USD 204.61 billion
Unconventional Gas Market Size, Share, and Growth Analysis
Unconventional Gas Market By Type (Shale gas, Tight gas), By Application (Industrial, Power generation), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG10D2052 |
Region:
Global |
Published Date: May, 2025
Pages:
199
|Tables:
118
|Figures:
72
Format -
Unconventional Gas Market Insights
Global Unconventional Gas Market size was valued at USD 204.61 billion in 2023 and is poised to grow from USD 217.5 billion in 2024 to USD 354.59 billion by 2032, growing at a CAGR of 6.3% during the forecast period (2025-2032).
The global unconventional gas market growth is driven by increasing energy requirements and carbon emission reduction demands. The market will significantly expand in the next few years with the increasing application of unconventional gas technologies such as hydraulic fracturing and horizontal drilling.
- For instance, in 2024, Tamboran Resources launched the Shenandoah South Pilot Project in the Beetaloo Basin, the largest solitary operation on the gas field. The firm started drilling two horizontal wells, each 3 kilometers or more in depth, utilizing a freshly arrived "Liberty frac fleet" from the United States to significantly enhance gas flow. The program includes plans for up to 120 stimulation stages on both wells to substantially boost production capacity.
The dominant market drivers include increasing energy demand, increased knowledge of the environmental benefits of unconventional gas, and government support for exploration and production of unconventional gas resources. Growth in the market opportunities includes finding new technologies, increasing exploration and production activities, and increasing infrastructure investment. In addition, recent key trends driving the growth of the global unconventional gas market include increased uses of horizontal drilling and hydraulic fracturing, emerging technologies to explore and produce unconventional gas, and increased infrastructure investment. The market is also expected to be driven by increased demand for natural gas as an efficient and cleaner fuel.
Can Advanced Fracturing Techniques Boost Gas Yields Sustainably?
The global unconventional gas industry is rapidly embracing high-end technology to improve efficiency, reduce the environmental impact, and increase gas recovery rates. Technologies such as automated hydraulic fracturing machinery, real-time subsurface monitoring, and electric fracking fleets are transforming exploration and production. These technologies reduce the operation cost, render operations safer, and enable precise drilling and stimulation, in accordance with global calls for cleaner energy resources.
- For instance, Halliburton Energy Services and Coterra Energy Inc. developed the Octiv Auto Frac service, launched in January 2025. This autonomous hydraulic fracturing solution under Halliburton's ZEUS platform enables stage delivery execution to be automated with the touch of a button. Coterra Energy was the first to automate and operate their hydraulic fracturing design and execution completely using this service. The initial deployment saw its stage efficiency increase by 17%, and Coterra then extended the Octiv Auto Frac service to its other Permian Basin completion programs.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Onshore
Fastest Growth
Offshore
Growth Rate
6.3% CAGR
Global Unconventional Gas Market ($ Bn)
Country Share for North America (%)
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Unconventional Gas Market Segments Analysis
Global Unconventional Gas Market is segmented by Type, Application and region. Based on Type, the market is segmented into Shale gas, Tight gas, CBM and Others. Based on Application, the market is segmented into Industrial, Power generation, Residential, Commercial, Transportation and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
What Drives the Use of Unconventional Gas in Power Generation?
As per the 2024 global unconventional gas market analysis, at approximately 47.8% market share, the power generation category is the most prevalent use of unconventional gas. It is fueled by the move towards sustainable energy sources and increasing demands for power globally, especially in emerging economies. As a testament to the importance that gas plays in satisfying peak power needs, the intense heatwaves in India throughout the summer of 2024 led to a 32% year-over-year rise in May, June, and July's gas-fired power generation.
The industrial category is predicted to have the highest global unconventional gas market share. Industrial consumption in 2024 accounted for roughly 65% of the increase in world demand, primarily driven by economic growth in rapidly developing Asian countries. As more and more businesses are opting for unconventional gas to supply their energy demands while minimizing their carbon footprint, the trend is likely to continue.
What Role Does Onshore Gas Play in Unconventional Gas Market Growth?
Based on the 2024 global unconventional gas market forecast, with an estimated 62.4% market share, the onshore segment now dominates most of the sector. This is due to the fact that onshore drilling operations are relatively simple and cost-effective. For instance, major onshore development is ongoing at Saudi Arabia's Jafurah gas field, which is the largest unconventional non-oil associated gas resource in the country. The target is to boost gas production by over 60% by 2030 from levels in 2021.
Whereas the offshore category growth is forecast at a 4.5% compound annual growth rate (CAGR) throughout the forecasting period, and that is going to be healthy growth. Increasing exploration and production in deep sea waters are driving this most prominently. Offshore resources played a key role in guaranteeing energy security back in 2024 when the Australian government added more offshore gas exploration permits to relieve long-term deficits in supply.
Global Unconventional Gas Market By Source
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Unconventional Gas Market Regional Insights
What Drives Unconventional Gas Production Growth in North America?
As per the 2024 unconventional gas market regional forecast, with cutting-edge technologies such as hydraulic fracturing, North America continues to be the largest and most dynamic market. Shale gas production is still on the rise in the United States, and Texas leads the pack. By 2025, as exploration expands and new technology facilitates production, the region will remain at the leading edge. To improve production, ExxonMobil and Chevron are making significant investments in new-age extraction methods.
U.S. Unconventional Gas Market
The U.S. is now the world's leading producer of shale gas and has transformed the unconventional gas industry, particularly by hydraulic fracturing. Over 70% of worldwide shale production was poised to stay within the United States in 2024, and with enhanced automation and artificial intelligence (AI) to enhance productivity, this number is poised to increase in 2025. To improve location and production rates, for instance, EOG Resources is blending AI and large data analysis.
Canada Unconventional Gas Market
Canada possesses enormous amounts of unconventional gas, most notably in the Duvernay and Montney reservoirs. As extraction processes continue to be enhanced in efficiency by technology, its production will increase. In 2024, Encana announced it will invest USD 1.5 billion in Alberta to increase Alberta's shale gas production. With growing domestic demand and exports to the United States, the Canadian market will continue to expand and remain an important part of North American gas production through 2025.
What Challenges and Opportunities Lie Ahead for Europe’s Unconventional Gas Market?
Relative to North America, the European unconventional gas sector has expanded at a slower pace. Though Poland and the UK are plausible sites, big-ticket manufacturing has been held back by political opposition and regulatory challenges. However, a review of fracking laws by the UK government may encourage small-scale growth. Poland is stepping up its efforts to utilize its shale assets in the meantime, however public opinion uncertainty will continue to be a barrier until 2025.
UK Unconventional Gas Market
Although the UK is rich in shale gas reserves, especially in the Bowland Basin, hydraulic fracturing has been suspended because of protests and fear of environmental damage. In 2024, the UK government made an offer that if shale gas production safety could be proven by science, it would relax regulations. If fracking is less controversial by 2025, IGas Energy is set to resume exploratory drilling soon, possibly boosting shale output.
France Unconventional Gas Market
France has prohibited hydraulic fracturing since 2011, thus shutting its unconventional gas market. Having huge shale gas reserves, the country is choosing to turn towards renewable energy to minimize its dependency on fossil fuels. The France's unconventional gas market will not grow as the country's focus is drawn towards green technology and energy transition programs such as the Energy Transition Law.
Germany Unconventional Gas Market
Germany can produce a little shale gas, but it has been hindered by environmental issues and legal restrictions. The government has taken a balanced step, preferring renewable energy projects over fossil fuels. Germany's unconventional gas market will be stagnant due to limited development and production. In a bid to significantly minimize its use of fossil fuels, the nation is instead trying to construct E. ON's clean energy projects.
What Role Does Asia-Pacific Play in the Global Unconventional Gas Market?
With China and Australia taking a lead in the exploration work, Asia-Pacific is increasingly playing a key role in the unconventional gas market. The market is growing as a result of the region's massive untapped reserves of gas in coal seam gas and shale gas and increasing demand for electricity. Asia-Pacific will supply much of the world's unconventional gas by 2025, with continued investment in extraction techniques, such as those being developed by firms like Santos in Australia.
Australia Unconventional Gas Market
Australia possesses large reserves of unconventional gas, especially coal seam gas (CSG) in basins such as the Surat and Bowen Basins. Australia has emerged as a leading player in the international energy market through investment in infrastructure to meet its own energy requirements as well as LNG exports. Santos spent heavily at USD 3 billion to drive CSG production in 2024. Australia will expand its unconventional gas production through to 2025 because of innovation in drilling technologies to make regional energy security a possibility.
China Unconventional Gas Market
China is home to the world's biggest unconventional gas reserves, including coal bed methane (CBM) and shale gas. China is developing its unconventional gas resources aggressively in reaction to growing domestic energy demand and efforts to decrease the use of coal. China National Petroleum Corporation (CNPC) is spearheading large-scale shale gas drilling in 2024 with the aim of enhancing production. With drilling and extraction technology, China will significantly improve its production of unconventional gas by 2025, lowering imports and increasing its energy security.
Global Unconventional Gas Market By Geography
- Largest
- Fastest
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Unconventional Gas Market Dynamics
Unconventional Gas Market Drivers
Increasing Global Energy Demand
- The growing global energy demand, particularly in the developing world of China and India, is driving the unconventional gas industry. Tight gas and shale gas are vital sources of energy to satisfy increasing household and industrial demands. Governments are investing heavily in natural gas infrastructure as part of efforts to lower their reliance on coal, enhance energy security, and shift towards cleaner fuels, which is fueling the production and uptake of unconventional gas.
Government Support for Unconventional Gas
- Another significant driver of the market is government policies that support the production of unconventional gas. The United States is currently a world leader in shale gas and has enhanced energy security through policy reforms and incentives for shale gas production. This unconventional gas remains a crucial source of energy for nations looking to diversify their energy supply, courtesy of such policies that support investment and growth.
Unconventional Gas Market Restraints
Environmental Issues and Challenges
- The biggest hurdle for the production of unconventional gas, particularly hydraulic fracturing, is the environmental problem. Public sentiment and policy by regulators are impacted by issues concerning seismicity, high water demand, and pollution of water. For example, due to such environmental risks, fracking is banned in various parts of Europe. As the development of unconventional gas resources could be limited by tighter controls and opposition from the public, these issues could hinder advancement.
High Costs of Production
- Expansion is limited by capital and operating expenditures of unconventional gas production, including hydraulic fracturing and horizontal drilling. Financial hurdles are big for the technology-intensive nature of the processes, particularly for offshore operations, particularly for small-scale market players. The barrier to initial investment impacts profitability and scalability of unconventional gas businesses while technical progress reduces costs.
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Unconventional Gas Market Competitive Landscape
The market leaders in the highly competitive global unconventional gas industry are looking to create new technology, reduce costs, and reach out geographically. Some of the major initiatives include investing in eco-friendly techniques, group efforts to adopt technology, and aggressively exploring as-yet untapped reserves. Firms such as ExxonMobil and Chevron, for example, are concentrating on high-tech shale gas extraction techniques in an effort to increase output with less environmental impact.
- Wellbore Integrity Solutions (2019): Wellbore Integrity Solutions offers progressive solutions to enhance the efficiency and safety of Wellbore construction, especially in the unconventional gas market. To minimize hazards and downtime, the company provides sealing technology, integrity management, and wellbore monitoring. Wellbore Integrity Solutions introduced a real-time monitoring system in 2024 to enable operators to monitor well conditions and maximize output in difficult shale gas locations.
- Fervo Energy (2017): Fervo Energy is a geothermal energy company that employs enhanced geothermal systems (EGS), which are unconventional oil and gas operations, to harvest geothermal energy. To achieve renewable energy offerings, the firm intends to pair geothermal power with oil and gas technology. In 2024, Fervo Energy proved the concept of their hybrid energy system using unconventional drilling operations to tap into geothermal power and supply Nevada's system with clean electricity.
Top Player’s Company Profiles
- ExxonMobil Corporation (USA)
- Chevron Corporation (USA)
- ConocoPhillips (USA)
- EOG Resources, Inc. (USA)
- Pioneer Natural Resources Company (USA)
- Devon Energy Corporation (USA)
- APA Corporation (USA)
- Antero Resources Corporation (USA)
- Range Resources Corporation (USA)
- Ovintiv Inc. (USA)
- Canadian Natural Resources Limited (Canada)
- Suncor Energy Inc. (Canada)
- Tourmaline Oil Corp. (Canada)
- Birchcliff Energy Ltd. (Canada)
- Woodside Energy Group Ltd (Australia)
- Origin Energy Limited (Australia)
- Santos Limited (Australia)
- Oil and Natural Gas Corporation (ONGC) (India)
- Oil India Limited (India)
- Equinor ASA (Norway)
Recent Developments in Unconventional Gas Market
- As a measure to deploy carbon capture and storage (CCS) technology within its shale gas operations, Chevron and a group of industry titans have launched a fresh effort. With a mission to decrease the carbon intensity of operations, Chevron debuted a pilot operation in January 2025 at the Marcellus Shale to trap CO2 emissions resulting from production in unconventional gas and entombing them in underground caverns. It forms part of Chevron's strategy of reaching 2050 net-zero emissions.
- Royal Dutch Shell launched a new digital platform aimed at maximizing the development of unconventional gas resources in July 2024. The platform employs machine learning and artificial intelligence (AI) to process large volumes of data gathered from shale gas well monitoring in real-time. Shell is able to estimate production trends, optimize drilling schedules, and enhance overall operational efficiency due to this technology. The process is expected to make unconventional gas extraction more economically viable and lower costs.
- The new multi-stage hydraulic fracturing technology that ExxonMobil announced is designed to increase the rate at which shale gas can be extracted from tight reservoirs. This new system, integrating best-practice fracturing fluids, real-time data analysis, and precision drilling to optimize output with less environmental footprint, was successfully tested by ExxonMobil in the Permian Basin during March 2024. This technology dramatically enhances unconventional gas extraction efficiency.
Unconventional Gas Key Market Trends
- Integration of AI, IoT, and Automation: The production of unconventional gas is becoming more efficient with the increase in digital technologies such as automation, artificial intelligence, and the Internet of Things. Smart drilling technologies are being employed by companies to reduce costs, boost production, and minimize their impact on the environment. For instance, companies such as Halliburton are employing autonomous hydraulic fracturing technology in 2024 to reduce emissions and enhance stage efficiency.
- Rise in the Focus on Sustainability: The unconventional gas market is embracing carbon capture and storage (CCS) technology and cleaner extraction methods to mitigate its environmental footprint because of mounting regulatory pressure. Numerous companies, particularly in the North American and European markets, are exploring methods to minimize methane emissions and maximize operational sustainability.
Unconventional Gas Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the unconventional gas market is increasing over time due to increased energy demand, especially in developing countries, and due to improvements in technologies such as horizontal drilling and hydraulic fracturing. With immense contributions of shale gas, the United States is the leading market, with North America being the leading market. Nonetheless, environmental concerns, most notably fracking and water usage issues, and the high cost of production remain challenges for the industry. As nations such as China and Australia are heavily investing in the production of unconventional gas to address their growing energy demands and decrease their reliance on coal, Asia-Pacific is set for quick growth.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 204.61 billion |
| Market size value in 2032 | USD 354.59 billion |
| Growth Rate | 6.3% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Unconventional Gas Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Unconventional Gas Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Unconventional Gas Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Unconventional Gas Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Unconventional Gas Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Unconventional Gas Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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