Artificial Intelligence in Sports Market Size

Global Artificial Intelligence in Sports Market size was valued at USD 2.55 billion in 2023 and is poised to grow from USD 3.32 billion in 2024 to USD 27.42 billion by 2032, growing at a CAGR of 30.2% during the forecast period (2025-2032).

Artificial intelligence in sports providers should focus on fan engagement to find new applications of AI and help personalize the game experience for fans. Artificial intelligence in sports providers can work closely with teams and coaches to provide efficient training for their athletes and keep them performing at their best of capacity. Sports teams can also run simulations for different scenarios using AI to prepare strategies and prepare players for all situations. 'IBM Corporation (USA) ', 'Microsoft Corporation (USA) ', 'Google LLC (Alphabet Inc.) (USA) ', 'Amazon Web Services, Inc. (USA) ', 'SAP SE (Germany) ', 'Oracle Corporation (USA) ', 'Salesforce.com, Inc. (USA) ', 'Adobe Inc. (USA) ', 'Intel Corporation (USA) ', 'Facebook, Inc. (Meta Platforms, Inc.) (USA) ', 'Apple Inc. (USA) ', 'Sony Corporation (Japan) ', 'NVIDIA Corporation (USA) ', 'Infosys Limited (India) ', 'Accenture plc (Ireland) ', 'Cognizant Technology Solutions Corporation (USA) ', 'Wipro Limited (India) ', 'Capgemini SE (France) ', 'HCL Technologies Limited (India) ', 'Tata Consultancy Services Limited (India)'

Use of artificial intelligence in sports provides proper metrics to measure the performance of athletes continuously and generate highly meaningful data to make informed decisions. AI can easily analyze large volumes of data and this fast track the process of analyzing the performance of an athlete.

AI-driven Broadcasting and Content Creation: Artificial intelligence in sports companies should target broadcasting companies to help enhance their operations by utilizing AI technologies. Use of AI to automate cameras to improve live broadcasting and to automate editing process are some key areas where artificial intelligence in sports companies should innovate.

North America is predicted to dominate the global artificial intelligence in sports demand outlook across the forecast period. Rapid adoption of novel artificial intelligence technologies is the key factor helping North America maintain its dominance in the global artificial intelligence in sports market. The United States and Canada are anticipated to be the leading markets for artificial intelligence in sports companies in the future. Presence of key technology companies investing in AI research and growing acceptance of AI in sports are other factors that could help North America maintain its dominance through 2031.