Global Automotive Cyber Security Market

Global Automotive Cyber Security Market Size, Share, Growth Analysis, By Security Type(Endpoint, Application), By Vehicle Type(Passenger Car, Commercial Vehicle) - Industry Forecast 2024-2031


Report ID: SQMIG45K2099 | Region: Global | Published Date: February, 2024
Pages: 197 | Tables: 63 | Figures: 77

Global Automotive Cyber Security Market Insights

Global Automotive Cyber Security Market size was valued at USD 2.4 billion in 2021 and is poised to grow from USD 2.91 billion in 2022 to USD 11.17 billion by 2030, at a CAGR of 21.2% during the forecast period (2023-2030).

Security professionals are focusing their efforts on research and development to incorporate defence systems to thwart the expanding cyberattacks against EVs. As self-driving software and hardware characteristics progress in technology, integrating a defence mechanism becomes an essential design component. A cloud platform is used in common technologies to connect driverless cars to the internet. Vehicle network connectivity poses a risk. More automobiles connecting to networks increases the attack surface. There is an increase in the installation of sensors and software employed in autos in current settings. More than 150 sensing devices are installed all over connected cars, collecting data. Everything, including the user's driving patterns and the position of the vehicle, can be tracked using it.

Market snapshot - 2024-2031

Global Market Size

USD 2.4 billion

Largest Segment

Wireless Network

Fastest Growth

Wireless Network

Growth Rate

21.2% CAGR

Global Automotive Cyber Security Market 2022-2030 ($ Bn)
Country Share for Asia Pacific Region- 2022 (%)
Global Automotive Cyber Security Market Size By Security Type 2022-2030 ($ Bn)
Global Automotive Cyber Security Market Size By Security Type 2022-2030 (%)

To get more reports on the above market click here to Buy The Report

Global Automotive Cyber Security Market Segmental Analysis

Global Automotive Cyber Security Market is segmented on the basis of security type, vehicle type, service and region. By security type, the market is segmented into endpoint, application, wireless network. By vehicle type, market is segmented into passenger car, commercial vehicle, electrical vehicle. By service, the market is segmented into in vehicle and external cloud. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Global Automotive Cyber Security Market Analysis by Vehicle Type

The EV category dominated the market in 2022 and is expected to grow at a CAGR of 28.57% going forward. The market has expanded as more individuals are becoming aware of economic development and the drawbacks of driving hybrid cars. In addition, a few municipal governments are providing subsidies to encourage the purchase of electric cars in anticipation of greater infrastructure development. The way that EVs produce, manage, store, and use energy is evolving as a result of developments in energy and information technology. The likelihood that cyberattacks will have harmful impacts has increased as a result. Cybersecurity vulnerabilities are more likely as electric and modern cars become more automated and connected.

Compared to the other two categories of cars, passenger vehicles have a significant number of ECUs and are therefore more vulnerable to cyberattacks. The primary factor influencing the passenger car market is the rising adoption of V2X technologies as a result of rising worries about traffic, safety, and pollution levels. The Audi A4 and Cadillac CTS are just two examples of the numerous passenger cars featuring V2X that are now on the market.

Global Automotive Cyber Security Market Analysis by Security Type

With a 42.5% market share in 2022, wireless network security ruled the industry. The Wi-Fi-based wireless technology gives automotive professionals the ability to simultaneously monitor hundreds of data channels during test runs to track vehicle operational parameters and modify the test as it's being done. A modern vehicle includes numerous networks for information sharing, including wireless channels, to enable a variety of application scenarios. As the automotive industry expands, vehicles will enable more complicated wireless communication use cases; therefore, it will be crucial to think about building secured wireless technology based on a strong equipment foundation and software layers created to secure software development processes.

The application security market sector had a sizable revenue share of 34.6% in 2022. Mobile applications that provide a smooth user and owner interaction have increasingly been made available by auto OEMs in recent years. Among the many features offered by these programmers are the wireless automobile starting, fuel level monitoring, and sophisticated inspections. Additionally, a number of advantages for users of vehicles have been included into new mobile applications.

Global Automotive Cyber Security Market Size By Security Type 2022(%), 2023 (%)

To get detailed analysis on other segments, Request For Free Sample Report

Global Automotive Cyber Security Market Regional Insights

The majority of the market share for automotive cyber security comes from the Asia-Pacific region. Due to an upsurge in cyberattacks against the country, China has improved its defenses. The country stands a good probability of acting as a crucial hub for cyberattacks in other areas. A Chinese cyberspying group has been blamed for attacks on Microsoft's mail server software. Due to China's massive monitoring infrastructure, which is made possible by insufficient or even nonexistent encryption, a lot of data in China has been left open to manipulation and espionage.

North America is the largest shareholder in the global cyber security market, and it is anticipated that during the forecast period, it will expand at a CAGR of 8.40%. The main donor to this region is the United States. Healthcare cybersecurity crimes are on the rise in the US and remain a major national concern, which is motivating businesses to create solutions. There were 29,298,012 healthcare records breached, up 25% over the previous year, according to the Healthcare Data Breach Report and the Health Insurance Portability and Accountability Act. According to Reuters, the US government plans to adopt an executive order mandating that software suppliers notify the federal government in the event of a security breach to impose stricter regulations on cybersecurity breaches in organizations and government organizations.

Global Automotive Cyber Security Market Size By Geography, 2022-2030, 2024-2031
  • Largest
  • Fastest

To know more about the market opportunities by region and country, click here to
Buy The Complete Report

Global Automotive Cyber Security Market Dynamics

Global Automotive Cyber Security Market Drivers

Supportive Government Initiatives to Tackle Cyber Crimes will be Fruitful for Industry Growth

  • The government created new rules and put them into effect as a direct response to these cyberthreats. As an illustration, the Department for Digital, Culture, Media and Sport (DCMS) in the United Kingdom released an annual report titled the "cybersecurity breaches survey" that contains verified data on the most common data breaches. The European Confederation of Directors Associations and the Internet Security Alliance (ISA) have worked together to create a handbook on cyber-risk management for European company boards of directors.
  • Due to considerable device cost reductions and evolving business models, the IoT market penetration rates and the total number of linked devices, including connected consumer electronics, machines, metres, wearables, and cars, have expanded. Despite the prevalence of attacks on consumer IoT, the acceptance of cybersecurity in the business world is growing due to the possibility of disruption in the manufacturing and associated industries. The launch of 5G is also projected to speed up the uptake of connected devices in sectors already moving towards industrial revolution 4.0. Industrial Revolution 4.0 may now fully embrace cellular connectivity thanks to the Internet of Things (IoT). Connectivity between machines has also significantly contributed to the market's growth.

Global Automotive Cyber Security Market Restraints

Heavy Dependence on Traditional Authentication might pose as a Threat

  • In order to identify and respond to cyberattacks, organisations must be well-prepared and have a variety of resources. The organisation may frequently need to completely halt operations for days to recover from a breach or attack. If there is inadequate planning and infrastructure, it may take a very long time to recover following a catastrophe. A lack of preparation and a disproportionate reliance on traditional identification methods plague the majority of enterprises in the Middle East, Asia-Pacific, and Latin America.

Request Free Customization of this report to help us to meet your business objectives.

Global Automotive Cyber Security Market Competitive Landscape

Manufacturing close to the customer in order to cut operational costs is one of the main business tactics used by manufacturers in the global cyber security market to benefit customers and build the automotive cyber security market sector. Some of the biggest advantages brought about by the development in cyber security systems in recent years have gone to the automotive industry.

Top Player’s Company Profiles in Global Automotive Cyber Security Market

  • Harman International Industries, Inc. (United States)
  • Continental AG (Germany)
  • Aptiv PLC (Ireland)
  • Argus Cyber Security Ltd. (Israel)
  • GuardKnox Cyber Technologies Ltd. (Israel)
  • Karamba Security (Israel)
  • Arilou Technologies Ltd. (Israel)
  • Upstream Security Ltd. (Israel)
  • Symantec Corporation (United States)
  • Intel Corporation (United States)
  • BlackBerry Limited (Canada)
  • Cisco Systems, Inc. (United States)
  • NXP Semiconductors N.V. (Netherlands)
  • Escrypt GmbH (Germany)
  • Trillium Secure, Inc. (United States)
  • Fortinet, Inc. (United States)
  • Trend Micro Incorporated (Japan)
  • Saferide Technologies Ltd. (Israel)
  • Vector Informatik GmbH (Germany)
  • C2A Security Ltd. (Israel)
  • Lear Corporation (United States)
  • Bosch Limited (Germany)

Global Automotive Cyber Security Market Recent Developments

  • In January 2023, The International Centre for Automotive Technology (ICAT), a certification body for vehicle safety and compliance, is to invest in a facility that will boost car cybersecurity knowledge.
  • In September 2022, Harman International unveiled HARMAN Ready Care, a collection of solutions for cognitive distraction, stress-free routing, and personalized comfort to increase safety and lessen driver stress.
  • In July 2022, Identity security pioneer CyberArk made many announcements at the CyberArk Impact 2022 conference that will advance cybersecurity innovation in the field of identity protection.
  • In June 2022, Identity security pioneer CyberArk added new features to its Endpoint Privilege Manager that extend security to Linux platforms.

Global Automotive Cyber Security Key Market Trends

  • Cybersecurity solutions are evolving to incorporate advanced technologies like machine learning, artificial intelligence (AI), and behavioural analytics for effective threat detection and prevention. These technologies enable the identification of anomalous behaviour and patterns, allowing proactive measures to mitigate potential cyber threats.

Global Automotive Cyber Security Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analyses, the global automotive cybersecurity market has gained significant importance as vehicles become increasingly connected and autonomous. With the proliferation of advanced technologies in modern vehicles, ensuring the security and protection of automotive systems against cyber threats has become a critical concern for the automotive industry. The automotive cybersecurity market has experienced substantial growth in recent years and is expected to continue expanding. Factors driving market growth include the rising number of connected cars, the increasing adoption of advanced driver-assistance systems (ADAS) and autonomous vehicles, and the growing awareness of cybersecurity threats in the automotive industry. The market is poised for expansion as stakeholders invest in advanced cybersecurity solutions to protect vehicles and ensure the safety of occupants and their data.

Report Metric Details
Market size value in 2023 USD 2.4 billion
Market size value in 2031 USD 11.17 billion
Growth Rate 21.2%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Security Type
    • Endpoint, Application, Wireless Network
  • Vehicle Type
    • Passenger Car, Commercial Vehicle, Electrical Vehicle.
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Harman International Industries, Inc. (United States)
  • Continental AG (Germany)
  • Aptiv PLC (Ireland)
  • Argus Cyber Security Ltd. (Israel)
  • GuardKnox Cyber Technologies Ltd. (Israel)
  • Karamba Security (Israel)
  • Arilou Technologies Ltd. (Israel)
  • Upstream Security Ltd. (Israel)
  • Symantec Corporation (United States)
  • Intel Corporation (United States)
  • BlackBerry Limited (Canada)
  • Cisco Systems, Inc. (United States)
  • NXP Semiconductors N.V. (Netherlands)
  • Escrypt GmbH (Germany)
  • Trillium Secure, Inc. (United States)
  • Fortinet, Inc. (United States)
  • Trend Micro Incorporated (Japan)
  • Saferide Technologies Ltd. (Israel)
  • Vector Informatik GmbH (Germany)
  • C2A Security Ltd. (Israel)
  • Lear Corporation (United States)
  • Bosch Limited (Germany)
Customization scope

Free report customization with purchase. Customization includes:-

  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

To get a free trial access to our platform which is a one stop solution for all your data requirements for quicker decision making. This platform allows you to compare markets, competitors who are prominent in the market, and mega trends that are influencing the dynamics in the market. Also, get access to detailed SkyQuest exclusive matrix.

Buy The Complete Report to read the analyzed strategies adopted by the top vendors either to retain or gain market share

Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Automotive Cyber Security Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Automotive Cyber Security Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Automotive Cyber Security Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Automotive Cyber Security Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Automotive Cyber Security Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Automotive Cyber Security Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

$5,300
BUY NOW GET FREE SAMPLE
Want to customize this report?

Our industry expert will work with you to provide you with customized data in a short amount of time.

REQUEST FREE CUSTOMIZATION

FAQs

Global Automotive Cyber Security Market size was valued at USD 2.4 billion in 2021 and is poised to grow from USD 2.91 billion in 2022 to USD 11.17 billion by 2030, at a CAGR of 21.2% during the forecast period (2023-2030).

Manufacturing close to the customer in order to cut operational costs is one of the main business tactics used by manufacturers in the global cyber security market to benefit customers and build the automotive cyber security market sector. Some of the biggest advantages brought about by the development in cyber security systems in recent years have gone to the automotive industry. 'Harman International Industries, Inc. (United States)', 'Continental AG (Germany)', 'Aptiv PLC (Ireland)', 'Argus Cyber Security Ltd. (Israel)', 'GuardKnox Cyber Technologies Ltd. (Israel)', 'Karamba Security (Israel)', 'Arilou Technologies Ltd. (Israel)', 'Upstream Security Ltd. (Israel)', 'Symantec Corporation (United States)', 'Intel Corporation (United States)', 'BlackBerry Limited (Canada)', 'Cisco Systems, Inc. (United States)', 'NXP Semiconductors N.V. (Netherlands)', 'Escrypt GmbH (Germany)', 'Trillium Secure, Inc. (United States)', 'Fortinet, Inc. (United States)', 'Trend Micro Incorporated (Japan)', 'Saferide Technologies Ltd. (Israel)', 'Vector Informatik GmbH (Germany)', 'C2A Security Ltd. (Israel)', 'Lear Corporation (United States)', 'Bosch Limited (Germany)'

The government created new rules and put them into effect as a direct response to these cyberthreats. As an illustration, the Department for Digital, Culture, Media and Sport (DCMS) in the United Kingdom released an annual report titled the "cybersecurity breaches survey" that contains verified data on the most common data breaches. The European Confederation of Directors Associations and the Internet Security Alliance (ISA) have worked together to create a handbook on cyber-risk management for European company boards of directors.

Cybersecurity solutions are evolving to incorporate advanced technologies like machine learning, artificial intelligence (AI), and behavioural analytics for effective threat detection and prevention. These technologies enable the identification of anomalous behaviour and patterns, allowing proactive measures to mitigate potential cyber threats.

The majority of the market share for automotive cyber security comes from the Asia-Pacific region. Due to an upsurge in cyberattacks against the country, China has improved its defenses. The country stands a good probability of acting as a crucial hub for cyberattacks in other areas. A Chinese cyberspying group has been blamed for attacks on Microsoft's mail server software. Due to China's massive monitoring infrastructure, which is made possible by insufficient or even nonexistent encryption, a lot of data in China has been left open to manipulation and espionage.

Request Free Customization

Want to customize this report? This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time. We offer $1000 worth of FREE customization at the time of purchase.

logo-images

Feedback From Our Clients

Global Automotive Cyber Security Market

Product ID: SQMIG45K2099

$5,300
BUY NOW GET FREE SAMPLE