Authentication and Brand Protection Market

Authentication and Brand Protection Market Size, Share, Growth Analysis, By Technological(Overt, Covert), By Authentication Mode(Smartphone, Blockchain), By Offering(Security labels and inks, Holograms), By Application(Electronics, Pharmaceuticals), By Region(North America, Europe) - Industry Forecast 2024-2031

Report ID: UCMIG45A2116 | Region: Global | Published Date: Upcoming |
Pages: 165 | Tables: 55 | Figures: 60

Authentication and Brand Protection Market Insights

Market Overview:

The market for trademark protection and authentication is expected to reach USD 4.3 billion by 2028, growing at a CAGR of 8.3% over the forecast period from an anticipated USD 2.9 billion in 2023. The market is impacted by a number of variables, including the growth of online retail platforms and online shoppers, the adoption of monitoring and tracing technology, and the constraints imposed by currently existing technologies.

Authentication and Brand Protection Market, Forecast & Y-O-Y Growth Rate, 2020 - 2028
ForecastGrowthRate
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This report is being written to illustrate the market opportunity by region and by segments, indicating opportunity areas for the vendors to tap upon. To estimate the opportunity, it was very important to understand the current market scenario and the way it will grow in future.

Production and consumption patterns are being carefully compared to forecast the market. Other factors considered to forecast the market are the growth of the adjacent market, revenue growth of the key market vendors, scenario-based analysis, and market segment growth.

The market size was determined by estimating the market through a top-down and bottom-up approach, which was further validated with industry interviews. Considering the nature of the market we derived the Internet Software & Services by segment aggregation, the contribution of the Internet Software & Services in Software & Services and vendor share.

To determine the growth of the market factors such as drivers, trends, restraints, and opportunities were identified, and the impact of these factors was analyzed to determine the market growth. To understand the market growth in detail, we have analyzed the year-on-year growth of the market. Also, historic growth rates were compared to determine growth patterns.

Segmentation Analysis:

The Authentication and Brand Protection Market is segmented by Technological, Authentication Mode, Offering, Application, Region. We are analyzing the market of these segments to identify which segment is the largest now and in the future, which segment has the highest growth rate, and the segment which offers the opportunity in the future.

Authentication and Brand Protection Market Basis Point Share Analysis, 2021 Vs. 2028
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  • Based on Technological the market is segmented as, Overt, Covert, Digital, Forensic
  • Based on Authentication Mode the market is segmented as, Smartphone, Blockchain
  • Based on Offering the market is segmented as, Security labels and inks, Holograms, Barcodes, RFID/NFC, Authentication Chips, QR Codes
  • Based on Application the market is segmented as, Electronics, Pharmaceuticals, Automobile, Food & beverage, Apparel, Luxury Goods, Cosmetics, Others
  • Based on Region the market is segmented as, North America, Europe, Asia Pacific, Rest of the World, KEY MARKET PLAYERS, Authentix, Brady,, DE LA RUE,, Avery Dennison,, WiseKey,, Infineon,, Centro Grafico

Regional Analysis:

Authentication and Brand Protection Market is being analyzed by North America, Europe, Asia-Pacific (APAC), Latin America (LATAM), Middle East & Africa (MEA) regions. Key countries including the U.S., Canada, Germany, France, UK, Italy, Spain, China, India, Japan, Brazil, GCC Countries, and South Africa among others were analyzed considering various micro and macro trends.

Authentication and Brand Protection Market Attractiveness Analysis, By Region 2020-2028
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Authentication and Brand Protection Market : Risk Analysis

SkyQuest's expert analysts have conducted a risk analysis to understand the impact of external extremities on Authentication and Brand Protection Market. We analyzed how geopolitical influence, natural disasters, climate change, legal scenario, economic impact, trade & economic policies, social & ethnic concerns, and demographic changes might affect Authentication and Brand Protection Market's supply chain, distribution, and total revenue growth.

Competitive landscaping:

To understand the competitive landscape, we are analyzing key Authentication and Brand Protection Market vendors in the market. To understand the competitive rivalry, we are comparing the revenue, expenses, resources, product portfolio, region coverage, market share, key initiatives, product launches, and any news related to the Authentication and Brand Protection Market.

To validate our hypothesis and validate our findings on the market ecosystem, we are also conducting a detailed porter's five forces analysis. Competitive Rivalry, Supplier Power, Buyer Power, Threat of Substitution, and Threat of New Entry each force is analyzed by various parameters governing those forces.

Key Players Covered in the Report:

  • authentication and brand protection market is estimated to be worth USD 2.9 billion in 2023 and is projected to reach USD 4.3 billion by 2028, at a CAGR of 8.3% during the forecast period. Increasing need for preserving brand reputation, ensuring consumer safety, maintaining legal compliance, and safeguarding intellectual property rights as well as rising cases of counterfeiting and piracy of products in various applications such as pharmaceutical, food & beverage and electronics are some of the major factors driving the authentication and brand protection market growth globally.
  • Driver: Emergence of Trace and Track Technologies
  • Various emerging technologies, such as blockchain, are used for traceability in the supply chain. Blockchain functions like a database, holding information in a digital ledger consisting of individual blocks, with each new transaction added to the chain. Traceability technologies allow users to get the entire detailed data of the supply chain, which offers valuable and actionable insights, which, in turn, influences a company’s efficiency, transparency, and profitability. Apart from the authentication of the product, blockchain also helps trace the origin of the product and track it through the entire logistical chain. It helps manufacturers maintain an efficient supply chain and check whether the product has been delivered to the right location within the required time. The data obtained from track & trace technologies also helps companies analyze their best functioning depots, distributors, and identify efficient supply routes.
  • Restraint: Limitations of Existing Technologies
  • The conventional technologies employed for authentication, such as RFID, barcodes, and holograms, have inherent limitations that can be exploited by counterfeiters. For example, 2D codes, including QR codes, can be easily copied. A simple replication of a QR code duplicates its full functionality, making it difficult for QR code readers to differentiate between the original and copied codes.
  • Holograms, which are integrated into many security-sensitive products like credit cards and banknotes, possess intricate details, structures, and reflective characteristics that are challenging to replicate. Despite advancements in hologram technology, their primary function remains cosmetics. Counterfeiters, through careful study, can deceive non-experts, as they can order branded and customized holograms of any shape, size, and design, making it nearly impossible to detect a counterfeit hologram.
  • Opportunity: Development of Remote Authentication Solutions
  • As reported by the OECD and the European Union's Intellectual Property Office, the trade in counterfeit and pirated goods has reached approximately 3.3% of global trade. Based on customs seizure data, the estimated value of globally imported counterfeit goods in 2019 was around USD 509 billion. Several companies are offering remote authentication solutions to combat counterfeiters in response to this issue. With remote authentication, users can scan product images and upload them to a company's website to determine the authenticity of the product. This technology, developed by AlpVision, aims to reduce counterfeiting in the market.
  • Challenge: Constant evolution of counterfeiting and fraudulent practices
  • As counterfeiters become more sophisticated in their methods, it becomes increasingly challenging for businesses to develop effective and foolproof authentication solutions. The rapid growth of online marketplaces and digital platforms also presents a challenge, as it provides a convenient avenue for counterfeiters to distribute their fake products globally. Additionally, the global nature of supply chains and the prevalence of cross-border trade make it difficult to track and control the movement of counterfeit goods. Businesses operating in the authentication and brand protection market must continuously innovate and adapt their solutions to stay ahead of counterfeiters while also collaborating with regulatory bodies, industry associations, and technology providers to tackle this ongoing challenge.
  • Authentication and Brand Protection Market: Key Trends
  • The prominent players in the authentication and brand protection market are Authentix, Brady, DE LA RUE, Avery Dennison, WiseKey, Infineon, Centro Grafico and Sunchemicals and so on. These authentication and brand protection companies boast anti-counterfeiting and tracking and tracing trends with a comprehensive product portfolio and geographic solid footprint.
  • Overt technology to account for the largest share of the authentication and brand protection market in 2028.
  • Usage of authentication solutions has resulted in the emergence of multiple authentication and brand protection technologies. Among these, overt technology has established itself as a prominent technology in the authentication and brand protection market. Overt is expected to dominate during the forecast period as they are typically more affordable compared to covert (hidden) or forensic measures. Authentication and brand protection offerings with covert technology can be integrated into product packaging or labels without significant additional production costs. This cost-effectiveness makes overt measures a practical choice for many brands, leading to their higher market share. All these factors are expected to surge the market growth for overt authentication and brand protection technology during the forecast period.
  • QR Code segment to contribute largest market share in the authentication and brand protection market during forecast period.
  • In 2023, QR Codes is expected to grow at the fastest rate during the forecast period as it offers a convenient and versatile solution for product authentication, enabling consumers to quickly verify the genuineness of a product using their smartphones. QR codes effectively track and trace products throughout the supply chain, helping brands monitor and prevent counterfeiting or gray market activities. Also, advancements in technology have made QR code scanning accessible to a wide range of users, contributing to their rapid adoption, and making them a cost-effective and scalable option for brand protection. All these factors are expected to provide a significant surge for QR Codes in in the authentication and brand protection market.
  • The pharmaceutical application to register highest CAGR as well as market size in the authentication and brand protection market during the forecast period.
  • The pharmaceutical application is expected to dominate the authentication and brand protection market with the highest market size in 2028 and is expected to grow at a significant CAGR during the forecast period. In pharmaceutical applications, authentication and brand protection is crucial as counterfeit pharmaceutical products not only jeopardize patients health but also tarnish the reputation of pharmaceutical companies. Robust brand protection measures are necessary to safeguard intellectual property, comply with regulations, prevent revenue loss, and combat the distribution of counterfeit drugs. By preserving the authenticity and quality of their products, pharmaceutical companies can instill confidence in healthcare professionals and patients, and ultimately contribute to the well-being and trustworthiness of the entire pharmaceutical industry. All these factors is expected to escalate the demand for authentication and brand protection offerings in pharmaceuticals in the authentication and brand protection market.
  • Furthermore, pharmaceuticals are subject to stringent regulations to ensure drug safety, efficacy, and quality. Brand protection measures help companies comply with regulatory requirements and demonstrate their commitment to patient safety and regulatory compliance. These factors are fueling the authentication and brand protection market growth.
  • North America held the largest market share of the authentication and brand protection market in 2028
  • North America accounted for the largest market share of the authentication and brand protection market in 2028. North America is one of the prominent regions for pharmaceutical and food & beverage applications. Various companies in North America are investing and focusing on the development novel authnetication and brand protection techonology. The presence of key players in this region, along with a large customer base, is among the major factors driving the authentication and brand protection market in North America. Additionally, rules and regulations implemented in the countries of the region to check counterfeiting activities have been fostering market growth in the region. All these factors are driving the growth of the authentication and brand protection market in the region.
  • Recent Developments
  • In April 2023, Authentix, announced its acquisition of Royal Joh. Enschedé, a prominent specialty printing and security solutions provider based in the Netherlands. Koninklijke (Royal) Joh. Enschedé has evolved from a humble book printer to an esteemed security printing company recognized for its production of security documents, postage stamps, banknotes, and brand protection solutions.
  • In May 2022, Avery Dennison aimed at expanding its manufacturing capacity and improving factory efficiency in Europe to meet growing demand for its label and packaging materials.
  • In March 2021, Wisekey expanded its products and services portfolio for brand protection with the combination of Artificial Intelligence (AI) and NanoSeal secure Near Field Communication (secure NFC) technology. The nanoseal ecosystem includes a complete product authentication server and database management.
  • KEY MARKET SEGMENTS
  • By Technological
  • Overt
  • Covert
  • Digital
  • Forensic
  • By Authentication Mode
  • Smartphone
  • Blockchain
  • By Offering
  • Security labels and inks
  • Holograms
  • Barcodes
  • RFID/NFC
  • Authentication Chips
  • QR Codes
  • By Application
  • Electronics
  • Pharmaceuticals
  • Automobile
  • Food & beverage
  • Apparel
  • Luxury Goods
  • Cosmetics
  • Others
  • By Region
  • North America
  • Europe
  • Asia Pacific
  • Rest of the World
  • KEY MARKET PLAYERS
  • Authentix, Brady,
  • DE LA RUE,
  • Avery Dennison,
  • WiseKey,
  • Infineon,
  • Centro Grafico
  • Sunchemicals

SkyQuest's Expertise:

The Authentication and Brand Protection Market is being analyzed by SkyQuest's analysts with the help of 20+ scheduled Primary interviews from both the demand and supply sides. We have already invested more than 250 hours on this report and are still refining our date to provide authenticated data to your readers and clients. Exhaustive primary and secondary research is conducted to collect information on the market, peer market, and parent market.

Our cross-industry experts and revenue-impact consultants at SkyQuest enable our clients to convert market intelligence into actionable, quantifiable results through personalized engagement.

Scope Of Report

Report Attribute Details
The base year for estimation 2021
Historical data 2016 – 2022
Forecast period 2022 – 2028
Report coverage Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis
Segments covered
  • By Technological - Overt, Covert, Digital, Forensic
  • By Authentication Mode - Smartphone, Blockchain
  • By Offering - Security labels and inks, Holograms, Barcodes, RFID/NFC, Authentication Chips, QR Codes
  • By Application - Electronics, Pharmaceuticals, Automobile, Food & beverage, Apparel, Luxury Goods, Cosmetics, Others
  • By Region - North America, Europe, Asia Pacific, Rest of the World, KEY MARKET PLAYERS, Authentix, Brady,, DE LA RUE,, Avery Dennison,, WiseKey,, Infineon,, Centro Grafico
Regional scope North America, Europe, Asia-Pacific (APAC), Latin America (LATAM), Middle East & Africa (MEA)
Country scope U.S., Canada, Germany, France, UK, Italy, Spain, China, India, Japan, Brazil, GCC Countries, South Africa
Key companies profiled
  • authentication and brand protection market is estimated to be worth USD 2.9 billion in 2023 and is projected to reach USD 4.3 billion by 2028, at a CAGR of 8.3% during the forecast period. Increasing need for preserving brand reputation, ensuring consumer safety, maintaining legal compliance, and safeguarding intellectual property rights as well as rising cases of counterfeiting and piracy of products in various applications such as pharmaceutical, food & beverage and electronics are some of the major factors driving the authentication and brand protection market growth globally.
  • Driver: Emergence of Trace and Track Technologies
  • Various emerging technologies, such as blockchain, are used for traceability in the supply chain. Blockchain functions like a database, holding information in a digital ledger consisting of individual blocks, with each new transaction added to the chain. Traceability technologies allow users to get the entire detailed data of the supply chain, which offers valuable and actionable insights, which, in turn, influences a company’s efficiency, transparency, and profitability. Apart from the authentication of the product, blockchain also helps trace the origin of the product and track it through the entire logistical chain. It helps manufacturers maintain an efficient supply chain and check whether the product has been delivered to the right location within the required time. The data obtained from track & trace technologies also helps companies analyze their best functioning depots, distributors, and identify efficient supply routes.
  • Restraint: Limitations of Existing Technologies
  • The conventional technologies employed for authentication, such as RFID, barcodes, and holograms, have inherent limitations that can be exploited by counterfeiters. For example, 2D codes, including QR codes, can be easily copied. A simple replication of a QR code duplicates its full functionality, making it difficult for QR code readers to differentiate between the original and copied codes.
  • Holograms, which are integrated into many security-sensitive products like credit cards and banknotes, possess intricate details, structures, and reflective characteristics that are challenging to replicate. Despite advancements in hologram technology, their primary function remains cosmetics. Counterfeiters, through careful study, can deceive non-experts, as they can order branded and customized holograms of any shape, size, and design, making it nearly impossible to detect a counterfeit hologram.
  • Opportunity: Development of Remote Authentication Solutions
  • As reported by the OECD and the European Union's Intellectual Property Office, the trade in counterfeit and pirated goods has reached approximately 3.3% of global trade. Based on customs seizure data, the estimated value of globally imported counterfeit goods in 2019 was around USD 509 billion. Several companies are offering remote authentication solutions to combat counterfeiters in response to this issue. With remote authentication, users can scan product images and upload them to a company's website to determine the authenticity of the product. This technology, developed by AlpVision, aims to reduce counterfeiting in the market.
  • Challenge: Constant evolution of counterfeiting and fraudulent practices
  • As counterfeiters become more sophisticated in their methods, it becomes increasingly challenging for businesses to develop effective and foolproof authentication solutions. The rapid growth of online marketplaces and digital platforms also presents a challenge, as it provides a convenient avenue for counterfeiters to distribute their fake products globally. Additionally, the global nature of supply chains and the prevalence of cross-border trade make it difficult to track and control the movement of counterfeit goods. Businesses operating in the authentication and brand protection market must continuously innovate and adapt their solutions to stay ahead of counterfeiters while also collaborating with regulatory bodies, industry associations, and technology providers to tackle this ongoing challenge.
  • Authentication and Brand Protection Market: Key Trends
  • The prominent players in the authentication and brand protection market are Authentix, Brady, DE LA RUE, Avery Dennison, WiseKey, Infineon, Centro Grafico and Sunchemicals and so on. These authentication and brand protection companies boast anti-counterfeiting and tracking and tracing trends with a comprehensive product portfolio and geographic solid footprint.
  • Overt technology to account for the largest share of the authentication and brand protection market in 2028.
  • Usage of authentication solutions has resulted in the emergence of multiple authentication and brand protection technologies. Among these, overt technology has established itself as a prominent technology in the authentication and brand protection market. Overt is expected to dominate during the forecast period as they are typically more affordable compared to covert (hidden) or forensic measures. Authentication and brand protection offerings with covert technology can be integrated into product packaging or labels without significant additional production costs. This cost-effectiveness makes overt measures a practical choice for many brands, leading to their higher market share. All these factors are expected to surge the market growth for overt authentication and brand protection technology during the forecast period.
  • QR Code segment to contribute largest market share in the authentication and brand protection market during forecast period.
  • In 2023, QR Codes is expected to grow at the fastest rate during the forecast period as it offers a convenient and versatile solution for product authentication, enabling consumers to quickly verify the genuineness of a product using their smartphones. QR codes effectively track and trace products throughout the supply chain, helping brands monitor and prevent counterfeiting or gray market activities. Also, advancements in technology have made QR code scanning accessible to a wide range of users, contributing to their rapid adoption, and making them a cost-effective and scalable option for brand protection. All these factors are expected to provide a significant surge for QR Codes in in the authentication and brand protection market.
  • The pharmaceutical application to register highest CAGR as well as market size in the authentication and brand protection market during the forecast period.
  • The pharmaceutical application is expected to dominate the authentication and brand protection market with the highest market size in 2028 and is expected to grow at a significant CAGR during the forecast period. In pharmaceutical applications, authentication and brand protection is crucial as counterfeit pharmaceutical products not only jeopardize patients health but also tarnish the reputation of pharmaceutical companies. Robust brand protection measures are necessary to safeguard intellectual property, comply with regulations, prevent revenue loss, and combat the distribution of counterfeit drugs. By preserving the authenticity and quality of their products, pharmaceutical companies can instill confidence in healthcare professionals and patients, and ultimately contribute to the well-being and trustworthiness of the entire pharmaceutical industry. All these factors is expected to escalate the demand for authentication and brand protection offerings in pharmaceuticals in the authentication and brand protection market.
  • Furthermore, pharmaceuticals are subject to stringent regulations to ensure drug safety, efficacy, and quality. Brand protection measures help companies comply with regulatory requirements and demonstrate their commitment to patient safety and regulatory compliance. These factors are fueling the authentication and brand protection market growth.
  • North America held the largest market share of the authentication and brand protection market in 2028
  • North America accounted for the largest market share of the authentication and brand protection market in 2028. North America is one of the prominent regions for pharmaceutical and food & beverage applications. Various companies in North America are investing and focusing on the development novel authnetication and brand protection techonology. The presence of key players in this region, along with a large customer base, is among the major factors driving the authentication and brand protection market in North America. Additionally, rules and regulations implemented in the countries of the region to check counterfeiting activities have been fostering market growth in the region. All these factors are driving the growth of the authentication and brand protection market in the region.
  • Recent Developments
  • In April 2023, Authentix, announced its acquisition of Royal Joh. Enschedé, a prominent specialty printing and security solutions provider based in the Netherlands. Koninklijke (Royal) Joh. Enschedé has evolved from a humble book printer to an esteemed security printing company recognized for its production of security documents, postage stamps, banknotes, and brand protection solutions.
  • In May 2022, Avery Dennison aimed at expanding its manufacturing capacity and improving factory efficiency in Europe to meet growing demand for its label and packaging materials.
  • In March 2021, Wisekey expanded its products and services portfolio for brand protection with the combination of Artificial Intelligence (AI) and NanoSeal secure Near Field Communication (secure NFC) technology. The nanoseal ecosystem includes a complete product authentication server and database management.
  • KEY MARKET SEGMENTS
  • By Technological
  • Overt
  • Covert
  • Digital
  • Forensic
  • By Authentication Mode
  • Smartphone
  • Blockchain
  • By Offering
  • Security labels and inks
  • Holograms
  • Barcodes
  • RFID/NFC
  • Authentication Chips
  • QR Codes
  • By Application
  • Electronics
  • Pharmaceuticals
  • Automobile
  • Food & beverage
  • Apparel
  • Luxury Goods
  • Cosmetics
  • Others
  • By Region
  • North America
  • Europe
  • Asia Pacific
  • Rest of the World
  • KEY MARKET PLAYERS
  • Authentix, Brady,
  • DE LA RUE,
  • Avery Dennison,
  • WiseKey,
  • Infineon,
  • Centro Grafico
  • Sunchemicals
Customization scope Free report customization (15% Free customization) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Reap the benefits of customized purchase options to fit your specific research requirements.

Objectives of the Study

  • To forecast the market size, in terms of value, for various segments with respect to five main regions, namely, North America, Europe, Asia-Pacific (APAC), Latin America (LATAM), Middle East & Africa (MEA)
  • To provide detailed information regarding the major factors influencing the growth of the Market (drivers, restraints, opportunities, and challenges)
  • To strategically analyze the micro markets with respect to the individual growth trends, future prospects, and contribution to the total market
  • To provide a detailed overview of the value chain and analyze market trends with the Porter's five forces analysis
  • To analyze the opportunities in the market for various stakeholders by identifying the high-growth Segments
  • To identify the key players and comprehensively analyze their market position in terms of ranking and core competencies, along with detailing the competitive landscape for the market leaders
  • To analyze competitive development such as joint ventures, mergers and acquisitions, new product launches and development, and research and development in the market

What does this Report Deliver?

  • Market Estimation for 20+ Countries
  • Historical data coverage: 2016 to 2022
  • Growth projections: 2022 to 2028
  • SkyQuest's premium market insights: Innovation matrix, IP analysis, Production Analysis, Value chain analysis, Technological trends, and Trade analysis
  • Customization on Segments, Regions, and Company Profiles
  • 100+ tables, 150+ Figures, 10+ matrix
  • Global and Country Market Trends
  • Comprehensive Mapping of Industry Parameters
  • Attractive Investment Proposition
  • Competitive Strategies Adopted by Leading Market Participants
  • Market drivers, restraints, opportunities, and its impact on the market
  • Regulatory scenario, regional dynamics, and insights of leading countries in each region
  • Segment trends analysis, opportunity, and growth
  • Opportunity analysis by region and country
  • Porter's five force analysis to know the market's condition
  • Pricing analysis
  • Parent market analysis
  • Product portfolio benchmarking

Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Authentication and Brand Protection Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Authentication and Brand Protection Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)
  • authentication and brand protection market is estimated to be worth USD 2.9 billion in 2023 and is projected to reach USD 4.3 billion by 2028, at a CAGR of 8.3% during the forecast period. Increasing need for preserving brand reputation, ensuring consumer safety, maintaining legal compliance, and safeguarding intellectual property rights as well as rising cases of counterfeiting and piracy of products in various applications such as pharmaceutical, food & beverage and electronics are some of the major factors driving the authentication and brand protection market growth globally.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Driver: Emergence of Trace and Track Technologies
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Various emerging technologies, such as blockchain, are used for traceability in the supply chain. Blockchain functions like a database, holding information in a digital ledger consisting of individual blocks, with each new transaction added to the chain. Traceability technologies allow users to get the entire detailed data of the supply chain, which offers valuable and actionable insights, which, in turn, influences a company’s efficiency, transparency, and profitability. Apart from the authentication of the product, blockchain also helps trace the origin of the product and track it through the entire logistical chain. It helps manufacturers maintain an efficient supply chain and check whether the product has been delivered to the right location within the required time. The data obtained from track & trace technologies also helps companies analyze their best functioning depots, distributors, and identify efficient supply routes.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Restraint: Limitations of Existing Technologies
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • The conventional technologies employed for authentication, such as RFID, barcodes, and holograms, have inherent limitations that can be exploited by counterfeiters. For example, 2D codes, including QR codes, can be easily copied. A simple replication of a QR code duplicates its full functionality, making it difficult for QR code readers to differentiate between the original and copied codes.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Holograms, which are integrated into many security-sensitive products like credit cards and banknotes, possess intricate details, structures, and reflective characteristics that are challenging to replicate. Despite advancements in hologram technology, their primary function remains cosmetics. Counterfeiters, through careful study, can deceive non-experts, as they can order branded and customized holograms of any shape, size, and design, making it nearly impossible to detect a counterfeit hologram.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Opportunity: Development of Remote Authentication Solutions
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • As reported by the OECD and the European Union's Intellectual Property Office, the trade in counterfeit and pirated goods has reached approximately 3.3% of global trade. Based on customs seizure data, the estimated value of globally imported counterfeit goods in 2019 was around USD 509 billion. Several companies are offering remote authentication solutions to combat counterfeiters in response to this issue. With remote authentication, users can scan product images and upload them to a company's website to determine the authenticity of the product. This technology, developed by AlpVision, aims to reduce counterfeiting in the market.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Challenge: Constant evolution of counterfeiting and fraudulent practices
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • As counterfeiters become more sophisticated in their methods, it becomes increasingly challenging for businesses to develop effective and foolproof authentication solutions. The rapid growth of online marketplaces and digital platforms also presents a challenge, as it provides a convenient avenue for counterfeiters to distribute their fake products globally. Additionally, the global nature of supply chains and the prevalence of cross-border trade make it difficult to track and control the movement of counterfeit goods. Businesses operating in the authentication and brand protection market must continuously innovate and adapt their solutions to stay ahead of counterfeiters while also collaborating with regulatory bodies, industry associations, and technology providers to tackle this ongoing challenge.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Authentication and Brand Protection Market: Key Trends
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • The prominent players in the authentication and brand protection market are Authentix, Brady, DE LA RUE, Avery Dennison, WiseKey, Infineon, Centro Grafico and Sunchemicals and so on. These authentication and brand protection companies boast anti-counterfeiting and tracking and tracing trends with a comprehensive product portfolio and geographic solid footprint.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Overt technology to account for the largest share of the authentication and brand protection market in 2028.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Usage of authentication solutions has resulted in the emergence of multiple authentication and brand protection technologies. Among these, overt technology has established itself as a prominent technology in the authentication and brand protection market. Overt is expected to dominate during the forecast period as they are typically more affordable compared to covert (hidden) or forensic measures. Authentication and brand protection offerings with covert technology can be integrated into product packaging or labels without significant additional production costs. This cost-effectiveness makes overt measures a practical choice for many brands, leading to their higher market share. All these factors are expected to surge the market growth for overt authentication and brand protection technology during the forecast period.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • QR Code segment to contribute largest market share in the authentication and brand protection market during forecast period.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • In 2023, QR Codes is expected to grow at the fastest rate during the forecast period as it offers a convenient and versatile solution for product authentication, enabling consumers to quickly verify the genuineness of a product using their smartphones. QR codes effectively track and trace products throughout the supply chain, helping brands monitor and prevent counterfeiting or gray market activities. Also, advancements in technology have made QR code scanning accessible to a wide range of users, contributing to their rapid adoption, and making them a cost-effective and scalable option for brand protection. All these factors are expected to provide a significant surge for QR Codes in in the authentication and brand protection market.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • The pharmaceutical application to register highest CAGR as well as market size in the authentication and brand protection market during the forecast period.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • The pharmaceutical application is expected to dominate the authentication and brand protection market with the highest market size in 2028 and is expected to grow at a significant CAGR during the forecast period. In pharmaceutical applications, authentication and brand protection is crucial as counterfeit pharmaceutical products not only jeopardize patients health but also tarnish the reputation of pharmaceutical companies. Robust brand protection measures are necessary to safeguard intellectual property, comply with regulations, prevent revenue loss, and combat the distribution of counterfeit drugs. By preserving the authenticity and quality of their products, pharmaceutical companies can instill confidence in healthcare professionals and patients, and ultimately contribute to the well-being and trustworthiness of the entire pharmaceutical industry. All these factors is expected to escalate the demand for authentication and brand protection offerings in pharmaceuticals in the authentication and brand protection market.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Furthermore, pharmaceuticals are subject to stringent regulations to ensure drug safety, efficacy, and quality. Brand protection measures help companies comply with regulatory requirements and demonstrate their commitment to patient safety and regulatory compliance. These factors are fueling the authentication and brand protection market growth.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • North America held the largest market share of the authentication and brand protection market in 2028
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • North America accounted for the largest market share of the authentication and brand protection market in 2028. North America is one of the prominent regions for pharmaceutical and food & beverage applications. Various companies in North America are investing and focusing on the development novel authnetication and brand protection techonology. The presence of key players in this region, along with a large customer base, is among the major factors driving the authentication and brand protection market in North America. Additionally, rules and regulations implemented in the countries of the region to check counterfeiting activities have been fostering market growth in the region. All these factors are driving the growth of the authentication and brand protection market in the region.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Recent Developments
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • In April 2023, Authentix, announced its acquisition of Royal Joh. Enschedé, a prominent specialty printing and security solutions provider based in the Netherlands. Koninklijke (Royal) Joh. Enschedé has evolved from a humble book printer to an esteemed security printing company recognized for its production of security documents, postage stamps, banknotes, and brand protection solutions.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • In May 2022, Avery Dennison aimed at expanding its manufacturing capacity and improving factory efficiency in Europe to meet growing demand for its label and packaging materials.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • In March 2021, Wisekey expanded its products and services portfolio for brand protection with the combination of Artificial Intelligence (AI) and NanoSeal secure Near Field Communication (secure NFC) technology. The nanoseal ecosystem includes a complete product authentication server and database management.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • KEY MARKET SEGMENTS
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • By Technological
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Overt
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Covert
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Digital
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Forensic
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • By Authentication Mode
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Smartphone
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Blockchain
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • By Offering
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Security labels and inks
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Holograms
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Barcodes
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • RFID/NFC
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Authentication Chips
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • QR Codes
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • By Application
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Electronics
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Pharmaceuticals
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Automobile
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Food & beverage
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Apparel
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Luxury Goods
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Cosmetics
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Others
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • By Region
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • North America
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Europe
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Asia Pacific
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Rest of the World
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • KEY MARKET PLAYERS
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Authentix, Brady,
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • DE LA RUE,
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Avery Dennison,
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • WiseKey,
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Infineon,
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Centro Grafico
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Sunchemicals
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments

Methodology

For the Authentication and Brand Protection Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Authentication and Brand Protection Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Authentication and Brand Protection Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Authentication and Brand Protection Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

The global market for Authentication and Brand Protection was estimated to be valued at US$ XX Mn in 2021.

The global Authentication and Brand Protection Market is estimated to grow at a CAGR of XX% by 2028.

The global Authentication and Brand Protection Market is segmented on the basis of Technological, Authentication Mode, Offering, Application, Region.

Based on region, the global Authentication and Brand Protection Market is segmented into North America, Europe, Asia Pacific, Middle East & Africa and Latin America.

The key players operating in the global Authentication and Brand Protection Market are authentication and brand protection market is estimated to be worth USD 2.9 billion in 2023 and is projected to reach USD 4.3 billion by 2028, at a CAGR of 8.3% during the forecast period. Increasing need for preserving brand reputation, ensuring consumer safety, maintaining legal compliance, and safeguarding intellectual property rights as well as rising cases of counterfeiting and piracy of products in various applications such as pharmaceutical, food & beverage and electronics are some of the major factors driving the authentication and brand protection market growth globally. , Driver: Emergence of Trace and Track Technologies , Various emerging technologies, such as blockchain, are used for traceability in the supply chain. Blockchain functions like a database, holding information in a digital ledger consisting of individual blocks, with each new transaction added to the chain. Traceability technologies allow users to get the entire detailed data of the supply chain, which offers valuable and actionable insights, which, in turn, influences a company’s efficiency, transparency, and profitability. Apart from the authentication of the product, blockchain also helps trace the origin of the product and track it through the entire logistical chain. It helps manufacturers maintain an efficient supply chain and check whether the product has been delivered to the right location within the required time. The data obtained from track & trace technologies also helps companies analyze their best functioning depots, distributors, and identify efficient supply routes. , Restraint: Limitations of Existing Technologies , The conventional technologies employed for authentication, such as RFID, barcodes, and holograms, have inherent limitations that can be exploited by counterfeiters. For example, 2D codes, including QR codes, can be easily copied. A simple replication of a QR code duplicates its full functionality, making it difficult for QR code readers to differentiate between the original and copied codes. , Holograms, which are integrated into many security-sensitive products like credit cards and banknotes, possess intricate details, structures, and reflective characteristics that are challenging to replicate. Despite advancements in hologram technology, their primary function remains cosmetics. Counterfeiters, through careful study, can deceive non-experts, as they can order branded and customized holograms of any shape, size, and design, making it nearly impossible to detect a counterfeit hologram. , Opportunity: Development of Remote Authentication Solutions , As reported by the OECD and the European Union's Intellectual Property Office, the trade in counterfeit and pirated goods has reached approximately 3.3% of global trade. Based on customs seizure data, the estimated value of globally imported counterfeit goods in 2019 was around USD 509 billion. Several companies are offering remote authentication solutions to combat counterfeiters in response to this issue. With remote authentication, users can scan product images and upload them to a company's website to determine the authenticity of the product. This technology, developed by AlpVision, aims to reduce counterfeiting in the market. , Challenge: Constant evolution of counterfeiting and fraudulent practices , As counterfeiters become more sophisticated in their methods, it becomes increasingly challenging for businesses to develop effective and foolproof authentication solutions. The rapid growth of online marketplaces and digital platforms also presents a challenge, as it provides a convenient avenue for counterfeiters to distribute their fake products globally. Additionally, the global nature of supply chains and the prevalence of cross-border trade make it difficult to track and control the movement of counterfeit goods. Businesses operating in the authentication and brand protection market must continuously innovate and adapt their solutions to stay ahead of counterfeiters while also collaborating with regulatory bodies, industry associations, and technology providers to tackle this ongoing challenge. , Authentication and Brand Protection Market: Key Trends , The prominent players in the authentication and brand protection market are Authentix, Brady, DE LA RUE, Avery Dennison, WiseKey, Infineon, Centro Grafico and Sunchemicals and so on. These authentication and brand protection companies boast anti-counterfeiting and tracking and tracing trends with a comprehensive product portfolio and geographic solid footprint. , Overt technology to account for the largest share of the authentication and brand protection market in 2028. , Usage of authentication solutions has resulted in the emergence of multiple authentication and brand protection technologies. Among these, overt technology has established itself as a prominent technology in the authentication and brand protection market. Overt is expected to dominate during the forecast period as they are typically more affordable compared to covert (hidden) or forensic measures. Authentication and brand protection offerings with covert technology can be integrated into product packaging or labels without significant additional production costs. This cost-effectiveness makes overt measures a practical choice for many brands, leading to their higher market share. All these factors are expected to surge the market growth for overt authentication and brand protection technology during the forecast period. , QR Code segment to contribute largest market share in the authentication and brand protection market during forecast period. , In 2023, QR Codes is expected to grow at the fastest rate during the forecast period as it offers a convenient and versatile solution for product authentication, enabling consumers to quickly verify the genuineness of a product using their smartphones. QR codes effectively track and trace products throughout the supply chain, helping brands monitor and prevent counterfeiting or gray market activities. Also, advancements in technology have made QR code scanning accessible to a wide range of users, contributing to their rapid adoption, and making them a cost-effective and scalable option for brand protection. All these factors are expected to provide a significant surge for QR Codes in in the authentication and brand protection market. , The pharmaceutical application to register highest CAGR as well as market size in the authentication and brand protection market during the forecast period. , The pharmaceutical application is expected to dominate the authentication and brand protection market with the highest market size in 2028 and is expected to grow at a significant CAGR during the forecast period. In pharmaceutical applications, authentication and brand protection is crucial as counterfeit pharmaceutical products not only jeopardize patients health but also tarnish the reputation of pharmaceutical companies. Robust brand protection measures are necessary to safeguard intellectual property, comply with regulations, prevent revenue loss, and combat the distribution of counterfeit drugs. By preserving the authenticity and quality of their products, pharmaceutical companies can instill confidence in healthcare professionals and patients, and ultimately contribute to the well-being and trustworthiness of the entire pharmaceutical industry. All these factors is expected to escalate the demand for authentication and brand protection offerings in pharmaceuticals in the authentication and brand protection market. , Furthermore, pharmaceuticals are subject to stringent regulations to ensure drug safety, efficacy, and quality. Brand protection measures help companies comply with regulatory requirements and demonstrate their commitment to patient safety and regulatory compliance. These factors are fueling the authentication and brand protection market growth. , North America held the largest market share of the authentication and brand protection market in 2028 , North America accounted for the largest market share of the authentication and brand protection market in 2028. North America is one of the prominent regions for pharmaceutical and food & beverage applications. Various companies in North America are investing and focusing on the development novel authnetication and brand protection techonology. The presence of key players in this region, along with a large customer base, is among the major factors driving the authentication and brand protection market in North America. Additionally, rules and regulations implemented in the countries of the region to check counterfeiting activities have been fostering market growth in the region. All these factors are driving the growth of the authentication and brand protection market in the region. , Recent Developments , In April 2023, Authentix, announced its acquisition of Royal Joh. Enschedé, a prominent specialty printing and security solutions provider based in the Netherlands. Koninklijke (Royal) Joh. Enschedé has evolved from a humble book printer to an esteemed security printing company recognized for its production of security documents, postage stamps, banknotes, and brand protection solutions. , In May 2022, Avery Dennison aimed at expanding its manufacturing capacity and improving factory efficiency in Europe to meet growing demand for its label and packaging materials. , In March 2021, Wisekey expanded its products and services portfolio for brand protection with the combination of Artificial Intelligence (AI) and NanoSeal secure Near Field Communication (secure NFC) technology. The nanoseal ecosystem includes a complete product authentication server and database management. , KEY MARKET SEGMENTS, By Technological , Overt , Covert , Digital , Forensic , By Authentication Mode , Smartphone , Blockchain , By Offering , Security labels and inks , Holograms , Barcodes , RFID/NFC , Authentication Chips , QR Codes , By Application , Electronics , Pharmaceuticals , Automobile , Food & beverage , Apparel , Luxury Goods , Cosmetics , Others , By Region , North America , Europe , Asia Pacific , Rest of the World, KEY MARKET PLAYERS , Authentix, Brady, , DE LA RUE, , Avery Dennison, , WiseKey, , Infineon, , Centro Grafico , Sunchemicals.

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