Advanced Wound Care Market Size, Share, Growth Analysis, By Product(Dressings (Foam Dressings {Silicone Dressings, Non-silicone Dressings}, Hydrocolloid Dressings, Film Dressings), By Wound Type(Chronic Wounds (Diabetic Foot Ulcers, Pressure Ulcers, Venous Leg Ulcers, Others)), By End-User(Hospitals, ASCS, and Wound Care Centers, Home Care Settings), By Region - Industry Forecast 2024-2031


Report ID: SQMIG35D2182 | Region: Global | Published Date: June, 2024
Pages: 157 |Tables: 96 |Figures: 76

Advanced Wound Care Market Insights

Advanced Wound Care Market size was valued at USD 6.7 billion in 2022 and is poised to grow from USD 7 billion in 2023 to USD 10.8 billion by 2031, growing at a CAGR of 5.4% in the forecast period (2024-2031). 

The rise in treatment of acute and chronic diseases is driving the global advanced wound care market. The conventional wound care products and solutions are now being replaced by advanced wound care products as they offer instant and effective treatment. Advanced wound care products help in reducing diabetic ulcers. For instance, Science Direct reports that the diabetic foot ulcers may affect more than 24.5% of the diabetic people and can lead to loss of the foot in about 19.8% of the diabetic patients. The dressings for chronic injuries and surgeries consist of slivers and alginates which are used to keep the wound away from infection. Moreover, biomaterials and skin grafts are used for wounds that cannot heal by themselves. Thus, the market seeing a rise in new and more advanced products, which is likely to aid the market growth. 

Based on SkyQuest analysis, according to US national library of medicine, pressure injuries effect 3.9 to 69% of patients in hospitals i.e. about 2.9 million patients per year and complications might result in wound-related infections and mortality i.e. >55% and up to 60,000 American deaths each year. The cost related to pressure injuries is approximately $9.1 to 11.6 billion per year in the Unites States.  

The changing demographics in terms of age and the rising preference for value-based services will boost the advanced wound care market growth. Different companies are collaborating with each other which is contributing towards research and development of new products and increasing their distribution network, therefore propelling the market growth.

US Advanced Wound Care Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 6.7 billion

Largest Segment

Surgical

Fastest Growth

Traumatic

Growth Rate

5.4% CAGR

Global Advanced Wound Care Market ($ Mn)
Country Share for North America Region (%)

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Advanced Wound Care Market Segmental Analysis

The global advanced wound care market is segmented based on Product, Wound Type, End User, and region. Based on Product, the market is segmented into Dressings (Foam Dressings {Silicone Dressings, Non-silicone Dressings}, Hydrocolloid Dressings, Film Dressings, Alginate Dressings, Hydrogel Dressings, Collagen Dressings, Hydro Fiber Dressings, Wound Contact Layers, Superabsorbent Dressings, Others), Devices & Accessories (NPWT Devices & Accessories, Debridement Devices & Accessories, Wound Assessment & Monitoring Devices, Others), Grafts & Matrices, and Topical Agents. Based on Wound Type, the market is Segmented into Chronic Wounds (Diabetic Foot Ulcers, Pressure Ulcers, Venous Leg Ulcers, Others), and Acute Wounds (Surgical & Traumatic Wounds, Burns & Other Wounds). Based on End User, the market is Segmented into Hospitals, ASCS, And Wound Care Centres, Home Care Settings, and Others. Based on the Region, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. 

Analysis by Wound Type 

The chronic wound segment is the largest segment by wound type in the advanced wound care market. The rising number of diabetic foot ulcers, venous pressure ulcers, and others are driving the market. For instance, according to the agency for healthcare research and quality approximately 2.4 million people in the US are developing pressure ulcers each year. Based on our analysis, NCBI reported that there is seen a rise in pressure ulcers in a clinical setting which could range from 3.6% to 37%. The increasing number of diabetic patients led to the rise in foot ulcers, therefore contributing to the market growth. 

On the other hand, the acute wound segment is fastest growing segment in the advanced wound care market by wound type. The rising incidences of injuries and burns and the increasing number of surgical processes is driving the segmental growth. The awareness regarding the advanced wound care solutions is also driving the growth. These provide fast recovery and reduce complications in surgeries therefore contributing to the rising demand. Furthermore, the healthcare infrastructure is expanding in the developing nations is further propelling the growth of the market. 

Analysis by End User 

The hospital segment is the largest segment by end user in the advanced wound care market and holds the share of about 44.6% in the market. The rise in the number of hospital admissions and increase in the surgical procedures contributing to the growth of the segment. For instance, the Australian Institute of Health and welfare reported that the number of people hospitalized in Australia has increased. Based on our analysis, approximately 11.4 million people were hospitalized in Australia during 2021-2022. This is contributing to the growth of the market. Furthermore, the rising number of surgeries are also driving the market as the usage of number of surgical products is increasing. 

On the other hand, the home care settings are the fastest growing segment in the advanced wound care market by end user and is expected to grow at the fastest CAGR during the forecasted period. Covid-19 outbreak led to the increasing demand of the home care products. The rise in the aging population is also expected to further propel the market growth. The older people are more prone to wounds as the wound healing capacity slows down. Therefore, leading towards the rising adoption of the advanced wound care procedures contributing to the market growth.

Global Advanced Wound Care Market By Wound Type (%)

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Advanced Wound Care Market Regional Insights

North America is the largest region in the advanced wound care market, and this is likely to continue throughout the projection period. the US force the highest market share in the North America. As per our analysis, the national centre for chronic disease prevention and health promotion, reported in May 2023, that six out of ten people in US are living with chronic disease such as cancer, diabetes, and others. Thus, driving the demand for advance wound care processes. Due to population growth and an increase in the geriatric population, it presents chances for key players in the advanced wound care market. Furthermore, the advanced wound care market in this region is predicted to grow due to an increase in healthcare expenditure and the creation of recommendations. 

On the other hand, Asia-Pacific is the fastest growing region in the advanced wound care market. The China accounts the highest revenue share in the region. The rising occurrence of health disorders and growing healthcare expenditures contributes to drive the market. According to our analysis, insurance Asia reported that the healthcare expenditure in this region is expected to surge at about 9.6% in 2024. The region provides profitable opportunities for well-established players in the advanced wound care market. The growth of this region is mainly because of rising in the geriatric population.  

Europe will register significant growth in the future because of better health infrastructure in countries such as Germany, UK, etc. The high disposable income and presence of skilled officials is also contributing to the market growth. The reimbursement coverages provided by the government or private authorities has led towards the rising adoption of surgical processes.

Global Advanced Wound Care Market By Region
  • Largest
  • Fastest

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Advanced Wound Care Market Dynamics

Advanced Wound Care Market Driver

Growing Worldwide Geriatric Population Coupled with Technological Advancements

  • The advanced wound care products are in demand due to chronic disorders and rising numbers of surgical procedures. As technology advances, new product innovations are taking place in the market. There are smart innovations such as smart wound dressings with sensors built within them, which emit light or glow when an infection starts to set in. Well-established firms are creating novel technologically advanced products. For instance, Smith & Nephew launched the PICO 14 single-use negative pressure wound therapy system. Thus, novel solutions developed by the company will spur growth in the market while also tending to the needs of the customers. Apart from this, there are several other better and effective product innovations in the market, thus driving the market growth. 

Rising Number of Surgical Procedures are Driving the Market

  • The surgical treatments are becoming accessible and affordable around the globe which is leading towards the rising number of surgeries. Due to the prevalence of chronic diseases, the surgical wounds and infections has increased which has led to the expansion of surgical procedures. The treatment like NPWT would help in surgingthe market for advanced products. Surgical procedures could result in tissue damage, therefore the use of advanced wound care products like honey wound dressings would help in faster recovery of the healing process. 

Restraint 

High Cost of Treating Chronic Wounds

  • One of the key restraining factors identified for this market is the high cost of treating chronic wounds, which has a substantial impact on the adoption of wound care solutions. Delayed diagnosis in emerging nations such as China, Brazil, and India, which increases treatment expenses, may also lead to a poor acceptance rate among consumers. 
  • Economic and Healthcare System Factors Restraining the Market Growth 

Economic downturns or changes in healthcare policies can disrupt funding and investment in advanced wound care technologies. Reduced healthcare budgets and shifts in priorities may limit resources allocated to innovative treatments, affecting the adoption and development of advanced wound care solutions.

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Advanced Wound Care Market Competitive Landscape

The market is competitive in nature. As the market is semi-consolidated, the market penetration will rise in the upcoming years. Along with this collaborations, and mergers & acquisitions activities are increasing in the market, which is expected to make penetration easier.

Advanced Wound Care Market Top Players Company Profiles

  • Smith & Nephewplc (UK)  
  • Molnlycke Health Care AB (Sweden)  
  • Coloplast A/S (Denmark)  
  • 3M Company (US)  
  • ConvaTec Group Plc (UK)  
  • Medtronic plc (US)  
  • Integra LifeSciences Corporation (US)  
  • BSN medical GmbH (Germany)  
  • Cardinal Health, Inc. (US)  
  • B. Braun Melsungen AG (Germany)  
  • Organogenesis Inc. (US)  
  • Hollister Incorporated (US)  
  • Ethicon Inc. (Johnson & Johnson) (US)  
  • Argentum Medical LLC (US)  
  • Medline Industries, Inc. (US)  
  • PAUL HARTMANN AG (Germany)  
  • Baxter (US) 
  • Urgo Medical (US)  
  • Scapa group (US)  
  • MiMedx (US)

Advanced Wound Care Market Recent Developments

  • In April 2024, Remedium Healthcare Products announced the launch of NuVeria Labs revolutionary sacral silicone dressing to bring advanced wound care solutions to consumers. 

  • In November 2023, Kane Biotech in partership with ProgenaCare Global launched Revyve, an advanced antimicrobial wound gel. 

  • In August 2023, Medila has announced the launch of Invia integrated dressing, for all types of wounds to expand its negative pressure wound portfolio. 

  • In March 2022, Hygiene and health company Essity acquired the company Hydrofera which offers technology and products in advanced wound care. The purchase price amounts to $116 million (approximately SEK 1.1 billion) with a potential additional earnout amount of $15 million (approximately SEK 137 million) on a cash and debt free basis.

Advanced Wound Care Key Market Trends

  • Increased Adoption of Bioactive Therapies: Bioactive therapies are used for last-stage wounds and will further foster growth in the market. Key companies in the market are using nanofiber, allograft, xenograft, and cell-based therapies to fulfil the growing demand for urgent and effective wound management. The benefits of bioactive therapies such as reduction in treatment time, cost of the wound is gaining popularity among the consumers.

Advanced Wound Care Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Wireless team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research. 

According to our analysis, global advanced wound care market research report is increasing due to the rise in the number of diseases and conditions which are affecting wound healing capabilities are driving the market. The surge in the spending on chronic wounds and the technological advancements are contributing to the growth of the market. The hospital segment is having the highest share where is the home care settings segment is growing quickly. North America is predicted to hold a considerable proportion of the global advanced wound care market, with rising corporate attention and the presence of key suppliers serving as important drivers driving the region's growth. Asia Pacific is growing at a quick rate. One major trend is the increase in the adoption of the bioactive therapies. The increased funding and investment in research and development of the market. leading global advanced wound care market players are investing immensely in research and development. These R&D activities are aimed at the development of technologically advanced products. High research and development activities in the industry will lead to the development of superior wound care products.

Report Metric Details
Market size value in 2022 USD 6.7 billion
Market size value in 2031 USD 10.8 billion
Growth Rate 5.4%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Dressings (Foam Dressings {Silicone Dressings, Non-silicone Dressings}, Hydrocolloid Dressings, Film Dressings, Alginate Dressings, Hydrogel Dressings, Collagen Dressings, Hydro Fibre Dressings, Wound Contact Layers, Superabsorbent Dressings, Others), Devices & Accessories (NPWT Devices & Accessories, Debridement Devices & Accessories, Wound Assessment & Monitoring Devices, Others), Grafts & Matrices, and Topical Agents, Devices & Accessories (NPWT Devices & Accessories, Debridement Devices & Accessories, Wound Assessment & Monitoring Devices, Others), Grafts & Matrices, and Topical Agents
  • Wound Type
    • Chronic Wounds (Diabetic Foot Ulcers, Pressure Ulcers, Venous Leg Ulcers, Others), and Acute Wounds (Surgical & Traumatic Wounds, Burns & Other Wounds)
  • End-User
    • Hospitals, ASCS, and Wound Care Centers, Home Care Settings, and Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Smith & Nephewplc (UK)  
  • Molnlycke Health Care AB (Sweden)  
  • Coloplast A/S (Denmark)  
  • 3M Company (US)  
  • ConvaTec Group Plc (UK)  
  • Medtronic plc (US)  
  • Integra LifeSciences Corporation (US)  
  • BSN medical GmbH (Germany)  
  • Cardinal Health, Inc. (US)  
  • B. Braun Melsungen AG (Germany)  
  • Organogenesis Inc. (US)  
  • Hollister Incorporated (US)  
  • Ethicon Inc. (Johnson & Johnson) (US)  
  • Argentum Medical LLC (US)  
  • Medline Industries, Inc. (US)  
  • PAUL HARTMANN AG (Germany)  
  • Baxter (US) 
  • Urgo Medical (US)  
  • Scapa group (US)  
  • MiMedx (US)
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Advanced Wound Care Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Advanced Wound Care Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Advanced Wound Care Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Advanced Wound Care Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Advanced Wound Care Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Advanced Wound Care Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Advanced Wound Care Market size was valued at USD 6.7 billion in 2022 and is poised to grow from USD 7 billion in 2023 to USD 10.8 billion by 2031, growing at a CAGR of 5.4% in the forecast period (2024-2031). 

The market is competitive in nature. As the market is semi-consolidated, the market penetration will rise in the upcoming years. Along with this collaborations, and mergers & acquisitions activities are increasing in the market, which is expected to make penetration easier. 'Smith & Nephewplc (UK)  ', 'Molnlycke Health Care AB (Sweden)  ', 'Coloplast A/S (Denmark)  ', '3M Company (US)  ', 'ConvaTec Group Plc (UK)  ', 'Medtronic plc (US)  ', 'Integra LifeSciences Corporation (US)  ', 'BSN medical GmbH (Germany)  ', 'Cardinal Health, Inc. (US)  ', 'B. Braun Melsungen AG (Germany)  ', 'Organogenesis Inc. (US)  ', 'Hollister Incorporated (US)  ', 'Ethicon Inc. (Johnson & Johnson) (US)  ', 'Argentum Medical LLC (US)  ', 'Medline Industries, Inc. (US)  ', 'PAUL HARTMANN AG (Germany)  ', 'Baxter (US) ', 'Urgo Medical (US)  ', 'Scapa group (US)  ', 'MiMedx (US)'

The advanced wound care products are in demand due to chronic disorders and rising numbers of surgical procedures. As technology advances, new product innovations are taking place in the market. There are smart innovations such as smart wound dressings with sensors built within them, which emit light or glow when an infection starts to set in. Well-established firms are creating novel technologically advanced products. For instance, Smith & Nephew launched the PICO 14 single-use negative pressure wound therapy system. Thus, novel solutions developed by the company will spur growth in the market while also tending to the needs of the customers. Apart from this, there are several other better and effective product innovations in the market, thus driving the market growth. 

Increased Adoption of Bioactive Therapies: Bioactive therapies are used for last-stage wounds and will further foster growth in the market. Key companies in the market are using nanofiber, allograft, xenograft, and cell-based therapies to fulfil the growing demand for urgent and effective wound management. The benefits of bioactive therapies such as reduction in treatment time, cost of the wound is gaining popularity among the consumers.

North America is the largest region in the advanced wound care market, and this is likely to continue throughout the projection period. the US force the highest market share in the North America. As per our analysis, the national centre for chronic disease prevention and health promotion, reported in May 2023, that six out of ten people in US are living with chronic disease such as cancer, diabetes, and others. Thus, driving the demand for advance wound care processes. Due to population growth and an increase in the geriatric population, it presents chances for key players in the advanced wound care market. Furthermore, the advanced wound care market in this region is predicted to grow due to an increase in healthcare expenditure and the creation of recommendations. 

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