display unit,  communication unit, and heads-up display based on the kind of product. Automobile manufacturers are being encouraged to include communication units in some of the entry-level car models they have released on the market by the growing consumer demand for advanced onboard services like 3D navigation, hands-free calling, satellite radio, and media streaming. The use of entertainment systems in cars is also increased by the 5G network's increased communication unit precision and real-time data collecting speed.

Due to the growing use of Augmented Reality (AR) technology, the heads-up display segment is predicted to grow at a CAGR of 12% during the forecast period. Real-time data, including speed, arrow signs, and warning signals, can be easily presented and analyzed with the help of AR. The driver can hardly look away from the heads-up display as it shows images on the windscreen, information about the steering wheel and helps with parking. Customers of automobiles around the world therefore strongly favor heads-up display technology.

Automotive Infotainment Market Analysis by Fit Type

The aftermarket and original equipment (OE) fitted segments make up the worldwide car infotainment market. Due to its simple serviceability and low maintenance requirements, the OE fitted sector will hold a market share of 72.3% in 2022. Due to the fact that OE fitted systems are covered by the manufacturer's guarantee and that consumers are not required to pay an additional cost, OE systems are more popular than other aftermarket items, which helps the segment develop. Manufacturers can access the saved data by including OE in cars. The company's sales and marketing team can use the gathered data for campaigning objectives after that.

However, the aftermarket category is anticipated to rise significantly by 6.3% throughout the specified forecast period. As a consequence of technological advancements, the previous infotainment system has transformed into a new one, providing customers with the flexibility to select a reasonably-priced infotainment system that aligns with their preferences.

Global Automotive Infotainment Market By Product Type , 2023 (%)

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Automotive Infotainment Market Regional Insights

Growth in the Asia-Pacific region is forecast to increase by 11.3% throughout the projection period. The rise in demand for automotive entertainment systems is due to the region's expanding middle class. Customers favor solutions based on augmented reality technology because they are effective, which is driving the growth of in-car infotainment systems in the field.

Europe leads to a significant portion of the worldwide market for vehicle infotainment because of the presence of major automakers. Major automakers closely engage with international software companies to offer cutting-edge infotainment systems. Because of the product launch, the corporation will increase its revenue share and maintain its global hegemony over competitors.

Global Automotive Infotainment Market By Region, 2024-2031
  • Largest
  • Fastest

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Automotive Infotainment Market Dynamics

Automotive Infotainment Market Drivers

Increasing Demand for in-car Entertainment

  • One of the primary drivers of the automotive infotainment market is the increasing demand for in-car entertainment systems. Consumers are looking for in-car entertainment systems that can offer them high-quality audio and video experiences, seamless connectivity, and user-friendly interfaces.

Automotive Infotainment Market Restraints

High Cost of Advanced Infotainment Systems

  • One of the major restraints for the automotive infotainment market is the high cost of advanced infotainment systems. The cost of developing and implementing advanced technologies, such as AI and AR, is high, which makes these systems expensive for many consumers.

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Automotive Infotainment Market Competitive Landscape

The major companies offer a wide variety of goods, such as display units, communication components, navigation units, head-up displays, etc. To expand their presence in the market internationally, strategic actions are performed such as mergers and acquisitions, collaborations, and product launches.

Automotive Infotainment Market Top Player’s Company Profiles

  • Harman International Industries Inc.
  • Panasonic Corporation
  • Pioneer Corporation
  • Clarion Co. Ltd.
  • Alpine Electronics Inc.
  • Delphi Technologies
  • TomTom NV
  • Garmin Ltd.
  • Mitsubishi Electric Corporation
  • JVCKENWOOD Corporation
  • Denso Corporation
  • Continental AG
  • Visteon Corporation
  • Sony Corporation
  • FCA Group
  • General Motors Company
  • BMW AG
  • Ford Motor Company
  • Hyundai Motor Company
  • Volkswagen AG.

Automotive Infotainment Market Recent Developments

  • In February 2024, L&T Technology Services collaborated with Marelli, a prominent mobility technology supplier in the automotive sector, to revolutionize automotive infotainment and information cluster design. This partnership aims to introduce Marelli's innovative Digital Twin solutions, which are set to redefine the automotive landscape. 
  • In February 2024, Legible Inc., a prominent digital book infotainment platform, unveiled an exciting distribution agreement with HARMAN Automotive. HARMAN Automotive is the proprietor of the global HARMAN Ignite Android Automotive Operating System app store, catering to renowned car brands worldwide.
  • In January 2024, Samsung Electronics and Hyundai Motor Group, prominent leaders in chips and automobiles in South Korea, revealed a strategic collaboration focused on bolstering connectivity. The partnership aims to integrate Samsung’s SmartThings platform to support Hyundai Motor and Kia’s connected cars, encompassing electric vehicles as well.

Automotive Infotainment Key Market Trends

  • Increasing demand for connected cars: With the growing popularity of connected cars, the demand for advanced infotainment systems is also increasing. Automotive manufacturers are increasingly focusing on developing connected cars that offer seamless integration with various entertainment and communication services.
  • Growing adoption of advanced technologies: The adoption of advanced technologies such as artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) is also a key trend in the automotive infotainment market. These technologies are being integrated into infotainment systems to enhance the user experience and provide more sophisticated features.
  • Focus on user experience: The automotive infotainment market is increasingly focused on improving the user experience of infotainment systems. Manufacturers are investing in developing user-friendly interfaces, intuitive controls, and advanced voice recognition features to enhance the user experience.
  • Integration with other systems: The integration of infotainment systems with other systems such as navigation and telematics is another key trend in the market. This integration allows drivers to access a range of features from a single interface, improving the overall driving experience.

Automotive Infotainment Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyzes the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our global automotive infotainment market analysis, we found that the rise in consumer disposable income in developing nations have made it possible for people to buy passenger automobiles. With the aim of improving the functionality of infotainment systems, automobile manufacturers are concentrating on collaborating different IoT technologies such as driver assistance, and augmented reality real-time data collection. Regionwise, Asia Pacific holds a significant share in the market owing to the presence of major automobile manufacturers.

Report Metric Details
Market size value in 2023 USD 7.42 billion
Market size value in 2031 USD 17.07 billion
Growth Rate 9.7%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product Type
    • Audio unit, Display unit, Heads-Up display, Navigation unit, and Communication unit
  • Fit Type
    • OE Fitted, and Aftermarket
  • Vehicle Type
    • Passenger Cars, and Commercial Vehicles
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Harman International Industries Inc.
  • Panasonic Corporation
  • Pioneer Corporation
  • Clarion Co. Ltd.
  • Alpine Electronics Inc.
  • Delphi Technologies
  • TomTom NV
  • Garmin Ltd.
  • Mitsubishi Electric Corporation
  • JVCKENWOOD Corporation
  • Denso Corporation
  • Continental AG
  • Visteon Corporation
  • Sony Corporation
  • FCA Group
  • General Motors Company
  • BMW AG
  • Ford Motor Company
  • Hyundai Motor Company
  • Volkswagen AG.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Automotive Infotainment Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Automotive Infotainment Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Automotive Infotainment Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Automotive Infotainment Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Automotive Infotainment Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Automotive Infotainment Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Automotive Infotainment Market size was valued at around USD 7.42 billion in 2022 and is expected to rise from USD 8.14 billion in 2023 to reach a value of USD 17.07 billion by 2031, at a CAGR of 9.7% over the forecast period (2024–2031).

The major companies offer a wide variety of goods, such as display units, communication components, navigation units, head-up displays, etc. To expand their presence in the market internationally, strategic actions are performed such as mergers and acquisitions, collaborations, and product launches. 'Harman International Industries Inc.', 'Panasonic Corporation', 'Pioneer Corporation', 'Clarion Co. Ltd.', 'Alpine Electronics Inc.', 'Delphi Technologies', 'TomTom NV', 'Garmin Ltd.', 'Mitsubishi Electric Corporation', 'JVCKENWOOD Corporation', 'Denso Corporation', 'Continental AG', 'Visteon Corporation', 'Sony Corporation', 'FCA Group', 'General Motors Company', 'BMW AG', 'Ford Motor Company', 'Hyundai Motor Company', 'Volkswagen AG.'

One of the primary drivers of the automotive infotainment market is the increasing demand for in-car entertainment systems. Consumers are looking for in-car entertainment systems that can offer them high-quality audio and video experiences, seamless connectivity, and user-friendly interfaces.

Increasing demand for connected cars: With the growing popularity of connected cars, the demand for advanced infotainment systems is also increasing. Automotive manufacturers are increasingly focusing on developing connected cars that offer seamless integration with various entertainment and communication services.

Growth in the Asia-Pacific region is forecast to increase by 11.3% throughout the projection period. The rise in demand for automotive entertainment systems is due to the region's expanding middle class. Customers favor solutions based on augmented reality technology because they are effective, which is driving the growth of in-car infotainment systems in the field.

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