Anti-Counterfeit Packaging Market
Report ID: SQMIG15H2130
Report ID: SQMIG15H2130
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Report ID:
SQMIG15H2130 |
Region:
Global |
Published Date: August, 2025
Pages:
171
|Tables:
122
|Figures:
71
Global Anti-Counterfeit Packaging Market size was valued at USD 195.33 Billion in 2024 and is poised to grow from USD 218.77 Billion in 2025 to USD 541.66 Billion by 2033, growing at a CAGR of 12% during the forecast period (2026–2033).
The global anti-counterfeit packaging market growth is expanding due to a number of factors, including the pharmaceutical industry's increasing demand for brand protection solutions and better supply chain product monitoring. Concerns about consumer safety and brand integrity are driving governments and companies around the world to work together to curb counterfeiting, which is expected to result in a significant increase in demand for anti-counterfeit packaging over the course of the forecast period.
In addition, e-commerce's rapid growth has resulted in a sharp rise in demand for anti-counterfeit packaging solutions. As online marketplaces make it easier for counterfeiters to reach consumers, brands are investing in advanced authentication features like near-field communication (NFC) tags and QR codes that allow customers to check the authenticity of products using their smartphones. In 2024, Nike expanded its partnership with Entrupy, a tech company that specializes in AI-powered authentication, by introducing encrypted NFC tags on limited-edition sneakers that were sold via the SNKRS app.
How is AI Revolutionizing the Anti-Counterfeit Packaging Market?
The anti-counterfeit packaging market outlook is undergoing immense change due to artificial intelligence combining computer vision, anomaly detection, graph analytics, and serialized digital identities to combat counterfeiting. By looking at smartphone scans of QR/NFC/digital watermarks, models are able to see cloned codes, strange distribution patterns, and reused art in real-time! In November 2024, Digimarc launched a unique product copy-detection technology using undetectable digital watermarks combined with machine-learning algorithms to authenticate high-value products in an instant. Consumers and inspectors can now analyze product items online and at the point of sale from an industry branded product where the company leveraged Digimarc's patented platform to embed embedded, smartphone-readable signals into their packaging.
Market snapshot - 2026-2033
Global Market Size
USD 174.4 Billion
Largest Segment
Serialization Codes
Fastest Growth
Digital Watermarks
Growth Rate
12.0% CAGR
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The global anti-counterfeit packaging market is segmented into technology, usage feature, packaging component, packaging format, and region. By technology, the market is classified into trace & track, tamper-evident, covert, overt, and forensic markers. Depending on usage feature, it is divided into serialization codes, RFID/NFC tags, holographic seals, and digital watermarks. According to packaging component, the market is categorized into labels & tags, security inks & coatings, films & pouches, and holograms. As per packaging format, it is segregated into blister packs, bottles, cartons, and flexible packs. Regionally, it is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.
As per the 2024 anti-counterfeit packaging market analysis, the trace & track segment is the industry leader due to its extensive use in luxury goods and pharmaceuticals. Supply chain transparency and real-time product verification were made possible by serialization in conjunction with QR/NFC scanning. Pfizer's use of tracking systems and serialized barcodes on all of its COVID-19 treatment packaging is among the best examples of guaranteeing authenticity and regulatory compliance. This technique gained widespread use because of international track-and-trace laws.
The forensic markers category is expected to have the highest anti-counterfeit packaging market share over the forecast period because of the growing demand for defense, electronics, and high-value pharmaceuticals. These undetectable biological or chemical markers provide covert security because they can only be verified in a lab. As the need for deep-layer, impregnable authentication systems grew in 2025, numerous European biotech companies started incorporating DNA-based identifiers into packaging to safeguard copyrighted compositions.
As per the 2024 anti-counterfeit packaging market forecast, the serialization codes segment dominated the market, particularly in pharmaceuticals and cosmetics. Each product has a digital identity for tracking and identification. By Q4 2024, Sanofi had 85% of its packaging serialized to the GS1 standard, in compliance with EU FMD and US DSCSA laws, reducing instances of counterfeiting and facilitating post-market supervision on global e-commerce platforms.
The digital watermarks segment is predicted to grow rapidly as they can be integrated covertly and recognized by AI-based scanning technology. These can be added to a packaging image without materially affecting the appearance of the product. In 2024, Nestlé began piloting digital watermarks in infant formula smart packaging, which would allow consumers and inspecting bodies to check items with standard cell phones. The accelerating presence of AI in packaging should provide an impetus for adoption of this technology.
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As per the anti-counterfeit packaging market regional analysis, with a revenue share of roughly 43.0% in 2024, the North American market led the market. This is due to its strict enforcement procedures and strong regulatory framework. The FDA's Food Safety Modernization Act (FSMA) and Drug Supply Chain Security Act (DSCSA) require sophisticated tracking and authentication systems for pharmaceutical and food products. These regulations forced companies to make significant investments in cutting-edge anti-counterfeit technologies like blockchain-based tracing systems, security holograms, and RFID tagging.
Luxury goods, internet retail, and pharmaceuticals dominate the US anti-counterfeit packaging sector. Pfizer finished serializing all prescription medications in compliance with the DSCSA in April 2024. Amazon started requiring retailers to use tamper-evident labels and scannable QR codes to fight fake cosmetics. To increase brand trust and lower fraud, Nike also added encrypted NFC tagging to its SNKRS app, which enables users to confirm the legitimacy of products before making a purchase.
The anti-counterfeit packaging industry in Canada is expanding due to the industry's growth and regulatory pressure. Aurora Cannabis enabled smartphone authentication by adding NFC-enabled smart labels to a few SKUs in October 2024. Both overt and covert package features for over-the-counter medications were adopted because of Health Canada's enforcement of updated labeling laws. Since then, luxury retailers in Vancouver and Toronto have started experimenting with digital watermarking on product packaging in an effort to combat the growing number of fake imports.
As the European anti-counterfeit packaging marketplaces a high priority on protecting intellectual property rights and brand value, significant investments have been made in state-of-the-art anti-counterfeit packaging solutions. To prevent counterfeiting, for instance, well-known luxury brands like Gucci and LVMH have used blockchain-based verification systems, RFID tags, and holographic labels. Europe's wine and spirits sector has been especially watchful, with businesses like Pernod Ricard employing tamper-evident closures and NFC-enabled bottles to guarantee authenticity and safeguard their luxury beverage brands.
The UK is making headway against counterfeiting in the fashion and pharmaceutical industries. GlaxoSmithKline added dynamic QR codes connected to an AI-based verification system to the packaging of their Sensodyne toothpaste in January 2025. Burberry started adding digital watermarks to hang tags at the same time to combat online counterfeiting. These initiatives highlight the industry's shift toward intelligent packaging, which is being propelled by consumers' increasing desire for products that are transparent and authenticated by brands across e-commerce platforms.
In France, the anti-counterfeit packaging market is dominated by luxury goods, expensive cosmetics, and wines. In September 2024, L'Oréal added blockchain-enabled smart QR codes to its La Roche-Posay skincare line to help with traceability. Château Margaux implemented NFC sealing on wine bottles at about the same time, allowing consumers to verify authenticity via an app. These days, preventing the spread of fake goods in international markets and safeguarding brand reputations depend heavily on these technologies.
Accuracy and conformance are highly valued in Germany's anti-counterfeit packaging environment. To comply with EU FMD, Bayer AG introduced forensic markers and serialization on cardiovascular drug lines in June 2024. For the packaging of medical equipment, Bosch Packaging introduced tamper-evident labels with integrated traceable codes. To improve consumer safety and product integrity, German auto suppliers also started implementing overt holographic seals to keep counterfeit parts out of secondary supply chains.
The region's sizable population and expanding middle class have generated a sizable market for branded goods, especially in industries like fashion, wines & spirits, and cosmetics. This has compelled genuine manufacturers to invest in cutting-edge anti-counterfeit packaging technologies while also drawing counterfeiters. For instance, companies like Samsung and LG have equipped their electronics products with advanced tamper-evident packaging and track-and-trace systems.
The South Korean market is dominated by the biotech, electronics, and cosmetics sectors. In July 2024, LG Household & Health Care introduced NFC tags to its high-end skincare products. Customers can use a mobile app to scan these tags and verify the product's legitimacy. Samsung also experimented with secret QR-based tracking in its line of mobile accessories. These programs demonstrate South Korea's state-of-the-art technological strategy for preventing counterfeiting in both the local and export markets.
Particularly for luxury goods and medications, Japan places a strong emphasis on digital and covert technology in anti-counterfeit packaging. Takeda Pharmaceutical integrated secure QR codes with AI-enabled verification in August 2024, expanding serialization across all of its export-bound drug lines. In response to fake camera batteries, Sony started using digital watermarks on packaging that can be scanned by a smartphone to verify authenticity. These kinds of advancements across high-value product sectors are supported by Japan's robust intellectual property protection system.
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Increase in Fake FMCG and Pharmaceutical Products
Regulatory Pressure and Brand Defense Initiatives
Expensive Setup and Upkeep
Inconsistency in Regional Standardization
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To strengthen their position in the market, top companies in the anti-counterfeit packaging sector are concentrating on technological advancement and strategic partnerships. Businesses like Authentix, SICPA, and Avery Dennison are investing in blockchain verification, RFID integration, and digital serialization. M&A activity is also frequent, especially to expand geographical reach and buy specialized authentication companies. Cloud-based technologies are being combined with brand protection services to enable scalable traceability throughout international supply chains.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, as a result of heightened threats of counterfeiting, regulatory restrictions, and consumer desires for the transparency of a product or brand, the anti-counterfeit packaging market is rapidly expanding. The increase in smart packaging solutions, blockchain technology, and serialization solutions is causing brand protection strategies to evolve in markets such as electronics, luxury, and pharmaceutical. A combination of evolving technology and cross-border collaborations are allowing the supply chain to respond to a number of challenges, including high costs of solution implementation and the absence of global standards. Global firms are conducting additional research and development and engaging technology startups to provide scalable, end-to-end traceability solutions. As digital authentication technologies become more commonplace, the industry is in a position to contribute significantly to secure, global supply chains.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 195.33 Billion |
| Market size value in 2033 | USD 541.66 Billion |
| Growth Rate | 12% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Anti-Counterfeit Packaging Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Anti-Counterfeit Packaging Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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