Visual Effect Market Updates

Skyquest Technology's expert advisors continuously track and analyze the latest developments and updates related to visual effect market. Our team of analysts stay abreast of all the recent news stories shaping the industry including new product launches by major companies, strategic partnerships, M&As, Patent filings and industry and regulatory developments.

Visual Effect Market News

in Visual Effect
  • Dexter Studios, a Korean VFX company, in February 2025 has expanded its services to become a "total content creation" powerhouse, offering VFX, digital intermediate, virtual production, sound design, and production all under one roof. Known for its work on films like Parasite, Dexter Studios has also launched its own virtual production facility and is developing original IPs, including a drama series and an immersive media art exhibition. The company focuses on innovation and supporting artists while maintaining a positive work environment.
  • In March 2025, Wētā FX used its Loki state machine for muscle simulations to bring Red Hulk to life in Captain America: Brave New World. The studio re-modeled the original Marvel design to incorporate more of Harrison Ford’s features, such as the eyes, and relied on real bodybuilder references for muscle movement. Wētā FX developed a new muscle set for more detailed fiber definition, achieving a highly realistic appearance with minimal shot-sculpting.
  • Colormatics, a full-service digital marketing agency, partnered with PrizePicks to reimagine the iconic NBA "Jingle Hoops" commercial in December 2024. The campaign combined nostalgia with modern humor, featuring a star-studded cast. Colormatics provided creative solutions, including video production, animation, VFX/3D, and post-production. The commercial was shot with a director’s cut and platform-specific edits for multiple social media platforms, showcasing the festive spirit while promoting PrizePicks' offerings.
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Global Visual Effect market size was valued at USD 9.60 Billion in 2023 and is poised to grow from USD 10.65 Billion in 2024 to USD 22.42 Billion by 2032, growing at a CAGR of 9.75% in the forecast period (2025-2032).

To stay competitive in the Visual Effect market, leading companies prioritize automation, sustainability, and technological advancements. Investments in AI-driven solutions, cutting-edge processing technology, and energy-efficient equipment are key to boosting productivity and quality. Mergers, acquisitions, and collaborations help expand market presence. Additionally, both regional and global players focus on developing innovative methods and adapting to evolving customer demands, ensuring long-term competitiveness in the industry. 'Ruckus Marketing, LLC', 'Indigo Productions ', '17 Projects ', 'The Monk studios ', 'Weta FX', 'Brandium Agency', 'eDesign', 'Machiavel Studios', 'Orizon', 'Colormatics', 'Fishfinger', 'Fireart Studio', 'Covalent', 'Prolific studio', 'Bumbuk studio', 'Nomadigo', 'Tokyo design studio', 'Null station', 'Haut CGI', '3:13 film'

Advancements in VFX technology, such as the use of AI-driven software, 3D rendering, and real-time rendering, are driving the industry's growth. Companies like Disney and ILM have embraced AI to enhance post-production speed and visual quality. In 2023, ILM's use of real-time rendering for The Mandalorian set new standards. This technology allows for quicker turnaround and higher quality in less time, fueling market demand.

Short-Term: In the Visual Effects (VFX) industry, AI-powered tools and automation are rapidly being adopted to accelerate content creation. AI-driven algorithms for tasks such as rotoscoping, compositing, and color correction are reducing manual labor, improving speed, and increasing accuracy. Studios aiming to meet the growing demand for high-quality visual content are prioritizing these technologies to stay competitive, reduce costs, and maintain a consistent level of production excellence.

Why is North America Leading Visual Effect Market in 2024?

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Global Visual Effect Market
Visual Effect Market

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