USD 29.5 billion
Active Packaging Market Size, Share, and Growth Analysis
Active Packaging Market By Type (Oxygen Scavenger, Shelf-life sensing), By Application (Food & Beverages, Pharmaceuticals), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG15G2114 |
Region:
Global |
Published Date: March, 2025
Pages:
196
|Tables:
97
|Figures:
69
Format -
Active Packaging Market Insights
Active Packaging Market size was valued at USD 29.5 billion in 2023 and is poised to grow from USD 31.39 billion in 2024 to USD 51.56 billion by 2032, growing at a CAGR of 6.4% during the forecast period (2025-2032).
The global active packaging market growth is primarily fueled by rising consumer demand for improved food quality and shelf life, compelling manufacturers to look for innovative, cutting-edge packaging technology. Rising concern for food safety and avoiding food spoilage has been a major driver for the trend, with active packaging technology playing a critical role in maintaining food freshness and prolonging product life.
Moreover, the shift toward more sustainable and environmentally friendly packaging has driven companies to spend money on active materials which are recyclable and biodegradable. Increasingly booming online retail business also emerges as the foremost reason, due to the utmost importance of safe shipment of items in good packages. Developments in technology, especially in smart packaging systems with real-time monitoring capabilities of product conditions, have added further traction to the market. In addition, encouraging supportive regulations for strengthening food safety standards highlight the applicability of active packaging, promoting investment in the sector.
Bio-based active packaging developments like using pullulan for fruits & vegetables are proving to be a pivotal trend for growth in markets. Pullulan is an aqueous soluble and microbial polysaccharide glucan gum. It is aerobically produced with biodegradable and non-toxic fungus. It has been gaining popularity in recent times because of its extensive application in pharmaceuticals, chemicals, and food industries. Several film-forming and oxygen barrier properties provided by pullulan make it appropriate for functional biomolecules, thus enhancing the growth of the global active packaging market.
Key Market Attributes
In February 2024, ProAmpac and Aptar CSP Technologies, a business unit of AptarGroup, Inc., collaborated to launch ProActive Intelligence Moisture Protect (MP-1000) to the market. ProActive Intelligence MP-1000 is an innovative solution that maximizes product stability and shelf life with superior moisture protection without requiring extra desiccant sachets. The MP-1000 technology combines active moisture management with the structure of the package, presenting the pharmaceutical, diagnostic, and food industries with a productive, environmentally friendly alternative. The partnership demonstrates both companies' commitment to developing intelligent, high-performing packaging systems that enhance product integrity and decrease unnecessary packaging waste.
In June 2024, through acquisition of Donatelle Plastics Incorporated by DuPont enhanced its position in the medical device business. Donatelle Plastics Incorporated is a contract manufacturer with a history of producing, designing, and manufacturing accurate medical devices and components. Consistent with the increasing demand for innovative medical solutions, this acquisition complements DuPont's expertise in advanced healthcare materials and manufacturing techniques. DuPont can penetrate higher-value medical uses like surgical equipment, drug delivery systems, and diagnostic tools due to Donatelle's expertise in high-precision injection molding and medical-grade plastic components.
Amcor plc committed again to eco-friendly, recyclable packaging options in June 2023 with the announcement of its AmFiber Performance Paper packaging line expansion in Europe. This paper-based packaging with high barrier is created to maintain the product and extend its shelf life while addressing the increasing demand of customers for environmentally friendly packages as an alternative to plastic packages. The enhanced range features improved recyclability without compromising on barrier performance, making it applicable in the home care, personal care, and cooking businesses. Amcor's overall sustainability targets, such as having all its packaging recyclable or reusable by 2025, support this initiative.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Antimicrobial Agent
Fastest Growth
Gas scavenger/emitter
Growth Rate
6.4% CAGR
Global Active Packaging Market ($ Bn)
Country Share for North America (%)
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Active Packaging Market Segments Analysis
Global Active Packaging Market is segmented by Type, Application and region. Based on Type, the market is segmented into Oxygen Scavenger, Shelf-life sensing, Time Temperature Indicator, Moisture Absorber and Others. Based on Application, the market is segmented into Food & Beverages, Pharmaceuticals, Electronics and Electrical, Personal Care & Cosmetics, Agriculture, Automotive, Shipping & Logistics and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis By Packaging Technology
The antimicrobial agent was the leading category in the global active packaging industry because of the importance it has in preserving and ensuring food safety. Technology ensures products last longer by inhibiting microbial growth, something that has become a major issue with the prevalence of health consciousness. Demand for food products that will not be contaminated, while stored and transported, has increased, motivating manufacturers to invest in state-of-the-art active packaging solutions with antimicrobial additives. Furthermore, an increase in regulations for food safety and hygiene level motivates the segment expansion, making it the top preference for food and medical industries as well.
As per the global active packaging market analysis, the gas scavenger/emitter segment is expected to grow during the forecast period. These are designed to trap unwanted gases, such as ethylene, that stimulate the ripening of fruits and vegetables. Such technology is critical in increasing the shelf life of perishable commodities and is increasingly being applied in packaging fresh produce. With increasing consumption of fresh fruits and vegetables worldwide, demand for this technology keeps rising, especially in vertical farming and sustainable packaging practices. Additionally, more businesses are implementing sustainable measures, and gas scavengers are a means to deliver on demands for environmentally friendly products.
Analysis By End User
The pharmaceuticals sector is experiencing rapid growth in active packaging solutions because of the need for product stability, extended shelf life, and drug safety. Drug delivery efficacy and protection of sensitive pharmaceuticals from external factors like moisture, oxygen, and light are high priorities, which are fueling demand for advanced packaging technologies. Furthermore, the need for standard compliance prevalent in healthcare, the recent increasing significance of employing active technology in packaging, due to preferences for medical applications and other self-administered drugs, will be a driving force behind changes in drug product design in the next decade.
The food & beverages industry is predicted to lead the global active packaging market because of the increasing demand for extended shelf-life and food freshness. As consumers give more importance to food quality and safety, active packaging solutions that are capable of absorbing moisture, emitting protective gases, and offering antimicrobial properties are becoming inevitable. Food packaging technology innovations, together with strict food safety regulations, especially in advanced regions, are strengthening the application of active packaging in this sector. In addition, growth in e-commerce and home delivery services is driving demand for efficient packaging that will preserve product integrity during transportation.
Global Active Packaging Market By Packaging Technology
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Active Packaging Market Regional Insights
Rapid growth in the active packaging market is anticipated in North America on account of advanced technological growth, the strict regulations concerning food safety and the green packing that is aimed at caring with the present environmental issues. The food and beverage sector within the region is advanced to an extent where they are embracing advanced packaging systems, to prevent product contamination cases. Besides this, increasing consumer health awareness and regulatory requirements facilitating food safety and longer shelf lives are driving the market growth. Continued spending on research and development also strengthens North America as the active packaging leader, and intelligent, inexpensive, and ecologically friendly pack adoption is inevitable.
The increasing demand for green solutions, tougher food safety regulations, and advancements in smart packaging technologies are predicted to drive the U.S. active packaging market to USD 8.38 billion by 2024. Active packaging is being increasingly applied by the food and beverage, pharmaceutical, and healthcare industries to enhance the quality, safety, and shelf life of products. Increasing consumer concern for environmental sustainability and freshness of food is further accelerating industry growth throughout the country.
Asia Pacific is predicted to lead the global active packaging market on account of a mix of high-speed industrial development, strong growth in consumer demand for packaged products, and increasing investment in food safety and quality initiatives. This region is led by nations such as China, Japan, and India, where there is a growing food retail industry along with increasing disposable incomes. Growing demand for convenience and longer shelf-life products is propelling active packaging solutions higher. Moreover, effective government backing through regulations and sustainable packaging means supporting Asia Pacific in being at the forefront of this market.
Europe is still an important contender for the global active packaging market with the backing of stringent regulations around food safety as well as initiatives to cut waste. The region has a strong emphasis on sustainability, which encourages companies to implement sustainable packaging solutions. Additionally, there is a consumer trend in Europe towards new-generation packaging that enhances product shelf life without compromising on quality. With the presence of well-established players and a very high level of R&D investment, the active packaging market is further encouraged in this region.
Latin America is increasingly growing in the active packaging industry with improving consumer understanding of food preservation. Growth is being spurred on by improving incomes and a greater need for packaged foods. Difficulties from inconsistent regulatory systems and economic reasons might slow more rapid adoption. Concentration on domestic food safety policies and market demands could assist in molding the active packaging industry towards increasing market share gradually, with the most focus in urban cities.
Global Active Packaging Market By Geography
- Largest
- Fastest
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Active Packaging Market Dynamics
Active Packaging Market Drivers
Growing Demand for Green and Long-lasting Packaging Products
- Food is safeguarded from environmental threats as it travels along the supply chain and reaches the final consumer in traditional packaging. However, as it does not add value to the contents, it is passive. Science is changing this now by enabling food and packaging to speak. Technology is increasingly playing a vital role as the supply chain becomes digitalized because it provides operational benefits that enable organizations to react to dynamic market conditions.
Change in Lifestyle Across the Globe to Drive the Market Growth
- The rapid expansion of the urban population and changing lifestyle trends have contributed to an exponential rise in demand for processed, frozen, and packaged food. Demand for highly exotic fruits, meat, frozen foods, and healthy and safe foods has increased. It generates the need for active packaging, thus driving market growth. The continuous shift toward smart packaging solutions, such as active & intelligent packaging, to create protection for internal & external parts is also likely to lead the global market growth.
Active Packaging Market Restraints
High Production Cost to Restrain the Market Growth
- The increasing raw material price that is loaded on the production cost is a significant factor hindering global market growth. The increasing research & development outlay is also restraining the market growth. The European Union regulation concerning active material and articles that shall be in contact with foodstuffs, i.e., food packaging, is implemented. This regulation falls under the European Parliament and Council (EC) framework regulation. Even such strict government rules are also anticipated to restrain the growth of the market.
Low Adoption and Consumer Awareness
- Active packaging takes advantage of many benefits, yet consumer acceptability and awareness are low, especially in developing nations. Due to the reality that the majority of customers do not know about the technology, they might not be aware of the benefits, which include improved safety of the product and increased shelf life. Further, fears of chemical reactions and the extra cost of active packaging material could deter uptake and slow market growth. Customer education and identification of the benefits of such a solution are among the major challenges for the sector.
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Active Packaging Market Competitive Landscape
Industry leaders in the global active packaging market, both technology developers and manufacturers, drive innovation through the production of innovative materials and solutions focused on enhancing the shelf life and safety of products. These stakeholders meet from different industries to respond to the new trend among consumers of requiring new and sustainable packaging solutions.
Top Player’s Company Profile
- Amcor plc (Switzerland)
- Sealed Air Corporation (US)
- Berry Global Inc. (US)
- Mondi Group (UK)
- Smurfit Kappa Group (Ireland)
- Huhtamaki Oyj (Finland)
- Emsense Technology, Inc. (US)
- SÜDPACK Verpackungen GmbH & Co. KG (Germany)
- Crown Holdings, Inc. (US)
- AptarGroup, Inc. (US)
- Nitto Denko Corporation (Japan)
- BASF SE (Germany)
Recent Developments
- In June 2023, Tetra Pak introduced its newest active packaging solution with antimicrobial properties to provide beverage products with a longer shelf life and achieve this using less than half the quantity of preservatives needed.
- In April 2023, BASF introduced a new series of smart active packaging systems that communicate with IoT technology so that producers and consumers can track product conditions through a smartphone app.
- In February 2023, 3M launched a new generation of its Priora active packaging technology, reporting enhanced gas barrier performance and compatibility with more food types, further boosting its attractiveness to the food packaging industry.
Active Packaging Key Market Trends
- Potential in the Food and Beverage Industry: The global active packaging market has witnessed fresh growth prospects. The increasing demand from consumers for ready-to-eat food has created a demand for food product packaging. Restaurants also now know how much consumers care about food packing. The demand level witnessed across online platforms for food delivery has increased exponentially. This aspect, combined with advances in package engineering, has enabled new revenues to flow into the global active packaging market.
- Demand for Ready Meals: Over the last decade, consumers from both the educated classes and the middle class have expressed a growing demand for case-ready meals. The U.K. consumes more than half of all ready meals consumed in Europe. This is accounted for by customers in the region increasingly preferring prepared foods from retailers to home preparation. This paved the way for a new clientele who are prepared to pay a premium for refrigerated dine-in specials rather than the previously in-vogue "frozen TV meal." Such shifts in customer tastes create immense opportunities for the global market for active packaging, especially modified atmosphere packaging (MAP).
Active Packaging Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global active packaging market outlook is anticipated to change considerably because of improvements in smart packaging, increasing food safety needs, expanding pharmaceutical and healthcare uses. More stringent regulations, environmental issues, and increased consumer consciousness all help the market expand. Nonetheless, there are challenges, such as the expensive cost of implementation, regulatory problems, and poor consumer acceptance. Despite these constraints, the market will be influenced by ongoing research, technological innovation, and investment in sustainable solutions. The application of active packaging technologies will grow as industries appreciate greater product safety, ease of extended shelf life, and reduced waste, ensuring quality and efficiency enhancement in different industries globally.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 29.5 billion |
| Market size value in 2032 | USD 51.56 billion |
| Growth Rate | 6.4% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Active Packaging Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Active Packaging Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Active Packaging Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Active Packaging Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Active Packaging Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Active Packaging Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Active Packaging Market Report Snapshots
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