UK Mobile/Phone BYOD Market Size, Share, and Growth Analysis

UK Mobile/Phone BYOD Market By Revenue Stream (Paid Advertisements, Social Media Marketing), By Industry (Retail &Ecommerce, IT & ITeS), By Geography (England, Scotland) - Industry Forecast 2025-2032.


Report ID: SQMIC45D2122 | Region: Country | Published Date: January, 2025
Pages: 192 |Tables: 105 |Figures: 71

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UK Mobile/Phone BYOD Market Insights

UK Mobile/Phone BYOD Market size was valued at USD 67.4 Billion in 2023 poised to grow from USD 73.4 Billion in 2024 to USD 134.3 Billion by 2032, growing at a CAGR of 7.9% in the forecast period (2025-2032).

Mobile BYOD can be described as the policy of allowing the usage of personal owned mobile devices, for instance smartphones, to access organizational applications, data and networks for purposes of work. This approach can help to give employees access devices that they are most familiar with, and meanwhile, it can help companies to cut costs such as purchasing and maintaining a hardware. In the context of the Mobile/Phone BYOD sector in the UK, the advanced mobile security technologies have been an essential precondition for this sector’s development. As the threats related to the leakage of personal information are increasingly reported, companies are implementing new technologies such as zero-trust and encryption to ensure that personal data is secured when using personal devices. UK-GDPR and others have made BYOD especially mobile/phone safer to adopt in business since it avails the benefit of flexibility while protecting data.

By collaborating with technology companies such as Citrix, organizations such as Kerv can deal with security issues that are associated with the implementation of BYOD. Citrix’s technology enables access to applications and data from anywhere in the world, while keeping the data safe from personal devices. This capability is particularly relevant to industries who handle sensitive and confidential data like finance, healthcare, and legal services industry. The partnership therefore helps Kerv target a wider market segment embracing business entities that were previously reluctant to adopt BYOD policies because of security concerns.

Market snapshot - (2025-2032)

Global Market Size

USD 67.4 Billion

Largest Segment

Paid Advertisements

Fastest Growth

Paid Advertisements

Growth Rate

7.9% CAGR

UK Mobile/Phone BYOD Market ($ Bn)
Country Share for UK (%)

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UK Mobile/Phone BYOD Market Segments Analysis

The UK Mobile/Phone BYOD Market is segmented based on revenue source, industry and geography. In terms of revenue source, the market is grouped into Paid Advertisements, Social Media Marketing, Print Advertising, Tradeshow Participation & Direct Marketing, and Others. Based on industry, the market is segmented into BFSI, IT & ITeS, Retail & Ecommerce, Healthcare & Life Sciences, Manufacturing, Telecom, Transportation & Logistics, Energy & Utilities, Travel & Hospitality, Construction, Professional, Scientific & Technical Activities, Administrative, Education, and Others. Based on geography, the market is segmented into England, Scotland, Wales, and Northern Ireland.

Analysis by Revenue Source

The dominant segment of the UK mobile/phone BYOD market is Paid Advertisement. It holds the largest share of the revenue, and its market was valued at USD 29.2 billion in 2024 and is expected to grow up to USD 55.5 billion with a CAGR of 8.4% by 2032 Paid Advertisements occupy the dominant position because of the greater legibility of the UK market in terms of digital advertising alongside the growing focus on mobile devices for consumer reach and brand communication. This trend is in synergy with a general movement of shifting costs of advertising towards digital platforms for direct customer reach, real time interaction and advanced targeting options.

Social Media Marketing is the fastest growing segment in the UK BYOD market and has achieved USD 9.5 billion in 2024 and is projected to touch USD 19.6 billion by 2032 at a CAGR of 9.5%. This growth trend can be explained by increased marketing communication that targets social media platforms as major advertising media. In particular, with the growing popularity of social networks as a communication tool in current mobile modes, brands expand targeted advertising in social networks to interact with a wide audience of mobile devices. The change corresponds to the shift in the focus of UK advertisers who have been increasingly launching digital brand-building campaigns, which can be easily consumed through immersive, interactive forms on mobile devices and support the BYOD market's growth.

Analysis by Industry

Retail & E-Commerce segment is one of the dominant industry verticals in the market holding USD 14.3 billion in 2024 and is expected to reach USD 27.2 billion in the forecast period of 2032 at a CAGR of 8.4%. This dominance is propelled by the fact that the UK is the third largest eCommerce market in the globe after the US and China with eCommerce making up 36.3% of the total retail market as per the statistics. The shift to the online platform especially during the COVID 19 pandemic combined with projected e-commerce gross revenue of USD 285.60 billion by 2025 in the United States underlines the importance of mobile connectivity in this segment. There is increasingly more dependence on the BYOD strategy currently due to the flexible working model, productivity improvement and inventory management.

IT & ITeS being the fastest-growing segment, is expected to grow from USD 4.9 billion in 2024 to USD 10.4 billion by 2032 at a compound annual growth rate 10.7%. The sector is experiencing significant increase in growth because of the transition to mobile BYOD for remote work in the business sector that is focused majorly on the digital environment. They adopted BYOD policies to increase efficiency because workers can complete their work from any place. This is likely to continue to fuel the BYOD IT & ITeS market, in addition to the already identified Retail & E-Commerce market.

UK Mobile/Phone BYOD Market By Revenue Source

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UK Mobile/Phone BYOD Market Regional Insights

England dominates the UK mobile/phone BYOD market because it is one of the most business-oriented countries, with a tech-savvy workforce in terms of using technology, especially in the United Kingdom's major cities such as London, Manchester, and Birmingham. The market is set to rise from USD 65.8 billion in 2023 to USD 121.7 billion by 2032 with a compound annual growth rate of 8.1%. These cities enable BYOD across different sectors such as the finance, technology, as well as the professional sectors that require versatility in working styles. England's mobile network infrastructure is very developed, and more than half of UK's population owns a smartphone that can easily support BYOD.

Scotland is one of the fastest growing geographical regions in the mobile/phone BYOD market as a result of the booming Scottish tech ecosystem and the increasing trend toward flexible working. Companies in the financial and technology industries of Edinburgh and Glasgow are taking to BYOD in larger numbers, as it both boosts employee efficiency and provides cost savings for IT departments. Scotland's strategy on digital economy and continuing ‘mobile only' investments also contribute to this growth.

UK Mobile/Phone BYOD Market By Geography
  • Largest
  • Fastest

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UK Mobile/Phone BYOD Market Dynamics

Drivers

Increase in Adoption of Remote and Hybrid Work Models

  • The shift towards remote and hybrid work mode in UK has increased BYOD adoption because of pandemic demand for work from home arrangements. Use of own devices at workplace is beneficial to employers through cutting operating costs while improving employee’s efficiency and satisfaction. Some of the concerns raised can be related to security, but cloud computing and collaboration tools allow integration into corporate networks securely. With the growing flexibility in the working model of the organization, the demand for BYOD trends is expected to increase in the future with its many benefits as seen in the operational trends.

Technological Advancements along with Enhanced Security Solutions

  • The adoption of BYOD in the UK have been led by progresses in technology and security solutions. Improved Mobile Device Management (MDM) tools, such as encryption and secure access address key security concerns. Improvements in VPNs and zero-trust also help to reduce the risk elements. The effective accessibility of resources on the cloud also contributes to the BYOD technology’s popularity. Integration of AI and machine learning into security systems will enhance threat detection thus leading to the supporting of BYOD in the UK.

Restraints

Device Diversity and Management Complexity

  • Implementation of uniform security protocols in BYOD scenarios is complicated by wide variety of personal devices used by employees in the organization. Managing a range of device types, operating systems, and applications increases the problems for IT departments, leading to potential oversight and vulnerabilities. This diversity complicates the task of maintaining organization’s security standards and, thus, hinders the adoption of BYOD policies.

Legal and Regulatory Compliance

  • Legal and regulatory issues constitute a key difficulty in the use of BYOD in the UK. Businesses need to make sure that devices containing corporate information meet data protection standards, for such as General Data Protection Regulation (GDPR). Measures to guard such information on ‘owned’ devices may be put to ensure user privacy and security, making the BYOD policies a bit more complicated, and could lead to some organizations to shun complete adoption of the concept.

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UK Mobile/Phone BYOD Market Competitive Landscape

UK mobile/phone BYOD market is highly competitive due to the key players that emphasize on security, compliance, and efficiency. In fact, leading multinational companies like Mitratech, BT Cloud Voice and PageOne Communications offer advanced solutions for secure device integration. Telecommunications companies also help to enhance BYOD services by providing wide network infrastructure and secure connectivity solutions. Moreover, cybersecurity firms are looking after BYOD-related risks with innovative endpoint protection and zero-trust solutions. The market's growth is led by increased demand for flexible work models, with companies competing to deliver seamless, secure, and efficient BYOD experiences.

Top Players in UK Mobile/Phone BYOD Market

  • Mitratech
  • BT Cloud Voice
  • PageOne Communications
  • Esendex
  • Global Relay
  • Ivanti
  • Imprivata
  • TeleMessage
  • Symphony Communication Services LLC
  • 1GLOBAL
  • JumpCloud Inc.
  • Kerv
  • VoxSmart
  • NGC Networks
  • LeapXpert

Recent Developments

  • In August 2022, Kerv, in association with Citrix, allows the user to remotely authenticate to work applications, desktops, and information securely from personal devices. This setup fosters work from home and BYOD (Bring Your Own Device) since it guarantees easy access from any location and any device to support flexibility and creativity in work.
  • In July 2024, integration of OpenAI’s ChatGPT Enterprise Compliance API into Global Relay’s financial compliance platform was one of the key efforts to adapt to specific market needs. By implementing new AI solutions into its platform, Global Relay improved the proposition for businesses in regulated industries and guaranteed its clients the ability to meet compliance of recordkeeping, data storage, and surveillance of business communication. That is why this strategic product launch emphasizes the increasing relevance of AI for compliance and regulatory compliance, which makes it an attractive proposition for companies facing increasingly strict regulatory frameworks.
  • In October 2024, CallTower attended event as a Certified Mobile Calling Provider where Webex Go was demonstrated along with CallTower, which enabled people to make and receive business calls on personal mobile in addition to being a standalone app. It works as an extension to other smart devices. This solution enabled management of bring your own device (BYOD) policies since employees can bring their own devices in the workplace and maintain their own and company communications as two distinct entities.

UK Mobile/Phone BYOD Key Market Trends

UK Mobile/Phone BYOD Market SkyQuest Analysis

SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

As per SkyQuest analysis, UK Mobile BYOD market is the fastest growing as many companies are adopting user owned devices for cost effective and efficient work. BYOD strategies are effective in managing communication and improving the execution of tasks, and are handy as well. Its adoption is across various sectors including technology, finance, health, and retail with organizations appreciating the fact that BYOD is effective in enhancing workforce productivity and at the same time aligns the modern enterprise technological landscape.

The Paid Advertisement segment is the most dominating segment because it is benefiting from the rapid expansion of the digital ecosystem and businesses strong inclination toward mobile and online channels. The Interactive Advertising Bureau (IAB) UK highlights a 15% year-on-year growth in digital ad spending.

Report Metric Details
Market size value in 2023 USD 67.4 Billion
Market size value in 2032 USD 134.3 Billion
Growth Rate 7.9%
Base year 2024
Forecast period (2025-2032)
Forecast Unit (Value) USD Billion
Segments covered
  • Revenue Source
    • Paid Advertisements, Social Media Marketing, Print Advertising, Tradeshow Participation & Direct Marketing, and Others
  • Industry
    • BFSI, IT & ITES, Retail & Ecommerce, Healthcare & Life Sciences, Manufacturing, Telecom, Transportation & Logistics, Energy & Utilities, Travel & Hospitality, Construction, Professional, Scientific & Technical Activities, Administrative, Education, and Others
  • Geography
    • England, Scotland, Wales, and Northern Ireland
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Mitratech
  • BT Cloud Voice
  • PageOne Communications
  • Esendex
  • Global Relay
  • Ivanti
  • Imprivata
  • TeleMessage
  • Symphony Communication Services LLC
  • 1GLOBAL
  • JumpCloud Inc.
  • Kerv
  • VoxSmart
  • NGC Networks
  • LeapXpert
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on UK Mobile/Phone BYOD Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on UK Mobile/Phone BYOD Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the UK Mobile/Phone BYOD Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the UK Mobile/Phone BYOD Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the UK Mobile/Phone BYOD Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the UK Mobile/Phone BYOD Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

UK Mobile/Phone BYOD Market size was valued at USD 67.4 Billion in 2023 poised to grow from USD 73.4 Billion in 2024 to USD 134.3 Billion by 2032, growing at a CAGR of 7.9% in the forecast period (2025-2032).

UK mobile/phone BYOD market is highly competitive due to the key players that emphasize on security, compliance, and efficiency. In fact, leading multinational companies like Mitratech, BT Cloud Voice and PageOne Communications offer advanced solutions for secure device integration. Telecommunications companies also help to enhance BYOD services by providing wide network infrastructure and secure connectivity solutions. Moreover, cybersecurity firms are looking after BYOD-related risks with innovative endpoint protection and zero-trust solutions. The market’s growth is led by increased demand for flexible work models, with companies competing to deliver seamless, secure, and efficient BYOD experiences. 'Mitratech', 'BT Cloud Voice', 'PageOne Communications', 'Esendex', 'Global Relay', 'Ivanti', 'Imprivata', 'TeleMessage', 'Symphony Communication Services LLC', '1GLOBAL', 'JumpCloud Inc.', 'Kerv', 'VoxSmart', 'NGC Networks', 'LeapXpert'

The shift towards remote and hybrid work mode in UK has increased BYOD adoption because of pandemic demand for work from home arrangements. Use of own devices at workplace is beneficial to employers through cutting operating costs while improving employee’s efficiency and satisfaction. Some of the concerns raised can be related to security, but cloud computing and collaboration tools allow integration into corporate networks securely. With the growing flexibility in the working model of the organization, the demand for BYOD trends is expected to increase in the future with its many benefits as seen in the operational trends.

Rise of Hybrid Work Models: BYOD in the United Kingdom is being propelled by new flexible workplace arrangements that allow employees to work both from home and in the office. People have adopted mobile BYOD policies as personal devices usage in the workplace is increasing. Forbes Advisor has also revealed that there is significant remote work participation by employees. This trend is in relation to the increasing need for BYOD solutions in workplaces as employees look for flexibility, thus, forcing organizations to improve on accommodating personal devices in organizations’ hybrid environments.

England dominates the UK mobile/phone BYOD market because it is one of the most business-oriented countries, with a tech-savvy workforce in terms of using technology, especially in the United Kingdom’s major cities such as London, Manchester, and Birmingham. The market is set to rise from USD 65.8 billion in 2023 to USD 121.7 billion by 2032 with a compound annual growth rate of 8.1%. These cities enable BYOD across different sectors such as the finance, technology, as well as the professional sectors that require versatility in working styles. England’s mobile network infrastructure is very developed, and more than half of UK’s population owns a smartphone that can easily support BYOD.

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