USD 9.6 billion
Automotive NVH Materials Market Size, Share, Growth Analysis, By Application(Absorption and damping), By Product Type(Molded rubber, foam laminates, film laminates and others), By End-use(Cars, LCVs and HCVs), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG25A2132 |
Region:
Global |
Published Date: March, 2024
Pages:
223
|Tables:
87
|Figures:
76
Automotive NVH Materials Market Insights
Global Automotive NVH Materials Market size was valued at USD 9.6 billion in 2022 and is poised to grow from USD 10.12 billion in 2023 to USD 15.41 billion by 2031, growing at a CAGR of 5.4% during the forecast period (2024-2031).
The global growth of automotive noise, vibration, and harshness (NVH) materials is expected to be driven by the increasing production and use of heavy commercial vehicles in various industries. NVH in vehicles, caused by both structure-borne and air-borne noises, can lead to passenger discomfort and affect vehicle durability. To address this, automotive manufacturers utilize NVH reduction materials, which help minimize noise, vibration, and harshness, thereby improving the overall ride quality. Consequently, there is a growing demand for these materials in the automotive industry. Automotive manufacturers are increasingly focusing on acoustic management, vibration control, and noise reduction in passenger and commercial vehicles to enhance fuel economy, reduce cabin noise, and improve durability. Additionally, changes in consumer preferences are expected to further drive market growth.
The U.S. automotive industry, with its robust automobile manufacturers and substantial contribution to the GDP, is a key driver for increased automobile production. The rapid growth of NVH reduction materials can be attributed to the expanding automotive sector, driven by increasing production and technological advancements. The rising demand for vehicles in emerging economies, fueled by rapid urbanization, growing disposable incomes, and changing lifestyles, directly impacts the demand for NVH materials in vehicles. The aftermarket services, including replacement parts, repairs and maintenance, accessorization, and customization, have also witnessed significant growth. The growing market for replacement auto parts and soundproofing accessories is expected to drive the demand for automotive NVH materials in the foreseeable future. Factors such as the introduction of active noise control systems in cars to cater to changing consumer preferences for comfort and safety, as well as evolving regulatory frameworks, contribute to the growth of NVH materials in the automotive industry. The value chain of the automotive NVH materials market includes raw material suppliers, manufacturers, converters, distributors, and end users. Converters, responsible for producing final products such as foam laminates and molded rubber components, play a significant role in the industry. Participants in the industry either sell NVH materials directly to consumers under their brands or supply them to third-party dealers.
US Automotive NVH Materials Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Absorption
Fastest Growth
Absorption
Growth Rate
5.4% CAGR
Global Automotive NVH Materials Market ($ Bn)
Country Share for Asia Pacific Region (%)
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Automotive NVH Materials Market Segmental Analysis
Global Automotive NVH Materials Market is segmented by application, product type, end-use and region. Based on application, the market is segmented into Absorption and damping. Based on product type, the market can be segmented into Molded rubber, foam laminates, film laminates and others. Based on end-use, the market can be segmented into Cars, LCVs and HCVs. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Analysis by Application
In terms of dominance, the absorption segment takes the lead. The increasing adoption of absorption materials in automobiles, such as foams and textiles, plays a vital role in reducing noise and vibrations. These materials effectively absorb and dissipate the energy generated by structure-borne and air-borne noises, enhancing passenger comfort and overall vehicle durability. The demand for absorption materials is driven by the growing focus of automotive manufacturers on acoustic management and noise control, resulting in improved ride quality and customer satisfaction.
On the other hand, the damping segment is the fastest-growing segment in the automotive NVH materials market. Damping materials, such as viscoelastic composites and constrained layer dampers, are designed to reduce vibrations and resonances in vehicles. With the introduction of active noise control systems and the increasing emphasis on passenger comfort and safety, the demand for damping materials is experiencing rapid growth. These materials effectively dampen vibrations and prevent them from transmitting to the vehicle structure, resulting in reduced cabin noise and enhanced driving experience. Additionally, changing regulatory frameworks and consumer preferences for quieter and smoother rides contribute to the expanding market for damping materials in the automotive industry.
Analysis by Product type
The foam laminates category has emerged as the dominant product segment in the automotive noise, vibration, and harshness (NVH) materials market. The widespread adoption of foam laminates for floor and door insulation in various automotive products, including passenger and commercial vehicles, is a significant driver for the segment's growth. Furthermore, the utilization of foam laminates for roof lining and cushioning in vehicles, benefiting from their lightweight and flexible characteristics, is expected to further contribute to the segment's expansion.
In the automotive NVH materials industry, the film laminates product category is projected to experience substantial growth throughout the forecast period. The increasing application of film laminates on windows and glass to dampen air-borne NVH is anticipated to drive the growth of this segment. Moreover, the rising demand for soundproofing accessories and the desire to enhance car aesthetics positively influence the expansion of this category.
Global Automotive NVH Materials Market By Application
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Automotive NVH Materials Market Regional Insights
Asia Pacific emerged as the dominant region in the automotive noise, vibration, and harshness (NVH) materials industry. The region's robust economic growth, particularly in emerging economies like India, China, and Indonesia, has contributed to the expansion of the automotive industry. The increasing population and improving living standards have fueled the demand for vehicles with enhanced ride quality, comfort, safety, and customization, driven by growing disposable incomes. These factors have collectively accelerated the growth of automotive NVH materials in the Asia Pacific region. Moreover, the ongoing trend of rural-to-urban migration, accompanied by higher earnings and changing lifestyles, has further intensified the demand for passenger cars, consequently propelling the need for automotive NVH materials.
North American region to witness substantial growth in the market over the forecast period. The presence of key domestic manufacturers and the implementation of stringent regulations pertaining to vehicle fuel economy are significant drivers for industry growth. Furthermore, the abundant availability of raw materials such as engineering plastics and rubber in the region is expected to positively influence the demand for automotive NVH materials during the forecast period.
Global Automotive NVH Materials Market By Geography
- Largest
- Fastest
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Automotive NVH Materials Market Dynamics
Drivers
Increasing demand for vehicles with enhanced ride quality, comfort, safety, and customization
- One key driver of the automotive noise, vibration, and harshness (NVH) materials market is the increasing demand for vehicles with enhanced ride quality, comfort, safety, and customization. As consumers' disposable incomes grow and their preferences shift towards a better driving experience, there is a higher demand for NVH materials that can reduce noise, vibration, and harshness in vehicles.
Restraints
Stringent regulatory requirements in the automotive industry
- A notable restraint for the Global Automotive NVH Materials Market is the stringent regulatory requirements in the automotive industry. Regulations related to vehicle emissions, fuel economy, and safety standards can pose challenges for NVH material manufacturers and suppliers. Meeting these regulatory standards while maintaining cost-effectiveness and performance can be a significant hurdle for the industry.
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Automotive NVH Materials Market Competitive Landscape
The Global Automotive NVH Materials Market exhibit high competitiveness due to the presence of numerous industry sellers and the opportunity for differentiation in terms of products and pricing. Key players in the industry employ strategies such as application development and customized materials to maintain their competitiveness. Furthermore, these industry leaders also engage in mergers and acquisitions to expand their product portfolios, particularly in the area of reducing vibration and harness, in order to gain a greater share of the competitive market.
Top Player’s Company Profiles
- ElringKlinger AG (Germany)
- Hoosier Gasket Corporation (US)
- Industry Products Co. (US)
- Interface Performance Materials (US)
- Hematite (Canada)
- Plastomer Corporation (US)
- Rogers Foam Corporation (US)
- Swift Components Corp (US)
- Unique Fabricating Inc. (US)
- Avery Dennison (US)
- KKT Holding GmbH (Germany)
- Nicholson Sealing Technologies Ltd. (Canada)
- W. KOPP GmbH & Co. KG (Germany)
- Janesville Acoustics (US)
- Soundown Corporation (US)
- Megasorber (Australia)
- Autoneum Holding AG (Switzerland)
Recent Developments
-
Nylacast Automotive and NN, Inc., a global, diversified industrial company, announced their collaboration on worm wheel and worm shaft gearsets for Electronic Power Steering (EPS) in November 2022. Worm wheels manufacturer Nylacast and worm shaft manufacturer NN will work together to offer customers a complete worm gearset solution. Parts from each company are used in millions of contemporary cars worldwide, particularly in EPS steering columns and single and dual-pinion steering systems. Their clients now have access to a global one-stop shop thanks to this relationship. The interaction of the worm wheel and worm shaft in the system is critical for complex Noise, Vibration, and Harshness (NVH) solutions. This is especially true as automobile interiors become even more silent.
-
Cadillac, a part of General Motors, a US-based automaker, added Ascend Performance Materials' Vydyne AVS material, which produces an 80% quieter electric vehicle, to the Cadillac Lyriq in October 2022.
Automotive NVH Materials Key Market Trends
- One key market trend in the Global Automotive NVH Materials Market is the growing focus on lightweight materials for NVH reduction. As the automotive industry increasingly emphasizes fuel efficiency and sustainability, there is a rising demand for lightweight NVH materials that can effectively reduce noise and vibrations without adding significant weight to the vehicle. This trend aligns with the broader industry shift towards lightweighting and the adoption of advanced materials to enhance overall vehicle performance while meeting regulatory requirements.
Automotive NVH Materials Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our Global Automotive NVH Materials Market analysis, the market is highly competitive, driven by numerous industry sellers and a potential for product and price differentiation. Key players employ strategies like application development and customized materials to remain competitive. Mergers and acquisitions are also executed to diversify product portfolios and gain market share. One key market trend is the growing focus on lightweight materials for NVH reduction, aligning with the industry's emphasis on fuel efficiency and sustainability. Overall, the market is driven by the increasing demand for enhanced ride quality, comfort, safety, and customization in vehicles.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 9.6 billion |
| Market size value in 2031 | USD 15.41 billion |
| Growth Rate | 5.4% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Automotive NVH Materials Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Automotive NVH Materials Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Automotive NVH Materials Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Automotive NVH Materials Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Automotive NVH Materials Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Automotive NVH Materials Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Automotive NVH Materials Market Report Snapshots
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