Chilled and Deli Food Market Size, Share, Growth Analysis, By Product(Meat, Savoury appetizers), By Type(Conventional and Organic), By Packaging(Tins, cans), By Distribution channel(Supermarkets & Hypermarkets, Convenience Stores) - Industry Forecast 2024-2031

Chilled and Deli Food Market size was valued at USD 217.5 billion in 2019 and is poised to grow from USD 229.46 billion in 2023 to USD 352.15 billion by 2031, growing at a CAGR of 5.5% in the forecast period (2024-2031).

The chilled and deli food market holds great potential for international and regional players. Emerging market players, especially from developing countries, are expected to have more opportunities to enter the market. Increasing establishment of government initiatives and increasing foreign investment to develop the sector, mainly in China and India, are expected to spur industry growth in the coming years. Overall, the market is highly competitive and dependent on product development and technological advancements. Industry players are striving to match local tastes and gain a competitive advantage over others. The presence of local players poses a significant threat to large multinationals in terms of product quality and prices offered to customers. 'Tyson Foods Inc.', 'JBS SA', 'BRF S.A.', 'Hormel Foods Corporation', 'Nestle SA', 'ConAgra Foods Inc.', 'Danone SA', 'Kerry Group PLC', 'Maple Leaf Foods Inc.', 'Smithfield Foods Inc.', '2 Sisters Food Group', 'Pilgrim's Pride Corporation', 'Grupo Bimbo S.A.B. de C.V.', 'Greencore Group PLC', 'Campofrio Food Group S.A.', 'AdvancePierre Foods Holdings Inc.', 'Oscar Mayer', 'Boar's Head Provisions Co. Inc.', 'Columbus Craft Meats', 'Sara Lee Corporation'

Spread of e-commerce portals as the increasing use of e-commerce portals for trading delicacies by local producers through the development of exchanges is expected to encourage businessmen to adopt new strategies.

As frozen food brands enter the market with new product launches, many of the established brands in the market focus on go-to-market strategies such as online advertising campaigns, rebranding and packaging to launch new ranges of products. For example, in April 2021, Land O'Frost, one of his top-selling brands of sliced ​​sausage products in the U.S. and maker of specialty meats, will rebrand Bistro Favorite Meat for his brand.

North America accounted for the largest share of 34.3% in 2021. As growing demand for convenient on-the-go groceries has underpinned the region's dominance. While some customers supplement their regular meals with chilled products such as prepackaged sandwiches and ready-to-eat salads, some time-pressed consumers prefer to keep their regular meals the same. Therefore, it is estimated that changes in consumer lifestyles, especially dietary habits, and growing need for ready-to-eat foods will increase sales of such products in the region. Preference for nutrient-rich superfoods among the consumers is increasing the demand for chilled & deli foods in the region. Many consumers use chilled products to enhance their usual meals, such as premade sandwiches and prepared salads, while others who are short on time use them to replace their normal meals.