Global Men’s grooming products market

Global Men’s Grooming Products Market Size, Share, Growth Analysis, By Product type(Shave Care (Shaving Creams, Shaving Gels), By Price range(Premium Men’s Grooming Products, Mid-range Men’s Grooming Products), By Distribution channel(Men’s Grooming Products Sold at Hypermarkets/Supermarkets, Men’s Grooming Products Sold at Salons/Grooming Clubs) - Industry Forecast 2023-2030


Report ID: SQMIG25K2057 | Region: Global | Published Date: February, 2024 | Pages: 157 | Tables: 116 | Figures: 76

Global Men’s Grooming Products Market Insights

Men’s Grooming Products Market size was valued at USD 187.59 billion in 2021 and is poised to grow from USD 202.6 billion in 2022 to USD 404.99 billion by 2030, growing at a CAGR of 8% in the forecast period (2023-2030).

Personal grooming is the art of maintaining one's appearance, which includes all parts of the body and contributes to a positive self-image in society. It assesses a person's professionalism, maturity, self-assurance, and intelligence. Various companies are focusing on providing unique personal care products with a value proposition for people in order to meet these needs and desires. Men's grooming products include everything from hair care to skin care to shaving care. Rapid advancements and innovations in grooming solutions such as hair sprays, hair scents, and beard waxes are providing significant growth potential to the industry. Personal grooming also aims to maintain basic hygiene and cleanliness of body parts. Increasing male beauty consciousness is a key factor driving market growth.

US Men’s Grooming Products Market is poised to grow at a sustainable CAGR for the next forecast year.

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Global Men’s Grooming Products Market Segmental Analysis

Global men’s grooming products market is segmented based on product, price range, distribution channel. Based on product type market is segmented as shave care (shaving creams, shaving gels, razors & blades, after shave care, lotions, splashes/gels, balms), skincare (anti-aging, face washes, moisturizers, oil-free, emulsions, multi-purpose), hair care (shampoos, conditioners, styling products, pomades, putties & clay, creams, waxes, gels), toiletries (soaps, shower & washes), fragrances (antiperspirants & deodorants, perfumes, colognes), others. Based on price range market is segmented as premium men’s grooming products, mid-range men’s grooming products, low-range men’s grooming products. Based on distribution channel market is segmented as men’s grooming products sold at hypermarkets/supermarkets, men’s grooming products sold at salons/grooming clubs, men’s grooming products sold at drug stores, men’s grooming products sold through e-commerce/online, men’s grooming products sold at retail stores. Based on region, market is segmented into North America, Asia Pacific, Europe, Latin America, and Middle East Africa.

Men’s Grooming Products Market Analysis by Product:

In 2021, the skin care products segment dominated the global men's grooming products market, accounting for 45.6% of total revenue. During the forecast period, the segment is expected to maintain its dominance. An increase in product launches in the men's skin care segment has resulted in increased use of products such as creams, face wash, and serums. Vivalui, for example, launched skin cleansers for men with skin concerns such as oily skin, dull dry skin, redness, and irritation in December 2021. According to a May 2020 Byrdie article, the average male in the United States spends approximately USD 244 per month on skin care products, with facial moisturizers accounting for the majority of the money spent. The rising popularity of men's skincare products is expected to drive up demand in the coming years. However, the personal grooming segment is expected to grow at the fastest rate in the market for men's personal care, with an 11.0% CAGR from 2022 to 2028. Teenagers and office workers frequently use shaving products to maintain their desired beard styles. Increased personal grooming spending is expected to drive the market for men's personal care. Consumers' shaving habits are changing as a result of their growing preference for a trimmed beard over a clean shave.

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Global Men’s Grooming Products Market Regional Insights

Based on region global men’s grooming products market is segmented into North America, Asia Pacific, Europe, Latin America, and Middle East Africa. The Asia-Pacific region's urban male population is becoming increasingly appearance-conscious, concerned that an unkempt, unkempt appearance will harm their chances of social and career success. As a result, men's grooming has seen healthy growth in China over the last few years, ranging from basic personal grooming products to skin care and cosmetics. With Chinese millennials and the younger generation driving men's grooming, it is believed that men's grooming appliances have significant growth potential during the forecast period. Men's grooming has grown in popularity in recent years as Indian men have become more conscious of their appearance as a result of the rise of social media platforms such as Instagram and Facebook. where they are exposed to celebrity grooming routines and a slew of new products that offer targeted solutions The rise in disposable income among young people has also boosted the retail men's grooming products industry. Furthermore, due to the large variety of these products sold in various online retail stores such as Amazon, Flipkart (by Walmart), Nykaa, JioMart, and others, E-commerce helped boost sales of men's grooming appliances in India during 2020. ​

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Global Men’s Grooming Products Market Dynamics

Men’s Grooming Products Market Drivers

The demand for natural, clean-label, and organic products in the men's grooming products market has increased due to increased consumer awareness of the harmful effects of chemical compounds commonly used in grooming items such as shaving creams. Males are increasingly preferring natural grooming products over chemical-based grooming products. This has resulted in an increase in demand for grooming products that are safe, natural, organic, and cruelty-free in recent years. Furthermore, an increasing number of major manufacturers of men's grooming products are appointing celebrities from sports and film to endorse their products in order to persuade consumers to use these endorsed products. Gillette, manufactured by P&G.

Men’s Grooming Products Market Restraint

There are some constraints, such as stringent manufacturing regulations and various side effects associated with cosmetic products. The products also have a high price tag. These factors may have a negative impact on the growth of the global men's grooming products market.

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Global Men’s Grooming Products Market Competitive Landscape

The global men’s grooming products market is fragmented, with a prominent market player acquiring a sizable portion. The prominent players operating in the market are constantly adopting various growth strategies to stay afloat in the market. Product launches, innovations, mergers, and acquisitions, collaborations and partnerships, and intensive R&D are some of the growth strategies that are adopted by these key players to thrive in the competitive market. The key market players are also constantly focused on R&D to supply industries with the most efficient and cost-effective.

Top Players in the Global Men’s Grooming Products Market

  • Procter & Gamble Co.
  • Unilever NV
  • L'Oreal S.A.
  • Beiersdorf AG
  • Johnson & Johnson Services, Inc.
  • Coty Inc.
  • The Estée Lauder Companies Inc.
  • Edgewell Personal Care Company
  • Colgate-Palmolive Company
  • Kao Corporation
  • Shiseido Company, Limited
  • The Body Shop International Limited (a subsidiary of Natura & Co. Holding S.A.)
  • The Clorox Company
  • The Men's Soap Company
  • The Art of Shaving (a subsidiary of Procter & Gamble Co.)
  • Pankhurst London
  • Geo F. Trumper
  • Baxter of California (a subsidiary of L'Oreal S.A.)
  • The Bluebeards Revenge
  • American Crew (a subsidiary of Revlon, Inc.)

Men’s Grooming Products Market Recent Developments

Gillette, a Procter & Gamble brand, introduced the first razor Gillette SkinGuard Sensitive, designed specifically for men with sensitive skin, to the luxurious Gillette Labs Heated Razor collection in March 2021.

In March 2021, Lumin, a manufacturer of men's skincare products, introduced the UV-defence moisturizing balm, a skin moisturizer with SPF protection that is both sustainable and free of harmful chemicals.

Vedix, an Indian customized ayurvedic beauty brand, announced its entry into the men's skincare category in October 2021, with a men grooming range of products including face wash, moisturizer, and overnight serum.

Global Men’s Grooming Products Key Market Trends

Increasing interest in chemical-free/clean-label products men's grooming supplies. Owing to increased consumer awareness about the harmful effects of certain chemical compounds commonly found in grooming products, such as shaving creams, the men's grooming products market has seen an increase in demand for natural, clean-label, and organic products. Men are increasingly preferring natural grooming products over chemical-based ones. Over the last few years, there has been an increase in demand for safe, natural, organic, and cruelty-free grooming products. The growing premiumization of organic men's grooming products, combined with the increased impact of clean-label ingredients, has resulted in the high price of organic men's grooming products. For example, Bombay Shaving Company has charcoal shaving foam in its product portfolio.

Global Men’s Grooming Products Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

According to our global men’s grooming products market analysis, increasing demand for gender-specific products like shampoos, conditioners, shaving creams, and face masks and peels is expected to boost the market. Furthermore, the thriving e-commerce sector is expected to drive market growth even further. The COVID-19 pandemic is expected to slow market growth in the near term. Since most brick-and-mortar stores were closed for several weeks, consumers were increasingly turning to home remedies for skincare. Due to many consumers were unable to obtain their preferred products, these all-natural household remedies gained popularity.

Report Metric Details
Market size value in 2021 USD 187.59 billion
Market size value in 2030 USD 404.99 billion
Growth Rate 8%
Base year 2021
Forecast period 2023-2030
Forecast Unit (Value) USD Billion
Segments covered
  • Product type
    • Shave Care (Shaving Creams, Shaving Gels, Razors & Blades, After Shave Care, Lotions, Splashes/Gels, Balms), Skincare (Anti-aging, Face Washes, Moisturizers, Oil-free, Emulsions, Multi-purpose), Hair Care (Shampoos, Conditioners, Styling Products, Pomades, Putties & Clay, Creams, Waxes, Gels), Toiletries (Soaps, Shower & Washes), Fragrances (Antiperspirants & Deodorants, Perfumes, Colognes), Others
  • Price range
    • Premium Men’s Grooming Products, Mid-range Men’s Grooming Products, Low-range Men’s Grooming Products
  • Distribution channel
    • Men’s Grooming Products Sold at Hypermarkets/Supermarkets, Men’s Grooming Products Sold at Salons/Grooming Clubs, Men’s Grooming Products Sold at Drug Stores, Men’s Grooming Products Sold through e-Commerce/Online, Men’s Grooming Products Sold at Retail Stores
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Procter & Gamble Co.
  • Unilever NV
  • L'Oreal S.A.
  • Beiersdorf AG
  • Johnson & Johnson Services, Inc.
  • Coty Inc.
  • The Estée Lauder Companies Inc.
  • Edgewell Personal Care Company
  • Colgate-Palmolive Company
  • Kao Corporation
  • Shiseido Company, Limited
  • The Body Shop International Limited (a subsidiary of Natura & Co. Holding S.A.)
  • The Clorox Company
  • The Men's Soap Company
  • The Art of Shaving (a subsidiary of Procter & Gamble Co.)
  • Pankhurst London
  • Geo F. Trumper
  • Baxter of California (a subsidiary of L'Oreal S.A.)
  • The Bluebeards Revenge
  • American Crew (a subsidiary of Revlon, Inc.)
Customization scope

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  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Men’s Grooming Products Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Men’s Grooming Products Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Men’s Grooming Products Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Men’s Grooming Products Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Men’s Grooming Products Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Men’s Grooming Products Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQ's

Men’s Grooming Products Market size was valued at USD 187.59 billion in 2021 and is poised to grow from USD 202.6 billion in 2022 to USD 404.99 billion by 2030, growing at a CAGR of 8% in the forecast period (2023-2030).

The global men’s grooming products market is fragmented, with a prominent market player acquiring a sizable portion. The prominent players operating in the market are constantly adopting various growth strategies to stay afloat in the market. Product launches, innovations, mergers, and acquisitions, collaborations and partnerships, and intensive R&D are some of the growth strategies that are adopted by these key players to thrive in the competitive market. The key market players are also constantly focused on R&D to supply industries with the most efficient and cost-effective. 'Procter & Gamble Co.', 'Unilever NV', 'L'Oreal S.A.', 'Beiersdorf AG', 'Johnson & Johnson Services, Inc.', 'Coty Inc.', 'The Estée Lauder Companies Inc.', 'Edgewell Personal Care Company', 'Colgate-Palmolive Company', 'Kao Corporation', 'Shiseido Company, Limited', 'The Body Shop International Limited (a subsidiary of Natura & Co. Holding S.A.)', 'The Clorox Company', 'The Men's Soap Company', 'The Art of Shaving (a subsidiary of Procter & Gamble Co.)', 'Pankhurst London', 'Geo F. Trumper', 'Baxter of California (a subsidiary of L'Oreal S.A.)', 'The Bluebeards Revenge', 'American Crew (a subsidiary of Revlon, Inc.)'

Based on region global men’s grooming products market is segmented into North America, Asia Pacific, Europe, Latin America, and Middle East Africa. The Asia-Pacific region's urban male population is becoming increasingly appearance-conscious, concerned that an unkempt, unkempt appearance will harm their chances of social and career success. As a result, men's grooming has seen healthy growth in China over the last few years, ranging from basic personal grooming products to skin care and cosmetics. With Chinese millennials and the younger generation driving men's grooming, it is believed that men's grooming appliances have significant growth potential during the forecast period. Men's grooming has grown in popularity in recent years as Indian men have become more conscious of their appearance as a result of the rise of social media platforms such as Instagram and Facebook. where they are exposed to celebrity grooming routines and a slew of new products that offer targeted solutions The rise in disposable income among young people has also boosted the retail men's grooming products industry. Furthermore, due to the large variety of these products sold in various online retail stores such as Amazon, Flipkart (by Walmart), Nykaa, JioMart, and others, E-commerce helped boost sales of men's grooming appliances in India during 2020. ​

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Global Men’s grooming products market

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