Automotive NVH Materials Market Size, Share, Growth Analysis, By Application(Absorption and damping), By Product Type(Molded rubber, foam laminates), By End-use(Cars, LCVs and HCVs) - Industry Forecast 2024-2031

Automotive NVH Materials Market size was valued at USD 9.6 billion in 2022 and is poised to grow from USD 10.12 billion in 2023 to USD 15.41 billion by 2031, growing at a CAGR of 5.4% during the forecast period (2024-2031).

The Automotive NVH Materials Market exhibit high competitiveness due to the presence of numerous industry sellers and the opportunity for differentiation in terms of products and pricing. Key players in the industry employ strategies such as application development and customized materials to maintain their competitiveness. Furthermore, these industry leaders also engage in mergers and acquisitions to expand their product portfolios, particularly in the area of reducing vibration and harness, in order to gain a greater share of the competitive market. 'Creative Foam Corporation (US)', 'BRC Rubber & Plastics Inc. (US)', 'Wolverine Advanced Materials (US)', 'ElringKlinger AG (Germany)', 'Hoosier Gasket Corporation (US)', 'Industry Products Co. (US)', 'Interface Performance Materials (US)', 'Hematite (Canada)', 'Plastomer Corporation (US)', 'Rogers Foam Corporation (US)', 'Swift Components Corp (US)', 'Unique Fabricating Inc. (US)', 'Avery Dennison (US)', 'KKT Holding GmbH (Germany)', 'Nicholson Sealing Technologies Ltd. (Canada)', 'W. KOPP GmbH & Co. KG (Germany)', 'Janesville Acoustics (US)', 'Soundown Corporation (US)', 'Megasorber (Australia)', 'Autoneum Holding AG (Switzerland)'

One key driver of the automotive noise, vibration, and harshness (NVH) materials market is the increasing demand for vehicles with enhanced ride quality, comfort, safety, and customization. As consumers' disposable incomes grow and their preferences shift towards a better driving experience, there is a higher demand for NVH materials that can reduce noise, vibration, and harshness in vehicles.

One key market trend in the Automotive NVH Materials Market is the growing focus on lightweight materials for NVH reduction. As the automotive industry increasingly emphasizes fuel efficiency and sustainability, there is a rising demand for lightweight NVH materials that can effectively reduce noise and vibrations without adding significant weight to the vehicle. This trend aligns with the broader industry shift towards lightweighting and the adoption of advanced materials to enhance overall vehicle performance while meeting regulatory requirements.

Asia Pacific emerged as the dominant region in the automotive noise, vibration, and harshness (NVH) materials industry. The region's robust economic growth, particularly in emerging economies like India, China, and Indonesia, has contributed to the expansion of the automotive industry. The increasing population and improving living standards have fueled the demand for vehicles with enhanced ride quality, comfort, safety, and customization, driven by growing disposable incomes. These factors have collectively accelerated the growth of automotive NVH materials in the Asia Pacific region. Moreover, the ongoing trend of rural-to-urban migration, accompanied by higher earnings and changing lifestyles, has further intensified the demand for passenger cars, consequently propelling the need for automotive NVH materials.