Top Wireless Router Companies

Skyquest Technology's expert advisors have carried out comprehensive research and identified these companies as industry leaders in the Wireless Router Market. This Analysis is based on comprehensive primary and secondary research on the corporate strategies, financial and operational performance, product portfolio, market share and brand analysis of all the leading Wireless Router industry players.

Wireless Router Market Competitive Landscape

To remain competitive in the wireless router market, major manufacturers focus technical innovation and incorporation of new technologies to compete in the market with continuous product launches. Many companies such as D-Link, Netgear, Asus, etc. have launched their products in the market that includes features such as AI optimization, Wi-Fi & technology etc. to attract more customers. Strategic partnerships and collaborations are typical methods of expanding their market reach. For example, EE has partnered with Qualcomm to launch Wi-Fi 7 home broadband router in 2024. To remain competitive, regional and global players also use a diverse pricing model to target and cater to different consumer segments.

  • TP-Link is one of the global market leaders in wireless routers by market share. The company’s routers are known for their affordability, wide range, strong global distribution and brand value. Its products find their applications majorly in the residential areas and small business segments. It has been one of the first companies to adapt Wi-Fi 7 and introduce its Wi-Fi 7 routers in the markets as early as 2023.
  • Netgear is also one of the leading wireless router companies, with a strong hold over customers, especially in North America and Europe. The company has introduced various wireless routers in the market including gaming and mesh routers. It has upgraded its Armor cybersecurity service in January 2025 to provide AI-driven protection for home networks and mobile devices, integrated with Orbi and Nighthawk routers. This shows the company’s dedication towards tackling cybersecurity issues-one of the major restraints of the market.

Top Player’s Company Profiles

  • TP-Link Systems Inc. (USA)
  • Netgear, Inc (USA)
  • D-Link Systems, Inc. (Taiwan)
  • Asus (Taiwan)
  • Foxconn Interconnect Technology (Linksys) (Taiwan)
  • Cisco Systems, Inc. (USA)
  • SIA Mikrotīkls (Latvia)
  • Ubiquiti Inc. (USA)
  • Huawei Investment & Holding Co., Ltd. (China)
  • ZTE Corporation (China)
  • Synology Inc. (Taiwan)
  • Tenda Technology (China)
  • TRENDnet, Inc (USA)
  • Edimax Technology (Taiwan)
  • Melco Holdings Inc. (Buffalo Inc.) (Japan)
  • Zyxel Group (Taiwan)
  • DrayTek Corp. (Taiwan)
  • MERCUSYS Technologies Co., Ltd (China)
  • Zioncom Holdings Limited (TOTOLINK) (Taiwan)
  • Comtrend Corporation (Taiwan)

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Global Wireless Router market size was valued at USD 13.99 Billion in 2023 and is poised to grow from USD 15.43 Billion in 2024 to USD 31.70 Billion by 2032, growing at a CAGR of 9.30% in the forecast period (2025-2032).

To remain competitive in the wireless router market, major manufacturers focus technical innovation and incorporation of new technologies to compete in the market with continuous product launches. Many companies such as D-Link, Netgear, Asus, etc. have launched their products in the market that includes features such as AI optimization, Wi-Fi & technology etc. to attract more customers. Strategic partnerships and collaborations are typical methods of expanding their market reach. For example, EE has partnered with Qualcomm to launch Wi-Fi 7 home broadband router in 2024. To remain competitive, regional and global players also use a diverse pricing model to target and cater to different consumer segments. 'TP-Link Systems Inc. (USA)', 'Netgear, Inc (USA)', 'D-Link Systems, Inc. (Taiwan)', 'Asus (Taiwan)', 'Foxconn Interconnect Technology (Linksys) (Taiwan)', 'Cisco Systems, Inc. (USA)', 'SIA Mikrotīkls (Latvia)', 'Ubiquiti Inc. (USA)', 'Huawei Investment & Holding Co., Ltd. (China)', 'ZTE Corporation (China)', 'Synology Inc. (Taiwan)', 'Tenda Technology (China)', 'TRENDnet, Inc (USA)', 'Edimax Technology (Taiwan)', 'Melco Holdings Inc. (Buffalo Inc.) (Japan)', 'Zyxel Group (Taiwan)', 'DrayTek Corp. (Taiwan)', 'MERCUSYS Technologies Co., Ltd (China)', 'Zioncom Holdings Limited (TOTOLINK) (Taiwan)', 'Comtrend Corporation (Taiwan)'

Smart Homes and IoT ecosystems’ growth and expansion are one of the predominant forces driving the global wireless router market. A report by Activant, states that over 40 billion IoT devices are expected to be connected, ready to send and receive data by 2025. In this scenario, where IoT Ecosystems consisting of smart home devices such as smart TVs, security systems, voice assistants like Alexa and Siri have become the norm in many households, these systems require to be connected to wireless network, The wireless routers connect all of these devices with each other and the wider internet or cloud to ensure its functioning and are therefore in demand in places where IoT ecosystems are prevalent.

Adoption of Wi-Fi 7 and Next-Gen Standards:

Why is North America Leading Wireless Router Market in 2024?

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Global Wireless Router Market
Wireless Router Market

Report ID: SQMIG45H2088

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