USD 8.45 billion
Virtual Event Platform Market Size, Share, and Growth Analysis
Virtual Event Platform Market By Component (Platform, Services), By Organization Size (Large enterprises, Medium-sized enterprises), By End-user (Non Profit, Government), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG45E2351 |
Region:
Global |
Published Date: May, 2025
Pages:
198
|Tables:
94
|Figures:
69
Format -
Virtual Event Platform Market Insights
Global Virtual Event Platform Market size was valued at USD 8.45 billion in 2023 and is poised to grow from USD 9.64 billion in 2024 to USD 27.7 billion by 2032, growing at a CAGR of 14.1% during the forecast period (2025-2032).
Globalization of businesses, adoption of remote and hybrid work models, high use of virtual events in education and training, and emphasis on data analytics and personalization slated to drive the demand for virtual event platforms.
Globalization of businesses is promoting the adoption of virtual event platforms to enable seamless communication with international stakeholders. Businesses conduct product launches, investor briefings, and corporate training through virtual events to save costs. The shift to hybrid and remote work models has increased the need for flexible digital engagement tools such as virtual event platforms. Virtual platforms have become critical tools for hosting webinars, online classes, certifications, and professional development programs thereby making them essential education and corporate verticals. Virtual event platforms offer detailed analytics on attendee behavior, engagement, and content performance, which is also expected to support virtual event platform market growth through 2032.
On the contrary, limited networking opportunities, cybersecurity risks and privacy concerns, technical glitches, accessibility issues, and digital fatigue among users are key constraints anticipated to impede the global virtual event platform market penetration across the study period and beyond.
What is the Role of AI in Virtual Events?
Artificial Intelligence (AI) is transforming virtual event platforms through personalized content recommendations, automated scheduling, real-time language translation, sentiment analysis, and chatbots for instant support. These features enhance user engagement, simplify planning, and increase event ROI. AI-driven insights help organizers understand attendee behavior, improve session targeting, and streamline lead generation for sponsors. Automation tools reduce manual workloads in areas like registration, ticketing, and post-event follow-ups. As AI technology matures, platforms are incorporating more predictive and prescriptive analytics to fine-tune future events. This shift towards intelligent automation is becoming a competitive differentiator in a crowded virtual event landscape.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Software
Fastest Growth
Services
Growth Rate
14.1% CAGR
Global Virtual Event Platform Market ($ Bn)
Country Share for North America Region (%)
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Virtual Event Platform Market Segments Analysis
Global Virtual Event Platform Market is segmented by Component, Organization Size, End-user and region. Based on Component, the market is segmented into Platform, Services (Training and Consulting, Support and Maintenance and Deployment and Integration). Based on Organization Size, the market is segmented into Large enterprises, Medium-sized enterprises and Small enterprises. Based on End-user, the market is segmented into Non Profit, Government, Education, Healthcare and Lifesciences, Third-Party Planner, Associations and Corporations. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Which Component of Virtual Event Platforms is Bringing in More Business?
The software segment is slated to spearhead the global virtual event platform market revenue generation potential in the future. Software plays an essential role in hosting, managing, and delivering the virtual event experience for organizers as well as attendees. Growing investments in the development of customizable, scalable virtual event software to offer features like real-time streaming, audience analytics, networking tools is also helping bolster the dominance of this segment.
Meanwhile, the services segment is slated to emerge as the fastest growing segment as per this virtual event platform market forecast. Increasing complexity of hybrid events has led to a major increase in outsourcing event planning, branding, and analytics to specialized service providers. Rise of managed services for event execution is also creating new opportunities via this segment.
Which Organizations are Leading the Adoption of Virtual Event Platforms?
Large enterprises are slated to hold the highest global virtual event platform market share. High event frequency, global reach, and greater budget allocation are key factors helping these organizations hold sway over others. Multiple cross-border locations of large enterprises and their emphasis on brand experience and compliance are also helping cement the high share of this segment in the long run.
On the other hand, small and medium enterprises (SMEs) are projected to emerge as the fastest expanding segment in the market going forward. Rising affordability and scalability of cloud-based virtual event platforms is helping rapidly boost business scope via this segment. Normalization of remote operations is also supplementing the adoption of virtual event platforms in SMEs.
Global Virtual Event Platform Market By Component
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Virtual Event Platform Market Regional Insights
Why North America Leads Virtual Event Platform Adoption on a Global Level?
High digital literacy among people and presence of a technologically advanced infrastructure are helping cement the dominance of North America in the global virtual event platform industry. Corporate, healthcare, education, and media sectors are projected to be the leading adopters of virtual event platforms in the region. High enterprise budgets and strong emphasis on hybrid work and remote collaboration are also resulting in organization of virtual events in North America. Mature virtual culture and quick adoption of advanced event technologies are also cementing the region’s dominance.
Virtual Event Platform Market in United States
The United States emerges as a leader in this region owing to its strong remote work culture and advanced digital infrastructure. The presence of leading virtual event platform providers such as Microsoft, Cisco, and Zoom is also cementing the dominance of this country on a global level. High enterprise IT budgets support platform scalability and customization. Demand for hybrid event features and data-rich analytics is rising thereby pushing virtual event platform companies to innovate.
Virtual Event Platform Market in Canada
Strong internet penetration and adoption of hybrid work models are predicted to steadily drive up the demand for virtual event platforms in Canada. Educational institutions, non-profits, and healthcare organizations increasingly adopt virtual platforms for training, outreach, and professional development. Canada’s bilingual population (English and French) drives demand for multilingual features and accessible platforms.
Why are Virtual Event Platform Companies Eyeing Investments in Asia Pacific?
Increasing internet penetration and the launch of new digital transformation initiatives are helping Asia Pacific emerge as the fastest expanding region for virtual event platform providers. The growth of tech-savvy millennial populations, remote work adoption, increasing smartphone usage, and supportive government initiatives in e-learning are all factors creating new opportunities for market players. The region’s diverse linguistic and cultural landscape further drives demand for customizable, multilingual event platforms.
Virtual Event Platform Market in Japan
Digital modernization in corporate and public sectors is crucially shaping the adoption of virtual event platforms in Japan. Japan emphasizes high-quality, localized interfaces and strong cybersecurity due to strict data protection norms. The education and automotive sectors are leading the demand for novel virtual event platforms. Language customization and mobile optimization are critical features in this market. Government initiatives promoting digital transformation and smart city projects also enhance growth prospects. Japan offers a unique blend of high-tech expectations and localized requirements, shaping platform innovation and design.
Virtual Event Platform Market in South Korea
Strong broadband infrastructure, a tech-savvy workforce, and high smartphone usage are key factors making South Korea a highly rewarding country for virtual event platform providers. The entertainment, gaming, and K-pop industries leverage virtual platforms for fan events, live performances, and global outreach. South Korea’s emphasis on real-time interactivity, AI integration, and sleek UX design sets high standards for platform providers. Government support for digital education and startup ecosystems further boosts market expansion and innovation.
How Lucrative is Europe for Event Organizers?
Government support for digital initiatives and high demand for sustainable event alternatives is promoting the adoption of virtual event platforms in Europe. GDPR compliance plays a crucial role in determining the success or failure of any virtual event platform launched in the European region. Increasing emphasis on multilingual support and accessibility are also pushing companies to launch novel virtual event platforms that cater to multilingual populations. The Europe virtual event platform regional outlook is expected to exhibit steady growth through 2032 and beyond.
Virtual Event Platform Market in Germany
Businesses in Germany are expected to opt for virtual event platforms for internal training, stakeholder meetings, and product showcases. Germany values data security, functionality, and integration with enterprise tools like SAP and Microsoft Teams, which is why companies are continually investing in R&D of new platforms. Healthcare and education are the prime sectors wherein demand for virtual event platforms is expected to rise at a rapid pace in the country. Germany’s virtual event platform industry can be characterized as stable, security-conscious, and high-value.
Virtual Event Platform Market in United Kingdom
The United Kingdom is a highly mature market for virtual event platform backed by early adoption in finance, education, and media sectors. Virtual event platforms with better user experience, mobile access, and AI features like chatbots are expected to be highly popular in the country going forward. The United Kingdom’s strong creative industry also drives demand for immersive, branded event experiences. Post-Brexit digital strategies continue to stimulate tech investments, reinforcing the country’s role as a regional leader.
Virtual Event Platform Market in France
Support for digital initiatives by national strategies like France Relance, play a crucial role in steadily driving the demand for virtual event platform in the country. GDPR compliance and data sovereignty are top concerns, influencing platform localization and hosting preferences. Language support is critical, with French as the default requirement across public sector events. France also places strong emphasis on accessibility, inclusive design, and sustainable practices. With increasing focus on digital transformation, France presents a regulation-driven but opportunity-rich environment for growth.
Global Virtual Event Platform Market By Region
- Largest
- Fastest
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Virtual Event Platform Market Dynamics
Virtual Event Platform Market Drivers
Cost Efficiency Compared to Physical Events
- Virtual events are much more affordable than traditional physical events that often require high investments in venue rental, travel, accommodation, staffing, logistics, and printed materials. Companies can reallocate savings toward enhanced content, sponsorships, and attendee engagement tools. Virtual platforms also allow on-demand viewing, further increasing return on investment (ROI). With built-in analytics, sponsors can better track engagement, leading to more meaningful partnerships. This cost efficiency, coupled with technological advancements, is expected to favor the virtual event platform market outlook going forward.
Environmental Sustainability Awareness
- Organizations around the world are focusing on reducing their carbon footprint to comply with sustainability mandates. Virtual event platforms align perfectly with environmental goals by eliminating the need for physical venues, printed materials, and travel-related emissions. As public and corporate pressure to adopt green practices intensifies, businesses are more inclined to host virtual or hybrid events. Sustainability reporting and ESG (Environmental, Social, and Governance) metrics also highlight the positive impact of virtual formats.
Virtual Event Platform Market Restraints
Technical Glitches and Accessibility Issues
- Virtual event platforms are highly dependent on stable internet connectivity, user device compatibility, and platform reliability. Any issues in platforms such as lag, audio/video disruptions, or system crashes can disrupt sessions, reduce engagement, and damage event reputation. Low accessibility for users in remote regions with limited internet accessibility is also hindering the adoption of virtual event platforms. These technological and infrastructural limitations can deter adoption and hurt revenue generation in the future.
Limited Networking Opportunities
- Spontaneous interactions, such as hallway conversations or informal networking that are normal in physical events are not possible in virtual ones. While platforms offer chat rooms, virtual booths, and breakout sessions, these features often fail to replicate the organic connections formed at in-person events. Attendees may also feel less motivated to engage deeply or attend multiple sessions due to the lack of face-to-face engagement. This limitation significantly affects industries and events where networking is a primary objective thereby reducing the appeal of virtual events.
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Virtual Event Platform Market Competitive Landscape
Virtual event platform providers should focus on simplifying their user interfaces to enable broader adoption. Integrating advanced technologies and improving event experiences are also key opportunities for companies as per this virtual event platform market analysis.
There are multiple startups working in the virtual event platform and these companies are innovating through novel event platforms and integration of advanced technologies. Here are a few startups that are influencing the virtual event platform.
- Hopin: The 2019-founded company offers a virtual event platform designed to replicate the in-person event experience digitally. Features like main stages, breakout sessions, networking, and expo areas help Hopin emerge as a popular alternative to traditional physical events. Based in the United Kingdom, the startup supports hybrid and online events and has integrated streaming, analytics, and attendee engagement tools.
- Airmeet: Based in India, the startup offers a virtual and hybrid event platform built for hosting webinars, summits, expos, and meetups. It provides interactive features like virtual tables, polls, and Q&A sessions to boost attendee engagement. Founded in 2019, the company targets professionals, educators, and event organizers seeking customizable, scalable online event solutions. With a global user base and strong focus on UX/UI, it has emerged as a leading player from Asia in the post-pandemic virtual event boom.
Top Player’s Company Profiles
- Zoom Video Communications, Inc. (United States)
- Microsoft Corporation (United States)
- Cisco Systems, Inc. (United States)
- ON24, Inc. (United States)
- Eventbrite, Inc. (United States)
- 8x8, Inc. (United States)
- Accesso Technology Group PLC (United Kingdom)
- Adobe Inc. (United States)
- IBM Corporation (United States)
- Alphabet Inc. (United States)
- RingCentral, Inc. (United States)
- Logitech International S.A. (Switzerland)
- Avaya Inc. (United States)
- Twilio Inc. (United States)
- Vonage Holdings Corp. (United States)
- Citrix Systems, Inc. (United States)
- ZoomInfo Technologies Inc. (United States)
- Vimeo, Inc. (United States)
- Hopin Ltd. (United Kingdom)
- Kaltura, Inc. (United States)
Recent Developments in Virtual Event Platform Market
- In May 2025, AMS (Atlanta Media Services), a leading media production and streaming company announced the launch of a new hybrid event service called Hybridley. The virtual event platform is designed to bridge the gap between live and virtual participants by offering tailor experiences for organizers as per their brand and objectives.
- In April 2025, In The Room, a renowned name in the events industry launched a new virtual event platform for the United States. The new service allows organizations to create immersive, live online events to engage attendees using latest technology.
- In February 2025, RingCentral, a leading provider of communication and collaboration solutions announced the launch of Studio to enhance its RingCentral Events platform. The professional production solution is developed to improve the virtual event experience for attendees in Australia and New Zealand.
Virtual Event Platform Key Market Trends
- Rise of Hybrid Event Models: Hybrid event models that combine physical and virtual experiences are gaining massive traction on a global level. These models cater to both in-person attendees and remote participants, offering seamless integration across platforms. With advancements in streaming, audience engagement tools, and real-time analytics, hybrid formats allow organizers to scale events while maintaining personalization. This virtual event platform industry trend is prompting companies to innovate with dual-mode capabilities, advanced content delivery systems, and enhanced participant interaction features.
- Mobile-First Event Experiences: Rapidly surging use of smartphones and mobile devices has pushed companies to optimize their offerings for mobile-first experiences. Mobile platforms offer features like push notifications, live polls, networking chats, and real-time updates, enhancing attendee participation and satisfaction. On-the-go accessibility also boosts attendance rates, especially in global events spanning multiple time zones. This virtual event platform market trend aligns with broader digital consumption habits and is driving innovation in UX/UI design within the event tech space.
Virtual Event Platform Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, rising globalization of businesses and increase in adoption of remote and hybrid work models are driving the demand for virtual event platforms going forward. However, limited networking opportunities and cybersecurity risks are hampering the growth potential of virtual event platform companies in the future. North America is slated to be a global hub for such companies owing to high enterprise IT spending and high internet accessibility. Rise of hybrid events and emphasis on delivering mobile-first experiences are slated to boost revenue generation for market players in the long run.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 8.45 billion |
| Market size value in 2032 | USD 27.7 billion |
| Growth Rate | 14.1% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Virtual Event Platform Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Virtual Event Platform Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Virtual Event Platform Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Virtual Event Platform Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Virtual Event Platform Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Virtual Event Platform Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Virtual Event Platform Market Report Snapshots
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