Top White Box Server Companies

Global White Box Server Market size was valued at USD 18.66 Billion in 2024 and is poised to grow from USD 21.68 Billion in 2025 to USD 72.08 Billion by 2033, growing at a CAGR of 16.2% during the forecast period (2026–2033). 

The global white box server market is dominated by top players that drive innovation in terms of technology, focusing on designing high-performance, bespoke servers appropriate for different enterprise needs. These major players are heavily investing in research and development to expand their portfolio and maximize server performance. Strategic initiatives such as new product launches, mergers and acquisitions, and partnerships are the center of their focus to expand their market share. Additionally, these companies also emphasize cost-effective solutions and innovative architectures to lead and respond to the growing needs of data centers and enterprise deployments. 'Super Micro Computer, Inc. (U.S.) ', 'Quanta Computer Inc. (Taiwan) ', 'Wiwynn Corporation (Taiwan) ', 'Inventec Corporation (Taiwan) ', 'Hon Hai Precision Industry Co., Ltd. (Taiwan) ', 'MiTAC Holdings Corp. (Taiwan) ', 'Celestica Inc. (Canada) ', 'Compal Electronics (Taiwan) ', 'Hyve Solutions (U.S.) ', 'Penguin Computing (U.S.) ', 'Servers Direct (U.S.) ', 'Stack Velocity Group (U.S.) ', 'Silicon Mechanics (U.S.) ', 'ZT Systems (U.S.) ', 'Equus Computer Systems (U.S.) ', 'Advantech Co., Ltd. (Taiwan) ', 'SMART Global Holdings, Inc. (U.S.) ', 'Pegatron Corporation (Taiwan) ', 'Wistron Corporation (Taiwan) '

Increasing deployment of cloud computing and hyperscale data centers is driving the demand for white box servers. White box servers cut costs by removing brand surcharges and enabling customization based on business requirements. Google and Facebook utilize white box solutions to enhance performance while keeping operational costs low.

Growing Adoption of AI and Machine Learning Workloads: The growth in the use of AI and machine learning workloads is propelling the demand for high-scalability, high-performance computing. Companies that are using AI to analyze data, automate processes, and use the cloud are relying more and more on white box servers, powered by dedicated accelerators such as GPUs and TPUs.

North America had the largest market revenue share of almost 38.3% in 2024. North America white box server market is growing primarily as large tech companies are increasingly adopting cloud services, edge computing, and enormous data centers. White box servers are widely customized by Original Design Manufacturers (ODMs) and offer tremendous cost benefits and flexibility compared to branded servers. Large enterprises and hyperscale data center operators increasingly use white box solutions to tailor hardware configurations to their specific needs, making them more efficient and reducing operating costs.