U.S. Air Fresheners Market to Cross Valuation of USD 6,324.1 Million by 2032 | SkyQuest Technology

U.S. Air Fresheners Market to Cross Valuation of USD 6,324.1 Million by 2032 | SkyQuest Technology

SkyQuest projects that the Global U.S. Air Fresheners Market size will reach a value of USD 6,324.1 Million by 2032, with a CAGR of 5.3% during the forecast period (2025-2032). The rising awareness regarding home hygiene and cleanliness, mainly in the wake of the pandemic, has pushed the demand for air fresheners at the households of U.S. citizens. Fresh and germ-free environments have become more precious for consumers these days; therefore, air fresheners need to be used daily. Multi-functional air fresheners with antibacterial properties and good fragrances are also in great demand. The changes in consumer preferences toward such product innovations as customizable scents and smart air fresheners, with the ability to adjust the intensity of the scent through mobile apps, are leading to growth in this air fresheners market.

Browse in-depth TOC on the " U.S. Air Fresheners Market"

Pages – 120

Tables – 5

Figures – 27

U.S. Air Fresheners Market Overview:

Report Coverage

Details

Market Revenue in 2024

USD 4,183.8 Million

Estimated Value by 2032

USD 6,324.1 Million

Growth Rate

Poised to grow at a CAGR of 5.3%

Forecast Period

2024–2032

Forecast Units

Value (USD Million)

Report Coverage

Revenue Forecast, Competitive Landscape, Growth Factors, and Trends

Segments Covered

Type, Application and Distribution Channel

Geographies Covered

U.S.

Report Highlights

Growing Focus on Home Hygiene and Cleanliness

Key Market Opportunities

Rising Disposable Income in the Hands of Consumer

Key Market Drivers

Health Concerns and Allergy Risks Arising from the Harmful Chemicals

U.S. Air Fresheners Type to Hold Significant Growth due to Categorization

The global U.S. air fresheners industry as in categorization, aerosols are the best-selling in the U.S. market due to comfort, value, and convenience of instant freshening indoors. They are very effective in removing odors in both residential and commercial places. Hence, it is highly in demand in quick odor control. Additionally, having a wide variety of fragrances and green packaging and formulations support the continued strong demand among the consumers.

Household segment to Lead the Market as Consumer Preferences are Continuously Changing

Household is increasingly dominating the global U.S. air fresheners market because growth in this segment is mainly attributed to changing consumer preferences, increasing awareness of freshness inside homes, and the desire to improve lifestyles. The key driver for this market's leadership is the desire for making homes cozy and appealing. Consumers now look for home appeal and ambiance and have incorporated air fresheners as a staple in homes. Long-lasting fragrant products are thus fueling growth in this market.

California and Texas to Dominate the Market due to Increasing Urbanization and Rising Consumer Consciousness

California and Texas firm control of the global U.S. air fresheners market growth is because of high population density, a growing trend of urbanization, and increased consumer interest in home and car care. California's focus on green, natural, and organic products reflects increased environmental awareness. In Texas, the rapid growth in urban developments coupled with higher disposable incomes seem to have engulfed the products in a rapid wave, from basic electric diffusers to aerosol, to cater to increasing demand from a wider spectrum of consumers.

U.S. Air Fresheners Market Insight

Drivers:

  1. Increasing Awareness About Home Hygiene
  2. High Population Density and Increase in Urbanization
  3. Consumer Preferences for Multi-Functional Products

Restraints:

  1. Increasing Awareness About Health Risks
  2. Intense Competition from Other Brands
  3. Regulatory Challenges on Ingredients and Chemicals Used

Prominent Players in U.S. Air Fresheners Market

  • Procter & Gamble Co.
  • SC Johnson & Son Inc.
  • Reckitt Benckiser Group plc
  • Henkel AG & Co. KGaA
  • Church & Dwight Co. Inc.
  • Air Delights
  • Energizer Holdings, Inc.
  • Renegade Products USA
  • Good & Well Supply Co.
  • Newell Brands Inc.
  • Bath & Body Works Direct, Inc.
  • ILLUME Candles

Key Questions Answered in Global U.S. Air Fresheners Market Report

  • What is the projected market value of the market by 2032?
  • Why are categorization dominating the global U.S. Air Fresheners Market?
  • What steps is California and Texas taking to become global leader in the global U.S. Air Fresheners Market?

This report provides the following insights:

  • Analysis of key drivers (Increasing Awareness About Home Hygiene, High Population Density and Increase in Urbanization, Consumer Preferences for Multi-Functional Products), restraints (Increasing Awareness About Health Risks, Intense Competition from Other Brands, Regulatory Challenges on Ingredients and Chemicals Used) and opportunities (Growth in Eco-Friendly Products, Smart Technology Integration with Mobile Apps, Customizable Scent Options) influencing the growth of U.S. Air Fresheners Market.
  • Market Penetration: Comprehensive information on the product portfolios offered by the top players in the U.S. air fresheners market.
  • Product Development/Innovation: Detailed insights on the upcoming trends, R&D activities, and product launches in the U.S. air fresheners market.
  • Market Development: Comprehensive information on lucrative emerging regions
  • Market Diversification: Exhaustive information about new products, growing geographies, and recent developments in the market
  • Competitive Assessment: In-depth assessment of market segments, growth strategies, revenue analysis, and products of the leading market players.

About Us:

SkyQuest is an IP focused Research and Investment Bank and Accelerator of Technology and assets. We provide access to technologies, markets and finance across sectors viz. Life Sciences, CleanTech, AgriTech, NanoTech and Information & Communication Technology.

We work closely with innovators, inventors, innovation seekers, entrepreneurs, companies and investors alike in leveraging external sources of R&D. Moreover, we help them in optimizing the economic potential of their intellectual assets. Our experiences with innovation management and commercialization have expanded our reach across North America, Europe, ASEAN and Asia-Pacific.

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