Top AdTech Companies

Global AdTech Market size was valued at USD 690.63 Billion in 2022 and is poised to grow from USD 845.33 Billion in 2023 to USD 4258.71 Billion by 2031, growing at a CAGR of 22.4% in the forecast period (2024-2031).

 'Adobe', 'Alibaba Group Holding Limited', 'Amazon.com, Inc.', 'Criteo', 'Facebook Incorporation', 'Google Incorporation', 'Microsoft Incorporation', 'SpotX', 'Twitter Incorporation', 'Verizon', 'The Trade Desk', 'Amazon Advertising'

The global shift towards digital and mobile platforms has increased the demand for AdTech solutions. Consumers are increasingly accessing content through mobile devices and streaming services; advertisers are shifting their budgets from traditional media to digital platforms for more accurate targeting and the engagement tracking. Mobile commercials constitute a significant part of digital advertising spend, due to the fact manufacturers of smartphones and drugs are aimed toward reaching users.

Advances in Programmatic Advertising: Functional advertising has become a major force in the AdTech landscape, automating ad buys and enabling advertisers to better target audiences. This approach uses algorithms to buy and sell digital advertising in real time, making campaigns more flexible, efficient and responsive to consumer behavior. As more companies embrace programmatic advertising, investment in this area is expected to increase.

As per AdTech market outlook, the North America region is dominating. North America, particularly the US, has been a leader in digital advertising and in the AdTech market. North America is leading the way in creating new ad technology. Companies in the US are leading the way in program advertising, AI-powered analytics, and data management platforms (DMPs). These innovations are increasingly being used by brands to better capture audience attention. U.S. is one of the largest contributors to global AdTech market, with major companies such as Google, Facebook and Amazon headquartered in the region.