Vitamin Ingredients Market Size

Vitamin Ingredients Market size was valued at USD 5.34 billion in 2023 and is poised to grow from USD 5.58 billion in 2024 to USD 7.94 billion by 2032, growing at a CAGR of 4.5% during the forecast period (2025-2032).

With a general surge in the demand for active & healthy lifestyles, sports nutrition has become a fast-developing category in consumer health. Traditionally, these products were specifically formulated for sports professionals and sports people. But over time, the overall market is witnessing a sudden shift towards mainstream consumption, due to the intense demand from a segment of consumers.

Today, amateur fitness enthusiasts and professionals are looking for supplements that will be able to provide an added thrust to their regular workout regimens. In addition, there is growing concern over the need for physical exercise as a way of promoting healthy mental conditions and minimizing the chances of chronic disease. Hence, these points favor the expansion of the vitamin ingredients market and compel the companies to launch supplements by targeting the target audience (sports professionals).

Moreover, rising vitamins demand in animal nutrition is expected to drive the vitamins utilization rate, hence boosting the global vitamin ingredients market growth. Vitamins have become the pillars of stable animal nutrition. These vitamins are indispensable nutrients for normal physiological processes like body development, growth, and reproduction. Most of the vitamins cannot be produced by the body of the animal and are derived from feed, but feed alone is not enough to provide the optimum vitamin status. Weak immunity and health, decreased animal performance, and poor reproductive efficiency are some of the results suffered by the animals with vitamin deficiency. To overcome these, the manufacturers are attempting to offer better quality cattle feed supplements for fulfilling nutritional requirements.

Furthermore, surging use of vitamins in the cosmetic industry propels market growth. Vitamins are amongst the most widely consumed, readily available, and bioactive ingredients available in the field of skincare. In today's contemporary world, customers are opting for natural or ecological cosmetics, which are dyes-free, contaminant-free, and fragrance-free. The market for natural ingredient-based cosmetics propels the application of vitamins in cosmetics since they provide necessary nutrients needed for repairing the skin, protecting the skin from environmental harm, and for collagen synthesis.

April 2024: Procter & Gamble (P&G) flagship brand Evion introduced a new Vitamin E-enriched cream that promises deep nourishment and hydration for everyday skincare. The cream offers antioxidant effects that protect the skin from free radical damage, combating aging signs and enhancing the texture of the skin. It can be used as a daily moisturizer on its own or blended with sunscreen to maximize skin barrier protection. The product launch responds to growing demand for vitamin-fortified skincare, where consumers seek multi-benefit beauty products with dermatological benefits.

August 2023: Gramik, India's pioneering peer-commerce agritech firm, launched three new cattle feed supplements—Heifer Mix, Urja Pashu, and Doodh Sagar. Doodh Sagar, which is specially designed for dairy cattle, is supplemented with critical micronutrients, amino acids, vitamins, and fatty acids to facilitate milk production, immunity, and overall well-being. These products correct nutritional imbalances prevalent in cattle feed and enable farmers to increase cattle productivity. The product launch is an indication of increased interest in animal nutrition and sustainable dairy farming in India, driven by rising demand for high-quality, nutrient-rich feed supplements.

February 2023: Vitamin Shoppe, a top U.S.-based health and wellness retailer, launched True You Beauty, a new line of upscale supplements catering to the changing demands of women. The collection comprises beauty-enhancing vitamins and minerals that work to feed the skin, hair growth, and well-being. Aside from this, the vitamin injection trend has also picked up speed with greater bioavailability than the standard oral pills. The injections offer a pure dose of the nutrient, addressing deficiencies in no time and in a very effective manner. The demand for modes of delivery aside from the typical pill indicates the direction towards high-bioavailability, individualized supplements in the market.