Wi-Fi as a Service Market Size, Share, Growth Analysis, By Solution(Access Points and WLAN Controllers), By Service(Professional Services (Advisory and Implementation, Support and Maintenance, Training) and Managed Services), By Location(Indoor and Outdoor), By Organization Size(Large Enterprises, Small and Medium-Sized Enterprises), By Vertical(Education, Retail, Travel and Hospitality, Healthcare and Life Sciences), By Region - Industry Forecast 2024-2031


Report ID: SQMIG45A2117 | Region: Global | Published Date: March, 2024
Pages: 197 |Tables: 61 |Figures: 75

Wi-Fi as a Service Market Insights

Global Wi-Fi as a Service Market size was valued at USD 5.9 Billion in 2022 and is expected to grow from USD 7.17 Billion in 2023 to reach USD 34.04 Billion by 2031, at a CAGR of 21.50% during the forecast period (2024-2031).

The adoption of WaaS is on the rise due to its affordability and scalability, making it an attractive option for businesses. Moreover, the demand for extensive and high-speed network coverage is growing, leading to increased deployment of WaaS. Another contributing factor is the rising popularity of air-gapped services, further propelling the market expansion. Multiple sectors, including BFSI, manufacturing, retail, and transportation & logistics, are witnessing the widespread deployment of public Wi-Fi networks, positively impacting the growth of the WaaS market. Technological advancements and the preference for cloud-managed Wi-Fi services are also driving the industry's rapid development. Organizations are increasingly embracing Wi-Fi managed services because of their cost efficiency, short life cycle, and flexibility for future updates.

Wi-Fi as a Service is a cloud-based subscription model that offers end-to-end Wi-Fi solutions, including automatic system upgrades, access points, and a cloud-native management/control plane. It encompasses infrastructure, software, and managed services, empowering businesses and organizations with reliable, secure, and fast wireless local area network (WLAN) access across multiple locations. By leveraging WaaS, users gain real-time network monitoring and access to historical and real-time data on Wi-Fi network usage.

This solution is particularly beneficial for smaller businesses, office relocations, and temporary locations, as it can be managed through a network operating center, ensuring fast and reliable data network connectivity. WaaS also provides enhanced security measures for bring your own device (BYOD) technology. It enables limited network access for non-network devices, allowing vendors to assist users in managing network access parameters, revoke device privileges, and remotely erase data from selected devices. Managed Wi-Fi services replace vulnerable consumer-grade systems with robust hardware and efficient services, offering improved scalability, stability, and additional security features. As a result, the growing trend of BYOD technology and the increasing presence of internet-connected devices in IT institutions and organizations are driving the growth of the Wi-Fi market.

Market Snapshot - 2024-2031

Global Market Size

USD 5.9 Billion

Largest Segment

Inward

Fastest Growth

Inward

Growth Rate

21.50% CAGR

Global Wi-Fi As A Service Market ($ Bn)
Country Share for North america Region (%)

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Wi-Fi as a Service Market Segmental Analysis

Global Wi-Fi as a Service Market is segmented by based on solution, service, location, organization size, vertical and region. Based on solution, the market can be segmented into access points and WLAN controllers. Based on services, the market is segmented into professional services (advisory and implementation, support and maintenance, training) and managed services. Based on location, the market is segmented into indoor and outdoor. Based on organization size, the market is segmented into large enterprises, small and medium-sized enterprises. Based on vertical, the market is segmented into education, retail, travel and hospitality, healthcare and life sciences, manufacturing, banking, financial services, and insurance, service providers, transportation and logistics, government and public sector and other vertical. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. 

Wi-Fi As A Service Market Analysis by Service

By type, the market can be segmented into managed service and professional service. The Managed Service segment dominated the Wi-Fi as a Service market. Organizations, especially small and medium enterprises (SMEs) and large enterprises, are increasingly opting for managed services to outsource their Wi-Fi management and maintenance. Managed service providers offer end-to-end solutions, including installation, configuration, monitoring, security, and troubleshooting, providing bsinesses with the convenience of offloading their Wi-Fi infrastructure management to experts. 

The Professional Service segment is expected to experience steady growth in the Wi-Fi as a Service market. As organizations recognize the importance of robust and reliable Wi-Fi networks, they seek professional expertise to design and optimize their networks for seamless connectivity, performance, and security. Additionally, the proliferation of emerging technologies, such as IoT (Internet of Things) and AI (Artificial Intelligence), necessitates specialized professional services to enable advanced capabilities and ensure efficient network integration. 

Wi-Fi As A Service Market Analysis by Verticals

By verticals, the market can be segmented into education, retail, travel and hospitality, healthcare and life sciences, manufacturing, banking, financial services, and insurance, service providers, transportation and logistics, government and public sector, other vertical. The BFSI (Banking, Financial Services, and Insurance) sector had the highest revenue share. This sector’s growth is due to more online payments and increased use of Wi-Fi as a Service (WaaS) in BFSI. WaaS is becoming popular in BFSI because it provides constant security, gives businesses an edge, and reduces delays. With more people using smartphones and the internet, customers who are familiar with technology want fast services. As a result, many banks and financial organizations are adopting WaaS. 

The Retail segment is expected to experience rapid growth in the Wi-Fi as a Service market. The retail segment is expected to drive significant growth in the WaaS market due to the increasing demand for high-speed network coverage, cost-effectiveness, enhanced customer experience, adoption of IoT and M2M technology, and growing need for BYOD (Bring Your Own Device) and mobile workforces contributing to the segment's fast-paced growth. 

Global Wi-Fi As A Service Market By Type

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Wi-Fi as a Service Market Regional Insights

The Asia-Pacific region is dominating the Wi-Fi as a Service market. The region’s dominance is due to a surge in smartphone adoption in populous countries like China, India, and Japan, which has increased the need for fast and reliable Wi-Fi. Additionally, growing internet usage across these nations has furthered the demand for Wi-Fi services. The rapid integration of IoT devices, ranging from smart home technology to industrial sensors, also necessitates robust Wi-Fi solutions. Moreover, government investments in digital infrastructure are propelling the demand for Wi-Fi services to facilitate network deployment and management. 

North America is expected to hold the highest market share in the Wi-Fi as a service market. The presence of key players across the region will drive the growth of the market. The startup culture in North America is growing at a fast pace as compared to the other regions. Additionally, the advent of SMEs and increasing R&D activities by large enterprises have aided the growth of the North American market. 

Global Wi-Fi As A Service Market By Region
  • Largest
  • Fastest

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Wi-Fi as a Service Market Dynamics

Wi-Fi As A Service Market Drivers

Increasing demand for widespread and high-speed network coverage

  • One key driver fueling the growth of the Wi-Fi as a Service (WaaS) market is the increasing demand for widespread and high-speed network coverage. Businesses and organizations across various industries are seeking reliable and fast wireless connectivity to support their operations. With the rising adoption of cloud-managed Wi-Fi services and the need for seamless connectivity in today's digital age, the demand for WaaS solutions is on the rise. This driver is pushing WaaS providers to offer scalable, secure, and cost-effective Wi-Fi solutions to meet the growing market demands.

The Rising Adoption of Smartphones and Wireless Devices 

  • The Wi-Fi as a Service market is expanding rapidly, propelled by the widespread adoption of smartphones and wireless devices that demand high-speed internet. This need is magnified by the rise of smart homes and IoT devices, which rely on extensive wireless coverage to operate efficiently. The WaaS model, being cloud-based, offers cost-effective and scalable solutions, eliminating the need for physical infrastructure and thus reducing costs. Furthermore, the growing trends of Bring Your Own Device (BYOD) and Choose Your Own Device (CYOD) in workplaces necessitate robust Wi-Fi services, further fueling market growth. 

Wi-Fi As A Service Market Restraints

Concern over data security and privacy

  • Despite the significant growth potential, the Wi-Fi as a Service (WaaS) market faces certain restraints. One of the key challenges is the concern over data security and privacy. As WaaS involves storing sensitive information in the cloud and relying on wireless networks, organizations are cautious about potential cyber threats and data breaches. Additionally, regulatory compliance and legal complexities surrounding data protection pose hurdles for market growth. To overcome these restraints, WaaS providers must prioritize robust security measures, compliance adherence, and transparent data handling practices.

Shortage of Skilled Personnel 

  • The shortage of skilled personnel is a significant restraining factor in the Wi-Fi as a Service (WaaS) market. This shortage refers to the lack of trained and qualified professionals who can manage and maintain Wi-Fi infrastructure effectively. The shortage is particularly pronounced in the areas of fiber optic technicians, network administrators, and IT professionals who have the necessary skills to install, configure, and troubleshoot Wi-Fi networks. 

Slower Backups and Restores 

  • Slower backups and restores are a significant restraining factor in the Wi-Fi as a Service (WaaS) market. This is because Waas is a cloud-based wireless internet service, and moving data to the cloud involves significant communication latency. This latency can lead to slower backups and restores compared to traditional in-house systems 

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Wi-Fi as a Service Market Competitive Landscape

Global Wi-Fi as a Service (WaaS) market is characterized by the presence of several players striving to gain a larger market share. These companies focus on offering comprehensive WaaS solutions that provide reliable, scalable, and secure wireless connectivity. They aim to differentiate themselves by emphasizing features such as real-time network monitoring, advanced security measures, and seamless integration with existing IT infrastructure. To stay competitive, players in the WaaS market invest in research and development, strategic partnerships, and continuous innovation to meet the evolving needs of businesses across various industries.

Top Player’s Company Profiles

  • Cisco (US) 

  • Huawei (China) 

  • CommScope (US) 

  •  Aruba (US)

  • Extreme Networks (US) 

  • Singtel (Singapore), 

  • Rogers Communications (Toronto) 

  • ADTRAN (US) 

  • Tata Communications (India) 

  • Axians (France) 

  • Fortinet (US), Juniper Networks (US) 

  • Alcatel-Lucent Enterprise (France) 

  • Telstra (NSW) 

  • Viasat (US) 

  • iPass (US) 

  • Arista (US) 

  • Ubiquiti (US) 

  • 4ipnet (Taiwan) 

  • Allied Telesis (Japan) 

  • LANCOM Systems (Germany) 

  • D-Link (Taiwan) 

Recent Developments 

  • In February 2024, during the Mobile World Congress 2024, Intel announced a significant upgrade to their vPro platform, integrating the power of Wi-Fi 7 connectivity. 

  • In March 2024, the Wi-Fi Alliance officially launched the latest advancement in wireless networking: Wi-Fi 7. Wi-Fi 7, also known as IEEE 802.11be Extremely High Throughput (EHT), is designed to support the ever-growing demand for high-bandwidth applications like virtual reality, augmented reality, and 8K streaming. 

  • In May 2023, Cisco Systems completed the acquisition of Open Systems AG, a leading provider of secure access service edge (SASE) solutions. This acquisition expanded Cisco's portfolio of cloud-managed networking services, including Wi-Fi as a Service, with integrated security capabilities. 

  • In March 2023, Hewlett Packard Enterprise (HPE) unveiled its new GreenLake Wi-Fi as a Service offering, providing organizations with flexible and scalable Wi-Fi solutions that can be deployed and managed through a cloud-based platform. 

  • In January 2023, Nokia announced a strategic partnership with Amazon Web Services (AWS) to develop and offer cloud-native 5G solutions. The collaboration aimed to leverage AWS's cloud infrastructure and Nokia's expertise in wireless networks, including Wi-Fi, to accelerate the deployment of scalable and flexible wireless solutions. 

  • In October 2022, Comcast Business, a subsidiary of Comcast Corporation, introduced Managed Wi-Fi Pro, a comprehensive managed Wi-Fi solution for small and medium-sized businesses. The service offered advanced Wi-Fi features, network security, and analytics to help businesses optimize their wireless networks. 

  • In August 2022, AT&T announced the launch of AT&T Wi-Fi Connect, a managed Wi-Fi service that provides businesses with simplified Wi-Fi deployment, management, and support across multiple locations. The service aimed to enhance the Wi-Fi experience for businesses and their customers. 

Wi-Fi as a Service Key Market Trends

  • One key market trend in the Wi-Fi as a Service (WaaS) market is the growing adoption of cloud-managed Wi-Fi services. Businesses are increasingly opting for cloud-based solutions due to their flexibility, scalability, and ease of management. Cloud-managed WaaS allows organizations to centrally monitor and control their wireless networks, ensuring seamless connectivity and efficient network management. This trend is driven by the need for simplified network administration, cost-effective solutions, and the ability to quickly adapt to changing business requirements. Cloud-managed WaaS enables businesses to leverage the benefits of cloud technology while ensuring reliable and secure wireless connectivity.

Wi-Fi as a Service Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global Wi-Fi as a Service (WaaS) market analysis, the market is experiencing significant growth driven by factors such as the low cost, scalability, and demand for widespread network coverage. Industries such as BFSI, manufacturing, retail, and transportation are adopting public Wi-Fi networks, contributing to market expansion. Technological innovations and the preference for cloud-managed services are propelling industry growth. WaaS provides end-to-end Wi-Fi solutions, network monitoring, and enhanced security measures for BYOD technology. North America dominated the market due to advanced infrastructure, while APAC is the fastest-growing region, driven by digitalization and expanding wireless infrastructure. However, data security concerns remain a challenge. Competitive players focus on offering comprehensive solutions to meet evolving business needs.

Report Metric Details
Market size value in 2022 USD 5.9 Billion
Market size value in 2031 USD 34.04 Billion
Growth Rate 21.50%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Solution
    • Access Points and WLAN Controllers
  • Service
    • Professional Services (Advisory and Implementation, Support and Maintenance, Training) and Managed Services
  • Location
    • Indoor and Outdoor
  • Organization Size
    • Large Enterprises, Small and Medium-Sized Enterprises
  • Vertical
    • Education, Retail, Travel and Hospitality, Healthcare and Life Sciences, Manufacturing, Banking, Financial Services, and Insurance, Service Providers, Transportation and Logistics, Government and Public Sector, Other Vertical
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered ’s Company Profiles

  • Cisco (US) 

  • Huawei (China) 

  • CommScope (US) 

  •  Aruba (US)

  • Extreme Networks (US) 

  • Singtel (Singapore), 

  • Rogers Communications (Toronto) 

  • ADTRAN (US) 

  • Tata Communications (India) 

  • Axians (France) 

  • Fortinet (US), Juniper Networks (US) 

  • Alcatel-Lucent Enterprise (France) 

  • Telstra (NSW) 

  • Viasat (US) 

  • iPass (US) 

  • Arista (US) 

  • Ubiquiti (US) 

  • 4ipnet (Taiwan) 

  • Allied Telesis (Japan) 

  • LANCOM Systems (Germany) 

  • D-Link (Taiwan) 

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Wi-Fi as a Service Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Wi-Fi as a Service Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Wi-Fi as a Service Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Wi-Fi as a Service Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Wi-Fi as a Service Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Wi-Fi as a Service Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

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FAQs

Wi-Fi As A Service Market size was valued at USD 5.9 Billion in 2022 and is expected to grow from USD 7.17 Billion in 2023 to reach USD 34.04 Billion by 2031, at a CAGR of 21.50% during the forecast period (2024-2031). 

Wi-Fi as a Service (WaaS) market is characterized by the presence of several players striving to gain a larger market share. These companies focus on offering comprehensive WaaS solutions that provide reliable, scalable, and secure wireless connectivity. They aim to differentiate themselves by emphasizing features such as real-time network monitoring, advanced security measures, and seamless integration with existing IT infrastructure. To stay competitive, players in the WaaS market invest in research and development, strategic partnerships, and continuous innovation to meet the evolving needs of businesses across various industries. 'Cisco Systems Inc. (US)', 'Hewlett Packard Enterprise (US)', 'Aruba Networks (US)', 'Ruckus Networks (US)', 'CommScope (US)', 'Extreme Networks (US)', 'Huawei Technologies Co., Ltd. (China)', 'Aerohive Networks (US)', 'Fortinet, Inc. (US)', 'Juniper Networks (US)', 'Nokia Corporation (Finland)', 'ZTE Corporation (China)', 'Netgear Inc. (US)', 'D-Link Corporation (Taiwan)', 'Ubiquiti Networks (US)', 'Cambium Networks (US)', 'Allied Telesis, Inc. (Japan)', 'Mist Systems (US)', 'Mojo Networks (US)', 'Xirrus, Inc. (US)'

One key driver fueling the growth of the Wi-Fi as a Service (WaaS) market is the increasing demand for widespread and high-speed network coverage. Businesses and organizations across various industries are seeking reliable and fast wireless connectivity to support their operations. With the rising adoption of cloud-managed Wi-Fi services and the need for seamless connectivity in today's digital age, the demand for WaaS solutions is on the rise. This driver is pushing WaaS providers to offer scalable, secure, and cost-effective Wi-Fi solutions to meet the growing market demands.

One key market trend in the Wi-Fi as a Service (WaaS) market is the growing adoption of cloud-managed Wi-Fi services. Businesses are increasingly opting for cloud-based solutions due to their flexibility, scalability, and ease of management. Cloud-managed WaaS allows organizations to centrally monitor and control their wireless networks, ensuring seamless connectivity and efficient network management. This trend is driven by the need for simplified network administration, cost-effective solutions, and the ability to quickly adapt to changing business requirements. Cloud-managed WaaS enables businesses to leverage the benefits of cloud technology while ensuring reliable and secure wireless connectivity.

North America dominated the WaaS market. This can be attributed to factors such as early adoption of advanced technologies, strong IT infrastructure, and the presence of major players in the region. The United States, in particular, leads the way in North America due to its robust economy, extensive network coverage, and high demand for wireless connectivity. The region's focus on digital transformation and the widespread adoption of cloud-based services also contribute to its dominance in the WaaS market.

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