Global Waterless Cosmetics Market

Global Waterless Cosmetics Market Size, Share, Growth Analysis, By Type(Skincare and Hair Care), By Distribution Channel(Online Stores and Supermarkets) - Industry Forecast 2024-2031


Report ID: SQMIG30L2080 | Region: Global | Published Date: April, 2024
Pages: 198 | Tables: 59 | Figures: 78

Global Waterless Cosmetics Market Insights

Global Waterless Cosmetics Market size was valued at USD 9.2 billion in 2022 and is poised to grow from USD 10.20 billion in 2023 to USD 23.34 billion by 2031, growing at a CAGR of 10.9% in the forecast period (2024-2031).

Waterless cosmetics refer to beauty and personal care products that do not contain water as an ingredient. Instead, they rely on other ingredients such as oils, butters, and waxes to achieve their desired texture and consistency. Waterless cosmetics offer numerous benefits, including longer shelf life, more concentrated formulas, and reduced environmental impact. By eliminating water from their products, manufacturers can reduce their carbon footprint and eliminate the need for preservatives that can be harmful to the skin and the environment. Examples of waterless cosmetics include oil-based cleansers, balms, and serums. They are especially beneficial for individuals with dry or sensitive skin, as they provide intense hydration without stripping the skin's natural oils.

US Waterless Cosmetics Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 9.2 billion

Largest Segment

Skincare

Fastest Growth

Hair care

Growth Rate

10.9% CAGR

Global Waterless Cosmetics ($ Bn)
Country Share for North America Region (%)
Global Waterless Cosmetics By Type ($ Bn)
Global Waterless Cosmetics Market By Type (%)

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Global Waterless Cosmetics Market Segmental Analysis

The Global Waterless Cosmetics market is segmented by, type, and distribution channel. Based on type, the market can be segmented into skincare, and hair care. Based on distribution channel, the market is segmented into online stores, and supermarkets. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Analysis by Type

By type the market can be segmented into skincare, and hair care. The skincare segment dominates the global waterless cosmetics market owing to the growing demand for natural and organic skincare products. Consumers are becoming more aware of the harmful chemicals present in conventional skincare products and are shifting towards waterless products that use natural ingredients such as plant extracts, oils, and butters. Additionally, the rising concern for the environment and sustainability is driving the demand for waterless skincare products that are eco-friendly and packaged in recyclable materials.

The hair care segment is the fastest-growing segment in the global waterless cosmetics market. The demand for waterless hair care products is increasing due to the growing awareness about the benefits of using natural and organic products that are free from harmful chemicals such as sulfates, parabens, and silicones. Furthermore, the trend towards minimalism and sustainability is driving consumers to opt for waterless hair care products that use less water and have minimal packaging waste. The hair care segment is also seeing growth due to the increasing popularity of dry shampoos, which offer a convenient and waterless alternative to traditional shampooing.

Analysis by Gender

By gender, the market can be segmented into online stores, and supermarkets. The online stores segment dominated the global waterless cosmetics market as it provides a convenient platform for consumers to shop for waterless cosmetics from the comfort of their homes. The increasing use of smartphones and the internet has led to a rise in e-commerce platforms, making it easier for consumers to access a wide range of waterless cosmetics products. Furthermore, online stores offer a variety of discounts and promotions that attract consumers to shop online.

The supermarkets segment is the fastest-growing segment in the global waterless cosmetics market. This is due to the rising demand for natural and organic waterless cosmetics products in traditional brick-and-mortar stores. Supermarkets offer a physical platform for consumers to browse and shop for waterless cosmetics products, enabling them to touch, feel and test the product before purchasing. In addition, supermarkets offer a wider range of products compared to online stores, and consumers can benefit from in-store promotions and discounts.

Global Waterless Cosmetics By Type, 2023 (%)

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Global Waterless Cosmetics Market Regional Insights

North America dominated the global waterless cosmetics market due to the high demand for natural and organic products in the region. The growing consumer awareness about the harmful effects of synthetic chemicals in cosmetics and the need for sustainable and eco-friendly products is driving the demand for waterless cosmetics in North America. The region is home to several key players in the waterless cosmetics market, and there is a growing trend of startups and smaller companies entering the market.

APAC is the fastest-growing region in the global waterless cosmetics market due to the increasing consumer awareness about the benefits of waterless cosmetics products. The region has a large population and a rising middle class with increased spending power, which is driving the demand for high-quality and sustainable waterless cosmetics products. Additionally, the region has a large number of small and medium-sized enterprises that are entering the waterless cosmetics market, offering innovative and niche products. The market is particularly strong in countries such as China, Japan, South Korea, and India.

Global Waterless Cosmetics By Region, 2024-2031
  • Largest
  • Fastest

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Global Waterless Cosmetics Market Dynamics

Drivers

Increasing demand for eco-friendly and sustainable products

  • One of the key drivers of the global waterless cosmetics market is the increasing demand for eco-friendly and sustainable products. Consumers are becoming more aware of the impact of their choices on the environment, and are therefore seeking out products that minimize waste and reduce the use of water. The waterless cosmetics market offers a solution to this issue, providing products that use fewer resources and are packaged in eco-friendly materials. As a result, the demand for waterless cosmetics is expected to continue to grow, driven by the trend towards sustainability and eco-consciousness.

Restraints

Lack of awareness and limited availability of these products

  • One of the key restraints of the global waterless cosmetics market is the lack of awareness and limited availability of these products in certain regions. While there is a growing trend towards eco-friendly and sustainable products, many consumers may not be aware of the benefits of waterless cosmetics, and may not actively seek out these products. Additionally, some regions may not have access to these products due to limited distribution networks. The lack of consumer awareness and limited availability of waterless cosmetics products may therefore restrict the growth of the market in some regions.

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Global Waterless Cosmetics Market Competitive Landscape

The global waterless cosmetics market is highly fragmented with a large number of players operating in the market. The market is characterized by intense competition and is driven by innovation and the introduction of new products. Small and medium-sized enterprises are increasingly entering the market with niche and innovative products, further intensifying the competition. Additionally, the market is witnessing a growing trend towards collaboration and partnerships between players to expand their product offerings and increase their market share.

Top Player’s Company Profiles

  • Loli Beauty
  • Ethique
  • Unwrapped Life
  • Viori
  • HiBAR
  • Plaine Products
  • Meow Meow Tweet
  • Nelson Naturals
  • UpCircle Beauty
  • Beauty Kubes
  • Earthly
  • By Humankind
  • Wildist
  • One Ocean Beauty
  • Aether Beauty
  • Jungle Culture
  • Cleanyst
  • Zero Waste Store
  • Georganics
  • Kjaer Weis

Recent Developments

  • In November 2023, Ecoalf unveiled its new Wellness Line featuring waterless and refillable beauty products.  
  • In October 2023, Dow is set to showcase its newest innovative ingredients at in-cosmetics Asia 2023 in Bangkok, Thailand, from November 7-9 (booth K30). The upcoming product releases, which include the introduction of the Beauty Rebalanced 2.0 Concepts Collection and Sustainable Hair Care Collection, highlight one of the most extensive portfolios in the personal care sector, emphasizing sustainable and high-performance solutions. 
  • In August 2023, Vegreen introduced its inaugural waterless Vitamin C ampoule, emphasizing the importance of educating consumers about its usage and effectiveness to address any reluctance in the category.

Global Waterless Cosmetics Key Market Trends

  • One of the key market trends in the global waterless cosmetics market is the growing demand for multifunctional products that offer multiple benefits in a single product. Consumers are seeking out products that offer convenience and simplicity, as well as value for money. This trend is driving the development of waterless cosmetics products that combine multiple benefits, such as moisturizing, cleansing, and toning, in a single product.

Global Waterless Cosmetics Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global waterless cosmetics market analysis, the market growth is driven by the increasing demand for eco-friendly and sustainable products. The two main types of waterless cosmetics are skincare and haircare, with skincare dominating the market. Online stores and supermarkets are the main distribution channels for waterless cosmetics, with online stores expected to be the fastest growing segment. North America dominated the global market. The market is highly fragmented, with intense competition and a trend towards collaboration and partnerships. Key market trends include the demand for multifunctional products and customization.

Report Metric Details
Market size value in 2023 USD 9.2 billion
Market size value in 2031 USD 23.34 billion
Growth Rate 10.9%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Skincare and Hair Care
  • Distribution Channel
    • Online Stores and Supermarkets
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Loli Beauty
  • Ethique
  • Unwrapped Life
  • Viori
  • HiBAR
  • Plaine Products
  • Meow Meow Tweet
  • Nelson Naturals
  • UpCircle Beauty
  • Beauty Kubes
  • Earthly
  • By Humankind
  • Wildist
  • One Ocean Beauty
  • Aether Beauty
  • Jungle Culture
  • Cleanyst
  • Zero Waste Store
  • Georganics
  • Kjaer Weis

Recent Developments

  • In November 2023, Ecoalf unveiled its new Wellness Line featuring waterless and refillable beauty products.  
  • In October 2023, Dow is set to showcase its newest innovative ingredients at in-cosmetics Asia 2023 in Bangkok, Thailand, from November 7-9 (booth K30). The upcoming product releases, which include the introduction of the Beauty Rebalanced 2.0 Concepts Collection and Sustainable Hair Care Collection, highlight one of the most extensive portfolios in the personal care sector, emphasizing sustainable and high-performance solutions. 
  • In August 2023, Vegreen introduced its inaugural waterless Vitamin C ampoule, emphasizing the importance of educating consumers about its usage and effectiveness to address any reluctance in the category.
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Waterless Cosmetics Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Waterless Cosmetics Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Waterless Cosmetics Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Waterless Cosmetics Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Waterless Cosmetics Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Waterless Cosmetics Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Waterless Cosmetics Market size was valued at USD 9.2 billion in 2022 and is poised to grow from USD 10.20 billion in 2023 to USD 23.34 billion by 2031, growing at a CAGR of 10.9% in the forecast period (2024-2031).

The global waterless cosmetics market is highly fragmented with a large number of players operating in the market. The market is characterized by intense competition and is driven by innovation and the introduction of new products. Small and medium-sized enterprises are increasingly entering the market with niche and innovative products, further intensifying the competition. Additionally, the market is witnessing a growing trend towards collaboration and partnerships between players to expand their product offerings and increase their market share. 'Loli Beauty', 'Ethique', 'Unwrapped Life', 'Viori', 'HiBAR', 'Plaine Products', 'Meow Meow Tweet', 'Nelson Naturals', 'UpCircle Beauty', 'Beauty Kubes', 'Earthly', 'By Humankind', 'Wildist', 'One Ocean Beauty', 'Aether Beauty', 'Jungle Culture', 'Cleanyst', 'Zero Waste Store', 'Georganics', 'Kjaer Weis', 'In November 2023, Ecoalf unveiled its new Wellness Line featuring waterless and refillable beauty products.  ', 'In October 2023, Dow is set to showcase its newest innovative ingredients at in-cosmetics Asia 2023 in Bangkok, Thailand, from November 7-9 (booth K30). The upcoming product releases, which include the introduction of the Beauty Rebalanced 2.0 Concepts Collection and Sustainable Hair Care Collection, highlight one of the most extensive portfolios in the personal care sector, emphasizing sustainable and high-performance solutions. ', 'In August 2023, Vegreen introduced its inaugural waterless Vitamin C ampoule, emphasizing the importance of educating consumers about its usage and effectiveness to address any reluctance in the category.'

One of the key drivers of the global waterless cosmetics market is the increasing demand for eco-friendly and sustainable products. Consumers are becoming more aware of the impact of their choices on the environment, and are therefore seeking out products that minimize waste and reduce the use of water. The waterless cosmetics market offers a solution to this issue, providing products that use fewer resources and are packaged in eco-friendly materials. As a result, the demand for waterless cosmetics is expected to continue to grow, driven by the trend towards sustainability and eco-consciousness.

One of the key market trends in the global waterless cosmetics market is the growing demand for multifunctional products that offer multiple benefits in a single product. Consumers are seeking out products that offer convenience and simplicity, as well as value for money. This trend is driving the development of waterless cosmetics products that combine multiple benefits, such as moisturizing, cleansing, and toning, in a single product.

North America dominated the global waterless cosmetics market due to the high demand for natural and organic products in the region. The growing consumer awareness about the harmful effects of synthetic chemicals in cosmetics and the need for sustainable and eco-friendly products is driving the demand for waterless cosmetics in North America. The region is home to several key players in the waterless cosmetics market, and there is a growing trend of startups and smaller companies entering the market.

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Global Waterless Cosmetics Market

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