USD 21.6 billion
Report ID:
SQMIG30H2241 |
Region:
Global |
Published Date: July, 2025
Pages:
170
|Tables:
91
|Figures:
69
Global Wheat bran Market size was valued at USD 21.6 billion in 2023 and is poised to grow from USD 22.62 billion in 2024 to USD 32.66 billion by 2032, growing at a CAGR of 4.7% during the forecast period (2025-2032).
Bran is rich in antioxidants, minerals, dietary fibre, and vitamins and is thus a key ingredient of well-being and healthy digestion. There is a high and continuously growing global demand for Wheat bran market due to the rapidly increasing awareness about the importance of a healthy lifestyle among consumers. The shift in diet among consumers to whole and natural foods are the primary demand drivers for wheat bran market. Wheat bran is also used in various industries as a natural thickener and stabilizer in food products. Wheat bran flow and baking mixes are widely used in the food and beverage industry as healthier alternatives which boosts the production and sales of wheat bran.
Demand for wheat bran is driven by growth in sales of products that include natural and organic food ingredient, the increasing consumer awareness about the nutritional value of wheat bran, and its use as a source of dietary fibre in foods. The global demand and supply in the wheat bran market is greatly interlinked with the transport of raw materials, milling facilities and its distribution. Despite the setback faced by the industry during COVID 19, where labour shortage led to a massive disruption in the supply chain and affected the production and delivery of the final product, it helped the industries create healthy alternatives as the consumer mindset became more and more health conscious. The broad trend and demand for healthy products among the Gen Z, the economic improvement, digitalization and adaptability to the changing market trends are some factors driving the wheat bran market growth.
What Operational Role does AI have in Enhancing the Wheat Bran Market?
Artificial Intelligence (AI) is significantly transforming the global wheat bran market by enhancing operational efficiency and demand analysis. The integration of AI and data analytics in this industry is helping in optimizing milling processes, predicting consumer preferences, and improving product formulations. The distribution channel is seeing changes on a regular basis as they are switching to online platforms for sales and customer engagement. With the help of AI, analysing the market trends and the customer requirements and preferences is becoming easier. This helps the companies predict the demands for specific wheat bran products and streamline their production accordingly. Also, AI algorithms can be used to channel milling processes further enhancing the wheat bran quality and decreasing waste. With the help of AI, various combinations of ingredients can be identified and wheat bran-based products with highest nutritional values can be generated.
Archer Daniels Midland (ADM), a global agricultural and food processing company with significant presence in the wheat bran industry, are using AI in their operations to optimize their supply chains and improve efficiency. This system is being used in the company to digitalise the way of managing, procurement, processing and distribution of wheat bran. Artificial intelligence is being utilized to automatically carry out several processes in the milling process like wheat blending and flour quality calculation.
Market snapshot - 2025-2032
Global Market Size
USD 21.6 billion
Largest Segment
Hard Wheat
Fastest Growth
Durhum Wheat
Growth Rate
4.7% CAGR
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Global Wheat bran Market is segmented by Grade, Packaging Type, Application and region. Based on Grade, the market is segmented into Food Grade, Feed Grade, Pharmaceutical Grade and Others. Based on Packaging Type, the market is segmented into Bags, Bulk and Containers. Based on Application, the market is segmented into Food and Beverages, Animal Feed, Pharmaceuticals, Personal Care Products and Other Applications. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
As per segmentation by source, hard wheat dominates the industry with highest market shares. This is due to its high protein content, and strong gluten formation properties which makes hard wheat best suited for production of pasta and bread. In 2023, hard wheat contributed for about 60% of the revenue generated in the wheat bran market. The continuous demand for these food products in various regions and the growing health consciousness among the consumers, has further led to the growth of hard wheat bran in the market. These factors collectively drive their widespread adoption and market leadership.
Durum wheat bran is the fastest-growing segment in the global wheat bran market. A rising demand of functional food which is high in fiber and nutraceuticals has led to the rapid growth of this type of wheat. Durum wheat bran is being used more and more in whole grain and clean-label applications, particularly in bakery and snack food. As a step towards zero-waste and sustainable food production, increasing numbers of businesses are using durum wheat bran widely to make Mediterranean diet-inspired products.
Among the major applications of Wheat bran, Food and beverage industry dominates the market accounting to the maximus shares in the wheat bran market. Wheat bran can be found in powder form which is added to smoothies and other beverages. Food products also include bakery and confectionery items. In the global market, pharmaceutical industries also benefit greatly from the wheat bran market. The therapeutic properties and health beneficiary factors make it easier for wheat bran to be added into supplements and functional food.
The Animal feed sector seems to be the fastest growing sector which induces wheat bran in its production. This segment uses wheat bran as a nutritional and cost-effective feed ingredient for poultry and livestock. Wheat bran enables animals to stimulate their productivity with regard to meat and milk.
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As per global wheat bran market analysis, North America holds a significant share in the industry, and continues to show dominance driven by strong demand of organic and natural food products due to increased health consciousness among consumers. The presence of good retail infrastructure, widespread use to e-commerce platforms, and a strong cultural influence in food and beverages have also contributed to North America's leading position. Among the countries in North America, the US leads in this region due to higher consumer demand and supply rate.
The United States is the dominant contributor to North America’s wheat bran market, due to its large customer base encompassing all age groups. Increased income rates, and well-developed organic product value chain also adds to the reasons for making US the leading contributor to the wheat bran market. The US market also enjoys the advantage of having several major industry players, large numbers of new product launches, and significant research and development investment. Moreover, the growing number of health-conscious millennials and Gen Z consumers in the US has amplified the demand for organic and functional foods hence influencing the wheat bran market.
Canada contributes significantly to North America’s wheat Bran market. The market for Canada continues to look positive and rising with the needs of the customers. Animal husbandry sector is a rising filed in Canada; this contributes greatly to the demand for animal feed. Wheat bran, due to its high nutritional value is highly sought by various companies to make livestock feed. Furthermore, the customer base in Canada is highly seeking for natural alternatives of food rich in fiber where wheat bran is playing a vital role in bakery products and health supplements.
Asia Pacific is the fastest-growing region in the global wheat bran market, driven by the huge production of wheat as well as rapidly expanding demand for wheat-milled by-products including bran. The region's heavy population of animals also fuels the demand for the use of bran as animal feed, further boosting the growth. Also, lifestyle changes and increased health concern have promoted higher usage of fiber-rich products including wheat bran. The Asia Pacific region plays an important role in the global wheat bran market, especially countries like Japan and South Korea which are significant players in this market.
Japan is the dominant player in the wheat bran market in Asia Pacific region. The drivers being well developed food ecosystem, health-conscious consumers and government policies of Japan. The leading position of Japan in this market is also due to their developed food industry, where wheat bran has been fully used as an active ingredient in functional and health foods. This cultural emphasis on longevity and healthy intestines has spurred the use of bran for applications in baking, cereals, and beverages. In addition, Japan possesses strict government support for the use of wheat bran in food and feed uses. Economic incentives and subsidies for feed manufacturing also drive market growth. Japan also practices import and export from other countries which together create a large, stable demand.
South Korea is the fastest growing country in Asia-Pacific. Their demand for wheat bran is dominated by their livestock and animal feed industry, as opposed to food uses. South Korea is extremely import-dependent. The nation has virtually no domestic wheat processing capacity, effectively limiting its production levels. Despite this, the administration has introduced a range of sustainability-focused policies to move feed makers toward using by-products such as bran in an attempt to minimize the overall cost of feed. The market entry for wheat bran in South Korea is characterized by having vast volumes of imports to underpin the animal feed industry on the basis of government initiatives aimed at improving food security and agricultural sustainability development.
Europe also contributes a significant part in the wheat bran market. It holds a strong position in the global wheat bran market, driven by increasing disposable income and increasing health awareness regarding the nutritional quality of wheat bran. The wheat bran market in Europe also thrives due to the EU regulations supporting the consumption of whole grain. In the wheat bran market, Europe’s primary focus is in the production, consumption and trade areas with Italy leading the market followed by Germany and the UK.
Italy is the leader in production in the European wheat bran market. This highest market value is due to the evolving technologies of the mill industries and the ever-rising domestic demand. One of the other major reasons for Italy's supremacy is its conventional diet full of whole grain commodities such as pasta and bread, which inherently contain wheat bran. In addition, Italian consumers highly demand organic and natural products, further demanding high fiber content foods like bran. Italy's trade balance status of exporting and importing wheat bran subsequently adds up to its market leadership, not only fulfilling domestic demands but foreign consumption in value-added.
Germany ranks just behind Italy in market value and market shares becoming the fastest growing region in the global wheat bran market. The growth in Germany’s position is mainly due to its efficient milling sector and supreme food processing technology which is best suited for large-scale and uniform wheat bran production. The wheat bran market is seeing a continuous growth in Germany because of growing consumer awareness regarding fiber intake and sustainability. Germany is the major exporter of wheat bran, which its geographical position at the center of Europe gives it an extra edge to setup and enables Germany to supply to various markets. Being an importer and exporter at the same time reflects upon Germany's strategic positioning in the European wheat bran business.
The contribution of UK is relatively lesser as compared to Italy and Germany in the wheat bran market. However, with the rapidly changing food habits and the shift in consumer’s food consumption choices, there is an increasing demand for functional foods and digestive health, which is likely to drive future demand. Post-Brexit trade agreements and regulatory changes have also influenced wheat bran market in UK to some extent. With more emphasis being given on domestic value-added processing and food processing innovation, the future of wheat bran market in Europe promises long-term growth.
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Increase in Health Consciousness and Demand of Dietary Fiber
Expansion in the Livestock Industry
Reduced Shelf Life and Issues while Storage and Transport
Availability of Substitute
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There are many companies trying to expand themselves and some major players in the wheat bran market. The most significant player being the Archer Daniels Midland Company. Some other well-known names in the market include Ardent Mills, Riceland Foods and Hindustan Animal Feeds. The key players invest heavily in research and development. They work specifically on creating new, better technology to enhance wheat bran production in order to make it more efficient and cheaper to process. That should provide some good opportunities for the Wheat Bran Market in the future.
As per the global wheat bran market analysis, startups are actively working hard at innovating and leveraging strategic methods come at par with the conventional major players. While renowned companies enjoy economies of scale, name recognition, and distribution channels, start-ups are being able to create their own success by delivering innovation, sustainability, and responsiveness. All startups are positioning themselves as circular economy and green leaders. They use wheat bran, previously a low-value by-product, to reduce wastage of food and their carbon footprints. Startups are also converting wheat bran into new, value-added items rather than selling it as a raw material.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global wheat bran industry is experiencing dynamic growth driven by increased customer health awareness and the switch taking place from traditional flour to healthier alternatives like wheat bran. The high fiber and nutritional values is helping the wheat bran market to grow in various sectors like food and beverages, animal feed and the cosmetic industry. The integration of AI and various rising technologies have enabled predictive maintenance, enhanced supply chain management, and enhanced operational efficiency.
Regions such as North America and Europe lead in adoption due to high consumer base, increased health and ecological awareness, government support, and technological innovation. The wheat bran market also benefits from strong competition and emerging startups which are actively advancing towards eco-friendly food production processes. As industries are experiencing various trends and developments, the transformation in the requirements of the customers and the various sustainable milling, eco-friendly packaging and reduced waste products is shaping an enriching future for the global wheat bran market.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 21.6 billion |
Market size value in 2032 | USD 32.66 billion |
Growth Rate | 4.7% |
Base year | 2024 |
Forecast period | 2025-2032 |
Forecast Unit (Value) | USD Billion |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Wheat Bran Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Wheat Bran Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Wheat Bran Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
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Global Wheat Bran Market size was valued at USD 78.3 Billion in 2023 poised to grow from USD 82.45 Billion in 2024 to USD 124.63 Billion by 2032, growing at a CAGR of 5.3% in the forecast period (2025-2032).
There are many companies trying to expand themselves and some major players in the wheat bran market. The most significant player being the Archer Daniels Midland Company. Some other well-known names in the market include Ardent Mills, Riceland Foods and Hindustan Animal Feeds. The key players invest heavily in research and development. They work specifically on creating new, better technology to enhance wheat bran production in order to make it more efficient and cheaper to process. That should provide some good opportunities for the Wheat Bran Market in the future. 'Cargill (USA)', 'Archer Daniels Midland Company(USA)', 'Ardent Mills (USA)', 'GoodMills Group(Austria)', 'Nisshin Seifun Group (Japan)', 'Viterra Inc (United Kingdom)', 'Bunge Global Limited (USA)', 'Louis Dreyfus Company (United Kingdom)', 'Wilmar International (Singapore)', 'Toepfer International (Germany)', 'Glencore International (Europe)', 'Bio-Lutions (Germany)', 'RE:Harvest (South Korea)'
As more consumers turn to healthier and nutrition-conscious foods, they look for dietary fibers that facilitate digestion, weight control, and heart health. Wheat bran, which is rich in fiber, B-vitamins, and antioxidants, is becoming increasingly popular as an ingredient for use in breakfast cereals, bakery, and health supplements. The trend is also notably high among urban consumers and developed economies, where clean-label foods and functional foods are highly in demand, and this has resulted in consistent growth for foods that incorporate wheat bran.
Increasing Shelf Life using Microencapsulation Technology: Microencapsulation is one of the fastest growing technologies in the wheat bran market which the market is adopting to capture bioactive substances and produce release of nutrients in the food items in a controlled manner. This technology is highly effective in improving the shelf life of wheat bran products and make supply chain and functional delivery processes easier. This method is also increasing the quality of wheat bran being produced drawing a larger customer base.
How do Changing Customer Trends Help in North America Market Growth?
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