Aromatherapy Market Trends

Aromatherapy Market size was valued at USD 2.8 Billion in 2023 and is poised to grow from USD 3.14 Billion in 2024 to USD 7.7 Billion by 2032, growing at a CAGR of 11.9% during the forecast period (2025-2032).

The global aromatherapy market is highly competitive and is dominated by several key players. Some of the major players operating in the market include doTERRA International, Young Living Essential Oils, Mountain Rose Herbs, Rocky Mountain Oils, Edens Garden, Frontier Natural Products Co-op, Plant Therapy Essential Oils, and Aura Cacia. These companies compete with each other based on factors such as product quality, brand reputation, product range, pricing, distribution channels, and marketing strategies. Many of these companies are constantly innovating and introducing new products to meet the changing demands of consumers. 'Young Living Essential Oils (United States) ', 'doTERRA International (United States) ', 'NOW Foods (United States) ', 'Rocky Mountain Oils (United States) ', 'Plant Therapy (United States) ', 'Mountain Rose Herbs (United States) ', 'Edens Garden (United States) ', 'Pura D'or (United States) ', 'Aura Cacia (United States) ', 'Saje Natural Wellness (Canada) ', 'Aromatherapy Associates (United Kingdom) ', 'Revive Essential Oils (United States) ', 'Vitruvi (Canada) ', 'Thrive Market (United States) ', 'Garden of Life (United States) ', 'Wholesale Supplies Plus (United States) ', 'Frontier Natural Products (United States) ', 'The Honest Company (United States) ', 'Dr. Bronner's (United States) ', 'Neal's Yard Remedies (United Kingdom)'

The global aromatherapy market is expected to expand significantly as people become more aware of the therapeutic properties of essential oils such as lavender oil, cedarwood oil, Roman chamomile oil, rose oil, and hyssop oil. Such essential oils are widely used in aromatherapy, and the increasing awareness among consumers of the health benefits of essential oils in aromatherapy is propelling the global market growth during the analysis period.

Aromatherapy diffusers are becoming more popular in the home for odour control. Fragrance diffusers can also help to deodorise and relax the home's atmosphere. The use of essential oils like chamomile oil, patchouli oil, lemon oil, or lavender oil helps to create a stress-free environment. Additionally, essential oil dispersion in the air combats bacteria and reduces the toxicity of pollutants in the air, increasing atmospheric oxygen. As a result, more people are buying aromatherapy diffusers and essential oils for a wide range of reasons.

In 2022, North America dominated the global aromatherapy market. The increased prevalence of various physical and mental disorders in North America contributed to a rise in demand for aromatherapy. Furthermore, healthcare costs are significantly higher in North America, so people are turning towards preventive care and natural alternatives to drugs. Consumers increased awareness of the advantages of essential oils and aromatherapy is significantly driving essential oil and aromatherapy market revenue share, which in turn driving the global aromatherapy market growth. The increasing demand for wellness tourism is propelling the market growth during the analysis period. However, more than half of the US population is assumed to be suffering from one or more chronic conditions.