Active Packaging Market
Report ID: SQMIG15G2114
Active Packaging Market Trends
Skyquest Technology's expert advisors have carried out comprehensive research on the active packaging market to identify the major global and regional market trends and growth opportunities for leading players and new entrants in this market. The analysis is based on in-depth primary and secondary research to understand the major market drivers and restraints shaping the future development and growth of the industry.
Active Packaging Market Dynamics
Active Packaging Market Drivers
Growing Demand for Green and Long-lasting Packaging Products
- Food is safeguarded from environmental threats as it travels along the supply chain and reaches the final consumer in traditional packaging. However, as it does not add value to the contents, it is passive. Science is changing this now by enabling food and packaging to speak. Technology is increasingly playing a vital role as the supply chain becomes digitalized because it provides operational benefits that enable organizations to react to dynamic market conditions.
Change in Lifestyle Across the Globe to Drive the Market Growth
- The rapid expansion of the urban population and changing lifestyle trends have contributed to an exponential rise in demand for processed, frozen, and packaged food. Demand for highly exotic fruits, meat, frozen foods, and healthy and safe foods has increased. It generates the need for active packaging, thus driving market growth. The continuous shift toward smart packaging solutions, such as active & intelligent packaging, to create protection for internal & external parts is also likely to lead the global market growth.
Active Packaging Market Restraints
High Production Cost to Restrain the Market Growth
- The increasing raw material price that is loaded on the production cost is a significant factor hindering global market growth. The increasing research & development outlay is also restraining the market growth. The European Union regulation concerning active material and articles that shall be in contact with foodstuffs, i.e., food packaging, is implemented. This regulation falls under the European Parliament and Council (EC) framework regulation. Even such strict government rules are also anticipated to restrain the growth of the market.
Low Adoption and Consumer Awareness
- Active packaging takes advantage of many benefits, yet consumer acceptability and awareness are low, especially in developing nations. Due to the reality that the majority of customers do not know about the technology, they might not be aware of the benefits, which include improved safety of the product and increased shelf life. Further, fears of chemical reactions and the extra cost of active packaging material could deter uptake and slow market growth. Customer education and identification of the benefits of such a solution are among the major challenges for the sector.
Active Packaging Market Report Snapshots
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