Activewear Market Regional Analysis

Activewear Market size was valued at USD 321.04 Billion in 2023 and is poised to grow from USD 339.66 Billion in 2024 to USD 533.25 Billion by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).

To create innovative and fashionable activewear and obtain a competitive advantage over their rivals, businesses use mergers, acquisitions, and strategic collaborations. For instance, in February 2021, Adidas introduced Formation, a new line of athletic clothing for women of various shapes and sizes that is made to complement and support their bodies. For those females looking for comfortable, high-performance workout attire, from Pilates to HIIT gym workouts, there is a new activewear product line that has just been introduced. 'Nike, Inc.', 'Adidas AG', 'Puma SE', 'Under Armour, Inc.', 'ASICS Corporation', 'VF Corporation', 'New Balance Athletics, Inc.', 'Lululemon Athletica Inc.', 'Columbia Sportswear Company', 'ASOS Plc.', 'The North Face, Inc.', 'Fila Korea Ltd.', 'Reebok International Ltd.', 'Skechers USA, Inc.', 'Anta Sports Products Ltd.', '361 Degrees International Ltd.', 'Li Ning Company Limited', 'Decathlon S.A.', 'Brooks Sports, Inc.', 'Hanesbrands Inc.'

With the growing awareness of the importance of fitness and healthy lifestyle, people are more inclined towards activewear. As a result, the activewear market has seen a surge in demand.

Athleisure trend: The athleisure trend has been driving the growth of the activewear market. Activewear is no longer just worn for sports and fitness activities but has become a fashion statement in everyday wear.

In 2022, North America had the highest revenue share of about 35.0% thanks to the rise in popularity of stylish sportswear. The existence of significant industry rivals like Nike and Adidas, who make up a sizable percentage of the North American market in terms of sales, is what is driving the region's market. The popularity of sports like basketball and soccer as well as the rise in health consciousness are predicted to boost market growth. Greater levels of disposable income, lower production costs, and greater living standards are the main drivers of the regional market.