Men’s Grooming Products Market Trends

Global Men’s Grooming Products Market size was valued at USD 65.3 billion in 2023 and is poised to grow from USD 70.46 billion in 2024 to USD 129.45 billion by 2032, growing at a CAGR of 7.9% during the forecast period (2025-2032). 

The global men’s grooming products market is fragmented, with a prominent market player acquiring a sizable portion. The prominent players operating in the market are constantly adopting various growth strategies to stay afloat in the market. Product launches, innovations, mergers, and acquisitions, collaborations and partnerships, and intensive R&D are some of the growth strategies that are adopted by these key players to thrive in the competitive market. The key market players are also constantly focused on R&D to supply industries with the most efficient and cost-effective. 'Procter & Gamble Co. (USA) ', 'Unilever PLC (UK/Netherlands) ', 'L'Oreal S.A. (France) ', 'Beiersdorf AG (Germany) ', 'Colgate-Palmolive Company (USA) ', 'Shiseido Company, Limited (Japan) ', 'Edgewell Personal Care (USA) ', 'Combe Incorporated (USA) ', 'Hims & Hers Health, Inc. (USA) ', 'Estee Lauder Companies Inc. (USA) ', 'LVMH Moët Hennessy Louis Vuitton SE (France) ', 'Chanel S.A. (France) ', 'Johnson & Johnson (USA) ', 'Kao Corporation (Japan) ', 'Reckitt Benckiser Group plc (UK) ', 'ITC Limited (India) ', 'Marico Limited (India) ', 'Emami Limited (India) ', 'Godrej Consumer Products (India) '

The demand for natural, clean-label, and organic products in the men's grooming products market has increased due to increased consumer awareness of the harmful effects of chemical compounds commonly used in grooming items such as shaving creams. Males are increasingly preferring natural grooming products over chemical-based grooming products. This has resulted in an increase in demand for grooming products that are safe, natural, organic, and cruelty-free in recent years. Furthermore, an increasing number of major manufacturers of men's grooming products are appointing celebrities from sports and film to endorse their products in order to persuade consumers to use these endorsed products. Gillette, manufactured by P&G.

Increasing interest in chemical-free/clean-label products men's grooming supplies. Owing to increased consumer awareness about the harmful effects of certain chemical compounds commonly found in grooming products, such as shaving creams, the men's grooming products market has seen an increase in demand for natural, clean-label, and organic products. Men are increasingly preferring natural grooming products over chemical-based ones. Over the last few years, there has been an increase in demand for safe, natural, organic, and cruelty-free grooming products. The growing premiumization of organic men's grooming products, combined with the increased impact of clean-label ingredients, has resulted in the high price of organic men's grooming products. For example, Bombay Shaving Company has charcoal shaving foam in its product portfolio.

Based on region global men’s grooming products market is segmented into North America, Asia Pacific, Europe, Latin America, and Middle East Africa. The Asia-Pacific region's urban male population is becoming increasingly appearance-conscious, concerned that an unkempt, unkempt appearance will harm their chances of social and career success. As a result, men's grooming has seen healthy growth in China over the last few years, ranging from basic personal grooming products to skin care and cosmetics. With Chinese millennials and the younger generation driving men's grooming, it is believed that men's grooming appliances have significant growth potential during the forecast period. Men's grooming has grown in popularity in recent years as Indian men have become more conscious of their appearance as a result of the rise of social media platforms such as Instagram and Facebook. where they are exposed to celebrity grooming routines and a slew of new products that offer targeted solutions The rise in disposable income among young people has also boosted the retail men's grooming products industry. Furthermore, due to the large variety of these products sold in various online retail stores such as Amazon, Flipkart (by Walmart), Nykaa, JioMart, and others, E-commerce helped boost sales of men's grooming appliances in India during 2020. ​