Global Augmented Reality Market

Global Augmented Reality Market Size, Share, Growth Analysis, By Type(AR based on markers, AR without markers (Location-based AR), By Device Type(Head up displays (HUD), Helmet mounted displays (HMD)), By Application(Healthcare, Education), By Component(Hardware, Software) - Industry Forecast 2024-2031


Report ID: SQMIG45J2039 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 122 | Figures: 77

Global Augmented Reality Market Dynamics

Augmented Reality Market Driver

Rising investments in AR

  • The AR market has grown exponentially with the dramatic rise of investments on it during the recent years. The Facebook Corporation, Intel Corporation, Qualcomm, Inc., Alphabet, Inc., Comcast Ventures, Samsung Group, are among a list of companies who are pumping in a lot of money, in the augmented reality sector. Besides, the market is flooding with research institutes which are involved in the research of the AR application market for different products and applications. Besides that, research institutes are being funded by private firms and venture capitalists, and some governments are funding some. Industries that include consumer, aerospace and defense, healthcare, enterprises, retail, and marketing are among the user base of AR.

Increasing Adoption of AR Technology in the Healthcare Industry

  • Hospitals and other medical care setups are rapidly seeing the use of immersive modalities to aid healthcare professionals. The technology gives a realistic and a better experience with the environment which helps in doing real and better tasks. The beginning was difficult, the amount of information was small, the organ surgeries were complex and physically exhausting. Unlike in the past, current-day surgeons can now rely on AR to alleviate the little number of risks involved, thereby, resulting in fewer errors and accordingly unsafe surgeries. Analogous to that, the technology features the potential for engaging and interactive medical learning where the applied and hands-on knowledge is key. For instance, the startling announcement was made by Immersive Touch, an AR-oriented medical technology firm, about co-operation with the Mayo Clinics to provide Holo-X-Ray view of the anatomy of their patients' X-rays to aid surgeons. By providing a joining force, modern augmented reality systems both noninvasively help surgeons and enhance the surgical efficiency of orthopaedic procedures.

Restraints 

Health issues associated with excessive usage of AR

  • Being people one of the most representatives of young population, gamers will reportedly have increased AR-related health problems due to the advancement of new gaming devices, technologies and so on. The interactive AR games can very well put the user under the powerful wile of the game for many hours and ailments such as anxiety, eye strain, obesity, and poor concentration may surface. In terms of AR technology, you immerse yourself completely and excessively in that reality for extended periods of time, which could have negative effects such as anxiety and stress.  

Adoption due to hardware limitations and infrastructure requirements:

  • While AR technology provides possibility of practical application across diverse sectors of sectors gaming, healthcare, education and retail, the capability of compatible devices with such computing power that can detect, and process signals becomes a problem. Not only it but also ensuring a smooth integration of AR with the companies' and organizations' data- and network-infrastructure, which can create obstacles for firms and organizations intending to apply AR technologies, similarly present challenges. To break the barrier would require a huge investment in research, development, and structure, also the issues of privacy, safety and usability must be resolved.

 

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FAQs

The global augmented reality market is expected to grow at a compound annual growth rate of 40.9% from 2022 to 2030 to reach USD 597.54 billion by 2030.

Smart glasses are expected to grow at the highest CAGR in the augmented reality market.

Augmented Reality (AR) Market was valued at USD 31.97 Billion in 2019 and is expected to grow from USD 42.04 Billion in 2023 to reach USD 375.90 Billion by 2031, at a CAGR of 31.5% during the forecast period (2024-2031).

The Augmented Reality market is leading technology companies including Apple, Facebook (that was rebranded Meta), and Google leaving nothing to be desired. Apple's accessibility stronghold with the support of ARKit renders a broad range of AR app builders who can build amazing AR experiences for iPhones and iPads. Meta mirrors Oculus headsets in a bid to attain a bridge among virtual and with a priority on social interaction. On the other hand, Google released AR Core, its platform for developers on top of Android devices, and has experimented with smart glasses (Solbrille) with its Google Glass (which lacked any success). On top of these so-called tech giants, there are several specialized AR hardware companies, like Magic Leap and Vuzix, who are getting into targets at this point, offering more AR-focused headsets which are — big enterprise applications. Highly competitive environment which positions collaborative partnerships and competing between both large players and niche specialists encourages innovation. Merits are made through meeting the criteria of user friendliness, hardware accessibility, developing software that encourages widespread AR usage and enhanced experience by diversity. 'Apple Inc.', 'Google LLC', 'Microsoft Corporation', 'Magic Leap, Inc.', 'Niantic, Inc.', 'PTC Inc.', 'Atheer Inc.', 'Upskill', 'Blippar', 'Daqri', 'Zugara', 'Wikitude', 'Infinity AR', 'Catchoom', 'Zappar', 'Re'Flekt', 'Scope AR', 'Vuzix', 'Marxent', 'ARToolKit'

Being people one of the most representatives of young population, gamers will reportedly have increased AR-related health problems due to the advancement of new gaming devices, technologies and so on. The interactive AR games can very well put the user under the powerful wile of the game for many hours and ailments such as anxiety, eye strain, obesity, and poor concentration may surface. In terms of AR technology, you immerse yourself completely and excessively in that reality for extended periods of time, which could have negative effects such as anxiety and stress.  

Increasing Demand for Enhanced Customer Experience to Boost Market Growth: In today’s world, the most important factor that determines business growth becomes managing the relationships with customers. Increasing number of fickle-minded customers and rapid frequent change of brands is creating new challenges for brands which demand innovative customer engagement solutions. A substantial amount of business is currently utilizing AR technologies to make their customers fall in love with their brand and products as they will experience a unique and engaging experience that can keep their customers satisfied in the long run. For example, as reported by Adloid.in, a business-to-business solutions provider of AR, clients integrating the provider's online augmented tools for customer engagement see a rise in sales by 200%. Infosys assert in a white paper that the brand which featuring customized service is have a much higher growth in revenue than those which not. This would mean that the use of technology, along with marketing, provides a way to make interactions with customers more personal. Moreover, the technology will empower the customer service with online customer support system, where the customers can see and chat with agents while they shop at the store.

North America has emerged as the dominating force in the AR market. The leadership of the information technology industry is the result of not only the presence of leading actors, but also powerful technological support, and a wide range of apps in the fields of gaming, healthcare, retail, and manufacturing. Overall, the major tech hubs, including Silicon Valley, keep on driving innovation in augmented reality forward in this region and companies with the financial capital and talent pool as such are also able to expand with the same knowledge.

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Global Augmented Reality Market

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